Communication practices of Johnson & Johnson:

Communication practices of Johnson & Johnson:Creating Effective Recruitment Documents

Brittany Laccetti

Why is recruiting important?

This webpage is designed for quick reading. If a student is interested in an internship they can easily navigate the page for information about internships.

If a student is interested in finding out more about the Johnson & Johnson brand they can download a Professional Brochure.

Absolutely necessary or importantThe bodys important internal organs

Excerpt from Words That Work: Its Not What You Say That Matters, Its What People Hear

WORDS AND PHRASES FOR THE TWENTY-FIRST CENTURY

Frank Luntz

6. InnovationCorporate technology version of imagine, evoking 300 million different, individual definitions.

Are Johnson & Johnsons recruitment materials effective?Recruitment webpage is easy to navigate.

Organization of website allows viewers to find information quickly.

Strong use of puns and metaphors.

Powerful verbs can have multiple meanings to suit each employees ideals.