cpa congress sydney 2015 - day three wrap up

SYDNEY – DAY THREEWRAP UP

Wednesday 21st October, 2015

Todd SampsonChairman, Leo Burnett, Australia; Co-Creator, Earth Hour

Brain. Power.

Key Points to remember:Todd Sampson is the writer, host and humanguinea pig of the award-winning DiscoveryScience Series called REDESIGN MY BRAIN. Thepremise of the series was simple: For more than70 years, science has told us that our brains arefixed. You are born with the brain you have, itdevelops rapidly until age seven and then itstarts a steady decline from age 30 until you die.There was nothing you could do about it. Butscience has now proven that to be false. In fact,modern science has now shown that our brain isplastic and that we ALL have the ability toimprove it at any age and at any time. Thispresentation will show you how to boost yourBrain Power.

Todd took us behind the scenes of thisextraordinary scientific journey, and provided uswith the practical tools, strategies andtechniques to improve the brain. We are allcapable of more than we realise … and modernscience is showing us how.

Description:

At any stage of your life, regardless of who you are, you have theability to positivity correct your brain - it's called brain plasticity

The difference between ordinary and extraordinary in the brain isaccess

Access points include:• Mental flexibility - the ability to change perspective

depending on the circumstances• Forced adaption - put your brain in uncomfortable situations

and it will adapt• Techniques to improve your memory - use visualisation• Speed of thinking - brain blink• Emotional regulation - this is teachable• Fear - it's manageable and takes practise• Meditation - both mindfulness and visualisation

Jacqui ClarkeLead Partner, Deloitte Private Sydney

Succession planning within private companies

Description: Key Points to remember:

Organisational structuresthat are still hierarchicalcan be restrictive andimpede flexibility. With thebaby boomers set to retireover the next 10 years, howdo you reduce complexityand develop talent toensure succession planningis alive and well within yourorganisation?

• 40 per cent of businesses are expected to changehands in the next 10 years

• Succession planning requires a clear and earlyfocus . It's critical for the long term survival of thebusiness

• Many companies don't have a plan because thepatriarch doesn't want to let go of the business

• Look at the structure of the business early on andrestructure if necessary

• A lack of transparency can cause big issues infamily businesses

AASB: Latest Developments in standard-settingSenior Project Manager, Australian Accounting Standards Board

AASB: Latest Developments in standard-setting

Key Points to remember:

Prepare for the future of financial reporting with Clark Anstis.

Clark outlined current and future standard-setting developments from theAASB and the IASB.

He also set out the AASB’s plan to engage and hear from stakeholders onthe development of Australian Accounting Standards.

Description:

Blair DelzoppoPartner, C3 Business Solutions (an EY network company)

Insurance against (and causing!) industry disruption with advanced analytics


Traditional organisations are being challengedby new-wave operators using big data andadvanced analytics to better understandcustomer behaviour and rapidly respond totheir changing wants and needs. They areliterally winning "the customer war".

This presentation discussed how traditionalorganisations are insuring against industrydisruption by moving away from atransactional model to a customer behaviourmodel through the use of statistical predictiveanalytics and machine learning.

It also outlined how to achieve a persistentview of the customer with the ultimate goal ofunderstanding what is inherently the hardestthing to predict – human (read customer)behaviour.

• Disruption is coming from companiesoutside of your industry. For exampleretailers are disrupting banks andinsurance companies

• An emerging industry is the customer

• Companies are building models thatpredict how a consumer will act basedon analytics

• Big data's three converging factors - lotsof new data, new tools and application,and scalable infrastructure

• Company's need to develop a strategy toknow their customers first before theircompetitors

Thea O’ConnorHealth presenter, writer and health coach


Aim: That participants feel able andmotivated to protect their physical andmental vitality so they can fulfil theirleadership aspirations.The Business Case: What’s the ROI ofinvesting in healthy, sustainable workhabits?• What attributes are critical for the

modern leader? What doesneuroscience say about how ourhealth, energy and mental habits affectthese attributes?

• How does our relationship withtechnology affect our physiology?

• The biological basis of highperformance and better health,exploring the 24, 12 and 1.5 hrbiological rhythms that govern energyand attention.

• Three success factors for making lastingbehavioural change.

Personal sustainability for leaders – managing energy and attention in the digital age

Critical resources for thriving at work in thedigital age:• Energy - in the face of high demand• Focus on priorities - amidst endless distraction• Creativity - to solve complex problems• Flexibility - to adjust to constant change•

When you're tired it affects your ability to:• Revise plans• Think innovatively• Focus amid distraction• Have insight into own performance• Deal with the unexpected

Trudy MacDonaldFounder and Managing Director, Talent Code

Extended Session: Recruiting the perfect fit – how to ensure your next hire doesn’t disappoint


Recruiting the right candidatefor your organisation is a high-stakes game that you can ill-afford to get wrong.

The process involves more thanjust checking on credentials,the candidate experience andthe personality fit in everdecreasing rounds ofinterviews.

Yet all too often this is themethod of choice for manytasked with hiring for their nextteam member.

• The cost of a hiring mistake is between 150 to 300per cent of the base salary of the worker

• If you have one disengaged person in your team, ittakes five engaged people to neutralise the situation

• The people who are most insecure about their workare the high performers

• To get a great team you need to define greatness(what and how people deliver work), you need to beable to measure greatness and reward people forbeing great

• Common hiring mistakes - not asking the rightquestions, not listening to your gut, makingdecisions too quickly and hiring from a poor talentpool

Anastasia Clarke FCPAChief Financial Officer, GPT

What is capital management (debt, equity and risk management) in your business?

As businesses compete for customers,disparate groups have to find a way towork together in a more collaborativemanner, which isn’t always easy ornatural.

The big picture question must be asked:How can technology be an enableracross the organisation? Collaborationstands as a differentiating factor for thecompetitiveness of the future enterprise


• Capital management is both the investing ofcapital and the traditional debt and equity

• Capital management skills are essential forpeople who want to get high managementroles such as becoming a CFO

• All companies should have board approvedcapital management strategies

Rules:1. Never issue equity below NTA2. Never gear the business more than your policylevel 3. Keep up to date with interest rate levels,global and local markets 4. Never borrow fromone source with one expiry date

Damien FoleyRelationship Manager – Indigenous Strategies – QLD and NT, CPA Australia

How many indigenous accountants do you know?


Become aware of issues and factors faced by Aboriginal and Torres StraitIslander people in education, employment and financial literacy.

Build a better understanding of the role Aboriginal and Torres StraitIslander people play within the business and accounting sector.

Learn how you and your organisation can positively contribute to socialchange and support for Aboriginal and Torres Strait Islander people.

Become aware of the influence policy has on Indigenous employment andbusiness outcomes.

Description:

Megan Dalla-CaminaBusiness, creative and leadership strategist

Becoming a strengths-based leader

In this talk, we discovered:The real forces driving next-levelleadership and what people want andneed from their leaders todayWhy taking a strengths-basedapproach to leadership is the key thatunlocks productivity, engagement andwellbeingHow mindset and energy impactleaders' actions, people’s behaviour,and bottom-line business outcomesAt the end of this session attendeeswalked away with tools andtechniques to change how they showup, how they lead, and the impactthey can have – no matter what theirrole.


When managers emphasise performancestrengths, performance is 36% higher

People who use their strengths feel moreconfident and are more engaged

Where can you start?- Take the free strengths survey atwww.viame.org- Have your team members take the VIAsurvey- Start having strengths-basedconversations- Begin to spot the strengths in others- Start to challenge your fixed mindset bythinking and speaking in a growthmindset voice

http://www.viame.org/


Peter Doyle (Owner and Head Chef, Est.), Liz Egan (Celebrity Chef; Judge, “My Kitchen Rules”) and Adam Liaw

(cook, TV presenter and writer, winner “Masterchef”)

Business Lunch: Business of Food

Have lunch with three of Australia’s mostprominent chefs. Peter Doyle is a legendof Australian cooking, working in the foodindustry since 1972, and is widelyregarded as a founding father ofcontemporary Australian cuisine.

Liz Egan is the culinary genius behind 2Chefs Hat restaurant Onions and modernItalian restaurant Becco, both inMelbourne. She is also a guest judge onSeven's "My Kitchen Rules".

Join Adam Liaw, winner of "MasterChef"and TV presenter on SBS, led a livelydiscussion on their passion for food,where they find their inspiration andinsights into their success.

Liz Egan:• Once you work in a restaurant it is highly

addictive• Food costs are important and a lot of

restaurants get it wrong and are forced to close• It's important to see what your competitors

are doing, no matter what the industry• Australia has a wonderful melting pot and

variety of food available• You need to be brave and do your homework if

you want to succeed•

Peter Doyle:• The restaurant model works well if the

business is full all the time - but a lot of restaurants in Australia aren't

• Good communication and focus are extremely important in any restaurant

• I believe word of mouth is still the best way to fill seats

Dr Eva TsahuriduPolicy Adviser Professional Standards and Governance, CPA Australia

Creating an ethical culture: Why and how


Paul UrquhartGeneral Manager Finance, Australia Post

How finance can support business strategy in a changing world

In a rapidly changing environmentwhere customers are demandingonline solutions, far fewer peopleare sending letters, and with anincreasingly competitive parcelsmarket, alternative approaches arevital for Australia Post’s futuresuccess.

Paul Urquhart, General ManagerFinance, Postal Services, discussedhow a dynamic finance function cansupport the business outcomes, anddrive strategy.

Australia Post are focusing on three areas in thefinance teams to support the business:

1. Capability and mindsets - know your team'spreferred style, experiment, protect andinnovate

2. Communication - internal communication(iPortal), "unintended evolution",availability of data and security, integratedthinking - understand your value drivers

3. Metrics and scorecards - longer term focus,innovation plans, enterprise vs. businessunit focus

Todd DaviesChairman, Resilient Futures

Audit 2030: A retrospective look from the future- moved time


It would allow:• Discussion of big issues facing business –

mapping the role of the auditor in the bigissues facing business (e.g. Climatechange; cybersecurity) over the last 30years and the lessons as to how torespond to future changes to businessmodels

• Current challenges – how an auditorshould deal with the globalisation ofbusiness and accounting; what is the roleof technology now and in the future

• Key current lessons – focusing on whataudit can learn from the digital disruptionof other industries

• How audit adds value – what is valuetoday and what is does it look like in 2030

• Untapped elements of audit – what arethe important skills now and what willthey be in the future

Disruption is:

• fast • not only digital• a strategic capability• the #1 issue for boards and capability for

organisations

So you should:

• have a constant vigilance on value• build/buy the right capability • enlist a trusted provocateur • have an amazing value proposition

Accountants have the right discipline and skill set to succeed but need to invest



This session investigates the influence of culture on individual ethical behaviour in the work context and provides examples of how culture leads to organisational misbehaviour.

It also explains the key elements of culture and provides valuable insights on how to create and sustain an ethical culture in any organisation.




To promote an ethical culture:

• Our code of ethics/conduct needs to reflect and be consistent with our culture. Otherwise it will not work

• Our formal policies and objectives must be aligned with the culture

• What we say inside and outside the organisation must be consistent with what we do, expect, measure and reward

• We need to visibly reward ethical behavior

• We need to have ethical leaders who are visible ethical role models

About the session:

Melissa Armstrong CPA (Aust.)Leader, Organisation and Senior Leadership Development, Flight Centre

Leading with the social brain in mind


Neuroscience affords new insights to help leaders enhance engagement and drive performance.

In this session you will explore three areas to enable you to “lead with the SOCIAL Brain”

Description:

What are the human motivators to get people to perform at their best?There are three key areas: Know, protect and regulate

Know:- When you feel excluded your brain reacts in the same way as if you were feeling physical pain- People are drawn towards experiences in the workplace where they feel a positive emotion

Protect:- Create an environment where there are more positive rewards than negative and which allow employees to get into a state of flow- This will enhance their experiences, other employees' experiences and customer experiences- To analyse this, use the SCARF model: Status, certainty, autonomy, relatedness and fairness

Regulate:- Manage your emotions - give a controlled and measured response to situations- Enable others around you to self-regulate. - 3 step approach to self-regulate: Sense, name and act

Ethan GlessichManaging Director, enarah

The art and science of prioritisation


If everything is a prioritythen, by definition, nothingis!

Now more than ever oureffectiveness hinges on ourability to effectivelyprioritise. Learn about thechallenges your brain faceswhen prioritising anddiscover how to overcomethem to drive up yourproductivity.

Prioritisation and science session

• Prioritisation is one the biggest challenges people face everyday

• The problem is not that we don't have enough time - it's that we have too much time

• Prioritisation is a decision that is important to you• Your brain contains five 'buckets' - when new

information comes in, an existing piece is taken out

Tools to help you prioritise:

1. Work with a buddy to help you prioritise 2. Zoom out (focus on what you can achieve) 3. Separate the signal from the noise 4. Pareto: 20% of input equals 80% of output 5. New default - Say NO but add a reason 6. Stress less 7. Smart start - focus on that critical task first

Nolan Bushnell (USA)Founder Atari and Chuck E. Cheese; author of Finding the Next Steve Jobs

Stay on the cutting edge with intrapreneurship and innovation management

Nolan is famously known as Steve Job’s first and only boss, hiring Jobs to work for him at Atari.

Learn from one of the fathers of Silicon Valley how to encourage and build a culture of intrapreneurship in companies, thereby helping established entities to stay on the cutting edge.


• The self-driving car will become moreimportant than world peace - because morepeople are getting killed in car crashes thanin wars

• How can you take advantage of the goldenage and become an entrepreneur? Givethings away for free because the internetexpects things for free

• You want to hire people who think outsidethe box and have a passion for what they do

• Do different things: habits and repetitioncan lead to depression

• Throw the dice and be willing to failbecause you will learn a lot and be able toexperiment

• Say yes to crazy ideas more often - younever know who the next Steve Jobs is!

cpa congress sydney 2015 - day three wrap up

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