Social CandySocial CandyCreate Buzz for Your Winery, Before Barrel Create Buzz for Your Winery, Before Barrel

Tasting Tasting 

Social CandySocial Candy

5+ Years Social Media Marketing for wineries.5+ Years Social Media Marketing for wineries.

10+ Years Digital Marketing Experience10+ Years Digital Marketing Experience

Self service Facebook Fan Page CMS tools.Self service Facebook Fan Page CMS tools.

White Labeled Engagement Platform.White Labeled Engagement Platform.

Custom promotions.Custom promotions.

About UsAbout Us

Build your FansBuild your FansBuild your FansBuild your Fans

Growing an engaged Fan Base is key.Growing an engaged Fan Base is key.

Place LIKE button/LIKE Box on web sitePlace LIKE button/LIKE Box on web siteProvide global link to your Fan PageProvide global link to your Fan PageGet a vanity URLGet a vanity URLPromote vanity URL on all marketing materialsPromote vanity URL on all marketing materials

E-blastsE-blastsSell sheetsSell sheetsPrint adsPrint adsIn-winery tasting room menusIn-winery tasting room menus

Growing an engaged Fan Base is key.Growing an engaged Fan Base is key.

Place LIKE button/LIKE Box on web sitePlace LIKE button/LIKE Box on web siteProvide global link to your Fan PageProvide global link to your Fan PageGet a vanity URLGet a vanity URLPromote vanity URL on all marketing materialsPromote vanity URL on all marketing materials

E-blastsE-blastsSell sheetsSell sheetsPrint adsPrint adsIn-winery tasting room menusIn-winery tasting room menus

What is Your Objective?What is Your Objective?What is Your Objective?What is Your Objective?

What are you doing during Barrel Tasting to stand What are you doing during Barrel Tasting to stand out?out?  

Is there a theme?Is there a theme?Special offers?Special offers?Food pairings?Food pairings?Staff highlights?Staff highlights?Amenities (ex: Bocce Ball)Amenities (ex: Bocce Ball)

Remind attendees you are here.Remind attendees you are here.Tell them how to get to your winery.Tell them how to get to your winery.Tell them why you are different.Tell them why you are different.Event Buzz is about getting word out. Event Buzz is about getting word out. 

What are you doing during Barrel Tasting to stand What are you doing during Barrel Tasting to stand out?out?  

Is there a theme?Is there a theme?Special offers?Special offers?Food pairings?Food pairings?Staff highlights?Staff highlights?Amenities (ex: Bocce Ball)Amenities (ex: Bocce Ball)

Remind attendees you are here.Remind attendees you are here.Tell them how to get to your winery.Tell them how to get to your winery.Tell them why you are different.Tell them why you are different.Event Buzz is about getting word out. Event Buzz is about getting word out. 

Make attendees want to visit your wineryMake attendees want to visit your wineryMake attendees want to visit your wineryMake attendees want to visit your wineryPromote stories Promote stories

Pictures of food - let people know what you are serving.Pictures of food - let people know what you are serving. Barrel Samples - which futures are you offering.Barrel Samples - which futures are you offering. Do you have a theme or anything else that differentiates your winery from Do you have a theme or anything else that differentiates your winery from

others?others? Post it!Post it!

Remind people where your winery is located.Remind people where your winery is located. Use Facebook questions for pre-barrel tasting quizzes/polls.Use Facebook questions for pre-barrel tasting quizzes/polls.

Showing off pictures of the planning stages of your event creates excitement - Showing off pictures of the planning stages of your event creates excitement - Behind-the scenes accessBehind-the scenes access

Show off tasting room team decorating or planning for the event.Show off tasting room team decorating or planning for the event. Show winemakers finishing up their barrel samples.Show winemakers finishing up their barrel samples. Create a Barrel Tasting album. Create a Barrel Tasting album. 

Promote stories Promote stories Pictures of food - let people know what you are serving.Pictures of food - let people know what you are serving. Barrel Samples - which futures are you offering.Barrel Samples - which futures are you offering. Do you have a theme or anything else that differentiates your winery from Do you have a theme or anything else that differentiates your winery from

others?others? Post it!Post it!

Remind people where your winery is located.Remind people where your winery is located. Use Facebook questions for pre-barrel tasting quizzes/polls.Use Facebook questions for pre-barrel tasting quizzes/polls.

Showing off pictures of the planning stages of your event creates excitement - Showing off pictures of the planning stages of your event creates excitement - Behind-the scenes accessBehind-the scenes access

Show off tasting room team decorating or planning for the event.Show off tasting room team decorating or planning for the event. Show winemakers finishing up their barrel samples.Show winemakers finishing up their barrel samples. Create a Barrel Tasting album. Create a Barrel Tasting album. 

Engage on Other Facebook PagesEngage on Other Facebook PagesEngage on Other Facebook PagesEngage on Other Facebook Pages

Share important content from your Facebook brand Share important content from your Facebook brand page to your own profile or the Wine Road / Sonoma page to your own profile or the Wine Road / Sonoma County Facebook PagesCounty Facebook Pages

Use Facebook as Use Facebook as your Fan Pageyour Fan Page

Engage on Other Facebook PagesEngage on Other Facebook PagesEngage on Other Facebook PagesEngage on Other Facebook PagesDoes your winery allow limos and big groups?Does your winery allow limos and big groups?

- if so, post on wine tour company Facebook pages and let them know.- if so, post on wine tour company Facebook pages and let them know.

--> Search ”--> Search ”Wine ToursWine Tours" & click pages" & click pages

Does your winery allow limos and big groups?Does your winery allow limos and big groups?

- if so, post on wine tour company Facebook pages and let them know.- if so, post on wine tour company Facebook pages and let them know.

--> Search ”--> Search ”Wine ToursWine Tours" & click pages" & click pages

Use Twitter to Connect Use Twitter to Connect Connect with potential attendees via the Wine Connect with potential attendees via the Wine Road Barrel Tasting Hashtag - #WRBTRoad Barrel Tasting Hashtag - #WRBT

Schedule tweets via Hootsuite or TweetDeckSchedule tweets via Hootsuite or TweetDeck

Don’t forget other Social Networks!Don’t forget other Social Networks!

Linked InLinked InYouTubeYouTubeGoogle PlusGoogle PlusHeard of Pinterest?Heard of Pinterest?

Create a Welcome PageCreate a Welcome PagePut your home page on Facebook.Put your home page on Facebook.

Sell your story with images, video and product Sell your story with images, video and product catalog.catalog.

Create fans only offers.Create fans only offers.

Increases likes by 33%.Increases likes by 33%.

Only $20/month.Only $20/month.

Free setup offer.Free setup offer.

Custom Welcome PageCustom Welcome Page Contest/SweepsContest/Sweeps

Remember to Engage During Barrel Remember to Engage During Barrel Tasting Tasting  Take photos and tell people you are posting on Take photos and tell people you are posting on

your Facebook page - Let them know they can tag your Facebook page - Let them know they can tag themselves themselves 

Remind people to share:Remind people to share: Create a poster or sign that has QR codes and/or urlsCreate a poster or sign that has QR codes and/or urls Text “fan (your brand page)” to 32665 (which spells out Text “fan (your brand page)” to 32665 (which spells out

‘FBOOK’ on your phone)‘FBOOK’ on your phone) The hashtag - #WRBTThe hashtag - #WRBT Ask people to "check-in" on Foursquare or FacebookAsk people to "check-in" on Foursquare or Facebook

(also, remember to tell staff working the event about these promotions) (also, remember to tell staff working the event about these promotions) 

Continue to Connect After Barrel TastingContinue to Connect After Barrel Tasting

Your job using social media to Your job using social media to connect with consumers is not done.connect with consumers is not done.

Continue to post relevant content Continue to post relevant content and keep consumers engaged and keep consumers engaged 

ContactContact

{Mark Gordon}

President/Co-Founder

Social Candy

W: socialsocial-candy.com

P: 707.536.8776

E: mark@social-candy.com