creative programming
TRANSCRIPT
Creative Programming in the
Recreation, Creation, Station
Wyatt Richardson Jr., CPRPOperational Manager I
Sarasota County Parks and Recreation
• Develop a plan to implement more diverse offerings to your department and users
• List common barriers with programming,
events, or activities
• Better predict obstacles
Course Goals
The program process
Identifying the need
Developing your plan for more diverse offerings
Artists Chefs Nature Guides
Athletes Scientists Teachers
GardenersAnimal Lovers Game Masters Musicians
The many hats we wear as programmers
Brainstorming (ideas should reflect your departments mission or vision)
Outline Determine program goals Program design/plan *(should include
participant input) Implementation Evaluation*
Stages of Programming
Should align with your departments mission and vision
• Our Mission-Sarasota County Parks and Recreation will provide safe accessible and welcoming parks, programs and facilities that build and engage the community while promoting health, wellness, quality of life, and economic and environmental sustainability.
Identifying the need
Should align with your departments mission and vision
• Our Vision- connecting people to play
Identifying the need
I like to categorize the areas of need…
• Games• Activities• Events• Festivals• Seasonally
Identifying the need cont.
I like to categorize the areas of need…
• Therapeutic Rec• Aquatics• Pre/after school• Sports• Health/fitness
Identifying the need cont.
I like to categorize who the need is for…
• Seniors• Specials Populations/Inclusion• Adults• Youth• Camps
Identifying the need cont.
More specific target groups?
• Homeless• Hispanic females• Stay at home moms• Home school kids• Inner city youth
Identifying the need cont.
How else could we categorize the need?…
Identifying the need cont.
• Budget• Staff• Resources/Materials• Time• Space
Common Barriers
Parks and recreation specific barriers
• Locations of facilities
• Changing or evolving neighborhoods
• How to reach specific groups
Barriers
Parks and recreation specific barriers
• Lack of amenities?
• Competition-YMCA, Boys and Girls Clubs, Churches
• Others?
Barriers
Internal VS External Programming Partnerships Marketing Retaining existing customers Getting staff/participants to buy in on the
idea
Obstacles
Surveying before/during/after event or program
Collaborate with others that will be involved in the event or program
Plan for the unexpected• Plan A, Plan B, Plan C
How to overcome obstacles
Identify the specific marketing technique that is going to reach your target group
Build levels of programs
How to overcome obstacles
How else might we over come obstacles?
How to overcome obstacles
Given the target group…
Group Exercise…
Brainstorming (ideas should reflect your departments mission or vision)
Outline Determine program goals Program design/plan *(should include
participant input) Implementation Evaluation*
Stages of Programming
Given the program name…
Group Exercise…
Brainstorming (ideas should reflect your departments mission or vision)
Outline Determine program goals Program design/plan *(should include
participant input) Implementation Evaluation*
Stages of Programming
Creative Examples
5k Events/ Themed fun runs Cornhole MMA
What's the next wave?• Pickleball?• Stand up paddleboarding (SUP)?
Look for the next wave
SFIA- Sports and Fitness Industry Association• Statistical data for participation /marketing $$$
NSGA- National Sporting Goods Association• Statistical data of sales in sporting goods $$$
Look for the next wave
West coast to east cost movement
www.outdoorfoundation.org
Look for the next wave
Hillbilly Hike
Woof Stock
Pooch Plunge
Food Truck Rodeo
Events
https://www.youtube.com/watch?feature=player_embedded&v=i_gfAEMLyWQ
Food Fight Festival
Activities
Activities
Helium Stick
Jigsaw Puzzle
Tarp Flip
Team Building
Bocce Ball
Super Sized Scrabble
Giant Jenga
Human Fooseball
Human Fooseball
Events?Programs?Activities?Sports?Target groups?Marketing techniques?
Any Ideas you would like to share?
Any Questions or Comments?