course: m.sc. (project management) duration -6 months ... · pdf filecourse: m.sc. (project...

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Utpal-Anand Community College :

Syllabus for 2 years M.Sc. (Project Management) Semester I Programme of Studies Course: M.Sc. (Project management) Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Six Sigma Green Belt & Black Belt. 75 25 100 Supply Chain & Quality Management 75 25 100 ISO-9001 & Safety Management 75 25 100 Project Management & Customer Service 75 25 100 Business Analysis & Design 75 25 100 Job Project Training(1) 100 100 Total marks in Semester 1(One) 375 225 600

Semester II Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Time Management & Leadership 75 25 100 Management Teams & Negotiation 75 25 100 Effecting Communication & Business Writing 75 25 100 Basic Computer & Microsoft Office 75 25 100 Basic ERP & Rural Management 75 25 100 Job Project Training(2) 100 100 Total marks in Semester 2(Two) 375 225 600

Semester III

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Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Basic internet & CISSP/Information Security 75 25 100 Software Testing & ITIL 75 25 100 Ethical Hacking & Search Engine Optimisation 75 25 100 Graphics & Animation 75 25 100 Desktop & Electronics Publishing 75 25 100 Job Project Training(3) 100 100 Total marks in Semester 3(Three) 375 225 600

Semester IV Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Retail & Insurance Management 75 25 100 Accountancy & Banking Management 75 25 100 Automatic Pharma & Healthcare Management 75 25 100 International Export Import & consultancy mgt 75 25 100 Telecom & Transformation Logistics 75 25 100 Final Project & Job Training(4) 100 100 Total Marks in Semester 4(four) 375 225 600

Detail Syllabus of First Semester:

Paper 1: Six Sigma

What is Six Sigma: Six Sigma is a business management strategy, originally developed by

Motorola that today enjoys widespread application in many sectors of industry. Six Sigma seeks

to identify and remove the causes of defects and errors in manufacturing and business

processes. It uses a set of quality management methods, including statistical methods, and

creates a special infrastructure of people within the organization ("Green Belts, Black Belts" etc.)

who are experts in these methods. Each Six Sigma project carried out within an organization

follows a defined sequence of steps and has quantified financial targets (cost reduction or profit

increase).

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Six Sigma Green Belts: The Green belt course provides a detailed understanding of six

sigma's DMAIC Methodology. DMAIC is the acronym for the five phased approach used i.e.

Define, Measure, Analyse, Improve, Control. This program combines concepts, assignments, tips,

case studies, and exams. All participants are issued a certificate on clearing the exam. An online

version of the program is also available.

Contents : 1) Project charter, 2) Voice of the customer (VOC), 3) Quality function deployment

(QFD), 4) Pareto charts, 5) Critical to quality, 6) Cause and effect diagrams, 7) Scatter

diagrams, 8) Failure mode and effects analysis (FMEA), 9) Sampling, Design of experiments

(DOE), 10) Analysis of variance (ANOVA), 11) Hypothesis testing, 12) Control charts

Black Belt Course

Contents: 1) Process Maps 2) Cost of Poor Quality, 3) Process Matrices, 4) First Time Yield-FTY, 5) components of Waste,6) 5S Principles,7) Hypothesis Testing, 8)Contingency Tables, 9)Chi-Square Test, 10)Process Modelling,11) Full and fractional Factorial Experiments,12) Regression Analysis, 13) Advanced Capability,14) Lean Controls,15) Statistical Process Control(SPC)

Paper 2: Supply Chain Management

Supply chain management is a cross-functional approach to manage the movement of raw

materials into an organization, certain aspects of the internal processing of materials into

finished goods, and then the movement of finished goods out of the organization toward the

end-consumer. As organizations strive to focus on core competencies and becoming more

flexible, they have reduced their ownership of raw materials sources and distribution channels.

Contents:

Logistics & Supply Chain Management models:

o Business logistics, logistics applications, logistics costs, key factors and issues in

logistics.

2. Demand forecasting 3. Customer Service:

o Product life cycle and logistics, service capability, gap analysis.

Inventory management :

o Functions of inventory, inventory costs, inventory models, inventory control

systems.

Supply planning & MRP, DRP & JIT concepts

Transportation :

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o Transportation model, load- distance models, solving quantitative problems

relating to transportation, transportation infrastructure providers, inter-model transportation,

transportation economic concepts.

Warehousing:

o Warehousing functionality, economic benefits, warehousing costs, warehouse

functionality, warehousing alternatives, warehouse design principle, warehousing strategies.

Procurement & purchasing :

o Types of packaging systems and functions, containment and protection, selection

of logistical packaging systems, utilization and channel integration.

Integrated Logistics Management :

o Network design, network elements, performance cycles, integrated logistics,

managing operational uncertainties, barriers to internal integration.

Technology in Supply Chain Management :

o Bottlenecks and remedies.

Training Packages offered :

Bronze Package :

o E-learning content + study material + trainer support through e-mails+ IACT

Certification.

Silver Package

o E-learning content + study material +trainer support through e mails + 60

minutes telephonic session with the expert trainer + frequently asked Interview questions

booklet + sample papers for the final online examination + IACT Certification.

Gold package (Study centre training) :

Silver package + 15 hours classroom session + IACT Certification

Paper 2: Quality Management

Learn how to apply the fundamentals of total quality. Understand what quality is and learn

about the history of the quality movement by studying concepts of Deming, Juran, Crosby and

others. Discover the role of customers in quality and determine the major elements of a quality

system.

1) Cost of quality, 2) Quality Circles, 3) Process Engineering, 3) ISO , 4) Six Sigma, 5) Benchmarking, 6) Vendor Management, ) 7Malcolm Baldrige Quality Award

Paper 3: Safety Management:

General Safety Training: An education and training program for safety is one of the most

necessary and basic elements of an employee safety program. Education and training are

essential to communicate practical understanding to employees. This training program addresses

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specific safety responsibilities and provides risk prevention and loss control information for

employees. Safety education and training is most effective when it is immediately incorporated

into standard operating procedures, workplace practices, and individual job performance

requirements.

Module -1 Fire Protection

Segmentation of General Safety Training

Exit Marking and Emergency Action Plan

Module -2 Flammable and Combustible Liquids

Flammable and Combustible Liquids

Bonding, Grounding and Ventilation

Module -3 Electrical safety

Electrical Burns and Falls

Electrical Hazards

Module -4 Hazard Communication

Labelling of Chemicals

Material Safety Data Sheets

Module -5 Machine Guarding

Methods of Machine Safeguarding

Machine Guarding Requirements

Module -6 Personal Protective Equipment

Engineering and Work Practice Controls

PPE Program and Training

Module -7 Safety and Health Programs

Responsibility and Worksite Analysis

Safety and Health Inspections

Safety Training Program: General Safety Training: An education and training program for safety is one of the

most necessary and basic elements of an employee safety program. Education and

training are essential to communicate practical understanding to employees. This training

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program addresses specific safety responsibilities and provides risk prevention and loss

control information for employees. Safety education and training is most effective when it

is immediately incorporated into standard operating procedures, workplace practices, and

individual job performance requirements.

Module -1 Fire Protection

Segmentation of General Safety Training

Exit Marking and Emergency Action Plan

Module -2 Flammable and Combustible Liquids

Flammable and Combustible Liquids

Bonding, Grounding and Ventilation

Module -3 Electrical safety

Electrical Burns and Falls

Electrical Hazards

Module -4 Hazard Communication

Labeling of Chemicals

Material Safety Data Sheets

Module -5 Machine Guarding

Methods of Machine Safeguarding

Machine Guarding Requirements

Module -6 Personal Protective Equipment

Engineering and Work Practice Controls

PPE Program and Training

Module -7 Safety and Health Programs

Responsibility and Worksite Analysis

Safety and Health Inspections

Paper 3: ISO 9001

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An ISO 9001 certificate proves that your Quality Management System has been certified

against a best practice standard and found compliant. Issued by a third party certification

body/registrar, the certificate lets customers know they can trust that you have implemented the

necessary internal processes to meet obligations. The internationally recognized ISO 9001

standard is generic. It is not a product standard, but applicable to any manufacturing or service

industry. Created by the International Organization for Standardization (ISO), its objective

is to set international requirements for Quality Management Systems.

Introduction to ISO 9001

Establishing a Quality Management System

Management Responsibility

Resource management Requirements

Product Realization Requirements

Measurement, Analysis & Improvement

Implementation

Paper 4: Project Management

As the number of projects swell, the pool of credentialed talent is not keeping pace. In Asia alone

— where entire cities are being built, seemingly overnight — a shortage of 6 million skilled

project professionals is expected by 2013. Add to that the fact that, of the 20 million people

participating in projects worldwide, just one million have professionally recognized formal

training on how to best execute those projects. One thing becomes clear: The demand for skilled

project managers is at a critically urgent level.

Associate Project management:

As the number of projects swell, the pool of credentialed talent is not keeping pace. In Asia alone

— where entire cities are being built, seemingly overnight — a shortage of 6 million skilled

project professionals is expected by 2013. Add to that the fact that, of the 20 million people

participating in projects worldwide, just one million have professionally recognized formal

training on how to best execute those projects. One thing becomes clear: The demand for

skilled project managers is at a critically urgent level.

Certified Associate in Project Management or CAPM:

The CAPM credential recognizes a demonstrated understanding of the fundamental knowledge,

processes and terminology as defined in A Guide to the Project Management Body of Knowledge

(PMBOK Guide) that are needed for effective project management performance.

Introducing Project Management

Project Life Cycles

The Process Management Framework

Project Integration Management

Scope Management

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Time Management

Cost Management

Quality Management

HR & Communications Management

Risk Management

Procurement Management

MS Project

Introducing Project Management

Project Life Cycles

The Process Management Framework

Project Integration Management

Scope Management

Time Management

Cost Management

Quality Management

HR & Communications Management

Risk Management

Procurement Management

MS Project

Paper 4: Customer Service & Manufacturing

In this course, discover innovative methods for measuring customer service, interpreting the

data to identify gaps and learning to anticipate the needs of customers. Learn how to lead by

example in setting new trends for customer service in your business.

Create first impressions

Build lasting relationships

Handle complaints effectively

Develop customer service index

Interact positively in face to face interactions

Interact positively in telephonic interactions

Manage difficult customers

Creating effective customer databases

Manufacturing

Learn about the global and Indian manufacturing industry. Understand how manufacturing has

evolved and its importance in the economy.

Basics of manufacturing

Global landscape Indian manufacturing landscape

Process manufacturing

Repetitive manufacturing

Manufacturing planning & control

JIT & lean manufacturing

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Automation in manufacturing

Workforce management

Global best practices

Skills required in the industry

Industry trends

Paper 5: Business Analysis & Decision Making

Through this course, understand analytical skills that are consistently in high demand. This course will teach powerful quantitative methods that will help in making better, more informed, and more effective business decisions. The days of making critical business decisions by instinct are long gone.

Sales & Marketing Project Management

Finance Fundamentals

MS Office Applications

Quality Management

People Management Time Management

Problem solving techniques

Understand concepts of mean & standard deviations

Use of statistics and probabilities in business analysis

Qualitative and Quantitative forecasting

Business Modelling Cost benefit and break even analysis

PERT (Program Evaluation and Review Technique) and CPM (Critical Path Method)

Simulation exercises

Design in Business Plan

A business plan should be a living roadmap to success, not just a one-time document. Many

Venture Capital and Private Equity firms ask for business plans. In order to raise capital, an

organization should develop the business plan. With the help of the business plan template

developed by Ex Andersen & KPMG Consultants learn what lenders, partners, and investors

expect to see in your business plan.

This business plan template is in a format which can be used by different industries and for

different ideas. Use it as a guideline to help write your own business plan or simply fill in the text

in the templates provided according to your specific needs or requirements.

Executive summary of all modules

Industry landscape details the industry, competitors, trends and business objectives

Target market and service offerings highlights how to target market and positioning

your business vis-à-vis the competitors

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Franchisee operating model (optional) is useful in case you wish to franchise your

business

Marketing Strategy talks about important elements of marketing

strategy and pricing strategy

Organization structure gives a direction on designing the structure of

an organization in respect to job descriptions etc.

Potential alliances is useful in building credibility and capability

Financials covers Revenues, Costs, Investments and P&L Statement

Action plan lays out road map in terms of timelines and responsibilities

Risk assessment highlights the top risks for success of the business

Option 2: Option 1 + Financial Model (in MS Excel) for 5 years

85 Page PowerPoint presentation

Financial Model in MS excel including

Revenues

Costs

Investments

Profit and Loss Statement

Excel sheet which contains all the formulae. Enter the values to get the results.

Option 3: Option 2 + Online access to voice based learning (Most Popular Option)

85 page PowerPoint divided into 10 modules

Financial Model in MS Excel for 5 years

Online access to voice based learning content on Business Plan divided into 3 modules

covering

Introduction and concept of Business plan

Components of a Business plan

Writing a Business plan The Business plan course covers the most important topics to consider in starting or

operating a business, your business plan can easily be organized into this same format.

Semester II

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Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Time Management & Leadership 75 25 100 Management Teams & Negotiation 75 25 100 Effecting Communication & Business Writing 75 25 100 Basic Computer & Microsoft Office 75 25 100 Basic ERP & Microsoft Project 75 25 100 Project (2) 100 100 Total marks in Semester 1 375 225 600

Paper 1: Time Management

As a manager or an executive, time is the most valuable asset. To improve time management skills you will

need to learn to prioritize tasks and activities, eliminate unnecessary activities, and manage your personal

and professional time efficiently.

Time delegation techniques

Determining what to do first

Time Management Worksheets Analysis of participant's own time usage

Limit Interruptions

Get more work accomplished each day

Eliminate piles of clutter from your table

Paper 1: Leadership with BPO/Call Center

The BPO industry in India is gaining momentum and promises to add millions of jobs in India where productive employment is scare. There are many opportunities for well trained, English speaking candidates

in BPO companies. Since BPO firms receive lot of delegated works from all over the world, candidates will

get opportunities to grow to international standards. Learn about the global and the evolving BPO industry

and the concepts behind the working of the industry.

History of the industry

Basics of the industry

Work culture in BPOs

Responsibility and hierarchy of a BPO agent Eligibility, recruitment and training of agent

Selling skills required in the industry

Customer handling skills

Handling complaints of the customers

English grammar

Important terms used in the industry

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The business world has changed! Management was about pushing people to succeed. Leadership is

about pulling people along to succeed. You require a new skill set to make it to the top in a "pull"

environment. This course teaches how to stop managing and start leading, making you a vital part or

your organization's future.

Create a vision

Develop strategies that make things happen

Influence people to follow you

Gain cooperation at every level Lead a winning team, department or organization

Empower others to deliver results

Paper 2: Managing a Team

Teams often work with a "ready-fire-aim" mentality, focusing on results and ignoring process. People share

skills and experience without understanding the values and attitudes driving individual behaviour and team

norms. With this dynamic, "teams" are merely groups of people working as isolated individuals

When team members are able to communicate openly and honestly, the quality of results surpasses what

any individual might have achieved alone. By communicating honestly and openly about their differences

and points of agreement, team members may be able to come up with an idea that is better than either

individual idea.

Improve clarity of purpose within the team

Develop quicker decision making

Promote creativity and generation of new ideas Achieve better solutions for customers

Identify strengths and areas for development within the team

Reduce internal conflict

Improve cross-functional teamwork

Paper 2: Negotiation

If you have an important or difficult upcoming negotiation, our program will prepare you to achieve

maximum results. This learning experience will have a lasting effect on your future success. You will gain

first hand information on how to refine your negotiating skills with our methods.

Discover new solutions to business problems

Prevent or resolve disputes and conflicts Improve selling/purchasing skills

Negotiate in any situation with skills that will last a lifetime

Unveil hidden meanings & analyze the opponent's nonverbal behaviour

Prepare for a negotiation

Develop offensive/defensive strategies and other effective techniques.

Sustain a negotiating success once it's achieved.

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Paper 3: Effective Communication

If you often find yourself at a loss for words or lack confidence in your communication abilities, you will

appreciate this program. Words, facial and body movements, tone of voice, even clothing form an intricate

system that must be translated. This program will make you more aware of your strengths and weaknesses

as a communicator.

Concepts of verbal and nonverbal expression

Listening

Relationship dynamics Self-esteem

Conflict management

Cultural and gender communication differences

Examples, graphics, and theoretical models

Paper 3: Business Writing

If you communicate with others in writing, you need this course to help you identify and eliminate problem

areas. By the end of this course, you will know the secret to developing powerful written documents.

Social Correspondence

Social and Business Cards Sending and Answering Invitations

Thank-you Notes

Corporate Correspondence

Social Correspondence

Social and Business Cards Sending and Answering Invitations

Thank-you Notes

Corporate Correspondence

Paper 4: Basic Computer Skills

Most jobs today require a working knowledge of certain computer skills. This course is designed to provide

the fundamental computer competencies you need to survive and prosper in today's fast-changing

workplace.

Send messages via e-mail Use a spreadsheet for analysis

Use a text editor to prepare a report

Use the internet for surfing

Printing of reports and documents

Transferring files from one source to the other Protecting your computer

Basic troubleshooting

Paper 4: Microsoft Office Applications

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Microsoft Excel: Master advanced features of Microsoft Excel, including charting filters and PivotTables. By

learning how to create macros that eliminate repetitive tasks earn admiration and gratitude in the

workplace. And set yourself apart from the casual Excel user by learning how to use Excel's VLOOKUP and

other time-saving functions.

Microsoft PowerPoint: This course will show you how to create attention-grabbing presentations using

PowerPoint. First learn the basics of this program including creating slides, using templates, inserting text,

changing background colors and adding slide transitions. Then develop advanced skills such as inserting

graphics, sound, video, custom animations, timed transitions, and hyperlinks.

Microsoft Word: In this course learn how to add, move through, and edit text, move words from one part

of the document to the other, work on two or more documents simultaneously, change the size or

appearance of text, change margins and tab settings, automatically center, right align, justify, and indent

text; run the integrated grammar and spelling checker; use the thesaurus, and save, retrieve, copy,

organize, and print your documents.

Paper 5: ERP Basics & Marketing Research

What is Marketing Research?

Marketing research is the systematic gathering, recording, and analysis of data about issues

relating to marketing products and services. The term is commonly interchanged with market

research. Market research deals specifically with the gathering of information about a market's

size and trends. Marketing research covers a wider range of activities. While it may involve

market research, marketing research is a more general systematic process that can be applied to

a variety of marketing problems.

Managers need information in order to introduce products and services that create value in the

mind of the customers. But the perception of value is a subjective one, and what customers’

value this year may be quite different from what they value next year. As such, the attributes

that create value cannot simply be deducted from common knowledge. Rather, data must be

collected and analyzed. The goal of marketing research is to provide the facts and direction

that managers need to make their more important marketing decisions.

The objective of the programme is to simplify various aspects of the marketing research. In the

absence of relevant information, consumers' response to marketing programs cannot be

predicted reliably or accurately. The given marketing research programme provide

information on nature and scope of marketing research, types of research designs, processing of

data and analysis.

The programme is targeted for the middle level executives like Product / Marketing Managers,

Research Executives, Marketing Analyst and so on. Middle managers from other functional

area or a nonmarketing background who support the marketing activities would also find the

programme relevant.

The programme covers some of the key aspects of marketing research; both conceptual and

application. The information revolves around some of the key topics like:

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The Research Process

Processing of Data and Analysis

Attitude Measurement

Segmenting the Market

Product Research

Advertising Research

Sales Analysis and Forecasting

Applications of Market Research in India

Today, recognising the potential of ERP training, professionals from as diverse streams as sales and

marketing to human resources to production planning and supply chain management, are ready to pay

through their nose to get themselves trained and certified for a much sought after global career. The common ERP packages are—SAP, Oracle Financials, Baan, PeopleSoft and JD Edwards. Among these, SAP

courses are most popular.

Financials 2. Materials Management 3. Sales & Distribution 4. Production Planning 5. Plant

Maintenance 6. Human Resource Programming

Paper 5: Microsoft Project

Microsoft Project (or MSP) is a Project Management Software Program developed and sold by Microsoft

which is designed to assist project managers in developing plans, assigning resources to tasks, tracking

progress, managing budgets and analyzing workloads. Discover how to effectively plan, implement, and

control projects using Microsoft Project.

Convert lists and schedules into an integrated plan

Organize details s& sequence tasks

Produce a baseline

Assign resources and costs

Track progress Identify and analyze variances

Share plans with customers & co-workers

Semester III Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal Total

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Exam. Marks. Basic internet & CISSP/Information Security 75 25 100 Software Testing & ITIL 75 25 100 Ethical Hacking & Search Engine Optimisation 75 25 100 Graphics & Animation 75 25 100 Desktop & Electronics Publishing 75 25 100 Job Project Training(3) 100 100 Total marks in Semester 1 375 125 600

Paper 1: Internet Basics

Not being net-savvy can leave you as a misfit in today’s society! So learn where the Internet came from, what makes it tick, and where it's headed

Send and receive e-mail messages

Locate, download and open any file type Search so that you can find answers to virtually any question

Get free help on almost any subject

Conduct conferences over the Internet through Internet Telephony

Become a blogger, the most exciting phenomenon to sweep the Internet

Become a member of some of the most popular networking sites in the world

How to develop a website on the internet for free

Paper 1: CISSP / Information Security

The curriculum covers subject matter in a variety of topics. The training is based on the Common Body of

Knowledge which is a collection of topics relevant to information security professionals around the world.

Access Control

Application Security Business Continuity and Disaster Recovery Planning

Cryptography

Information Security and Risk Management

Legal, Regulations, Compliance and Investigations

Operations Security Physical (Environmental) Security

Security Architecture and Design

Telecommunications and Network Security

Paper 2: Testing (CSTE)

The Certified Software Tester (CSTE) program was developed by leading software testing professionals as a

means of recognizing software testers who demonstrate a predefined level of testing competency. The CSTE

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program is directed by an independent Certification Board and administered by the Quality Assurance

Institute (QAI). The program was developed to provide value to the profession, the individual, the employer,

and co-workers. The CSTE certification entails an aggressive educational program that tests the level of

competence in the principles and practices of testing and control in the Information Technology (IT)

profession. These principles and practices are defined by the Certification Board as the Common Body of Knowledge (CBOK). The Certification Board will periodically update the CBOK to reflect changing software

testing and control, as well as changes in computer technology. These updates should occur approximately

every three years.

1)Skill Category-1 Software testing principles and concepts a) Lifecycle Technique b) Testing Techniques

2) Skill Category-2 (Building the test environment a) Management Support b) Test work process

3) Skill Category-3 (Managing the test project) a) Test Administration b) Test Supervision

4) Skill Category-4 (Test Planning a) Risk Analysis b) Risk management

5) Skill Category-5 (Executing the test plan) a) Test Case Design b) Defect Management

6) Skill Category-6 (Test Reporting a) Pre-requisites to test reporting b) Reporting test results

7) Skill Category-7 (User Acceptance Testing) a) Acceptance test planning b) Acceptance test execution

8) Skill Category-8 (Testing software developed by contractors) a) COTS Software Test Process

b) Contracted Software Test Process

9) Skill Category-9 (Testing Software Controls and the Adequacy of Security Procedures) a) Principles and concepts of internal control b) Internal control models

10) Skill Category-10 (Testing New Technologies) a) Risk Associated with New Technologies

b) Newer IT technologies that impact software testing

Paper 2: ITIL (Information Technology Infrastructure Library (ITIL)

The Information Technology Infrastructure Library (ITIL) is a set of concepts and practices for

managing Information Technology (IT) services (ITSM), IT development and IT operations.

ITIL gives detailed descriptions of a number of important IT practices and provides comprehensive

checklists, tasks and procedures that any IT organization can tailor to its needs. ITIL is published in a series

of books, each of which covers an IT management topic. The names ITIL and IT Infrastructure Library are registered trademarks of the United Kingdom's Office of Government Commerce (OGC).

Responding to growing dependence on IT, the UK Government's CCTA in the 1980s developed a set of

recommendations. It recognised that without standard practices, government agencies and private sector contracts were independently creating their own IT management practices.

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Module 1- Service Management as a practice :Service packages & Processes, Functions and Roles ,The ITIL

Service Management Practices & The Service Lifecycle.

Module 2- Service Strategy :Scope & Processes.

Module 3- Service Design : Business Value & Key Principles.

Module 4- Services Transition :Scope & Processes.

Module 5- Service Operation :Goals and Objectives & Key principles.

Module 6- Continual Service Improvement :Business Value & Processes.

Module 7- Service Management Technology :Generic Requirements & Service Automation

Strategy,Implementation& Monitoring and Control.

The IT Infrastructure Library originated as a collection of books, each covering a specific practice within

IT Service Management. ITIL was built around a process-model based view of controlling and managing

operations often credited to W. Edwards Deming

Paper 3: Ethical Hacking

An ethical hacker is a computer and network expert who attacks a security system on behalf of its owners,

seeking vulnerabilities that a malicious hacker could exploit. To test a security system, ethical hackers use

the same methods as their less principled counterparts, but report problems instead of taking advantage of them. Ethical hacking is also known as penetration testing, intrusion testing and red teaming.

Book 1: Software Hacking

Programming concepts

The Assembly Programming

Tools of the Trade- The Hacker’s Weapons

Common Protection Schemes: Risks and Solution CD Copy Protection schemes

PE Encoding and Compression

Readymade Commercial Protections: Are they any better?

Anti-Debugging, Anti- Disassembling Tricks with Source Code

Anti-Tracing, Anti Breakpoint Tips and Tricks with source – codes The PE Format: riddles Revealed

Book 2: Windows Hacking

Improving password security settings

Preventing Windows logon password caching

Preventing Internet Explorer password caching Disabling the Change password option

Cracking all Windows passwords

Customizing the startup and shutdown screens

Disabling the Start button and the Windows menu bar

Locking the Windows registry

Putting restriction on everything in Windows

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Preventing specific applications from running automatically

Book 3: Email Hacking

Tracing an email on the Internet

The Art of E-mail forging

Advanced E-mail forging Brute force attacks

Password snooping

Mass mail bombing

Password guessing

Input validation attacks Encryption

Decryption

Paper 3: Internet Marketing & Search Engine Optimization(SEO)

Internet marketing, is sometimes referred to as i-marketing, web-marketing, online-marketing, Search

Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the internet. The Internet has brought media to a global audience. The interactive nature of internet marketing in terms of

providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is

considered as a broader concept as it not only confined to the internet, e-mail, and wireless media, but it

incorporates management of digital customer data and electronic customer relationship management

(ECRM) systems.

Internet marketing also refers to the placement of media along many different stages of the customer

engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads

on specific websites, e-mail marketing, and Web 2.0 strategies.

Search Engine Optimization is described as the process of making a site ‘search engine-friendly’ is probably

the most important aspect of website design. It is the process of improving the volume or quality of traffic to

a web site or a web from search engines via ‘natural’ or un-paid (organic or algorithmic) search results as opposed to other forms of search engine marketing.

This program has been designed to be accessible for the beginners. Some of the major aspects of internet

marketing and search engine optimization have been covered comprehensively.

Introduction, understanding Internet Marketing

Internet Marketing and SEO: Organic Connect and Inter-relationship

Google Ad words and Emailers: Google advertising, Benefits of ad words, Pay per click (PPC)

Advertising, tips for effective e-mail marketing

Search Engine Optimization: Basics and process Search Engine Optimization: Detailed

On page optimization: Features, heading tag and image alt tag, inbound and outbound links, site

architecture and design, factors in site accessibility, site usability factors, site navigation

Off page optimization: inbound links, linking strategies, directory submission, article submission,

search engine submission, forum posting, social media optimization

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Web Analytics: Google analytics, customer journey tracking, Google web master tools, other useful

tools, interpreting your own web statistics, Redirects-moving to a new domain

Paper 4: Graphics and Animation

Graphics and Animation is a variation of stop motion (and possibly more conceptually associated with

traditional flat cel animation and paper drawing animation, but still technically qualifying as stop motion)

consisting of the animation of photographs (in whole or in parts) and other non-drawn flat visual graphic

material, such as newspaper and magazine clippings.

Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection,

creation, or arrangement of typography alone, as in a brochure, flier, poster, website, or book without any

other element. Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model

positions in order to create an illusion of movement. It is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in a number of ways. The most

common method of presenting animation is as a motion picture or video program, although several other

forms of presenting animation also exist.

This programme is designed keeping in mind the needs of creative people who are in this line as well as for

those who wish to have a good career in the field of graphics and animation.

Introduction to Graphics

Basics of Character Animation

3D Input and Processing

Graphics Hardware

Animation Tools

Character Modeling/Design and 3-D Modeling Preparation for Animation

Animation of Biped

Animation of Quadruped

Animation of Expression

Preparing Biped Studio Animation Using Character Studio

Creating Graphics in Flash

Flash Animation

Adding Sound and Video

Paper 5: Desktop and Electronic Publishing

Desktop and Electronic Publishing (also known as DTP) combines a personal computer and WYSIWYG

which means What You See Is What You Get. Its a page layout software to create publication documents on

a computer for either large scale publishing or small scale local multifunction peripheral output and

distribution. The ‘Desktop and Electronic Publishing ’ is commonly used to describe page layout skills. However, the skills and software are not limited to paper and book publishing.

In today’s era where high professionalism and creativity is expected out of an employee in his work, our course on Desktop and Electronic Publishing will help such people to enhance their skills in this area and

would be helpful for those, who are new to it.

This programme is designed in such a way that it covers some of the major aspects of Desktop and Electronic Publishing .

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Desktop and Electronic Publishing – Introduction

History of Desktop and Electronic Publishing

Various Uses of Desktop and Electronic Publishing

Importance of Desktop and Electronic Publishing

The Process of Desktop and Electronic Publishing : Step-by-Step Overview Desktop and Electronic Publishing vs Graphic Design

Desktop and Electronic Publishing Software

Desktop and Electronic Publishing Misconceptions

Desktop and Electronic Publishing in the 21st Century

Electronic Publishing – Introduction Electronic Publishing vs Hardcopy Publishing

Common E-book Formats

Good reasons to Opt for Electronic Publishing

Semester IV Programme of Studies Duration -6 Months Total Marks-500 Papers(Semester System) Final Exam. Internal

Exam. Total Marks.

Retail & Insurance Management 75 25 100 Accountancy & Banking Management 75 25 100 Automatic Pharma & Healthcare Management 75 25 100 International Export Import & consultancy mgt 75 25 100 Telecom & Transformation Logistics 75 25 100 Final Project & Job Training 100 100 Total Marks in Semester 4(four) 600

Paper 1: Training in Retail & Rural Marketing

What is Rural Marketing?

Increase in purchasing power of rural masses in recent past has fuelled lot of interest in rural

India. Hitherto considered a market only for low end products, today companies are seeing rural

market as the new growth avenue. Rural Marketing is an evolving concept, and as a part of

any economy has untapped potential; marketers have realized the opportunity recently.

The concept of rural marketing in Indian economy has always played an influential role in the

lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial

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townships are connected with rural markets. The rural market in India brings in bigger revenues

in the country, as the rural regions comprise of the maximum consumers in this country.

Rural marketing in Indian economy can be classified under two broad categories. These are:

The market for consumer goods that comprise of both durable and non-durable goods

The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on

The programme is targeted for the middle level executives like Product / Brand Manager, Sales

Manager, Marketing Analyst and so on. The programme is also designed to suit the executives

from non profit organisations with interest in rural markets. Middle managers from other

functional area or a nonmarketing background who support the marketing activities would also

find the programme relevant.

The objectives of the programme is to explore the potential of rural markets, critically analyse

the rural market opportunities so as to formulate better marketing programmes. It also

involves concepts related to processing of data and analysis, segmenting the market, targeting,

and positioning and other key strategic issues.

The programme covers some of the key aspects of marketing research both conceptual and

application. The information revolves around some of the key issues like;

o Understanding what is ‘rural’ ‘market’

o Analyzing rural market potential

o Environment scanning of rural markets (competitive analysis and consumer

behaviour)

o Problems in Rural Marketing

o Role of Financial Institutions in Rural Marketing

o Role of Cooperative Institutions in Rural Marketing

o Rural Marketing Strategies

Retail is a highly complex industry with specialized processes and skills required. Learn about the global and

the evolving Indian industry and the concepts behind the working of the industry


Global industry landscape Indian industry landscape

Profile of major players

Retail formats

Store location decisions

Store layout & design Merchandising

Store operations

Marketing & promotions

Pricing strategies

Retail supply chain Global best practices

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Paper 1: Insurance Management

Learn about the global and Indian insurance industry. Understand how the industry has evolved and its importance in the economy.


Global industry landscape

Indian industry landscape

Profile of major players The industry ecosystem

Factors affecting the industry

Life insurance

Automotive insurance

Health insurance General insurance

Re-insurance

Selling & distribution processes


Skills required in the industry Industry trends

Paper 2: Accounting Fundamentals

Demand for accounting professionals currently exceeds supply. If you are interested in increasing

your financial awareness and accountability while gaining a marketable skill, this course is for

you.

Basics of double-entry bookkeeping

How to analyze and record financial transactions

How to prepare financial reports

Accounts receivable, accounts payable, payroll procedures

Taxation & other regulatory issues

Common banking activities

Ratios and what they mean

Paper 2: Banking Management

Learn about the global and Indian banking industry. Understand how the industry works and its importance in the economy.

Basics of the industry Global industry landscape



Regulatory environment

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Process in a bank

Corporate banking

Personal banking & wealth management

Investment banking

Bancassurance Risk management in banks



Industry trends

Paper 3: Automotive Pharma

Learn about the global and Indian automotive industry. Understand how the industry has evolved and its

importance in the economy.




Profile of major players The industry ecosystem


Manufacturing processes


Global best practices Skills required in the industry

Industry trends

Paper 3: Pharma & Healthcare

Learn about the global and Indian pharma & healthcare industry. Understand how the industry works and its importance in the economy.

Learn about:



Indian industry landscape Profile of major players

Regulatory environment

Pharmaceutical product lifecycle

Drug Discovery

Drug Development Manufacturing

Sales & Distribution

Hospital services



Industry trends

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Training in Hospitality

Learn about the global and Indian hospitality industry. Understand how the industry works and its importance in the economy.




Profile of major players Hospitality services

Restaurant business

Hotel business

Travel & Tourism business

Services differentiation

Human resource management



Industry trends

Paper 4: International Trade, Import & Export

Learn about the international trade industry, its procedures and other nuances. Understand how international trade works and its importance in the economy.

International Economic Environment

International Trade- Reasons and Motivation

Emerging Trends in International Trade

Relations between Economic Giants Relations between Developed & Developing Nations

Impact of Trade and Import Liberalization in India

Impact of Arrival of MNCs

Role of Government in Foreign Trade

Instruments of Payments

Balance of Payments

Regional Trading Blocks

Regulatory Institutions of International Trade

Role of WTO, IMF, World Bank

Training in Textile, Apparel & Fashion Learn about the global and Indian textile industry. Understand how the industry has evolved and its

importance in the economy. Basics of the industry




The industry ecosystem


Manufacturing processes


Fashion and its impact


Skills required in the industry Industry trends

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Paper 4: Consulting Management Consulting is a niche industry with high skill requirements. Learn about the global and the Indian consulting industry and the concepts behind the working of the industry.





Typical organization structure Types of consulting firm

Challenges in consulting

Client servicing

Time & cost management

Human resource management

Global best practices Skills required in the industry

Future trends

Paper 5: Telecom Management Learn about the global and Indian telecom industry. Understand how the industry works and its importance

in the economy

Fundamentals of Telecommunication Systems Management: Evolution, current state, and future



Basics of Telecommunication Technologies such as: GSM, Blue tooth, WLAN, Wi Max, GPRS, * Data

Network, Telecom Software, Sensors, Ad Hoc Network, 3G/4G, Network, etc Profile of major players


Telecommunication Service Quality --Management and Customers’ perspective

Telecommunication Project Management

Telecom service costing, economic evaluation of telecom projects, telecom project financing

Telecom marketing, building brand equity for competitive advantage

International Telecom Systems Management

Competitiveness of Telecom sector in India Systems Management (TSM)

Telecom Regulatory issues & National Telecom Policy.

Paper 5: Transportation Logistics Transportation and Logistics is a multifaceted industry with specialized processes and skills required. Learn

about the global and the Indian transportation & logistics industry and the concepts behind the working of

the industry.

Asics of the industry Global industry landscape



Road transportation

Rail transportation Sea transportation

Air transportation

Third party logistics services

Network design & planning

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Future trends

course: m.sc. (project management) duration -6 months ... · pdf filecourse: m.sc. (project...

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