creative · 12 cfa creative p advertising // smartply for further information please contact 0116...

CREATIVE

2 CFA Creative Portfolio

A G E N C YO F

T H EY E A R2 0 1 6

at the Construction Marketing Awards

3CFA Creative Portfolio

CFA is an award-winning, full-service marketing and communications agency that specialises in the built environment. With a team of 30 professionals, we provide expertise in marketing strategy, PR, social media, copywriting, creative and print production services, web design and build, video and animation, SEO, media planning, buying and event

management.

With over 30 years’ experience to call

upon, we’re not just another agency.

Since our earliest days we’ve focused

on construction, engineering and

architecture; working for contractors,

product manufacturers, architects, trade

associations, merchants and distributors,

housebuilders and industry standards.

The excellent working relationships we’ve

maintained throughout the construction

industry has secured us a well-earned

reputation as one of the most skilled and

knowledgeable agencies to work in the

sector. We have an innate understanding

of the built environment, helping to

ensure we offer the support and

know-how that delivers tangible results

and a genuine ROI.

CFA is part of the CFA Group, a group of

three companies that includes market

research agency, Real Information and

business incubator, TTK.

MARKETING SPECIALISTS FOR THE BUILT ENVIRONMENT


PR & MEDIA CREATIVE DIGITALINTEGRATED

CREATIVE

Our in-house studio produces a range of game-changing creative solutions – everything from eye-catching ads and exhibition stands to 3D animations, innovative direct mail, social content, lead generating e-newsletters and inspirational corporate and technical literature.

We employ experienced MAC designers

as well as more traditional free-hand/

illustration artists to provide a balance

between modern and traditional design.

Our designers create memorable and

influential new brands or refresh existing

ones to help clients position themselves

more effectively.

We work with clients to create

marketing collateral that has visual

impact and creates differentiation whilst

communicating key messages and

enhancing your customer’s experience.


BRANDING


design | construct | perform

BRANDING // ECOBUILD

Following a series of brand development

workshops, in which the context of the name was

debated, we created a new brand for Ecobuild,

the UK’s leading event for the built environment.

The brand was designed to focus on ‘building’

whilst still incorporating ‘eco’, but without eco

being the brand hero. To illustrate the diversity

of the show we created a tag line to show the

different stages of the construction process the

show encompasses.

An infographic style was then adopted to illustrate

key facts about the event


BRANDING // FUTUREBUILD EVENTS

Branding for company following purchase of

Ecobuild, the UK’s leading event for the built

environment. The brief from the client was to create

a modern and striking brand that represented a

departure from previous owners, UBM.


corporation

BUILD CONTRACTING

BRANDING // WOW CONTRACTING

Branding created for new interior fit-out

contractor. The client wanted a brand that would

allow them to differentiate from other contractors

whilst portraying an image of professionalism,

quality and design flair.


Sustainable Parks

BRANDING // BETTESHANGER SUSTAINABLE PARKS

Creation of a brand identity for a new landmark

parks complex, Betteshanger Sustainable Parks

in East Kent. The branding needed to appeal to

audiences including businesses and consumers

as well as provide the foundations for the creation

of a national destination.

Trajan

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

Museo 700

A B C D E F G H I J K L M N O

P Q R S T U V W X Y Z

Sustainable ParksBusiness and Commerce

Business and Commerce

Sustainable ParksEducation

Education

Sustainable ParksEnergy and Tourism

Energy and Tourism




Education


Energy and Tourism




Education


Energy and Tourism

Primary colours Fonts

Secondary colours


ADVERTISING


ADVERTISING // BRETT MARTIN

PLUMBING & DRAINAGE PRESENTS

Brett Martin introduces a classy newcomer to itscast of rainwater colours, Anthracite Grey - deliveringa true match for RAL 7016. Available in both ourhigh-capacity Deepstyle 115mm and heritage-inspiredCascade Cast Iron Style ranges, we’ve got new build andrefurbishment covered. So rain or shine, when it comes todurability, performance and maintenance-free looks,these systems are heroes.

For more information on Brett Martin’s cast of colours:Tel 048 9084 9999 or Email [email protected]

www.brettmartin.com

A RealCloud Pleaser

Stylish High Drainage Performance

A Splash Hit

www.brettmartin.com


Tough, reliable and big enough to defy epic challenges, Brett Martin’s Deepstyle 170 rainwater system stands up to everything the elements throw at it. An extra deep 170mm gutter profile delivers drainage capacity to the max for bigger buildings. Robust design ensures mega snow loading capability to BS EN 1462 Load Class H and UV-resistant PVC means looks that last. The iconic factory fitted CLIP & SEAL locks the gutter securely in place for a strong, totally watertight king of the rain.

For more information on Brett Martin’s Deepstyle 170 blockbuster:Tel 048 9084 9999 or Email [email protected]

Colossal Drainage Capacity

Mega Snow Loading Capabilities

Iconic Sealing Performance

When conventional surface water drainage systems can’t cope, you need a hero. Brett Martin’s StormCrate offer serious protection during heavy rainfall, when storm water can become floodwater.

Escape flooding with the power of StormCrate: Tel 01246 280000 or Email [email protected]

www.brettmartin.com


Mega StormWater Capacity

High StrengthCrate

Super Easy toLift by Hand

Brett Martin is a manufacturer of plastic building products. Compared to

competitors, its plumbing and drainage division is relatively small but the

company has a number of unique products and systems. Rather than follow

competitors and create advertisements that featured product images, we

created a series of advertisements that played on product attributes set

against blockbuster movie posters. The advertisements formed a series of

mini campaigns with promotions running through merchants and distributors

with associated prizes such as a trip to New York and cinema tickets.


ADVERTISING // SMARTPLY

For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk

The latest technology.

Customer led innovation.

Products for the future.

Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.

We listened. Then invested.


All sizes, great and small.

(and everything in between)






Straight as the proverbial


Bored with waiting?

Board without waiting.




The flattest board. Now even flatter.




Consistently accurate.

Why tolerate anything else




A range of thicknesses like never before.




The smoothest board has

now surfaced.




It’s here, our smartest OSB yet.

We’ve listened to what you want.

Readily available in a huge range of sizes.

The market leading board with minimal lead times.

The broadest range of thicknesses for every application.

Flat as a board. As it should be.

The smoothest surface for the highest quality finish.

Consistently accurate.

The straightestboard you could

ever need.



To promote the next generation of SmartPly, a high-performance OSB, we produced a series of

thought-provoking, illustration-based advertisements. Each advertisement told part of the story of the

new product, with a hero advertisement that encapsulated the whole story.


Celotex. Whatever the weather

Whatever the project, whatever the size, new build or refurbishment, Celotex can provide you with the ultimate insulation solution.

Offering premium performance and the broadest range of PIR insulation available, Celotex ensures you can achieve better U-values

and thinner solutions.

With outstanding levels of expertise, our technical consultants will provide all the help and advice you need to specify Celotex products

with confidence.

To find out more visit celotex.co.uk

celotex.co.uk01473 820850

Celotex. Help is always at hand

Whatever the project, whatever the size, Celotex’ technical consultants can provide all the help and advice you need to specify

Celotex products with confidence.

You can also visit us online at celotex.co.uk where you can view our full suite of literature and use our popular U-value calculator, which,

with our award winning App can now be downloaded straight to your phone.

With industry leading products and the broadest range of PIR insulation available, Celotex ensures you can achieve better U-values

and thinner solutions.

To find out more visit celotex.co.uk


Celotex. Refurbishing Britain.

At Celotex we are working towards improving energy efficiency and reducing carbon emissions of Britain’s housing stock.

With our new Green Deal ready solutions, suited particularly for solid wall upgrades, Celotex continues to offer new and innovative

ways of meeting carbon reduction targets as well as your design needs.

With industry leading insulation performance, supported with BBA certification, specifying Celotex will deliver even better U-values

and thinner solutions; ideal for optimising your space.

For more information on how you can help us refurbish Britain please visit refurbishingbritain.co.uk


ADVERTISING // CELOTEX

Operating in a highly-competitive segment of the market - insulation - Celotex required an approach that would

be instantly recognisable and create real brand value and understanding. We worked with Celotex to develop its

brand around the colour pink. This extended across everything it did - from advertisements to literature, vehicle

livery to website. It is now one of the most recognised product brands in the industry.


ADVERTISING // ECOBUILD

• Discover NEW TECHNOLOGIES & MATERIALS

• Dynamic SUPPLIERS & PRODUCTS

• Meet & network with industry INNOVATORS

• Debate the critical issues - OVER 600 EXPERT SPEAKERS

• FOCUSED, PRACTICAL & INTERACTIVE learning hubs

• Add CPD points to BOOST YOUR SKILLS ranking

Energy

Arc

hit

ec

ture

Design

InfrastructureHousing

Knowledge

Smart

Digital

design | construct | perform0 8 - 1 0 M A R C H 2 0 1 6 E X C E L L O N D O N

Are you ready for the future?

Co-located with

E C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D

O R G A N I S E D B Y:L E A D S U P P O R T E R S : P R O U D M E M B E R O F :G O V E R N M E N T PA R T N E R :

L E A D PA R T N E R :

R E S E A R C H & I N N O V AT I O N PA R T N E R :

O F F I C I A L C H A R I T Y:

Register for your FREE ticket: www.ecobuild.co.uk

Are you ready for the future of construction?

Register for your FREE ticket: www.ecobuild.co.uk

Register for your FREE ticket: www.ecobuild.co.ukE C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D





design | construct | perform

0 8 - 1 0 M A R C H 2 0 1 6 E X C E L L O N D O N

Co-located with

1,000s of new products from over 800 suppliers within the DESIGN, CONSTRUCTION and ENERGY SECTORS

Three distinct and free-to-attend conference themes reflecting key industry growth areas; HOMES, ARCHITECTURE and NEXT GENERATION

Six focused, practical and interactive CPD-accredited learning hubs: #BUILDCIRCULAR, BUILDING PERFORMANCE, DESIGN, DIGITAL BUILDING, ENERGY and INFRASTRUCTURE REVOLUTION to boost your skill set

Over 600 industry leaders, internationally acclaimed architects and high-profile personalities debating the critical issues of today... Stephen

FryJonathan Meades

Tony Pidgley

Innovative features including:

Alex Bellos, Writer, Journalist

Anna Hill, Founder, Space Synapse

Cathy Newman, Journalist & Broadcaster

David Sheridan, Chief Executive, Keepmoat

Julie Hirigoyen, Chief Executive, UK-GBC

Munish Datta, Head of Plan A & Facilities Management, Marks and Spencer

Pamela Meyer, Founder & CEO, Calibrate

Professor Phil Jones, Chair of Architectural Science, Cardiff University

Rachel Riley, Television Presenter

Richard Francis, Principal, The Monomoy Company

Rowan Moore, Architecture Critic, The Observer, and Architect, 6a

Sadie Morgan, Founder, dRMM & and Design Panel Chair, HS2

Sam Martin, Director, Exterior Architecture

Daisy McAndrew, Journalist & Broadcaster

Timothy Wates, Director, Wates Group

Will Gompertz, Journalist & Broadcaster

E C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D





0 7 - 0 9 M A R C H 2 0 1 7

Save the date!www.ecobuild.co.uk

UBTD_14102 Ecobuild Save the date ad.indd 1 29/02/2016 15:50

We created a series of advertisements for the

UK’s largest event for the built environment. The

advertisments had to communicate a number

of different messages - some aimed at enticing

exhibitors and others at appealing to visitors. they

also had to be adapted to different market sectors

such as architecture, housing, building services, civil

engineering and offsite construction.


ADVERTISING // SAINT-GOBAIN

350 REASONS TO BELIEVE IN THE FUTURE...

www.saint-gobain.co.uk

#SAINTGOBAIN350

In 2015, Saint-Gobain is celebrating its 350th anniversary – a landmark milestone – 350 reasons to believe in the future.

At Saint-Gobain, we provide innovative and high-performance product solutions for all areas of the built environment – whether it’s the construction of a new housing estate, school, hospital or office development or the renovation of existing homes. Our breadth of solutions is unparalleled, and combined with our expertise and experience, makes us THE reference brand in delivering solutions for sustainable habitats.

In the UK and Ireland, some of the best known and respected companies in the construction sector are part of Saint-Gobain.

Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.

CELEBRATING THE MANY FACES OF SAINT-GOBAIN UK AND IRELAND

At Saint-Gobain we provide innovative and high performance product solutions for all areas for the built environment to enhance our habitat and our daily lives – whether it’s the construction of a new housing estate, school, hospital or office development or the renovation of existing homes. Our breadth of solutions, are unparalled and combined with our expertise and experience makes us THE reference brand in delivering solutions for sustainable habitats.

In the UK and Ireland, some of the best known and respected companies in the construction sector are part of Saint-Gobain. Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.

In 2015, Saint-Gobain is marking more than its 350th

anniversary – the Group is sharing its optimism and celebrating worldwide its 350 reasons to believe in the future...

THE WORLD HAS NO BOUNDARIESBECAUSE...

SUSTAINABLE HABITAT IS WITHIN OUR REACHBECAUSE...

BECAUSE...

BECAUSE...

TALENT IS INFINITE

SAINT-GOBAIN BUILDS ON THE PAST AND PLANS FOR THE FUTURE


BECAUSE...

INNOVATION IS TRANSFORMING THE WORLD

#SAINTGOBAIN350

@SAINTGOBAINUKANDIRELAND

WWW.SAINT-GOBAIN.CO.UK

Campaigns throughout the year to celebrate the Saint-Gobain 350th Anniversary:

• A Virtual Exhibition which will be the main online source of information about Saint-Gobain's history.

• A brand book will be available, it will be the official document of the Saint-Gobain 350th anniversary year. This will also be available in five different languages.

• A ‘Saint-Gobain Game’ for computers, smartphones and tablets. The game will allow players to interact and help each other through a series of challenges focused on building a virtual sustainable habitat to save earths population.

• A film depicting Saint-Gobain will be available in September, showing off Saint-Gobain across the globe.

• An online store will be available from January, Saint-Gobain office and other merchandise will be available to order.

Saint-Gobain in the UK & Ireland consists of 16,000+ employees within over 30 different businesses including some of the best known and trusted brands in the construction industry.

We are proud to offer over 400,000 products that cover the manufacture, distribution and installation of glass, thermal and acoustic insulation, pipes, industrial and construction mortars, high performing plastics, ceramics and abrasives with a series of other interior and exterior building solutions. All of which deliver a wide range of benefits including energy saving, acoustic performance and thermal efficiency.

Learn about how our construction solutions are helping create the future at:

In 2015, Saint-Gobain is celebrating its 350th anniversary – a landmark milestone – 350 reasons to believe in the future.

Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.

Learn about how our construction solutions are helping create the future at www.saint-gobain.co.uk

#SAINTGOBAIN350


To celebrate the

350th anniversary

of global building

product designer,

manufacturer and

distributor Saint-Gobain,

we created a series of

advertisements. Based

around anniversary

brand guidelines, the

advertisements were

designed to raise

awareness of the brands

owned by the company

and key attributes of

the organisation. The

advertisements were

supported with a z-card

that provided more

detailed information

about the company’s

global operation.


TECHNICAL LITERATURE


TECHNICAL LITERATURE // SIKA

For global building product

manufacturer Sika, we were tasked

with creating a series of brochures

for key service offerings such as its

concrete repair solutions.

The brochures had to contain

signifiicant product information

and the challenge was how to

present this in a structured yet visual

manner.

Our approach saw the adoption

of a clean, professional layout,

combined with simple yet effective

infographics, designed to illustrate

key messages.


TECHNICAL LITERATURE // CELOTEX

Insulation manufacturer Celotex required a series

of technical brochures to cover different products

and their applications. Having decided upon an

application first approach we created a series of

brochures that offered an easy to read yet visual

approach to presenting technical information.

Brand guidelines were produced that enabled the

client a consistent way of displaying information in

a way that was creative and professional.


TECHNICAL LITERATURE // BETTESHANGER SUSTAINABLE PARKS

For the launch of a new park,

comprising of leisure, education

and business space, we produced a

brochure that provided the reader

with an overview of the ambitious

project.

Including details of all of the project

partners, background to the scheme

and details of its aspirations, we

created detailed maps of the site

and plans of the various buildings

that would form the development.


CORPORATE LITERATURE


CORPORATE LITERATURE // BALFOUR BEATTY

Modular Systems+ is the offisite,

prefabrication facility for Balfour

Beatty’s mechanical and electrical

division.

Working closely with the clients

corporate marketing team, we

created a brochure that illustrated the

capability of the division, focusing on

key attributes such as safety, waste and

quality.

With such an impressive state-of-

the-art facility, we utilised big, strong

imagery to help tell the story.


CORPORATE LITERATURE // FRAMEWORK

For offisite, timber building system

contractor, Framework CDM, we

created a series of brochures to

communicate different business skills.

The square brochures were designed

to fit into a bespoke wallet to create

a reference pack that was intriguing

and memorable, reflecting the clients

bespoke and creative nature.


CORPORATE LITERATURE // CPI EUROMIX

Mortar and render manufacturer CPI

EuroMix required a visually enticing

way of communicating key product

information to specifiers. A departure

from its core audience of bricklaying

contractors, the literature featured

impactful professional photography,

coordinated by CFA.


CORPORATE LITERATURE // HADLOW COLLEGE

CFA has worked with specialist land

based college, Hadlow College, for

a number of years, creating annual

reports and prospectuses for full time

and part time courses. Each year the

client has set us the challenge of

creating prospectuses that are visually

different from the previous year and

are seen as a benchmark of modern

design combined with efficient content

communication.

We have created many different

formats over the years and helped

to ensure that Hadlow College’s

prospectuses are admired and

aspired to by many other educational

establishments.


CORPORATE LITERATURE // CRASH CHARITY

CRASH is the construction industry

charity, assisting hospices and

homeless charity through pro bono

professional services and sourcing

materials. Whilst the charity has a

high industry awareness, there was a

need to educate the industry on how

they could get involved. We created

a series of marketing collateral

including exhibition stands, website

graphics and a fundraising brochure.

A graphical story telling document, the

fundraising brochure provided readers

with a visual way of finding out how

they could support the charity in an

sympathetic manner.


CORPORATE LITERATURE // BRIGGS AMASCO

To celebrate 150 years of trading,

contractor BriggsAmasco wanted

to create a one-off brochure that

would capture their history and

achievements.

Given the significance of the

brochure, we encouraged the client

to push the design boundaries to

create a document that was unique,

memorable and would stand the test

of time.

A coffee table book was agreed upon

as it had the required professional

finish and lent itself to maximum

imagery.

Working to a tight deadline, we

sourced photography (from past

to present) and created a number

of illustrations and timelines to

provide a variety of imagery. We also

managed the print and encouraged

the client to employ special printing

effects and finishes.


WEBSITES


WEBSITES // QOB INTERIORS

A new website for interiors contractor QOB. Designed to showcase the

company’s work through the use of full screen images and easy to use

navigation. The site is designed to be fully mobile and tablet responsive.


WEBSITES // POWELL SYSTEMS

For building energy management provider Powell Systems we created a

modern, corporate website. The website has been designed to feature an

interactive home page image that changes background according to the time

of day to provide enhanced visitor appeal.


WEBSITES // FUTUREBUILD EVENTS

A parallax scrolling website for futurebuild, operators of the Ecobuild

event. A small and simple to navigate website but with impact and

strong brand presence.


OUTDOOR


OUTDOOR // CELOTEX

As part of a campaign designed to align insulation manufacturer Celotex with changes to Part L of the

Building Regulations, we sourced and branded a double decker bus. Forming a feature at a major

construction event, the bus went on a three month tour of the UK, delivering CPD to industry professionals.


OUTDOOR // PROCTOR GROUP

To celebrate the 21st anniversary of its innovation product Roofshield, we created a roadshow vehicle. The

vehicle went on a 21 day tour of the UK, providing bacon rolls and product training within merchants and on

new housing sites and CPD presentation to architects.


12

3

4

5

6

DawsHeath

Belfairs Park

BelfairsWoodland

Centre

Welcome toBelfairs Park Wood

You are Here

Belfairs Woodland Centre

Sculpture Trail

Seven Woods Walk

Follow these symbols for different walks and trails

KEY

Tracks

Circular Walk

Prittlebrook Greenway

Short Walk

Bus Stops

Toilets

Restaurant

Scuplture Trail

1 Man of the Woods

2 Dormouse

3 Woodsman

4 Badger bench

5 Heath Fritillary butterfly

6 Animals totem pole

Belfairs Park Wood

Belfairs Nature Reserve

Dodds Grove

West Wood

Valerie Wells Woods

Starvelarks WoodTile Wood

Pound Wood

OUTDOOR // BELFAIRS PARK

As part of its work with the

EU to promote open spaces,

CFA was commissioned by

Southend Borough Council

and the Essex Wildlife Trust

to produce sympathetic

signage for a major

woodland area.

This consisted of information

signs to provide background

regarding local wildlife

to more conventional

directional signage covering

key landmarks and a major

woodland centre.

Although some signage was

produced using conventional

metal sheeting, the majority

was especially designed

to use local materials

grown and coppiced in the

woodland area itself. These

were produced with stunning

effect by the CFA team.

145cm

165cm

250cm

105cm

Interchangeable slat with seasonal opening times

marketing

W E ’ R E A T T H E T O P O F O U R G A M E ,

L E T U S H E L P Y O U I N R E A C H I N G T H E

T O P O F Y O U R S

O F T H E Y E A R 2 0 1 6

creative · 12 cfa creative p advertising // smartply for further information please contact 0116...

Documents