SEO COMMUNITIES (ONLINE & OFFLINE)

CREATING AND MANAGING

Presented by: Franklin Christuraj

ONLINE & OFFLINE COMMUNITIES

Online community is a easiest and most cost-efficient way to connect to new and existing clients online. However, numerous scientific studies have shown that we all share an intrinsic need for physical interaction, which can only be achieved through offline communities.

Online communities Offline communities

STRATEGYFIND

PRIORITISE

EDUCATEENGAGE

PARTNER

CREATING & MANAGING SEE COMMUNITIES

HOW TO FIND SEO COMMUNITIES?

▸ Search by related keywords in google+, twitter, linkedIn, etc. who are already talking about you.

▸ Find online marketing / SEM meet up groups from your specific target countries.

▸ Google search is our friend.

CREATING & MANAGING SEE COMMUNITIES

HOW TO PRIORITISE?

Group the list according to the parameters like the number of members, frequency of posts, response level, activities etc. And prioritise as per its importance.

For instance: Very high, High, Medium, Low, No-go.

Sample list: SEO meet up communities.

CREATING & MANAGING SEE COMMUNITIES

HOW TO EDUCATE THE COMMUNITY?

Find out what interests the community members and educate them with relevant content. More like a thought leadership in SEO, SEM, Website crawling, etc.

CREATING & MANAGING SEE COMMUNITIES

HOW TO ENGAGE WITH MEMBERS?

‣ Answer questions raised in the community.

‣ Join / start conversations.

‣ Provide value with content.

Which means, go extra-mile to suggest what is best for audience (SEO tools, strategies, tips & tricks etc)

CREATING & MANAGING SEE COMMUNITIES

HOW TO PARTNER?

Partnering with the community heads / organisers can get us various benefits including brand visibility, targeted audience, lead generation and product awareness. Partnering could also lead to being invited as a guest speaker in events, meetups, podcasts and community activities.

THE BIGGEST COMMUNITIES IN WHICH YOUNG PEOPLE NOW RESIDE ARE ONLINE COMMUNITIES.Howard Gardner

THANK YOU!