.

COVER PAGE

Nouvea

u

Monica Maldonado

Megan Schneider

Ashley Taylor

InspirationThe Working Woman

Lauren Conrad & Paper Crown

clothing line

A New Beginning

Clean Cut & Classy

Line Direction

Career Driven

Ambitious

Youthful

Contemporary

Sophisticated

Fashion forward

Sensible

Feminine

Target Market

• For recent female college graduates

• This line is for young women that are starting their career and looking for fashion forward basics to last

Price LineConservative Trendy High-Fashion

Designer Ralph Lauren Marc Jacobs Donna Karen

Bridge Banana Republic Calvin Klein Zara

Better Gap J Crew H&M

Our line is situated in the better price point.

Our main competitors would be Gap, J Crew, and H&M considering the fact that they are all in the better price point.

As for our competitors in the bridge and designer price points, they are our competitors based on the fact that the feel and look of the line is similar, but our target markets differ.

Nouveau

Garment Sketches

Purpose & Objectives:• Students will create a mini line of 6 coordinated apparel garments and

introduce their designs through a formal presentation as well as a spiral-bound development book. The purpose of this project is to have the students conceptualize an original line of apparel for a specific target market utilizing a number of different concepts covered throughout the semester.

• Through completion of the project, students will put their knowledge of apparel components, styles, and silhouettes to use. Each group will predict the contributions of different component materials to overall quality, cost, performance, function, and aesthetic criteria. You will also analyze the relationship between fabric, construction, fashion, and intended end use.

Learning Outcomes:• How to create a functional line that is specified for a certain target market.• How to identify the correct seam, seam finish, and hem for a certain fabric,

garment, and it’s function.• How to calculate and decide the right price for your line that will benefit your

company and target market.