creating new knowledge in the classroom: an indian context

Creating New Knowledge in the Classroom : An Indian

ContextDr. V. Srividya

ProfessorPSG Institute of Management

@ACBSPAccredited #ACBSP2016

Creating New Knowledge in the Classroom : An Indian ContextThis presentation will share the experience of PSG Institute of Management in kindling the entrepreneurial spirit of the graduate students.


Context

• Part of the prestigious foundation - PSG & Sons Charities created with a noble vision “Let there be charity, so that other people can share my family’s prosperity”• Institutions based on the need of the community

PSG Institute of Management


one of the top B- Schools in India

MissionFoster decision making,

leadership and entrepreneurial skills

Creating New Knowledge in the Classroom : An Indian Context

The spirit of entrepreneurship is very strong in Coimbatore region (Coimbatore, Tirupur,Erode, Salem, Namakkal & Karur districts). There are more than 75000 SMEs who have the potential to grow tremendously. (TiE. Coimbatore Chapter)


Paradigm Shift


• Changing Input parameters • Student• Knowledge • Environmental Impact

• Employer to Employed• Socio Economic Influence


• Entrepreneurs who have experience of being involved in start ups are more successful in starting and managing their second and third organization (Wright, westhead & sohl,1998)

Literature on Entrepreneurial skills

• Entrepreneurship defined as Creation, purchase or inheritance of a business

• Education can be an important source of knowledge, skills, problem solving ability, discipline, motivation and self confidence ( cooper et al, 1994)

• With their knowledge they can scout for new opportunities and acquire additional and new resources, ( becker, 1993)


Literature on Entrepreneurial skills

• Technical knowledge and capabilities (skills) in a particular domain may facilitate identification of business opportunities.( Chandler and Jansen , 1992) .This can be easily codified, written and transferred

• Managerial and entrepreneurial capabilities are based on tacit knowledge and personal experience which is more difficult to acquire externally



Intervention

Identify Opportunities

ConceptualizeMobilize resources &

Formulate

Implementation Launch

Discovery

Entre

pren

eurs

hip

Proc

ess

B Pl

an C

ours

e

VAC on Business Plan

• Course Description -The Business plan course is targeted towards students interested in starting their own ventures. The course will give the skill sets required to structure a B-plan, use tools and implement the venture in real world.


Learning Goals

• Analyze the environment to recognize business opportunities

• Knowledge of analytical tools for forecasting and handling uncertainty

• Know how to acquire resources for the venture • Apply strategy for growth and management of

venture@ACBSPAccredited #ACBSP2016



Create knowledge through participatory approach

“If we teach today’s students as we taught yesterday’s, we rob them of tomorrow.” ― John

Dewey

• Real world Experience• Case based learning

environment• Invited Start up

Entrepreneurs to discuss their story and inspire them with innovative and creative ideas


Idea Generation

• CEOs of Company’s to share their experience and expertise

• Lectures of Management gurus and Industry Experts


Expert Talk

• Workshop on Creativity and Innovation


Workshops

Opportunity to engage physically, socially, intellectually and creatively


Brainstorm for Ideas

• Students, Mentor and Faculty

• Discuss ideas • Critical analysis,

synthesis and reflection


Committee

• Mentor – Coimbatore based Entrepreneur / CEO often an alumnus of PSG was identified for each presenter


Mentoring

• Possibility to learn from natural consequences, mistakes and success


Reasoning and Evaluation

• 8 – 10 Weeks• Mentor plays an active role• Present authentic task

(contextualizing rather than abstracting information) Jonassen 1994

• Discussions, reasoning and reflection


Conceptualize & Formulate

• The students worked on various b plans including projects on - Franchising , Online solution providers , health care , personal care , Hotel industry, Social entrepreneurship and Advertisement space.


B-Plan

• Rubrics@ACBSPAccredited #ACBSP2016

B-Plan Presentation


Implementation

• Funding from Institution

• Alumni Support• Mentor involvement• PSG - STEP


Resources

• CHO - Coimbatore Hangouts a regional magazine for Coimbatore was launched.

• It shares the information about the hangout places like Restaurants, Cafes, Bars, Cinema, Events, Sports clubs, Fitness centre's, etc.


Opportunities on Campus

• Nature Care Farming Kit. • Inspired by natural farming

practices, students of PSGIM have come up with Nature Care Farming Kit, which can help families produce vegetables in their houses to meet their everyday household requirements. @ACBSPAccredited

#ACBSP2016


• Mr. Vijaykrishna, an MBA student of PSGIM is running a stationary shop in the PSGIM Campus for the last 8 months.




Student Managed Café on Campus

• FMS System : http://fms.psgims.net/index.php



• Naveen , II MBA student launched Swara

• To provide employability skills to the youth of India

Opportunities on Campus 13-14


• Gangaraj. P, (2013 batch) was inspired to start a few business ventures during his MBA course at PSGIM. He said that he was inspired to do all these mainly due to the BP course, curriculum and projects in MBA.

• He Indulges in Fireworks sale in Coimbatore, Chennai and Bangalore during Diwali season.

• Is an Amway business owner with a sale of 50,000 Rs per month. • Has set up a printing lab which delivers Xerox, printouts, calendar and

Diaries in a small scale. • Has converted his father’s grocery shop into a Supermarket

Opportunities Explored 12-13


Opportunities Explored 12-13


• Opportunity – Immersion & Brain storming

• Team – Mentoring, Committee

• Resources - Build

Making of an Entrepreneur


Sourcehttp://www.brighthub.com/office/entrepreneurs/articles/73336.aspx#imgn_0

Outcomes


Students 2013-14 2014-15 2015-16No Enrolled 30 30 30Start up on campus

5 5 5

Ventures started 7 4 -Contributing to existing business

9 11 -

Sharing

Involving in social activities – giving away

first aid kits

Funding Tinkle Charity

Manavar Illam- Knowledge sharing &

celebrating

• Becker, G.S (1993).Nobel Lecture: The Economic way of looking at behavior. The Journal of Political Economy,101(3),385-409

• Chandler,G.N and Jansen, E.(1992), The founder’s self assessed competence and venture performance, Journal of Business venturing,7 (3), 223-233

• Cooper et.al (1994) Initial Human and Financial capital predictors of New venture performance, Journal of Business Venturing, 9(5),371-395

• Jonassen, D. (1994).Thinking technology. Educational Technology, 34(4), 34-37• Timmons et.al (2004) Business plans that work: A guide for small business, McGraw

Hill• Wright et.al (1998) Editors Introduction: Habitual Entrepreneurs and Angel Investors:

Entrepreneurship Theory and practice,22(4),5-21• https://www.academia.edu• http://www.brighthub.com

References
