Creative Content Services

Slide 2

News Agency since 1868

Newswire:Newswire:1,000,000 stories a year1,000,000 stories a year

Slide 3

We’re not just about news

5 Main Divisions:5 Main Divisions:News AgencyNews Agency

ListingsListingsPhoto & VideoPhoto & Video

SportsSportsMeteo GroupMeteo Group

Slide 4

Creative Content services

Slide 7Slide 7

PRPR

BrandBrandEngagementEngagement FunFun

EntertainmentEntertainment InformationInformation

PositioningPositioning SEOSEO

DepthDepth

for your campaign, angled in tone, voice and imageryfor your campaign, angled in tone, voice and imagery

Slide 5

Creative Content services

Bespoke solutionsBespoke solutions

Slide 6

Creative Content services

Specialist in vast range of Specialist in vast range of subject matterssubject matters

Slide 7

Creative Content services

Key USP:Key USP:Content production andContent production and

OutsourcingOutsourcing

Slide 8

Creative Content services

Reputation as trusted Reputation as trusted content creatorcontent creator

““Without your help, Without your help, the public would be uninformed…”the public would be uninformed…”

Slide 9

Creative Content services

Delivered multi-platformDelivered multi-platform

DigitalDigital SocialSocial

MobileMobile

PrintPrint

BroadcastBroadcast

Slide 7Slide 7

Slide 10

Positioning

We work to your brief,We work to your brief,as your seamless production partner.as your seamless production partner.

Slide 11

Educate: Travel features

+ most subjects you can think of!+ most subjects you can think of!

Slide 12

120,000 new images every year + 17m in archive120,000 new images every year + 17m in archive

Brand engagement: Images

across the web, in print, on billboards, planes, from meerkats.. across the web, in print, on billboards, planes, from meerkats.. ……to KitKats!to KitKats!

Slide 13

Visual media: TNR communicationsVisual media: TNR communicationsEngaging video and imagesEngaging video and images

Provide consultancy to help make best impactProvide consultancy to help make best impactPublicity for Rabbids Go Home game launch on Wii:Publicity for Rabbids Go Home game launch on Wii:

37,665 hits on YouTube37,665 hits on YouTube

Fun: Video

Slide 14

Inform, entertain, drive traffic, increase dwell time Inform, entertain, drive traffic, increase dwell time and tie in with other contentand tie in with other content

Inform: Graphics

Slide 15

with content in line with your campaignwith content in line with your campaign(one of largest puzzles suppliers to national and regional media!)(one of largest puzzles suppliers to national and regional media!)

Entertain: Puzzles

Slide 16

Players Club Magazine:Players Club Magazine: exclusive to PFA membersexclusive to PFA members

Inspire: Print

lifestyle, fashion, travel & sports, through features and photoslifestyle, fashion, travel & sports, through features and photos

Slide 17

Fuel conversations: social

•Campaign aimCampaign aim: to build an engaged audience in a short space of time: to build an engaged audience in a short space of time•Subject:Subject: UN Climate Change conference UN Climate Change conference•Campaign length:Campaign length: 5 weeks – behind-the-scene updates + interaction with readers 5 weeks – behind-the-scene updates + interaction with readers

Results:Results:

9,4319,431 highly active fans in highly active fans in 2 weeks2 weeks.. Then to Then to 10,500 fans one week after10,500 fans one week after end of campaign end of campaign

6,3976,397 interactions - interactions - 8383 discussions discussionsAvg Avg 8 people responding8 people responding to each post to each post

Only 5%Only 5% of fans hid updates (in spite of 37 updates p/day) of fans hid updates (in spite of 37 updates p/day)Within 1 weekWithin 1 week, a , a brandbrand approached the Climate Pool with a approached the Climate Pool with a sponsorship offersponsorship offer..

Slide 18

Brand engagement: mobileOK Magazine Celebspotting app Aim:OK Magazine Celebspotting app Aim: Going out listings with celebrity angleGoing out listings with celebrity angle

Provided data from arts & events area:Provided data from arts & events area:•Gig listingsGig listings•ClubsClubs•FilmsFilms•GalleriesGalleries•TheatreTheatre•130,000+ listings130,000+ listings

Partnered with Jeanie Media:Partnered with Jeanie Media:Our data + other providers (TopTable, AA)Our data + other providers (TopTable, AA)

Paid-for app launches this monthPaid-for app launches this monthIn App storeIn App storeFarzad Jamal, Group Internet Controller at Northern & Shell:Farzad Jamal, Group Internet Controller at Northern & Shell:

““Press Association data has been integral to delivering Press Association data has been integral to delivering the OK! Celebspotter App.  the OK! Celebspotter App.  We can’t wait to see the consumer reaction after the launch”.We can’t wait to see the consumer reaction after the launch”.

Slide 19

Inform and engage: digital

Tailored News Feed for the RACTailored News Feed for the RAC•33,38133,381 visits visits •11,00311,003 landing landing via the tailored news feedvia the tailored news feed page page

Thank you