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Creating a footprint in underserved niches Presentation at Redeye, May 23, 2017 Anna Ljung, CFO

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Page 1: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Creating a footprint in underserved niches

Presentation at Redeye, May 23, 2017 Anna Ljung, CFO

Page 2: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Disclaimer

Statements included herein that are not historical facts are forward-looking statements. Such forward-looking statements involve a number of risks and uncertainties and are subject to change at any time and Moberg Pharma does not undertake to update, complete, revise or keep current the information or statements contained herein. In the event such risks or uncertainties materialize, Moberg Pharma’s results could be materially affected.

The risks and uncertainties include, but are not limited to, risks associated with the inherent uncertainty of pharmaceutical research and product development, manufacturing and commercialization, the impact of competitive products, patents, legal challenges, government regulation and approval, Moberg Pharma’s ability to secure new products for commercialization and/or development and other risks and uncertainties detailed from time to time in Moberg Pharma’s interim or annual reports, prospectuses or press releases.

The information in this presentation does not constitute an offer to sell or an invitation to buy securites in Moberg Pharma.

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Page 3: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Creating shareholder value – investment case

3

Commercial niche player

Growing and profitable business

Late-stage pipeline

Strong team and track record

TMTM

TM

Organic and M&A, leader in 3 niches

Distributors and Direct Sales

Innovation Engine

Aligned interests and diversity

Page 4: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma in brief

Commercial business

Pipeline assets

Focus the coming year

Page 5: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma - a leader in topical niche categories

5

Financial Overview

• Market Cap ~0.9 BSEK ($100m, MOB.ST)• Net sales run rate 2016: ~450 MSEK ($50m), incl. H216 acquisitions

Note: Acquisition of DermoPlast from Prestige Brands closed December 30, 2016

OTC Sales in the U.S.

• Distribution in all major retailers• #1 in nail fungus

#1 in liquid bandages#2 in pain relief sprays

Distributor sales

• #1-3 in many markets• 3 Top-50 partners

Mylan, Menarini, Endo

Innovation Engine

• MOB-015 - $250-500m• BUPI - $50-100m • Future market leaders in

their respective niches

25%LONG-TERM EBITDA MARGIN

6BRANDS

40+COUNTRIES PIPELINE ASSETS

PHASE3

Page 6: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

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2016 – a transformative year

CONFIDENTIAL

Portfolio

• Acquisition of Dermoplast®, New Skin®, Fiber Choice® and PediaCare® for 88 MUSD

• Divestment of four non-core brands for 15 MUSD

Pipeline assets

• Patent for MOB-015 in multiple territories and for BUPI in the EU

• Initiated Phase 3 program for MOB- 015 in Europe and N.A.

• BUPI - positive Phase 2 data, license and development agreement with Cadila Pharmaceutical

2/3SHARE OF REVENUE AND PROFITABILITY

Phase32 PRODUCTS IN/ENTERING PHASE 3

Commercial business

• Successful re-launch of KerasalNail® in the U.S. - all time high market share

• Continued expansion in Asia with a launch in Taiwan and a successful test launch in Japan

27%23%

KERASAL NAIL MARKET SHARE*

Page 7: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

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A journey towards half a billion SEK

2010 2011 2012 2013 2014 2015 2016

8

56

112

157

200

286

334

~450

2016 runrate incl H2 acquisitions

Net Sales, MSEK

Page 8: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

EBITDA, MSEK

8

Scale increases profitability

2010 2011 2012 2013 2014 2015 2016

-30

-8

13

25

46

78

-8

Page 9: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

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Q117 - Increased sales and EBITDA following acquisitions

51%GROWTH

105MSEKNET SALES

5XGROWTH

16.7MSEKEBITDA

16%EBITDA MARGIN

11%

Note: Underlying EBITDA (excluding capital gain)

Page 10: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

P&L summaryQ1 2017

101) Research and development expenses – existing product portfolio includes R&D expenses for new

product variants under existing brands, regulatory work and quality.2) Research and development expenses - future products includes R&D expenses for new product

candidates, for example MOB-015.

Due to the rounding component, totals may not tally.

P&L Summary Jan-Mar Jan-Mar Full-year

(MSEK) 2017 2016 2016Revenue 105 69 334Gross profit 73 49 233% 70% 70% 70%

SG & A -50 -40 -177R&D - existing product portfolio1) -2 -2 -5Other operating income/operating expenses 0 0 43EBITDA Commercial Operations 21 7 94% 20% 10% 28%

R&D & BD - future products2) -4 -4 -16

EBITDA 17 3 78% 16% 5% 23%

Depreciation/amortization -10 -3 -16Operating profit (EBIT) 7 1 62

Page 11: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

– Share from Direct sales continue to grow after acquisitions

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Majority of revenue from direct OTC sales

Channel Product Geographies

Distributors12%

Direct88% Other

49%

Nalox / Kerasal Nail

31%

Dermoplast20%

ROW5%

Europe 8%

Americas88%

Distribution of revenue, January – March 2017

Page 12: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

➢ INVENTORY BUILD-UP

➢ ADVERTISING STARTS

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Seasonality in our commercial business

Q1 Q2 Q3 Q4

Q3 Q4➢ HIGH SEASON/SALES PEAK

➢ HIGH ADVERTISING COSTS

Direct sales

• Many orders each month, advertising increases during high season

Distributor sales

• 2-3 orders/year for each market

➢ HIGH SALES

➢ HIGH ADVERTISING COSTS

➢ SALES BENEFITING FROM HIGH SEASON ADVERTISING

➢ LOW ADVERTISING COSTS

➢ STRONG CASH FLOW/EBITDA

Page 13: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

• Q1 2017 revenues increased by 51% fuelled by recent acquisitions

• The three biggest brands Kerasal Nail®, Dermoplast®, and New Skin® account for well above 2/3 of revenue

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Revenue segmentation

Revenue by channel Jan-Mar Jan-Mar Full-year

(MSEK) 2017 2016 2016

Direct sales, organic 36 39 173Direct sales, acquisitions and divestments 56 10 94

Sales of products to distributors, organic 13 14 61

Sales of products to distributors, acquisitions and divestments - 7 7

Milestone payments 0 - -

TOTAL 105 69 334

Revenue by product category Jan-Mar Jan-Mar Full-year

(MSEK) 2017 2016 2016

Kerasal Nail®/Nalox 33 32 151

Dermoplast® 21 - -Divested products (JointFlex®, Fergon®, Vanquish®, PediaCare®) - 16 33Other products 51 21 150TOTAL 105 69 334

Due to the rounding component, totals may not tally.

Page 14: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

No major changes in Balance Sheet during Q1

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Balance Sheet

(MSEK) Dec 31, 2016 Mar 31, 2017

AssetsIntangible fixed assets 1 000 997Property, plant and equipment 1 1Financial assets - -Deferred tax asset 10 11Total non-current assets 1 011 1 009

Inventories 42 54Trade receivables and other receivables 93 90Cash and bank balances 86 74Total current assets 221 218

TOTAL ASSETS 1 232 1 227

Equity and liabilitiesEquity 562 555Long-term interest-bearing liabilities 589 590Long-term non-interest-bearing liabilities 7 8Current non-interest-bearing liabilities 75 75

TOTAL EQUITY AND LIABILITIES 1 232 1 227

Page 15: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma in brief

Commercial business

Pipeline assets

Focus the coming year

Page 16: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Attractive portfolio - Main brands are niche leaders

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Page 17: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Direct sales – three major brands drive growth

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2016 and Q1 2017

• Successful re-launch of Kerasal Nail® in 2016 increased U.S. market share to 27%

• Recent launch of 1-week claim in the U.S. drives growth for Kerasal Nail

• Entered the UK in 2016, our second direct sales market

• In Q117, three largest brands Kerasal Nail®, New Skin® and Dermoplast® are main growth drivers, accounting for >2/3 of revenue and an even higher share of profitability.

• New distribution at Walmart, CVS and Walgreens

27%23%

KERASAL NAILMARKET SHARE*

2/3SHARE OF REVENUE AND PROFITABILITY

Page 18: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

2016 – a year of transformative acquisitions

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Transactions in 2016

• Acquisition of Dermoplast®, New Skin®, Fiber Choice® and PediaCare® for 88 MUSD

• Divestment of non-core brands Joint ex®, Fergon®, Vanquish® and PediaCare® for 15 MUSD

2 major brands acquired driving growth as of 2017

Source: Symphony IRI, Brand ranking according to Pharmacy Times Prestige Brands Earnings call, Nov 3, 2016

Dermoplast

• Net sales $12m, growing high single digit, EBITDA margin 45%

• #1 pharmacist recommended brand, #2 with 21% market share in retail pain relief market, significant hospital business

• Acquired for 8.9X EBITDA

• Integration to be finalized H1 2017

New Skin

• #1 liquid bandage in U.S. retail

• Integration finalized Q4 2016

• High EBITDA margin

• Portfolio acquired for 8x EBITDA

Page 20: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Distributor sales – focus on Asia-Pacific

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2016 and Q1 2017• Focus on launches in Asia-Pacific• Successful 2016 launches in Taiwan and

one city in Japan

Nationwide launch initiated in Japan • Started end of March• Managed by local partner CMIC Group• National TV • Social media• Distribution in 8,000 stores

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TV Commercial in Japan

Page 22: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma in brief

Commercial business

Pipeline assets

Focus the coming year

Page 23: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Pipeline assets – target leadership in two niches– building on topical drug delivery know-how

23Source: Moberg Pharma analysis and estimate

Nail fungus• Topical terbinafine

• Target profile: Rapid, visible improvement and superior cure rate (among topical medications)

Pain relief for oral mucositis• Lozenge with bupivacaine

• Target profile: Better and longer pain relief than with existing products

Status: Phase 3 program initiated in Q3, 2016• Recruitment of 750–800 patients for two Phase-3 studies in

North America and Europe to be completed H217

Status: Preparations for Phase-3 application underway• Application for phase 3 to be submitted in Q217 by partner

Cadila Pharmaceuticals.

• Advisory meetings held Q117 with health agencies in Sweden and Germany.

Patents: Patent protection until 2032• Patents granted in large markets, incl. USA, EU, and Japan.

Patents: Patent protection until 2031• Patents granted in the EU.

• Applications in progress in the USA and Canada.

Estimated annual sales potential: USD 250–500 million Estimated annual sales potential: USD 50–100 million

MOB-015 BUPI

Page 24: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

• MOB-015 is based on Emtrix/Kerasal nail, adds terbinafine

• Phase 3:

– Primary end-point: Complete Cure after 52w

– Manufacturing partner Colep co-invests in MOB-015

• Phase 2 demonstrated efficacy and safety

– building on topical drug delivery know-how

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Targeting market leadership with MOB-015

Source: An open, single center pilot study of efficacy and safety of topical MOBO15B in the treatment of distal subungual onychomycosis, Faergemann et al, poster presentation at American Academy of Dermatology, March 2016; 54% of the patients completing the study were mycologically cured. Mycological cure for FAS was 52% and for PPAS 60%

1000X 40X54%

MYCOLOGICAL CURE MORE TERB IN NAIL BED VS ORALMORE TERB IN NAIL VS ORAL

Page 25: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Target Product Profile for mild-moderate nails vs Jublia- Jublia peaked at $338m sales in 2015 (Launch June 2014)

25

Myc. Cure Complete cure Visual improvement

24W 52W 52W 4W

MOB-015Target

>50% 60-70% 20-30% >50%

Jublia - 54% 15-18% N/A

Penlac and Current OTCs*

Ca 30% 6-8% or less N/A

Superior Cure Rates

Rapid Visible Improvement

Potential for Shorter TreatmentNote: For MOB-015, the above describes the outcome Management targets in ongoing Phase 3 trials. Source for Jublia data is Jublia Prescriber Information, Rev 09/2016* Refers to publications on ciclopirox and amorolfine. Many other OTC products have not conducted or published 52w trials

Page 26: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

TRx Million, U.S. prescription market for nail fungus

26

Onychomycosis market growth after recent launches ofnew topicals

CAGR 2012-2016 = 9.2%

Source: IMS, Moberg Pharma estimate for Q4 2016

Page 27: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

BUPI - Providing better pain relief in the oral cavity

Product & Indication

• BUPI (bupivacaine lozenge) for oral pain relief (mouth and throat)

– 1st indication: Oral Mucositis in cancer patients. Large unmet need.

– Potential for other indications: Burning Mouth, Sjögren’s, Endoscopy

– EU patent with term to 2031, pending in U.S. and Canada

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Sales potential and Next steps

• Peak Sales potential estimated to $50-100m (whereof OM $20-25m)

• Phase 3 preparations in Europe (Moberg) and India (Cadila Pharmaceuticals)

“In Phase 2, BUPI provided 50% better pain relief in the mouth than standard pain treatment”

Source: Poster presentation at International Association for the Study of Pain (IASP), Japan, September 2016.Moberg Pharma analysis and estimate

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BUPI – phase 3 preparations underway

0

10

20

30

40

50

60

70

BUPI Control

baseline average max VAS

0

5

10

15

20

25

30

35

40

BUPI Control

baseline average max VAS

VAS Score (Highest of Mouth/Pharynx) VAS Score in Mouth only

-40% -49%

BUPI: Strong Phase 2 data, significantly better pain relief than standard treatment

• Control group had access to oral painkillers, morphine and lidocain mouthwash

• Primary endpoint: 31% less pain in BUPI group (Highest VAS score in mouth/pharynx, p=0,0032)

• In Mouth only: 50% less pain in BUPI group (p=0,0002)

Page 29: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma in brief

Commercial business

Pipeline assets

Focus the coming year

Page 30: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Continuing the positive momentum in 2017

Focus in Q2 – preparing for high season

• Supporting the Japanese launch

• Broader distribution for our recent acquisitions New Skin® and Dermoplast®

• Launching stronger claims for Kerasal Nail® ahead of the high season in the U.S.

Focus in 2017 – a consolidation year

• Integrate acquired brands and strengthen brand positions

• Complete Phase 3 enrolment for MOB-015

• Gain approval to start BUPI Phase 3

• Engage with potential commercialization partners for MOB-015 and BUPI

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2017 is a consolidation year

Page 31: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Why invest in Moberg Pharma– Strategy for Shareholder value

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Commercial niche strategy enables a growing and profitable base business

Pipeline with large potential and at reasonable risk- Proven molecules limit TTM, cost and risk

Acquisition strategy with substantial value potential- 6 transactions since 2012

Strong Team and track record

Page 32: Creating a footprint in underserved niches · Organic and M&A, leader in 3 niches Distributors and Direct Sales Innovation Engine Aligned interests and diversity . Moberg Pharma in

Moberg Pharma AB (Publ)Gustavslundsvägen 42, 5 tr.

167 51 Bromma

mobergpharma.se