creating a facebook page

CREATING A FACEBOOK PAGEWhich Page type is right for your brand?

You can use an existing Page.¨ Facebook makes it very easy to set up a Facebook Page, but first, you must have a personal

Profile. You are going to set up a Facebook Page this week. If you do not have a personal Profile, visit https://www.facebook.com/help/345121355559712 to learn all about setting up a personal profile. Then visit www.facebook.com to open an account.

¨ If you are already managing a Facebook Page, please email me ([email protected]) your Facebook Page address. I will let you know whether or not you need to set up another Page. Please put “Existing Page” in the subject line and include a link to your Page in your email.

¨ Even if you have an existing Facebook Page you would like to use for this class, pleaseread all of these lecture notes. As you read, ask yourself, “Did I set up the right type ofPage?” “How can I improvemy Page?”

¨ If you need to set up a Facebook Page for this class, please read all of these notes before creating your Page.

Facebook Terms¨ To create any type of Page, you must agree to Facebook Pages

Terms. Make sure to read the terms carefully.¨ By clicking blue Get Star ted button when creating a Page, you are

agreeing to the Facebook Pages terms. Facebook reserves the right to remove any page at its discretion.

¨ Facebook does have some specific rules about things like page names, how pages can be used, spam and advertising.

¨ You can find Facebook Pages Terms by clicking on the following link, https://www.facebook.com/page_guidelines.php.

Page Names¨ When it comes to naming your Facebook Page,

Facebook commands that:q The page names not consist solely of generic terms such as

pizza or beer.q All page names must use proper, grammatically correct

capitalization and must not include all capitals, exceptacronyms.

q Page names must not include character symbols, such as excessive punctuation and trademark designations.

q Page names must not include superfluous descriptions or unnecessary qualifiers.

Six Facebook Page Types

&

How toCreate Them

1. Local Business or Place

¨ If you have a bricks and mortarstore and want people to physically visit you, click the “Local Business or Place” page type.

¨ Once you click the “Local Business or Place” square, you’ll be able to choose a category from the dropdown menu.

¨ Explore all the different options.¨ If you can’t find something relevant

from the category list choose “LocalBusiness” instead.

¨ The “Local Business or Place” Page has fields for you to fill out that are perfect for brick and mortarstores, including your open hours, parking options and theability for people to “check in” usingFacebook Places from their cell phones via a free Facebook Appwhen they visit you in person.

¨ A count of people who have checkedin will appear on your page next to your Like (fan) count.

How to create

¨ Facebook does a good job of walking you through the process.¨ Click the “Local Business or Place” square. Choose your Page category from the

dropdown menu. Choose carefully. If you can’t find a category that works for you,explore other Page types.

¨ All fields must be completed before you can create a page. You will need to provide Facebook a valid phonenumber. Use the business number.

¨ You will be able to change these fields later in case you make a mistake or your address or contact details change.

¨ Click the blue Get Started button.¨ No matter what Page type you create, there will be several tabs on the next Page.

Only the About Tab slightly varies from Page type to Page type.

¨ When adding a category, be descriptive and concise. For example, Antique Store or Pizza Restaurant.

¨ Use all 155 words when describing yourPage’s topic. This is important for searchengine results.

¨ Don’t worry if you don’t have a website tolink to already. Once you set up your Twitter and blog accounts, you can link out to one of them.

¨ Make your unique Facebook web addressas short as possible.

¨ Check yes to indicate your business or place is real.

¨ Click the blue Save Info button to move onto the next tab.

Local Business or Place: About Tab

2. Company, Organization or Institution

¨ If your business isn’t the type that needs to attract foot traffic to your physical store, or if youhave more than one location and have a variety of addresses and open hours (such as afranchise), then “Company Organizationor Institution” is usually the better Page type to choose when compared to“Local Business or Place.”

¨ If you’re a purely eCommerce business, only sell online and onlythrough your own website (your products are not sold on other people’s websites or stores), then select this category rather than “Local Business or Place” or “Brand or Product” Page types.

¨ If your products are sold throughmultiple websites, resellers and/or retailers then the “Brand or Product”Page type may be a better match.

¨ You can add the ability for people to check in using Facebook Places to your page after set-up (whereas the “Local Business or Place” Page type includes Facebook Places automatically for you as part of setup).

How to create

¨ Once you’ve clicked this square, you’ll be given a list ofbusiness Page categories from which to select. If you can’t finda specific category to match your business, select one of thegeneral categories – Company, Organization or Small Business – depending on which is the best match for how your customers see you, or how you want them to see you.

¨ Once you’ve found the best match category, enter your company’s name and click the blue Get Started button.

Company, Organizationor Institution: About Tab

¨ Use all 155 words whendescribing your Page’s topic. This is important for search engine results.

¨ Don’t worry if you don’t have awebsite to link to already. Onceyou set up your Twitter and blogaccounts, you can link out to oneof them.

¨ Make your unique Facebook webaddress as short as possible.

¨ Click the blue Save Info button to move onto the next tab.

3. Brand or Product

¨ If your products are sold through more than one website or stocked by more than one reseller/retailer (or will be in the future), select the “Brand or Product” Page type.

¨ This is the right Page type for products with brand names and is where the likes of Apple, Coca Cola,Maybelline and Adidas hang out.

How to create

¨ Once you’ve clicked this square, you’ll be given a list of Page categories from which to select. If you can’t find a specific category to match your business, select a general category like Product/Service – depending on which is the best match for how your customers seeyou, or how you want them to see you.

¨ Once you’ve found the best match category, enter yourbrand or product’s name and click the blue Get Startedbutton.

Brand or Product: About Tab




¨ Click the blue Save Info button to move on to the next tab.

4. Artist, Band or Public Figure

¨ If your page will be focused on promoting you or if you’re anartist or promoting a band, thisis the right page type to select.

¨ You can also set up a Blogger account by choosing thiscategory.

¨ Other categories from which you can choose include Teacher,Writer, Fictional Character,Director or Business Person.

¨ If you don’t have abusiness, organization, brand or product to promote via a Pageduring this class, you canchoose one of thesecategories and build aprofessional FacebookPage for yourself.

How to create

¨ Once you’ve clicked this square, you’ll be given a list of professions from which to select. You must be honestand choose a category that accurately suits you.

¨ Once you’ve found the best match category, enter your name and click the blue Get Started button.

Artist, Brand orPublic Figure: About Tab




¨ Make sure to check Yes to indicate you are indeed real.


5. Entertainment

¨ This category is for you if you’re business is classifiedas entertainment, such as a TV show, movie, book, radio station or magazine.

¨ If your Page is intended to promote your book, the “Entertainment” Page type is likely to offer the best match.

How to create

¨ Once you’ve clicked this square, you’ll be given a list of options from which to select. Choose the best category that fits the form of entertainment you will be promoting.

¨ Once you’ve found the best match category, enter your name and click the blue Get Started button.

¨ Use all 155 words when describing your Page’s topic. This is important for search engine results.

¨ Don’t worry if you don’t have a website to link to already. Once you set up your Twitter and blog accounts, you can link out to one of them.

¨ Make your unique Facebook web address as short as possible.

¨ Make sure to check Yes to indicate the form of entertainment is indeed real.


Entertainment:About Tab

6. Cause or Community¨ The last page type is “Cause or

Community,” but unlike the other types there is no drop down of categories from which to select. If you are a true cause or community that doesn’t fit in any other category, pick this Page type.

¨ Make sure this Page type is right for you.¨ If your Page is for a nonprofit or charity

organization, check out the options you have in “Local Business or Place,” “Company or Organization or Institution”and “Brand or Product” before choosingthe “Cause or Community” Page type.

q Categories like: Nonprofit Organization, Cause,Health, Medical and Pharmaceuticals are allunder “Company, Organization or Institution,”which might be a better match for you.

q Also look for Community/Government,Church/Religious Organization, Education,Health/Medical/ Pharmacy, Hospital/Clinic,which are all under the “Local Business orPlace” Page type.

¨ Use all 155 words when describing your Page’s topic. This is important for search engine results.

¨ Don’t worry if you don’t have a website to link to already. Once you set up your Twitter and blog accounts, you can link out to one of them.

¨ Make your unique Facebook web address as short as possible.

¨ Make sure to check Yes to indicate the form your cause or community is indeed real.

¨ Click the blue Save Info tab to move on to the next tab.

Cause or Community: About Tab

Other tabs

Profile Picture TabThe Profile Photo tab is the same for every Page type.

¨ Page profile pictures are square and display at 160x160pixels on your Page. The photo you upload must be at least180x180 pixels. Facebook recommends uploading a squareimage. Rectangular images will be cropped to fit a square. Your Page's profile picture will also display next to yourPage's name around Facebook to represent your Page.

¨ You can be creative with how your Page's profile picture andcover photo go together. On your Page, the profile picture islocated 23 pixels from the left side of your cover photo and210 pixels from the top of your cover photo.

¨ Choose a profile photo that represents your business effectively.Think of how your profile picture will look with your cover photos.

¨ Using your logo here is appropriate, but not all logos fit in this square. Don’t be afraid to change up your profile picture every once in awhile. Make sure the image you use clearly represents your business, brand or product.

Facebook Images Sizes

Profile Picture Tab (cont.)Most companies use their logo as their profile pic because it builds recognition with the user.

¨ If you do not the use the proper Facebookdimensions to format your photo, you could end upwith a skewedor partially shown image. In that case, you will need to use a photo editingprogram. The industry standard is Photoshop, but the Social ImageResizer Tool is a free onlineresource you can use to crop your photos to the proper size for posting.

¨ After you capture or find the perfect photo, you may need to resize it for posting. The Social ImageResizer Tool is a great way to do just that. Click on the following link to access the tool,www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images, and click the ChooseFile button to select a file before clicking the Upload button. The tool uploads your file into the editor. You can click the Choose a Size menu, which includes presets for a Facebookcover photoand icon (aka profile picture). (The tool also includes Twitter icon and header image presets.) Youthen adjust the position and scale of your crop before clicking the Done Editing button.

¨ Click the Downloadbutton on the new screen to downloadyour imageand upload it to your Page.

Social Image Resizer Tool

Add to Favorites TabNo matter the Page type, add it to your favorites so you can easily access it from your News Feed.

Preferred Page Audience Tab

YoucanhelpFacebookfindaspecificaudienceforyourpagebynarrowingdowndemographics likelocation,age,genderandinterests.

Exploreyouroptions, butdon’t limityouraudiencetoomuch.

Getting it just right

Page Name

¨ Make it timeless. Don’t rely heavily on passing fads.

¨ Keep it short. Short names with pop certainly stand out.

¨ Be creative. Don’t pick a generic, unoriginal name.

¨ Be descriptive, but keep it short!

Put a lot of thought into your page name. Make it memorable.

The Description Box

¨ Focus on a short description and remember that this section is used for search engine purposes.

¨ Make sure this section is concise and well written. Writesentences that use key words to describe your brand,business or product.

¨ For example, restaurant owners should include all the typesof foods they serve.

The Description box can only contain 155 characters.

Unique Facebook Web AddressYou create a personalized or “vanity” URL when setting up your Facebook Page.

q Best practice is to name your URL after your Page name. Forexample, Mashable’s vanity URL is www.facebook.com/mashable.

q Your URL might not be available, and you may need to becreative. Keep it brief, memorable and consistent with your brand.

q Make sure your name your Page wisely and don’t violatetrademarks! Once your URL is set, it can only be changed once.

Cover PhotoYour cover photo is your opportunity to communicate your brand or message in one simple image.

¨ Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that's smaller than these dimensions, it will be stretched to this larger size. The image you upload must be at least 399 pixels wide and 150 pixels tall.To get the fastest load times for your Page, upload an standard RGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For imageswith your logo or text, you may get a higher quality result by using a PNG file. Use the Social ImageResizer Tool to crop your cover photo if you do not have access to Photoshop.

¨ Cover photos should be creative. When someone likes your Page, a large part of the cover photo, along with your profile photo, will show in the News Feed of that person’s friends, inviting them to like the Page, also. Your cover photo needs to be a compelling visual representation of your business, product or brand. Covers can’t be deceptive, misleadingor infringe of anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

¨ Facebook has been known to remove cover photos. So, stick to the rules.

Building Your AudienceYou are required to gain at least 30 Page likes.

Invite Friends to like your Page from thethree dots dropdown menu located in the lower right-hand corner of your Cover Photo. You can also suggest your page by uploading email contacts.

You will need 30 likes in order to view your Page Insights.

Think you made a mistake?You can change your Page type, category, subcategories, address and more after you’ve created the Page. (Please note, you may have to request a name change, and Facebook may decline your request. Choose your Page name wisely.)

For example, to change your Category:q Click About below your Page's cover

photoq Hover over the Category section and

click Editq Select a category from the first

dropdown menu, then select a more specific category from the second dropdown menu

q Click Save Changes

SourcesWiechert, Michael. 10 Best Social

Media Sites For Marketing YourBusiness. 2013. eBook.

"Facebook For Business." N.p. Web.26 Oct 2013.<www.facebook.com/business>.

Macarthy, Andrew. 500 Social MediaMarketing Tips. 2nd. 2013. eBook.

www.facebook.comLouise Jett