BIG GREEN WEEK

Maike Bohn

Background • Conceived by Forum for the Future as a Green Capital

Partnership festival to provide a framework for Bristol’s green

projects, business and groups to celebrate success and

showcase their activity, and to lead the debate in global

thinking on sustainable city living

• Now in its 3rd year

• Format: 2 weekends of family entertainment, plus talks,

conferences, music, poetry and art dispersed across the city

• Majority of content is crowd-sourced from across Bristol, and is

entirely at the discretion of participating organisations

Aims

• Increase ticket sales

• Increase non-green audience & evidence behavior

change

• Building a brand as THE go to European festival for

the environment = Green Edinburgh Festival

Narrative • Big Green Week is a dense

explosion of green activity &

debate

• …is all about you. How can you

live smarter and enjoy the things

you love for longer?

• …is a fun day out for you, your

family, and friends – and most of

it is free.

• Bristol is the best place to live in

the UK

Current Business Model

• Community Interested Company

• Core seed funding from Bristol City Council

• 50% business sponsorship

• 10% ticket sales

• Budget approx £90k

• Paid Festival Director, all other staff are volunteers

budget

• £500 sponsors reception

• £500 filming expenses

• £500 stewards party

• £4000 adverts in the Bristol Post, Big Issue, Spark

• £200 Arnolfini vinyl

• £3500 Posters/Flyers (folded A3 for shops, large posters

for train stations, Arnolfini windows etc)

• £3000 City Centre Wayfinders

and the shoestring

bit… • Free banner stands

• Free VIP bus and tour guide plus speakers

• Free design by Greg Clemett

• Free goody bag

• Free reception venue

• Free social media campaign “pimp your bike”

2014 programme

• Over 150 events

• 2 weekends of family

entertainment

• Several major

conferences

• Music, poetry & art

Who else is targeting your audience?

Get the picture

Find your

ambassadors

Pimp your bike

competition