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reating Old National a New C Old National Merchants Association 2 0 0 9 A C H I E V E M E N T R E P O RT

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reating

Old National a New C

Old National Merchants Association

2 0 0 9 A C H I E V E M E N T R E P O R T

Table of Contents

President's Salute 2

2009 in Review: CHIPPING IN to Create a New Old National 3

Membership (Now) Has Its Privileges 4

Monthly Membership Meetings Summary 4

2009 Task Force Reports

Image and Perception: Polishing the Old National Brand 5

Public Safety: Promoting a Sense of Order 6

Social Climate: What is the Old National Experience? 7

Asthetics: Curb Appeal: Clean and Green 8

ONMA Financials 2009 9

20th Anniversary Gala 10

The Road Ahead: Advancing with Confidence 12

Special Thanks to Our Partners 13

VISION

Old National Merchants

Association teams with

organizations, agencies and

residents to grow a vibrant

and appealing business

district with a strong

economy for business

profitability and a

community that reflects

educational and cultural

vitality.

MISSION

Old National Merchants

Association collaborates

with others on initiatives

that balance three overar-

ching goals: development

and growth of area

businesses and their

markets; fulfillment of the

diverse needs and highest

expectations of all

customers; expression of

the community's culture,

values and aspirations for

a superior quality of life,

including an environment

that is vibrant, safe and

appealing.

President's Salute

Greetings, ONMA Members and Supporters:

he word “ambitious” doesn't come close todescribing the determination with which we

approached 2009-the 20th Anniversary year of theOld National Merchants Association. Nor does “productive” quite capture the accomplishments ofour whirlwind year.

We pause now to catch our breath, to record ourachievements, and to express our thanks to themany who invested in us throughout the year.

My hope is that this achievement report reflectsthe enthusiasm and commitment that played outso forcefully as we channeled our effort intoCreating a New Old National.

All year long, we urged our friends and supporters to CHIP IN-do your part to help uscreate a better Old National. And chip in you did. ONMA experienced growth in many,many areas. Most importantly, our self-confidence blossomed.

This report chronicles and honors your contributions and, I hope, inspires you to joinus for the journey ahead.

Best regards,

Donald E. Winbush, President

Board of Directors (2009)

Don WinbushPresidentWinbush Editorial Services, Inc.

Bill RasulVice PresidentMcDonald's

Dionne ChristopherSecretaryAmerican Cancer Society

Janita GreenTreasurerGreener Solutions Accounting and Tax Services, LLC

Paulette ThweattChairMembership & Member ServicesComm.Thweatt's Originals

Sigele WinbushChairPublic Relations Committee Atlanta Ballet

Donna AustinBethune Elementary School

Vicki HawkinsGeorgia International ConventionCenter

Don JenningsAssociated Business Systems

Woody JohnsonSoutheast Properties

Minister Avis KimpsonWorld Changers ChurchInternational

Don MillerQuality Hotel & Conference Center

Leneva MorganGeorgia Power

Mike SimpsonPrint Graphics Services, Inc.

Walter VinsonHartsfield-Jackson AtlantaInternational Airport

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2009 in Review

CHIPPING IN to Create a New Old National

lue and white chips tumbled and rolledall along Old National in 2009.

We declared the chip our symbol of commitment and involvement. “Chip In!”became our call to action. In other words,don't stand back and complain, “put someskin in the game.” Chip In.

Honoring ONMA's 20th anniversary,the Association set two

ambitious goals: involve atleast 200 organizations-businesses, schools, homeowners associations-in

making contributions to theONMA agenda; and persuade ONMA supporters to invest at least 2,000 hours, cumulatively, in service. And, yes, we counted.

Chips were counted for community clean-ups;for participation in business grand openingevents; for the ONMA office makeover; forEVER-REDI Exterminating donating professional services to the ONMA office; andfor community resident Benjamin Youngupgrading office computers. Chips were tallied when branding consultant SundiataRush traveled all the way from Decatur tolend his expertise; when Print GraphicsServices and Associated Business Systemsprovided prizes for drawings at membershipmeetings. Meanwhile, the ONMA joinedcommunity advocates in monitoring proposed economic development projects for Old National. Meeting and

negotiating with landownersand developers, ONMA par-ticipated consistently ingovernment planning and

zoning processes, doing itspart to promote high standards

of development for Old National.

By the way, we met our chip-count goals.Equally important, a new spirit of teamworktook hold.

Creating a New Old NationalIn 2009, we focused on implementing the OldNational Improvements Initiative. Begun in2008, it sets strategies for addressing challenges and opportunities in public safety,aesthetics, image and social climate.

Collaboration was key. We made a concertedeffort to maximize business, government andcommunity involvement and support.

For each target area, Task Forces wereformed to develop goals, timelines and tactics. Under the banner, Creating a NewOld National, the initiative incorporated everything from installing landscape islandson Old National, to the launch of a publicsafety pilot project, the Trespassing AffidavitProgram.

ONMA closed out the year with a festive 20th anniversary gala to cele-brate 20 years of accomplishments, includingthose of 2009, and to set the

stage for a new era.

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Membership (Now) Has Its Privileges

Committee Participants:

Paulette Thweatt (Chair)

Thweatt's Originals

Dionne Christopher

American Cancer Society

Patricia Cleveland

PRC and Associates

Linda Eason

The Eason Law Firm

Vicki Hawkins

Georgia International

Convention Center

Lillian Holeman

Lin Holeman and Associates

Evelyn Willis

Willis' Flowers & Memoirs

reating more tangible ways forONMA to say “thank you” to its

members was high priority in 2009. TheONMA Membership Committee wasdetermined to develop a solid benefitspackage. Voila! They got it done. Withbenefits that included special marketing opportunities at monthly membershipmeetings, to posting members' websitelinks on the ONMA site, the committeeprepared a packet ready for unveiling in 2010.

The committee also began an assessment-through an annual BusinessSurvey- of how ONMA might better connect members with resources to helpthem improve the productivity and profitability of their businesses. Surveyinformation was used to help schedulespeakers and other presentations.

Strengthening administrative processeswas another point of emphasis successfully addressed.

Committee highlights for 2009:

n Grand Openings and Special Events Support

• Golden Krust Restaurant Grand Opening

• Digital Breakthroughs Institute Grand Opening

n Red Cross Give to Live Celebration

n Fulton County Police Toy Drive

n 2009 Business Survey

n Toys for Tots/Holiday Mixer

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Monthly Membership Meetings Summary

January - Col. Wayne Mock, Midtown Blue

February - Unveiling the Old National Improvements Initiative

March - Peggy Duncan, “Shamelessly Promote Your Business and Get Found Online”

April - Dr. Creflo A. Dollar, Founder/Pastor World Changers Church International

May - Old National Improvements Initiative Task Force Presentations

June -Salute to South Fulton's 2009 High School Valedictorians and Salutatorians

July - Red Carpet Welcome to New Businesses on Old National

August - Rich Wilkins, “Rich Speaks Now” — Identity Theft and the “Red Flag Rule”

September - All About Us: Upcoming ONMA Initiatives

October - Candidates' Forum: Senate District 35 Special Election

November - ONMA 20th Anniversary Gala

December - Merchants Holiday Mixer-Toys for Tots

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Polishing the Old National BrandTask Force Participants:

Sigele Winbush (Chair) Atlanta Ballet

Harriett BryantMRB, Inc.

Linda EasonThe Eason Law Firm

Robert GatlingThe Evaluation Group, Inc.

Courtney GriffinCommunity resident

Christina M. Haskins, C. M.Haskins Enterprises, Inc.

Don JenningsAssociated Business Systems, Inc.

Michelle KnightBackstage Restaurant and Lounge

Gwen McDanielDirector, Independent ConsultantArdyss International

Leneva MorganGeorgia Power

Sundiata RushDiata Sun

I M A G E A N D P E R C E P T I O N TA S K F O R C E

ommitted to raising the visibility of ONMA and the stature of Old

National, the Image and PerceptionTask Force developed a full calendarand agenda. In addition to courtingpositive media coverage, the TaskForce also kept ONMA stakeholderswell informed.

ONMA staged its first Town HallMeeting in quite some time-a summergathering at the World ChangersChurch International Fellowship Hall,drawing more than 300 attendees. Ourtwo goals: strengthening relations withthe community and introducing ONMA'sagenda for promoting change.Community response was positive.

For the first time ever, ONMA participated in the prestigious AtlantaCelebrates Photography-a metro-wideevent spotlighting the photographiccommunity. ONMA wanted to attractnew visitors to Old National and celebrate the area's arts and cultural

offerings. In association with thePanther Press Club of BethuneElementary School, ONMA sponsored a one-day kickoff exhibition,Images and Bright Ideas, featuringworks by Bethune students and byONMA member Wali Muhammad, acareer photojournalist whose portfolioincludes Muhammad Ali and FrankSinatra. Backstage Restaurant andLounge hosted a month-long exhibi-tion, The Rhythms of the South, featur-ing works by Dana S. Kemp, JudyKuniansky and Teresa Sims.

n Atlanta Celebrates Photographyn College Park Cityfestn Revitalization of ONMA website

Highlights of the Task Force's very productive year:

n The Journal newslettern 20th Anniversary Galan Old National Town Hall Meetingn Supported ONMA events, including

Grand Openings and the Holiday Mixer

n News coverageSouth Fulton NeighborAtlanta Business ChronicleFGTVWSBWAGA

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P U B L I C S A F E T Y TA S K F O R C E

Promoting a Sense of OrderTask Force Participants:

Bill Rasul (Chair)McDonald's

David BlockCollege Park Police Department

Sonja BrownOffice of the Fulton County District Attorney

C. M. BryantFulton County Police Department

Raymond CottonGeorgia Department of Transportation

J. E. Jackson, Jr.Fulton County Police Department

Thomas KuzniackiCollege Park Police Department

S. McCraryCollege Park Police Department

Don MillerQuality Hotel & Conference Center

Cedric ScottCollege Park Fire Department

orking closely with the police andcode enforcement departments of

College Park and Fulton County, ONMAsought to make “zero tolerance” for quality of life crimes a reality on OldNational.

Shoppers, visitors, residents and businesseshave all identified panhandling, loitering,parking lot peddling andother “nuisance” behavioras threats to a healthybusiness climate. Indeed,the popular “broken window theory” addresses this concern.The theory suggests thatwhen seemingly petty or insignificant affronts to thecommunity go unaddressed-broken windows, graffiti, rowdiness, etc.—thesebehaviors lead to increasingly seriousbreakdowns of the social order. The badelement comes to believe that it is in acommunity where nobody cares; nobody

is in charge.With that in mind, ONMAhelped police to roll out the TrespassingAffidavit Program, or T.A.P.-an initiative of the Office of the Fulton CountyDistrict Attorney.

In brief, T.A.P. allowsbusiness owners to signaffidavits permittingpolice to address trespassing violations atbusiness locations without businesses having to file complaints.In cooperation withFulton County PoliceDepartment and theCounty Prosecutor'soffice, ONMA producednotification signs andpromoted the program.

The T.A.P. initiative was launched as apilot program in the Fulton County jurisdiction of Old National. Half adozen businesses had signed up byyear's end.

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It's easier to pose questions than to offeranswers: What responsibilities do businesses have to control rude or boorish patrons? What role can the community play in improving the socialclimate?

The Task Force considered a number of ideas:

The task force held meetings in a number of Old National establishments,allowing members to personally take thesocial temperature; to patronize andbecome better acquainted with busi-nesses, and to be ONMA ambassadors.In the end, the group decided that itsmost important challenge is to persuademore businesses to buy into the notionof being ambassadors for Old National.

The task force carried its work into 2010.

S O C I A L C L I M AT E TA S K F O R C E

What is the Old National Experience?Task Force Participants:

Barkley Russell (Chair)Barkley Russell Agency

Benny CraneExecutive Insurance

Vicki HawkinsGeorgia InternationalConvention Center

Jamilah StephensCity of College Park

Rich WilkinsRich Speaks Now

Gary YoungCity of College Park

o Old National patrons feel welcome and appreciated? Do

they feel safe? Is the corridor sociallyappealing-where fellow shoppers andvisitors are courteous and respectful?

These were among the questions posed,abstractly, in 2009 by the Social ClimateTask Force. More accurately, the taskforce tried to come up with ideas forensuring that Old National shoppersconsistently answer “yes.”

There's one thing the task force did notdo-it did not pretend this was an easyissue to tackle. It is, in fact, full of complexity.

Measuring and modifying a community'ssocial climate presents an array ofissues: the willingness of businesses toreinvest in their properties (for landscaping and façade upgrades, forexample); their commitment to recruitand retain quality employees; theiremphasis on customer service; theirrespect for the community.

n Old National Mystery Shopper Program

n A protocol for approaching major

corporations whose franchisees do not

operate by acceptable community

standards

n A “Star Business” designation for

merchants that adopt high standards

of public safety, customer service and

community investment

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A E S T H E T I C S TA S K F O R C E

Curb Appeal: Clean and Green Task Force Participants:Fred Hill (Chair)

South Fulton Landscape

& Nursery

Harry Graham

LAI Engineering

Tommie Hayes

Fulton County

Code Enforcement

Greg Fann

Fulton County

Public Works

Tscharner Myrick

Fulton County

Code Enforcement

Tony Phillips

Fulton County

Code Enforcement

George Sneed

Emory University Hospital

Midtown

Toni Thornton

MARTA

Don Winbush

Winbush Editorial Services, Inc.

Wayne Wright

Fulton County

Code Enforcement

Gary Young

Economic Development

City of College Park

ecause a community's

appearancereflects its spirit,aesthetics rankshigh with ONMA.The AestheticsTask Force teamedwith GeorgiaDepartment ofTransportation(GDOT) and local governments on severalprograms. It also engaged businesses, toraise consciousness about improving OldNational's curb appeal.

One persistent challenge-unsightly busshelters-was addressed with the OldNational Bus Shelter ImprovementsProject, a venture of ONMA, College Park and Fulton County.

In October 2009, the Urban Land Instituteorganized a Technical Assistance Panel(TAP) to help develop a community strategy-and a template-for making sustainable improvements in cleanliness,maintenance, design and functionality for bus shelters on Old National.

The TAP experts included professionals in transportation, planning, public art,architecture, design, and public engagement. The panelists toured Old National, visited a bus shelter, and

engaged community stakeholders, whooffered historicalperspective andinsight into challenges and opportunities.

The first draft of a comprehensive

implementation strategy was due in early 2010. Business and communityparticipation was outstanding. Sponsorsand investors included: College Park,Fulton County, Old National MerchantsAssociation, McDonald's, Clarion Hotel(now Wyndham Garden Hotel), CiCi'sPizza to Go, Winbush EditorialServices, Backstage Restaurant &Lounge, Kilroy's Package Store, andCity of College Park employees GaryYoung, Wanda Anderson and JamilahStephens.

Other participants included: BethuneElementary School, Georgia Power,MARTA, Camfuax Productions and GuyLoinger, a French government representative and an urban planning professor at the Sorbonne University,who was visiting U.S. airports to studyairport-related economic developmentefforts.

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Other Task Force initiatives: n Area merchants joined in two Corridor Clean-Ups-a spring event organized by Old National community HOAs and one in the fall planned bythe Task Force. Combined, they drew more than 250 participants, includingCollege Park and Fulton County departments. World Changers ChurchInternational provided shuttle service and many volunteers. ONMA alsojoined the GDOT Adopt a Highway program.

n The Old National Landscape Project became a reality. With leadershipfrom South Fulton Landscape & Nursery, attractive landscape islandswere installed on Old National, just north and south of the expressway. Ajoint effort by ONMA, College Park and GDOT, the long-anticipated projectsays, “Welcome to Old National.”

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Old National Merchants AssociationBalance Sheet

As of December 31, 2009

ASSETSCurrent Assets

Checking/SavingsWachovia 20th Anniv Gala-9953 7,330.33 Wachovia Bus Shelter-8303 1,815.00Wachovia Free Bus Checking-8786 914.87Wachovia SB MM Acct-7812 201.48

Total Checking/Savings 10,261.68

Total Current Assets 10,261.68

TOTAL ASSETS 10,261.68

LIABILITIES & EQUITY

EquityOpening Balance Equity 583.56Temp. Restricted Net Assets 5,000.00Unrestricted Net Assets -279.74Net Income 4,957.86

Total Equity 10,261.68

TOTAL LIABILITIES & EQUITY 10,261.68

Janita Green, CPAGreener Solutions Accounting and Tax Services, LLCFinance Committee Chair

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O M N A F I N A N C I A L S 2 0 0 9

ore than a celebration of longevity, the ONMA 20th

Anniversary Gala recognized thecontributions of stakeholders and partners-with special salutesto past presidentsand boardmembers-and set thestage forlaunching anew era forONMA. Ouruse of artisticexpression and3D technologyreflected the creativity,passion, inspiration and

20 thAnniversary GalaCreating a New Old National: An Artistic, 3-D Experience

Mforward thinking that will propel us into anew future. More than 300 guests-fromelected officials and government

employees to merchants andcommunity residents-

attended the November7th celebration at

GeorgiaInternationalConventionCenter.Highlights included stellar contributionsfrom Bethune

Elementary Schoolstudents Ayomide

Odeboh and JavarisAskin, and from

Christian Neal of HeritageElementary School.

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2 0 T H A N N I V E R S A RY G A L A

Paintbrush and Inspiration Award

Dionne ChristopherAmerican Cancer Society

Sigele WinbushAtlanta Ballet

Member of the YearSmall BusinessBackstage Restaurant and Lounge

Major EnterpriseWorld Changers Church International

Award Winners

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Create - Presenting SponsorsMRB, Inc.N4DGeorgia International Convention Center

EmpowerHartsfield-Jackson Atlanta International Airport

InspireCity of College Park

EngageCity of College Park, EconomicDevelopmentThe Eason Law FirmFulton County Board of CommissionersHMS DesignsJD EntertainmentKrogerMDG Development, Inc.Thweatt's OriginalsWaffle HouseWillis' Flowers and MemoirsWinbush Editorial ServicesWorld Changers Church International

Barbara “Peaches” Clay Award

Paulette ThweattTweatt's Originals

Evelyn WillisWillis' Flowers and Memoirs

Special RecognitionGary YoungCity of College Park

Phillipa BrisbaneFulton County

Barkley RussellBarkley Russell Agency

Sundiata Rush

Applauding Our SponsorsSilent Auction Sponsors50 Yard LineAirTranAtlanta BalletAtlanta FalconsCollege Park Municipal Golf CourseFulton County Arts Council: Art at WorkKilroy's Package StoreMRB, Inc.Phillipa BrisbanePrint Graphics Services, Inc.Quality Hotel & Conference CenterThe Comfort Limo & Shuttle ServicesGroupThweatt's OriginalsTiffany'sWal-Mart -Old NationalWillis' Flowers & and MemoirsWorld Changers Church InternationalWorld Fashion Beauty Supply

Special Thanks to:Amario's Art AcademyTodd Bethel, KMGTaura CasonCyra CopelandJohn DoyleMtminddesign

2 0 T H A N N I V E R S A RY G A L A

The Road Ahead: Advancing with Confidence

So much yet to achieve.

But such a strong base to build upon.

ONMA's pursuit of excellence continues, as we make ambitious plans and continue to drawstrength from our very resourceful partners to serve our members and make Old National thejewel that this community deserves.

Commit to joining us. With your support, the very best years are ahead for both theAssociation and the Old National Highway Corridor.

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Special Thanks to Our Partners

he friendship, collaborative spirit and everyday participation of our government, civicand community partners contributed immeasurably to success of the Old National

Merchants Association in 2009. We gratefully acknowledge their timely reports, ideas, votesof confidence, financial support and unfailing attendance at our events.

City of College ParkCity Manager's OfficeCode EnforcementEconomic DevelopmentFire Department Mayor and CouncilPlanning and ZoningPolice DepartmentPublic Information Public Works

Fulton County GovernmentBoard of CommissionersCode Enforcement

Environment and Community DevelopmentFire DepartmentOffice of the District Attorney

Office of District 7 Commissioner William “Bill” EdwardsPolice DepartmentPublic Works

Fulton County Schools

Georgia Department of Transportation

Georgia State Legislature

Hartsfield-Jackson Atlanta International Airport

International Society of Africans in Wine (ISAW)

MARTA

Old National Community Alliance and areaHomeowners Associations

Old National Area Faith Community

SCORE

Southeast Properties

South Fulton Chamber of Commerce

South Fulton Civic Association

Toys for Tots

Urban Land Institute

Old National Merchants Association5495 Old National Highway

Suite C-4Atlanta, GA 30349

[email protected]

ONMA is a 501 (c) (3) organization

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