creating killer location-based mobile apps
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Creating killerlocation-basedmobile apps
Jean-Luc David
So you want to build a mobile startup…
App StoreFeaturesLayoutsScaleRiche$
iOS DevsAndroidLogoVC PitchPilot
Actually…you want to provide valuable content & services to consumers.
Mobile is the right direction…
But you have to think outside the box.
Credit: Snorg Tees
application programming interface
“an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers.”
- Wikipedia
what is an API?
open: the access is given to outside developers under certain rules and restrictions.
closed: used for internal developers and select partners.
open vs closed
Location-Based Services are Poised for Growth
• Microsoft WW survey (January 2011)• 62% are aware of LBS WW• 51% report using LBS WW
• 59% of Canadian respondents
• 18% use location sharing
with other people WW
• business model extension
• for your mobile apps
• turns competitors into friends
• innovation
4 reasons why you should care
• business model extension
• for your mobile apps
• turns competitors into friends
• innovation
4 reasons why you should care
“$7bn worth of items on eBay through APIS”
– Mark Carges (ebay CTO)
“ The API which has easily 10 times more traffic than the website, has been really very important to us ”
- Biz Stone (co-founder, Twitter)
“ The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ”
– Jeff Bar (Amazon evangelist)
“Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion)
– Larry Page (Google CEO)
case study:
35% of our mobile traffic will come from our API in 2011
APIs used or soon to be used
YP Account
Deals
1,000 developers are
registered on our API.
30+ live apps and websites using our API
80+ APIs
APIs and Developer Products
API billionaires club
5 billion API calls / day (April 2010)
1.1 billion API-delivered stories / month (March 2010)
5 billion API calls / day (October 2009)
8 billion API calls / month (Q3 2009)
3 billion API calls / month (March 2009)
3 billion API calls / day, 75% of all traffic (April 2010)
Over 50% of all traffic via API (March 2008)
Over 100 billion objects stored in S3 (March 2010)
1995
Why do we need a Web site?
2000 2005 2011
Of course we have a Web site
Of course we have an API
Why do we need an API?
• business model extension
• for your mobile apps
• turns competitors into friends
• innovation
4 reasons why you should care
one content, one logic, many devices
• business model extension
• for your mobile apps
• turns competitors into friends
• innovation
4 reasons why you should care
Uses 35-40 APIs
• business model extension
• for your mobile apps
• turns competitors into friends
• innovation
4 reasons why you should care
500K+ apps on iTunes alone
AdNetworkMobile Display & Brand Filter
LocalAdsMobile Placement
anyapp
developer $ - linked to our business model
(soon in an app near you)
What’s a "Get Business Details"? (cont’d) ...
<Categories>
<Category isSensitive="false">Restaurants</Category>
<Category isSensitive="false">Pizza</Category>
</Categories>
<MerchantUrl>
http://www.yellowpages.ca/bus/Canada/Ontario/Toronto/5907377.html
</MerchantUrl>
<Logos></Logos>
<Products>
<Video thmb="http://cdn.media.yp.ca/20712/1247101643128_t.jpg">
http://cdn.media.yp.ca/20712/1247101643128.flv</Video>
<Photo thmb="http://cdn.media.yp.ca/20712/1246995857548_t.jpg">
http://cdn.media.yp.ca/20712/1246995857548.jpg</Photo>
<WebUrl>http://www.4166531043.yp.ca</WebUrl>
...
we need to speak a different language
Grab a loft, add WiFi, ridiculous skills and Red Bull.
Mix. Serve chilled.hackdays
So what can they build in
6 hours?
“Canadian Directory
Publisher Scripts an API Success
Story”
“YPG Making
Good on API Strategy”
“Canada Yellow Pages Launches API - A Picture of
a Modern Service”
follow @yellowapi for more…
: Ready to Rock & Roll
Merci!
jeanlucdavid.comconnect: