creating buzz to improve orgsync adoption
DESCRIPTION
TRANSCRIPT
Creating BBBuzz to Creating BBBuzz to Increase OrgSyncg y
Adoption
h kMatthew ParkMidwestern State University
June 22, 2012
Campus ProfileCampus Profile• Texas Public, COPLAC, Master’s (medium)
• Population = 6,000+ students– 25% residential25% residential
• Registered Organizations = 120+
Offi f S d D l & O i i• Office of Student Develop. & Orientation
• Available Resources– Human
– Fiscal
June 22, 2012
OrgSync BackgroundOrgSync Background• Partnered in Summer 2011• Partnered in Summer 2011
• Implementation 2011‐2012– Fall = Student Organizations
– Spring = Individual Students
• Student Organization Requirement– Semesterly RenewalsSemesterly Renewals
– Soft Launch
June 22, 2012
OutcomesOutcomes• Acquire promotional ideas for enhancing q p gawareness and adoption of OrgSync by student groups/organizations.g p / g
• Discover strategies for marketing OrgSyncto individual studentsto individual students.
• Understand basic components of branding th l t t f ll k tias they relate to successfully marketing
OrgSync to a campus community.
June 22, 2012
Pre-Awareness (prior to implementation)
• How will your campus community knowHow will your campus community know OrgSync is coming? What kind of response will it receive?
• Why Important?• Strategiesg
– Tailored Campus‐Wide Email (students vs. faculty)– Letters to Organizations and/or AdvisorsT– Teasers
– Councils or Meetings– Involvement of Stakeholder During Selection Process
June 22, 2012
Involvement of Stakeholder During Selection Process
BBBuzzBase
BBBuzz…Base
Brand
BudgetBudget
June 22, 2012
Who is Your BASE?Who is Your BASE?• Student Organizations• Student Organizations
– Leaders/Officers
Ad i– Advisors
– Members
• Individual Students
• Faculty/StaffFaculty/Staff
June 22, 2012
Target = Student OrgsTarget Student Orgs• Nature of OrgSync TrainingNature of OrgSync Training
– Excitement, Anticipation or Apathy?– How do you reward attendees?How do you reward attendees?– Can you put something in their hands?
• Postcards, task list, resources (website)( )
• Features to Emphasize• Incentives for Adoption• Incentives for Adoption• Continual Training Opportunities
June 22, 2012
Target = Individual StudentsTarget Individual Students• Features to Emphasizep• Orientation & Classes • StrategiesStrategies
– Banners & Posters (Wall, Stick & Floor)– Postcards & Magnets– Highlighters & Awareness Bracelets– Kiosks & Large Meetings– Auto Groups (member as soon as register)Auto Groups (member as soon as register)
• Online Presence
June 22, 2012
Target = Faculty/StaffTarget Faculty/Staff• Features to Emphasize• Training, Access & Availability• Strategies• Strategies
– Pens, Highlighters & NotepadsFood– Food
– Appeal to Greater Purpose/Educational Value
• Use of Advocates• Use of Advocates• Who Else Should Know?
June 22, 2012
What is Your BRAND?What is Your BRAND?• Name• Name
• Slogans
• Color Schemes
• Fonts Get Syncd’• Fonts
• Logos/ImagesGet Syncd
Green is the new Maroon!Green is the new Maroon!Green is the new Maroon!
June 22, 2012
What is Your BUDGET?What is Your BUDGET?• Would you rather have someone knowWould you rather have someone know about OrgSync and choose not to use it or not know about OrgSync at all?it or not know about OrgSync at all?
• Allocate 10‐25%h• More than Invoice
– Training– Promotion– Staff
June 22, 2012
Learning Moments (pros)Learning Moments (pros)• Organizational Requirement (soft launch)g q ( )• Pre‐Notification, Teasers, and PR• Training Access & AvailabilityTraining Access & Availability• Segment the Market• Postcards, Banners & Writing InstrumentsPostcards, Banners & Writing Instruments• Social Media• Power Users LunchPower Users Lunch• Office Commitment & Orgs of Interest
June 22, 2012
Learning Moments (cons)Learning Moments (cons)• Initial Student Account Setup• Initial Student Account Setup
• Specific Start‐up Training
• Required Training– Nature/Number of AttendeesNature/Number of Attendees
– Materials: Shirts & Handouts/Postcards
• Awareness Bracelets• Awareness Bracelets
June 22, 2012
Ideas and Best Practice (a group activity)
• Brainstorm ideas and/or share best• Brainstorm ideas and/or share best practice on effective promotion to increase awareness and adoption for a ptarget group – Student OrganizationsI di id l S d– Individual Students
– Faculty/Staff
• Prioritize and create a Top 3 List• Prioritize and create a Top 3 List• Be prepared to share
June 22, 2012
Thank you for tt d d your attendance and participation!participation!
(940) 397 4500(940) 397‐4500http://activities.mwsu.edu
June 22, 2012