Creative Brief Example – Study

For this brief, the client(s) involved with this project are the internal sponsors

of it – listed as John Keller, Tom Scanian, Terry Price and Don Render.

This brief requires that a study be produced, along with a ‘blue paper’ that

outlines the concept of the study, as well as the resulting findings and

conclusions of the study’s researchers.

The timeline for this brief is from the intended time of acquisition until April

10th, which is when the blue paper is due to be in. Depending on the starting

date, such a study would likely take place in a time period of 3-6 months.

The product AKA the study is intended to be aimed towards larger figures in

the communications industry, such as senior management members and

members of company boards.

In terms of legal and ethical implications, the study will need to comply with

ethical standards applied to any sort of research: it will need to be accurate to

the facts that it acquires and must avoid misrepresenting the truth.