Wednesday Webinar: Creating and Managing Marketing Campaigns

t: @Kapost Join the conversation #WedWebinar

Please type any questions in the chat during the webinar

Agenda 1. What is a campaign? 2. How do I create campaign types and

custom fields? 3. How do I know what content types are

best suited for a campaign? 4. How do I use tasks for my campaigns? 5. How do I know how my campaign

performed? 6. Q + A

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#WedWebinar

What is a campaign?

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What is a campaign?

• What is your theme/goal/event? • Will you be creating various content assets to

support this theme/goal/event? •  Is this campaign ongoing, over time?

#WedWebinar

How do I create campaign types and custom fields?

#WedWebinar

How do I create campaign types and custom fields?

#WedWebinar

How do I know what content types are best suited for a campaign?

#WedWebinar

How do I use tasks for my campaigns?

•  What are my action items for this campaign that are not content related?

•  What deadlines exist for this campaign that do not revolve around content?

#WedWebinar

How do I know how my campaigns performed?

#WedWebinar

Kapost Marketing Team: Best Practices

• Every asset associated with min. of 1 campaign

• Min of 4 content types per campaign • Monthly/Quarterly Campaign planning • Arbitrary tasks associated with Campaigns • Campaign Owners- Not Content Producers • Use of Attachments ie. Media Kit, Style Guide

Q + A

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