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COURSE BU20 Exploring Business, Marketing, and Entrepreneurship

MODULE 4.00 B2 25 Hours Understand business activities and careers.

OBJECTIVE 4.01 Understand finance activities and careers.4.02 Understand business management activities and careers.4.03 Understand information technology activities and careers4.04 Understand marketing activities and careers4.05 Understand small business management and entrepreneurship

activities and careersESSENTIAL QUESTIONS

What tasks do people who work in finance perform? What jobs are available in finance? What do people who work in business management do? What jobs are available in business management? What do people who work Information Technology do? What jobs are available in information technology? What do people who work in marketing do? What jobs are available in marketing? What do people who work in small business management and

entrepreneurship do? What jobs are available in small business management and

entrepreneurship?

UNPACKED CONTENT

Accounting, banking, and finance careers all fall under the Finance Career Cluster. For simplicity, we will address the cluster finance in the objective, but discuss activities and careers in all three areas—accounting, banking, and finance.I. Finance Career Cluster (4.01)

A. What is accounting?1. Method of reporting financial activity of a business in an orderly fashion

Accounting Equation: Assets = Liabilities + Owner's Equity2. It is the "language" of business—used to communicate financial information3. Businesses prepare financial statements to help them analyze their finances

a. Balance Sheet—reports assets, liabilities, and owner's equity on a certain date

b. Income Statement—reports revenue, expenses and net income or loss for the fiscal period

c. Statement of Change in Owner's Equity—reports the changes in the owner's equity account during the fiscal period

B. What is banking?1. The business of keeping money for savings and checking accounts or for

issuing loans and credit.2. Banking services include receiving deposits of money and lending money.

C. What is finance?1. Acquiring, investing, and managing money.2. Finance involves the management of money, credit, banking and

investments.

BU20 Exploring Business, Marketing, and Entrepreneurship 2014

D. What activities are performed by people who work in accounting, banking, and finance?

1. Accounting Activities are related to orderly record-keeping of financial data. Recording daily financial transactions Preparing financial statements Auditing financial records Preparing tax forms Preparing payroll checks Paying bills Reconciling the checkbook with the bank statement

2. Banking Activities occur in banks, credit unions and savings and loans. Accepting deposits and processing withdrawals Preparing money orders and cashier’s checks for customers Opening new accounts for customers Processing loan applications

3. Finance Activities are related to investments and managing finances. Analyzing budgets Buying and selling stock and other securities Selling insurance Consulting with businesses on financial matters Counseling investors Managing company finances

E. What are some accounting and finance careers? Accountant Auditor CPA Bookkeeper Bank teller

Investment Counselor Stock Broker Corporate Banker Insurance Representative Financial Manager

II. Business Management Career Cluster (4.02)A. The Business Management and Administration Career Cluster contains career

opportunities in the fields of Business Management and Business Administration. For the scope of this course, students will focus on Business Management Careers.

B. What is business management?1. Direct control of a business or enterprise; working with people and using

resources effectively and efficiently to accomplish organizational goals a. Managers are found in every business, large or small b. The manager makes sure the organization meets its goals and obligations

C. Levels of Business Managers 2. Top-Level Managers

a. Examples: president, vice president, and CEO b. Usually consist of a small group of people or even one personc. Set goals and plan for the future


3. Middle-level Managersa. Examples: plant managers and department headsb. Carry out the decisions of top-level managementc. Plan and control an operation

4. First-line Managers (or Supervisory/Operational Managers) a. Examples: team leaders, coaches, or unit coordinatorsb. Responsible for the day-to-day activities of operational employees

D. What activities are performed by people who work in management? Business management activities are classified as one of the four functions of management—Planning, Organizing, Leading, and Controlling.1. Planning

a. Setting company goals b. Deciding what must be done (top-level managers)c. Deciding who will do what d. Deciding how the work will be grouped

2. Organizing a. Assigning managers different tasks b. Coordinating activities. c. Knowing what the other managers are doing

3. Leading – Good management requires good leadership.a. Creating a vision for the companyb. Setting standards c. Communicating the company’s goals to employees d. Providing guidance e. Resolving conflict among employees

4. Controlling a. Keeping the company on track b. Making sure all goals are met

E. What are some business management and administration careers? Administrative Services Manager Loan Officer & Counselors Construction Manager Health Service Manager Education Administrators Hotel Manager Farm Operation & Manager Human Resources (H.R.) Manager Funeral Directors Public Relations Manager

Please note: Other careers such as auditors, budget analysts, and marketing managers are included in the specific objective that deals with those careers.

III. Information Technology Cluster (4.03)A. What is Information Technology?

1. Information technology- Technology that enables information to be used to produce products and services.

2. People who work in the information technology area work with hardware and/or software.a. Hardware- the physical parts of the computer.b. Software- Programs on the computer with written commands that tell a

computer what tasks to perform.


i. Operating/ Systems- Example: Windows XP, Linux OS, Vistaii. Application- performs a specific function. Examples: MS Excel, MS

Word3. Computer systems are connected by networks. People communicate through

these networks.a. Network- a system of computers, peripherals, terminals, and databases

connected by communication lines. iii. LAN- Local Area Network- a computer network covering a local area.iv. WAN- Wide area network- a geographically dispersed

telecommunications network.b. Internet- global networks connecting millions of computers.

B. What activities are performed by people who work in Information Technology?1. Troubleshooting and Support- this would include help desk technicians and

service workers.2. Programming- writing codes for computer software,3. Designing- designing computers and their computational processes, creating

web pages, software programs, or communicating multimedia via a computer using audio, video, texts, graphics, animation, etc. etc.

4. Analyzing- modifies computer systems to improve production and workflow or expanding systems to serve new purposes.

5. Networking- connecting two or more computers together with the ability to communicate with each other.

6. Managing- monitoring and controlling computer systems in a company or organization.

C. What are some careers in Information Technology?

Computer Engineer Systems Analyst Computer Operator Multimedia Designer Systems Administrator Help Desk Technician Computer Programmer Technical Writer Software Designer Webmaster

IV. Marketing Cluster (4.04)A. What is marketing?

1. Marketing is a means by which products or services are developed, priced, distributed, and promoted to customers.

2. What activities are performed by people who work in marketing? The activities or functions performed in marketing can be classified as part of the Marketing Mix (or the 4 P’s of Marketing)—Product, Place, Pricing, and Promotion.a. Product- Research and development of products. This involves the

study of consumer groups and competitors, using:i. Market Survey- wants and needs of consumers must be determined

before creating the product.ii. Demographics- characteristics of the human population or specific

segments of the populationb. Place- Involves distributing products in the marketplace


c. Pricing of products based on:i. Competition- Similar businesses providing products or services to

your potential customers.ii. Supply and Demand

d. Promotion of Productsi. Advertising- a sales presentation communicated through some of type

of media to influence a large number of consumers.ii. Merchandising- activities designed to promote in-store sales, including

shelf layout, counter cards, mobiles, point of purchase displays, events

iii. E-marketing (AKA E-tailing)- Achieving marketing objectives through use of electronic communications technology.

iv. Public Relations- Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea.

e. What are some marketing careers?

Fashion Merchandising Sports and Entertainment Marketing Travel and Tourism Sales Manager Marketing Management Telemarketer Market Researcher Buyer Salesperson e-Marketing

I. Small Business and Entrepreneurship (4.05)B. What is a small business?

1. A business that is independently owned and operated. 2. The business must employ 100 or fewer employees.

C. What is entrepreneurship?1. Entrepreneurship is the process of starting and operating one’s own

business.2. An Entrepreneur is an individual who undertakes the risk associated with

creating, organizing, and owning a business.3. Most business ideas begin from hobbies and/or skills.4. Businesses may be organized as a sole proprietorship, partnership,

corporation, or franchise.D. What activities or functions do small business managers and entrepreneurs

perform?1. Financial Management: Manage cash flow, keep accounts, design budgets,

monitoring accounts2. Human Resource Management: Hire and terminate employees, provide

training, motivate employees3. Information Management: Research and interpret data, make decisions

based on data4. Marketing: Develop advertising plans - promotions, perform market research5. Operations Management: Organize work flow, design schedules, develop

policies and procedures


6. Risk Management: Develop strategies to avoid risk, reduce the negative effects of risk, manage risk

7. Strategic Management: Responsible for profit and loss outcomes, develop forecast models, track industry trends, etc.

E. What are some career opportunities in small business management and entrepreneurship?

Construction Contractor Personal and home care aides Management Analyst Animal care workers Computer Support Specialist Education Consultants


INSTRUCTIONAL ACTIVITIESACTIVITIES RELEVANCY TO OBJECTIVE RESOURCES

4.01 Understand finance activities and careers.1. Business as Unusual

Teachers should visit the website below prior to class.http://www.startheregoplaces.com/todayscpas/?SSID=EC51CA4BEA15404388375D1C9C8ED17E

In class, teachers should begin exploring the website with students. Then allow students to continue to explore the website.

Facilitate a discussion asking students these questions:1. What kind of salary can CPAs

expect to make?2. What are three interest areas

where CPAs may work?3. What are the four skills that all

CPAs need? Help students experiment with the

FutureMe section of the website. Discuss with the class.

The video will expose students to a CPA and his life as a CPA. Because the CPA has an interesting job and lifestyle, the students will be interested in learning more about accounting careers.

AICPA Start Here Go Places websitehttp://www.startheregoplaces.com/todayscpas/?SSID=EC51CA4BEA15404388375D1C9C8ED17E

2. Accounting and Finance PowerPoint Presentation Teachers should distribute the

Finance Careers Key Terms Blank sheet to students prior to viewing the PowerPoint presentation.

Teachers should facilitate as students view the Accounting and Finance presentation.

Students should take notes on the key terms page as they view the PowerPoint presentation.

The PowerPoint presentation will introduce students to terminology used in accounting, banking, and finance. Familiarity with the terminology is essential for students to UNDERSTAND (B2) the activities and careers in the finance career cluster.

Accounting and Finance Presentation

Finance Careers Key Terms Blank

Finance Careers Key Terms Defined

3. Classify Accounting Terms Teachers should distribute the

Classify Accounting Terms activity to the students.

Classifying the accounting terms will help the students better UNDERSTAND (B2) the terms by helping them make

Classify Accounting Terms

Classify Accounting


http://www.startheregoplaces.com/todayscpas/?SSID=EC51CA4BEA15404388375D1C9C8ED17E







Students should complete the activity. Students may want to use their notes from the PowerPoint presentation while classifying the accounting terms.

When the students have completed the activity, teachers should facilitate a class discussion.

connections between the terms. A good understanding of the accounting terms will further their understanding of careers in the finance career cluster.

Terms Key

4. Math in Accounting Teachers should distribute the

Math in Accounting activity to the students.

Students should complete the activity. Teachers should assist the students as needed.

The teacher should then facilitate a class discussion.

By completing this math activity, students will gain a better understanding of the accounting equation and net income or net loss on an Income Statement. This will help them better UNDERSTAND (B2) activities that are performed in the accounting area, and lead to a better understanding of careers in the finance cluster.

Math in Accounting

Math in Accounting Key

5. Classify Finance Activities Teachers should distribute the

Classify Finance Activities activity to the students.

Students should complete the activity. Students may want to use their notes from the PowerPoint presentation while classifying the accounting and finance activities.

When the students have completed the activity, teachers should facilitate a class discussion.

Classifying the finance activities will give the students a better understanding of what employees in the finance career cluster do on a daily basis. This will help them better UNDERSTAND (B2) the careers. This will also give the students a better understanding of whether or not they are interested in a career in the finance career cluster.

Classify Finance Activities

Classify Finance Activities Key

6. Accounting Careers PowerPoint Distribute the Finance Careers

Notes graphic organizer to students.

Students should view the Finance Careers presentation while the

By viewing the PowerPoint presentation, the students will better UNDERSTAND (B2) what accountants and auditors do. Students will also be introduced to the educational

Finance Careers Notes

Finance Careers presentation



teacher facilitates. Students should take notes on the

Finance Careers graphic organizer as they view the presentation.

requirements for accountants, and the job outlook for accountants. The presentation is a good introduction to the Comparison Activity that the students will complete in the next activity.

7. Compare Finance Careers Teachers should duplicate the

Compare Finance Careers chart prior to class.

Students will visit the Occupational Outlook Handbook website http://www.bls.gov/ooh/ OR use the Occupational Outlook Handbook to complete the comparison chart.

Teachers should assist students in finding information on the website or in the handbook.

Teacher should facilitate a discussion of the careers when the students have completed their charts.

Students will compare different accounting and finance careers based on the criteria in the Occupational Outlook Handbook: Nature of Work Working Conditions Educational Training &

Qualifications Job Outlook Earnings

This will help them better UNDERSTAND (B2) the career opportunities in the finance cluster and the similarities and differences between them.

Compare Finance Careers chart

Occupational Outlook Handbook and/or:http://www.bls.gov/ooh/

4.02 Understand business management activities and careers.8. Business Management

Presentation Distribute Business

Management Cornell Notes to the students.

Students should view slides 1-13 of the Business Management presentation as the teacher facilitates a discussion.

Students should take notes while viewing the presentation.

The presentation will introduce students to the business management terminology and functions of management. Knowledge of the terminology is essential for the students to be able to UNDERSTAND (B2) activities and careers in business management.

Business Management Cornell Notes

Business Management Presentation

9. Key Terms Matching Activity Have students complete the

Business Management Terms Matching activity using the

This activity will further the students understanding of the key terms. An understanding of the key terms is essential for

Business Management Key Terms Matching


http://www.bls.gov/ooh/




notes they took during the PowerPoint presentation. Students may wish to use one of these websites:

http://www.thefreedictionary.com/

OR

http://en.wikipedia.org/wiki/Business_operations

Teachers should assist as needed.

students to be able to UNDERSTAND (B2) activities and careers in business management.

Business Management Key Terms Matching Key

Business Management Key Terms

10. Levels of Business Managers Distribute the Levels of

Business Management activity to students.

Have students complete the activity by labeling the three levels of business management and then giving examples for each level.

When students have completed the activity, facilitate a class discussion.

This activity will provide the students with a visual representation of the three levels of business management. An understanding of the key terms is essential for students to be able to UNDERSTAND (B2) activities and careers in business management.

Levels of Business Management

Levels of Business Management Key

11. Classify Business Management Activities Distribute the Classify

Business Management Activities to students.

Have students complete the activity. Teachers should circulate and assist as necessary.

Once the students have completed the activity, the teacher should discuss the responses with the students.

This activity will help students be able to classify examples of each of the four business management functions. This will help students better UNDERSTAND (B2) business management activities and careers.

Classify Business Management Activities

Classify Business Management Activities Key

12. Who is the boss? The teacher should divide the

This activity will help students better UNDERSTAND (B2) the

Who is the Boss?






students into groups of four. One student should serve as the manager, one the recorder, one the time-manager, and one the communicator.

The teacher should assign each group a scenario of actual "on the job" situations on the Who is the Boss? activity sheet and ask the students to decide on the appropriate actions to be taken.

The students should draw on the knowledge they have of the levels of management and the functions of business managers.

When all groups have completed the activity, the groups should report to the entire class while the teacher facilitates. The student serving as the communicator should explain why the group recommended that action.

activities that business management professionals perform on a daily basis as they apply them to the selected situations. This will further their understanding of business management careers.

Who is the Boss? Key

NOTE: Teachers will want to duplicate the scenarios onto card stock and cut them into sections prior to class.

13. Business Management Part II Presentation Distribute the Business

Management Cornell Notes Careers to students.

Have students view slides 14-23 Business Management while the teacher facilitates a discussion.

Have students take notes as they view the presentation.

The presentation will introduce students to the kinds of career opportunities in Business Management, and to use the Occupational Outlook Handbook to obtain more information about those clusters.

Business Management Cornell Notes Careers

Business Management Presentation

14. Where the Jobs Are Distribute the Selected

Business Management Careers to students and discuss each of the ten selected business management and administration careers with the

This activity will help the students UNDERSTAND (B2) where people in the business management career cluster work, and what they do. By matching the examples of careers to specific job titles, the

Selected Business Management Careers

Where the Jobs Are

Where the Jobs Are



students. Then distribute the Where the

Jobs Are activity to the students.

Have students complete the activity using the Selected Business Management Careers chart. Teachers should facilitate as needed.

When all students have completed the activity, facilitate a class discussion.

students will gain a better understanding of the careers.

Key

15. Compare Business Management Careers Have students complete the

Compare Business Management Careers chart using the Occupational Outlook Handbook or the website http://www.bls.gov/oco/

Students may work in pairs or individually to complete the chart. Teachers should facilitate as the students work and assist as needed.

Note that students may have to search for portions of the career title, and then for the actual career title—e.g. Search for Construction, then search for Construction Manager.

Students will compare the careers by examining: Nature of Work Working Conditions Education/Training &

Qualifications Earnings Job Outlook

Students will compare different business management career clusters based on the criteria in the Occupational Outlook Handbook. This will help them better UNDERSTAND (B2) the career opportunities and the similarities and differences between them.

Compare Business Management Careers

Occupational Outlook Handbook or http://www.bls.gov/oco/

16. Business Management Careers Culminating Activity Have students select one of the

This culminating activity will allow students to reflect on what they have learned in this

http://www.myplan.com


http://www.myplan.com/


http://www.bls.gov/oco/




ten career opportunities that they compared in Activity 8. They should select a career of interest to them.

Have students visit the website http://www.myplan.com. Under Careers, select Video Library and then Management in the drop-down menu to select one- to two-minute videos. Students should view the videos as teachers facilitate.

Teachers may want to divide the students into small groups, based on the career they selected prior to viewing the videos. After viewing the video, students

should write a paragraph stating why they are interested in that career (or why they are NOT interested in that career). Once the students have completed their paragraphs, the teacher should facilitate while each student reports to the rest of the class.

objective and whether a career in business management would be of interest to them.

4.03 Understand information technology activities and careers.17. Careers in Information

Technology Presentation Distribute the Careers in

Information Technology Notes to the students.

Have students view the presentation as teacher facilitates a discussion.

Have students take notes on the Careers in Information Technology Notes graphic organizer as they view the presentation.

The PowerPoint presentation introduces students to the terminology used in Information Technology. Students must know the terminology to UNDERSTAND (B2) the activities and careers in the Information Technology career cluster. The PowerPoint also introduces the students to career opportunities in Information Technology. The presentation will interest students in learning more about

Careers in Information TechnologyNotes

Careers in Information Technology Presentation




IT careers.

18. IT PowerPoint Presentation Distribute the IT Worksheet to

students. Have students complete the

activity as they view the IT PowerPoint presentation while the teacher facilitates.

Discuss the activity as a class when students have finished.

This activity develops a basic understanding of IT terms, which is needed to UNDERSTAND (B2) Information Technology and careers in IT.

IT Worksheet

IT PowerPoint Presentation

IT Worksheet-Key

19. Vocabulary Bingo Before class, the teacher will

have to duplicate the Bingo cards .

Also, before class begins, the teacher should display the key terms for the unit on the overhead screen, whiteboard, or digital projector.

Students are given a blank bingo board.

Students are to fill in their own board with the IT key terms and include a “free space.”

Give each student bingo chips or chips of construction paper to use.

The teacher calls out the definitions (from the IT Key Terms) and the students mark the word on the bingo board with their bingo chips.

The first student to mark five words in a row, column, or diagonal wins.

This fun activity will reinforce the students' understanding of the key terms for the unit, helping them to better UNDERSTAND (B2) the career opportunities in Information Technology.

IT Key Terms

Bingo cards

Bingo Chips (available in stores) Teachers may cut small pieces of paper to use as chips.

"Prizes" if desired

20. Hardware-Software Activity Teachers should distribute the

Hardware-Software Venn diagram activity to students.

Students should complete the

The examples that the students list and see other students list will help the students better UNDERSTAND (B2) hardware and software, which is critical to

Hardware-Software activity

Hardware-Software activity Key



activity, filling in one circle with as many hardware devices as they can name and the other circle with as many software programs as they can name.

The teacher should discuss the activity once the students have completed it. Display a compiled list of hardware and software on the board for the students to see. Ask the students if there is anything that is both software and hardware, and why or why not?

understanding information technology.

21. Career Clusters Website Have students explore IT

careers on the Career Clusters website given at the right. Students will have to pull down the "16 Career Clusters" menu and select Information Technology.

Students should view the Information Technology Career Cluster Frame and the Information Technology Career Cluster Plan of Study at the site.

Students may want to view one or more Pathway Plan of Study documents.

When students have completed their research, teachers should facilitate a discussion on the functions of Information Technology and careers available in the IT field.

This activity will help the students UNDERSTAND (B2) the functions of IT and the associated IT careers, as well as an appreciation for the entire IT industry. The activity will also provide students with an excellent resource for career information.

www.careerclusters.org http://www.careertech.org/information-technology

22. Classifying IT Functions Activity Distribute the Classifying IT

Functions Activity to students. Have students complete the

activity.

While classifying the IT functions, the students will reflect on what they have learned about IT careers and will better UNDERSTAND (B2)

Classifying IT Functions Activity

Classifying IT Functions Key


http://www.careertech.org/information-technology



http://www.careerclusters.org/



Facilitate a discussion when students have completed the worksheet.

the functions related to IT careers.

23. IT Scavenger Hunt Teachers may want to visit this

website http://jobsearchtech.about.com/od/careersintechnology/p/ITDefinition.htm prior to the start of class.

Have students complete the IT Scavenger Hunt activity by browsing the website as well as viewing the video.

After the students have completed the activity, the teacher should facilitate a group discussion about the different IT careers and working in the IT industry.

This activity helps students begin to UNDERSTAND (B2) the similarities and differences between different careers in IT and the wide range of opportunities in the IT industry.

IT Scavenger Hunt

http://jobsearchtech.about.com/od/careersintechnology/p/ITDefinition.htm

Scavenger Hunt Key

Video linked from above site http://video.about.com/jobsearchtech/What-Is-Information-Technology.htm

24. Compare IT Careers Have students complete the

Compare IT Careers chart using the Occupational Outlook Handbook or the website http://www.bls.gov/oco/.

The students will compare the outlook for the selected IT careers based on: Nature of Work Working Conditions Training Education, and Qualifications Job Outlook Earnings.

The students will compare the different IT careers based on the criteria in the Occupational Outlook Handbook. This will help them better UNDERSTAND (B2) the career opportunities in IT.

Compare IT Careers chart


25. Successful People in IT Distribute the Successful

People in IT activity to students. Have students create a PowerPoint presentation entitled Successful People and Companies in IT- students will

This activity will help students to identify and relate IT careers to well-known, successful companies. This relationship will help students better UNDERSTAND (B2) IT careers.

Successful People in IT activity

http://www.hoovers.com/free/tools/bcl/








http://video.about.com/jobsearchtech/What-Is-Information-Technology.htm










use the Hoovers website http://www.hoovers.com/free/tools/bcl/ to research information about top IT companies. Each student must pick one of the top IT companies and include the information listed on the activity sheet.

Have students share their slides with the class when they have finished.

Teachers may want students to work in pairs to complete the activity.

Successful People in IT Grading Rubric

4.04 Understand marketing activities and careers.26. Doritos Super Bowl Success

Teachers should search YouTube for Super Bowl commercials before class.

Note: If your school system blocks YouTube, the video can be downloaded from another location, saved, and then shown at school. It is not advisable to allow students to access the YouTube website.

Teachers should explain to the students that advertisements such as this are part of marketing.

This short video will help the students relate a familiar concept to the new concept of marketing. That connection will help the students' better UNDERSTAND (B2) the concept of marketing. The video will also interest students in learning more about marketing.

YouTube

Doritos:http://www.youtube.com/watch?v=3YJbbA_4TfQ

http://www.youtube.com/watch?v=o5192E9Pnfo

http://www.youtube.com/watch?v=xKj12ZNGWF4

Super Bowl ads—Be advised to review commercials before showing to students!http://www.superbowl-commercials.org/

27. PowerPoint Presentation The PowerPoint presentation Marketing Notes


http://www.superbowl-commercials.org/









http://www.youtube.com/watch?v=3YJbbA_4TfQ






Distribute the Marketing Notes graphic organizer to students.

Have students view the Marketing presentation as teacher facilitates a discussion.

Have students take notes on the Marketing Notes while viewing the presentation.

introduces students to the terminology and concepts related to marketing. Students must know the terminology to UNDERSTAND (B2) the career opportunities in marketing. The PowerPoint also introduces the students to career opportunities in marketing. This will interest students in learning more about marketing careers.

Marketing Presentation

28. Four Ps of Marketing Distribute the Bubble Chart 4

Ps to students. Use a transparency or a digital

projector displaying the bubble chart to explain the “marketing mix. Teachers may want to use the lesson at this website (or have students use the lesson) during the discussion: http://www.marketingteacher.com/marketing-mix/

Have students complete the blank bubble chart as teacher facilitates discussion.

Ask students which part of the Marketing Mix is of most interest to them and Why?

By creating a visual representation of the Marketing Mix, students will be able to better UNDERSTAND (B2) the concept. This will help them develop a better understanding of what people who work in marketing careers actually do on the job.

Bubble Chart 4 Ps

Bubble Chart 4 Ps KEY

http://www.marketingteacher.com/marketing-mix/

29. Can You Sell It? Before class, become familiar

with the lesson plan at this site http://www.lessonplanspage.com/OSSArtLAMarketProductMakeCommercials48.htm

Divide the students into groups of four.

Distribute small bags of costume clothes that the children can use in their commercials to each

This activity will give students actual hands-on practice in creating a marketing activity. This will help the students better UNDERSTAND (B2) marketing careers and deepen their interest in learning more about marketing careers.

Lesson Plan:http://www.lessonplanspage.com/OSSArtLAMarketProductMakeCommercials48.htm

Bags of costume clothing for each group (from a thrift


http://www.lessonplanspage.com/OSSArtLAMarketProductMakeCommercials48.htm












group. Distribute a small object to each

group. Every two groups will be selling the same product— one will be completely honest, and one will embellish the facts (teachers will assign).

Give the students about 20 minutes to complete their commercials. When the groups have finished, each group will perform while the teacher tapes the performance. The groups with the same objects will perform back-to-back.

After each pair of groups performs, facilitate a class discussion about how the groups sold the product differently, and which commercial would make them want to buy the product more.

When all groups have had the chance to perform, lead a class discussion using the Creative Question Suggestions in the lesson plan.

Explain to students that creating advertisements is a big part of marketing, but not all of marketing. Discuss other aspects of marketing.

shop)

Small objects for each group—the objects need to be in pairs as two groups must have the same object. Objects could include: paperweights, toys, cooking utensils, candy bars, etc.

Video camera (to tape student commercials)

30. Key Terms Bingo Distribute the Key Terms Blank

to students. Facilitate a classroom

discussion of the key terms while students write the definitions in their own words.

Give each student a Bingo Card .

Students are to fill in their own board with the key terms and to

By writing the definitions of the key terms in their own words, the students will develop a better understanding of the terms. Playing the Key Terms Bingo game will reinforce the key terms, leading students to better UNDERSTAND (B2) marketing activities and careers.

Key Terms Blank (in Activities older)

Key Terms Defined

Bingo Cards

Bingo Chips (or chips of construction paper)

Prizes for winners



include a “free space.” Give students bingo chips or

chips of construction paper to use.

Read the definitions of the key terms in random order.

Students mark the appropriate word on their bingo card. The first student to mark five spaces in a row, column or diagonal is the winner.

(optional)

31. Classifying Marketing Functions Activity Distribute the Classifying

Marketing Functions activity to students.

Have students complete the activity.

Facilitate a discussion when students have completed the worksheet.

As students classify the various marketing functions or activities, this activity will help students reflect on what they have learned about marketing careers, and will help them better UNDERSTAND (B2) the functions related to marketing careers.

Classifying Marketing Functions Activity

Classifying Marketing Functions Key

32. Marketing Scavenger Hunt Distribute the Marketing

Scavenger Hunt to students. Divide the students into pairs to

complete the activity. Students will use the websites

http://www.careers-in-marketing.com/ and http://www.bls.gov/oco/ to complete the activity sheet.

Facilitate a class discussion about the differences among the careers.

This activity is designed give the students an introduction to careers in marketing. By completing the activity, the students will better UNDERSTAND (B2) the types of jobs that are available in the marketing career cluster.

Marketing Scavenger Hunt

http://www.careers-in-marketing.com/


Marketing Scavenger Hunt—KEY

33. Compare Marketing Careers Have students complete the

Compare Marketing Careers chart using the Occupational Outlook Handbook or the website http://www.bls.gov/oco/.

Students will compare the outlook for the selected careers

The students will compare the different Marketing careers based on the criteria in the Occupational Outlook Handbook. This will help them better UNDERSTAND (B2) the career opportunities in the marketing career cluster.

Compare Marketing Careers chart (in Activities Folder






http://www.careers-in-marketing.com/%20






based on: Nature of Work Working Conditions Training Education, and Qualifications Job Outlook Earnings.

34. Successful Companies in Marketing Distribute the Successful

Companies in Marketing activity to students.

Have students create a PowerPoint presentation entitled Successful Companies in Marketing.

Students will use the Hoovers website http://www.hoovers.com/free/tools/bcl/ to research marketing information about top companies.

Each student must pick one of the top companies and include the information listed on the activity sheet.

Students will also research one or more of these sites:http://adage.com/century/slogans.html

http://en.wikiquote.org/wiki/List_of_advertising_slogans

http://www.answers.com/topic/list-of-advertising-slogans

http://www.tvacres.com/adslogans_w.htm

Have students share their slides with the class when they have finished.

This activity will help students to identify and relate marketing careers to well-known, successful companies. This will help the students better UNDERSTAND (B2) marketing careers.

Teachers may want students to work in pairs to complete the activity.

Successful Companies in Marketing activity

http://adage.com/century/slogans.html




Successful Companies in Marketing Grading Rubric

4.05 Understand small business management and entrepreneurship activities and careers.35. What is an entrepreneur? This short video will help the http://


http://edcorner.stanford.edu/authorMaterialInfo.html?mid=39&author=16























Teachers should view the short video clip "What is an entrepreneur?" with the students http://edcorner.stanford.edu/authorMaterialInfo.html?mid=39&author=16Note: Teachers must register for a free account before viewing.

Teachers should ask the students if they know who Jeff Hawkins is. (The founder of the original Palm Pilot—he reinvented the handheld computing market.)

Share and discuss other successful small business managers and entrepreneurs with the students by referring to Successful Entrepreneurs.

students relate to a successful entrepreneur. This connection will help the students better UNDERSTAND (B2) the concept of entrepreneurship. The video will also interest students in learning more about entrepreneurship.

By engaging in a discussion about other successful small business managers and entrepreneurs, including:

Oprah Winfrey William Gates Colonel Sanders Phil Knight and Bill

Bowerman Ben Cathers,

the students will become even more interested in the topic of small business management and entrepreneurship.

edcorner.stanford.edu/authorMaterialInfo.html?mid=39&author=16

Successful Entrepreneurs

36. PowerPoint Presentation Distribute the Small Business

& Entrepreneurship Notes organizer to the students.

Have students view the Small Business & Entrepreneurship presentation as teacher facilitates a discussion.

Have students take notes on the Small Business & Entrepreneurship Notes organizer while viewing the presentation.

Note: Teachers should be familiar with the entrepreneurs on Slides 15 and 16 prior to discussion.

The PowerPoint presentation introduces students to the terminology and concepts related to small business management and entrepreneurship. Students must know the terminology to UNDERSTAND (B2) the career opportunities in the field. The PowerPoint also introduces the students to career opportunities and successful entrepreneurs. This will interest students in learning more about small business management and entrepreneurship careers.

Small Business & Entrepreneurship Notes

Small Business & Entrepreneurship Presentation

37. Using Entrepreneurship Terminology

In this activity, students will use the key business and

Using Entrepreneurship








Distribute the Using Entrepreneurship Terminology activity and the Key Terms to students.

When students have completed the activity, facilitate a class discussion about the activity.

entrepreneurial terms in context, to help them better UNDERSTAND (B2) the terms and concepts. Many of the terms have been covered in other objectives. The activity will help the students review those terms.

Terminology

Using Entrepreneurship Terminology KEY

Key Terms

38. Name that Business Distribute the Name that

Business activity to students. Students may work individually

or in pairs to complete the activity.

When students have completed the activity, facilitate a class discussion about the activity.

In this activity, students will classify local businesses with which they are familiar according to the type of business (franchise, corporation, sole proprietorship or partnership). This will help the students better UNDERSTAND (B2) small businesses and the career opportunities that are available in small business management and entrepreneurship.

Name that Business

Name that Business—Key

39. Classify Business Functions of an Entrepreneur Distribute the Classify

Business Functions of an Entrepreneur activity to students.

Students may work individually or in pairs to complete the activity.

Students may want to refer to their notes from the PowerPoint presentation.

When students have completed the activity, facilitate a class discussion about the business functions.

This activity will help students reflect on what they have learned about small business and entrepreneurial careers. By classifying the various functions or activities of an entrepreneur, the students will better UNDERSTAND (B2) the activities performed in small business and entrepreneurial careers.

Classify Business Functions of an Entrepreneur

Classify Business Functions of an Entrepreneur KEY

40. Investigate Careers Distribute the Investigate

Careers activity and the Partial

In this activity, the students research four career opportunities in

Investigate Careers

Partial Listing of



Listing of Entrepreneurship Careers to students.

Students will need access to the Occupational Outlook Handbook http://www.bls.gov/oco to complete the activity.

entrepreneurship and small business management using the Occupational Outlook Handbook. This will help the students better UNDERSTAND (B2) career opportunities in small business management and entrepreneurship.

Entrepreneurship Careers

http://www.bls.gov/oco

41. Compare Small Business and Entrepreneurship Careers Have students complete the

Compare Small Business and Entrepreneurship Careers chart using the Occupational Outlook Handbook or the website http://www.bls.gov/oco

The students will compare the outlook for the selected Marketing careers based on:

Nature of Work Working Conditions Training Education, and

Qualifications Job Outlook Earnings.

After the students have completed the activity, randomly assign students one career to present orally. Teacher should facilitate a discussion among all students after each presentation.

The students will compare the selected small business and entrepreneurship careers based on the criteria in the Occupational Outlook Handbook. This will help them UNDERSTAND (B2) the career opportunities in small business management and entrepreneurship.

Compare Small Business and Entrepreneurship Careers








INSTRUCTIONAL SUPPORT MATERIALS


Accounting & Finance Key Terms Blank

Term DefinitionAccounting/Finance Activities

Accounting

Audit

Budget

Financial StatementsFinancial Statements

Balance Sheet

Assets

Liabilities

Owner's Equity

Income Statement

Revenue

Profit

Expenses

Loss


Term Definition Fiscal Period

Statement of Change in Owner's Equity

Accounting/Finance CareersFinancial Manager

Accountant

Certified Public Accountant (CPA)

Auditor

Bank Teller


Accounting & Finance Key Terms Defined

Term DefinitionAccounting/Finance Activities

Accounting The system of recording and reporting financial activity and transactions.

Audit A formal examination of a company’s financial records for accuracy and compliance with regulations.

Budget A plan that shows what you expect to earn and spend in a certain period of time.

Financial StatementsFinancial Statements A written report which describes the financial health of a

company; prepared on a quarterly and annual basis. Balance Sheet, Income Statement, Statement of

Changes in Owner's EquityBalance Sheet A report showing all assets, liabilities, and owner’s equity

of a business as of a specific date.

Assets Things (items) owned by a company.

Liabilities Money owed by the business (debts, accounts payable)

Owner's Equity Net worth of the business

Income Statement A report showing the revenue, expenses, and income (or loss) of a business for a specific period of time.

Revenue The amount of money that a company earns

Profit Results when a business' income is greater than its expenses.

Expenses Costs of maintaining and operating a business.

Loss Results when a business' expenses are greater than its income.

Fiscal Period The specific period of time covered by an accounting statement or report (1 month or year)

Statement of Change in Owner's Equity

Financial statement that reports the changes that have occurred in the owner's equity account during the fiscal period.


Term DefinitionAccounting/Finance Careers

Financial Manager Top-level professional who may have final responsibility for one of many aspects of a business’s financial activity, from accounting and taxation to preparing financial reports and supervising various financial departments of a company.

Accountant A professional who produces and examines financial records, prepares financial reports and tax returns, and may give budget, tax, or investment advice to the company or customer. Some accountants have their own businesses and work for many clients, and others may work within the financial department of a company.

Certified Public Accountant (CPA)

Accountants who meet specific educational requirements and pass a national examination.

Auditor A professional whose work mainly involves checking on the accuracy of work performed by bookkeepers and accountants, and checking to be sure a company is following all financial laws and regulations.

Bank Teller Worker who handles bank deposits and withdrawals, sell traveler’s checks and foreign currency, accept loan payments, prepare certified checks or money orders, and may handle other duties.


Classify Accounting Terms Activity Name: ________________Class: ________________

Classify each set of terms on the right into one of these classifications:

Accounting ActivitiesAssetsCareers in Accounting

DeductionsFinancial StatementsItems on Balance Sheet

Items on Income StatementLiabilities

Terms Classification Revenue Expenses Net Income or Net Loss

Buildings Office Equipment Land

Assets Liabilities Owner's Equity

Balance Sheet Income Statement Statement of Changes in Owner's

Equity

Mortgage Loan Debt Accounts Payable Taxes to be Paid

Accountant CPA (Certified Public Accountant) Bookkeeper

Accounting Auditing Bookkeeping

Social Security Retirement Taxes


Classify Accounting Terms KEY Name: ________________Class: ________________

Classify each set of terms on the right into one of these classifications:

Accounting ActivitiesAssetsCareers in Accounting

DeductionsFinancial StatementsItems on Balance Sheet

Items on Income StatementLiabilities

Terms Classification Revenue Expenses Net Income or Net Loss

Items on Income Statement

Buildings Office Equipment Land

Assets

Assets Liabilities Owner's Equity

Items on Balance Sheet

Balance Sheet Income Statement Statement of Changes in Owner's

Equity

Financial Statements

Mortgage Loan Debt Accounts Payable Taxes to be Paid

Liabilities

Accountant CPA (Certified Public Accountant) Bookkeeper

Careers in Accounting

Accounting Auditing Bookkeeping

Accounting Activities

Social Security Retirement Taxes

Deductions

BU20 Exploring Business, Marketing, and Entrepreneurship 2014 Page 199

Math in Accounting Name: _____________________Class: _____________________

Use your knowledge of math to complete the following problems.

I. The Accounting Equation Assets = Liabilities + Owner's Equity

1. If Assets are $5,000 and Liabilities are $3,000, what is Owner's Equity?

2. If Assets are $8,000 and Owner's Equity is $2,000, what are Liabilities?

3. If Liabilities are $4,000 and Owner's Equity is $1,500, what are Assets?

II. The Income StatementNet Income (or Loss) = Total Revenue – Total Expenses

4. Compute the Net Income or Net Loss in the portion of the Income Statement below. State whether the value is a net income or a net loss.


Income Statement

RevenueSales $ 6,000Total Revenue $ 6,000

ExpensesCosts $ 3,500Total Costs $ 3,500

Net Income or Loss ?

Math in Accounting—Page 25.

6.


Income Statement

RevenueSales $ 5,000Total Revenue ?

ExpensesRent Expense $ 1,500Equipment Expense 2,500

Total Expenses (Costs) ?


Income Statement

RevenueSales $ 3,000Interest Income 500Total Revenue ?

ExpensesUtility Expense $ 1,000Rent Expense 2,000Telephone Expense 700Total Expenses ?


Math in Accounting KEY Name: _____________________Class: _____________________

Use your knowledge of math to complete the following problems.

I. The Accounting Equation Assets = Liabilities + Owner's Equity

5. If Assets are $5,000 and Liabilities are $3,000, what is Owner's Equity?

$2,000

6. If Assets are $8,000 and Owner's Equity is $2,000, what are Liabilities?

$6,000 7. If Liabilities are $4,000 and Owner's Equity is $1,500, what are Assets?

$5,500

II. The Income StatementNet Income (or Loss) = Total Revenue – Total Expenses

8. Compute the Net Income or Net Loss in the portion of the Income Statement. State whether the value is a net income or a net loss.

Net Income


Income Statement

RevenueSales $ 6,000Total Revenue $ 6,000

ExpensesCosts $ 3,500Total Costs $ 3,500

Net Income or Loss $2,500

Math in Accounting—KEY, Page 25.

Net Income6.

Net Loss


Income Statement

RevenueSales $ 5,000Total Revenue $5,000

ExpensesRent Expense $ 1,500Equipment Expense 2,500Total Expenses (Costs) $4,000

Net Income or Loss $1,000

Income Statement

RevenueSales $ 3,000Interest Income 500Total Revenue $3,500

ExpensesUtility Expense $ 1,000Rent Expense 2,000Telephone Expense 700Total Expenses $3,700

Net Income or Loss ($200)

Classify Finance Activities Name: ________________Class: ________________

Classify each activity on the right as an Accounting Activity Banking Activity Finance Activity

Type of Activity ActivitySarah is purchasing IBM stock for a customer.

James is keying daily transactions into the computer.Michael is performing an audit to check the accuracy of his company's financial records.Megan is completing paper work for a car loan for one of her customers.Anna is keying data and printing the pay checks for the company employees.Samuel is meeting with a customer to sell her life insurance.Martha is accepting cash from a customer to deposit in the customer's savings account.Nan is keying data into the computer to complete and submit the company tax forms.Rick is meeting with customers to advise them about their investments.Jack is printing a money order for a customer.

Amy is preparing the quarterly balance sheet and income statements.Steve is analyzing the Z Company budget to see how the company can save money.Zoe is comparing the company checkbook with the bank statement to reconcile it.Catherine is meeting with X Company officials to counsel them on their investments.Ned is printing checks to pay utilities for his company.Perry is completing the paperwork for a home loan for one of his clients.


Classify Finance Activities KEY Name: ________________ Class: ________________

Classify each activity on the right as an Accounting Activity Banking Activity Finance Activity.

Type of Activity Activity

Finance Activity Sarah is purchasing IBM stock for a customer.

Accounting Activity James is keying daily transactions into the computer.

Accounting Activity Michael is performing an audit to check the accuracy of his company's financial records.

Banking Activity Megan is completing paper work for a car loan for one of her customers.

Accounting Activity Anna is keying data and printing the pay checks for the company employees.

Finance Activity Samuel is meeting with a customer to sell her life insurance.

Banking Activity Martha is accepting cash from a customer to deposit in the customer's savings account.

Accounting Activity Nan is keying data into the computer to complete and submit the company tax forms.

Finance Activity Rick is meeting with customers to advise them about their investments.

Banking Activity Jack is printing a money order for a customer.

Accounting Activity Amy is preparing the quarterly balance sheet and income statements.

Finance Activity Steve is analyzing the Z Company budget to see how the company can save money.

Accounting Activity Zoe is comparing the company checkbook with the bank statement to reconcile it.

Finance Activity Catherine is meeting with X Company officials to counsel them on their investments.

Accounting Activity Ned is printing checks to pay utilities for his company.

Banking Activity Perry is completing the paperwork for a home loan for one of his clients.


Finance Careers Notes Name: _______________

Use the graphic organizer to take notes on the PowerPoint Presentation.


Accountants

Job Outlook Education

Requirements

Complete the chart by researching the Occupational Outlook Handbook http://www.bls.gov/oco/

Career/ Occupation

Nature of Work Working Conditions Education/Training and

Qualifications

Job Outlook Earnings

1.Accountant

2.Auditor

3.CPA



Career/ Occupation


Qualifications


4.Bookkeeping

5.Teller

6. Investment Counselor (Personal Financial Advisor)

7.Stockbroker (Securities Sales Agent)


Career/ Occupation


Qualifications


8.Financial Services Salesman

9.Financial Manager

10.Insurance Representative


Websites for Finance Career Research

College Foundation of North Carolinawww.cfnc.org

Department of Laborwww.dol.gov

-Then, click on Bureau of Labor Statistics Agency to find the Occupational Outlook Handbook publication

NC Careershttp://north-carolina.careers.org/

Occupational Information Networkhttp://online.onetcenter.org/

www.careerexpo.com

www.monster.com

www.collegeboard.com

www.gocollege.com

Career Outlook in the UShttp://careeroutlook.us/

Holland Codehttp://www.careersmarts.com/holland.htm

About My Jobhttp://www.aboutmyjob.com/

Occupational Information Networkhttp://online.onetcenter.org/

Career Clustershttp://www.careerclusters.org/

Working in the 21st Centuryhttp://www.bls.gov/opub/working/home.htm

College Journalhttp://www.collegejournal.com/careerpaths/ (select My Plan.com)

Business Management Cornell Notes Name __________________

http://www.collegejournal.com/careerpaths/

http://www.bls.gov/opub/working/home.htm


http://online.onetcenter.org/

http://www.aboutmyjob.com/

http://www.careersmarts.com/holland.htm

http://careeroutlook.us/

http://www.gocollege.com/

http://www.collegeboard.com/

http://www.monster.com/

http://www.careerexpo.com/

http://online.onetcenter.org/

http://north-carolina.careers.org/

http://www.dol.gov/

http://www.cfnc.org/

Cue Column

Management

Levels 1)

2)

3)

Functions

Note-taking Column


1)

2)

3)

4)

Summary


Business Management KEY TERMS MATCHINGName: ____________________

Directions: Match each key term in column A with its correct definition in column B

Answer Key Terms (Column A) Definitions (Column B)

____ 1. Management

A. Keeping the company on track and making sure all goals are met

____2. Manager

B. Responsible for directing the day-to-day activities of operational employees

____

3. Controlling

C. People who are responsible for setting goals and planning for the future. Example: president.

____

4. Leading

D. Includes giving orders, creating a vision for the company, setting standards, communicating with employees, providing guidance, and resolving conflict among workers.

____5. Organizing

E. An employee whose overall job is to make sure that the organization meets its goals and obligations.

____ 6. PlanningF. Setting company goals. Usually

performed by Top-level managers.

____

7. Middle-level Management

G. One who carries out the decisions of top-level management. They are responsible for planning and controlling an operation. Includes plant managers and department heads.

____

8. First-line (Supervisory) Management

H. The direct control of a business or enterprise.

____

9. Top-level (Upper) Management

I. Deciding how the company will get the work done to accomplish the goals.


Business Management KEY TERMS MATCHING—KEYName: ____________________

Directions: Match each key term in column A with its correct definition in column B

Answer Key Terms (Column A) Definitions (Column B)

H 1. Management

A. Keeping the company on track and making sure all goals are met

E 2. Manager

B. Responsible for directing the day-to-day activities of operational employees

A 3. Controlling

C. People who are responsible for setting goals and planning for the future. Example: president.

D 4. Leading

D. Includes giving orders, creating a vision for the company, setting standards, communicating with employees, providing guidance, and resolving conflict among workers.

I 5. OrganizingE. An employee whose overall job is to

make sure that the organization meets its goals and obligations.

F 6. PlanningF. Setting company goals. Usually

performed by Top-level managers.

G 7. Middle-level Management

G. One who carries out the decisions of top-level management. They are responsible for planning and controlling an operation. Includes plant managers and department heads.

B8. First-line

(Supervisory) Management

H. The direct control of a business or enterprise.

C 9. Top-level (Upper) Management

I. Deciding how the company will get the work done to accomplish the goals.


Business Management Key Terms

WORD DEFINITIONWhat is management?

1. Management The direct control of a business or enterprise.

2. Manager An employee whose overall job is to make sure that the organization meets its goals and obligations.

Levels of Business Management

3. Top-level (Upper) Management

People who are responsible for setting goals and planning for the future. They have titles like president, vice president, chief executive officer (CEO). Top-level managers usually consist of a small group of people or even one person.

4. Middle-level Management

One who carries out the decisions of top-level management. They include plant managers, regional managers, and department heads. They are responsible for planning and controlling an operation.

5. First-line (Supervisory) Management

Sometimes referred to as supervisory managers. They may also be called team leaders, coaches, supervisors, office managers, crew leaders, or unit coordinators. A manager who is responsible for directing the day-to-day activities of low-level (all employees below First-line manager status) and operational employees. Sometimes these managers are referred to as operational managers.

Functions of Business Managers

6. Planning/Staffing Setting company goals. Top-level managers must decide what must be done, who will do it, how will the work be grouped, and hiring staff.

7. Controlling Keeping the company on track and making sure all goals are met.

8. Leading Includes giving orders. Good leaders must create a vision for the company, set standards, communicate with employees, provide guidance, and resolve conflict among workers.

9. Organizing Deciding how you will get the work done to accomplish the goals.


Levels of Business Managers Name: _________________Class: _________________

Label each of the three levels of business managers on the pyramid below. Then list examples for each level of business manager in the triangles connected to each level.

Top-Level Managers

Middle-Level

Managers

First-Line ManagersOr

Supervisory/Operational Managers

PresidentCEO

Plant ManagerDepartment

Head

Team Leader

Coaches

Levels of Business Managers Name: _________________KEY Class: _________________

Label each of the three levels of business managers on the pyramid below. Then list examples for each level of business manager in the triangles connected to each level. Examples may vary.

Classify Business Management Activities

In the chart below, classify each activity by identifying which business management function the activity represents. Remember that the business management functions are Planning, Organizing, Leading, and Controlling.

Activity Business Management Function

Maria is meeting with two of her employees who have had a disagreement to help them come to an agreeable solution.James is creating a list of monthly job duties for the managers in his section.Samantha is conducting interviews with potential employees to find a replacement for a worker who retired.Bryan is conducting a monthly analysis to see if his section has performed all the tasks and objectives they set for the month.Brenda and Alan are meeting with new employees to explain the company's aims and objectives to them.Katherine is determining the objectives for her company for the year.Brent is working with a new employee to assist the employee in ways to manage her time better.Michelle is attending a monthly meeting with other company managers to hear updates about what each manager is doing.Caitlin is doing a walk-through to be sure that all the employees are on target to complete the company goals.


Classify Business Management Activities—Key

In the chart below, classify each activity by identifying which business management function the activity represents. Remember that the business management functions are Planning, Organizing, Leading, and Controlling.

Activity Business Management Function

Maria is meeting with two of her employees who have had a disagreement to help them come to an agreeable solution.

Leading

James is creating a list of monthly job duties for the managers in his section.

Organizing

Samantha is conducting interviews with potential employees to find a replacement for a worker who retired.

Planning

Bryan is conducting a monthly analysis to see if his section has performed all the tasks and objectives they set for the month.

Controlling

Brenda and Alan are meeting with new employees to explain the company's aims and objectives to them.

Leading

Katherine is determining the objectives for her company for the year.

Planning

Brent is working with a new employee to assist the employee in ways to manage her time better.

Leading

Michelle is attending a monthly meeting with other company managers to hear updates about what each manager is doing.

Organizing

Caitlin is doing a walk-through to be sure that all the employees are on target to complete the company goals.

Controlling

Who is the Boss?

Students should be divided into groups of four. Each group should be assigned one of the scenarios given below. One member of the group should be the manager, one the recorder, one the time-manager, and one the communicator. The manager should lead the group in a discussion of a solution for the scenario. The recorder should record the solution while the time-manager watches the time for the discussion and helps keep the group on task. The communicator will present the group solution to the class.

Two company employees, Samuel and Shameka, do not get along with each other. They continually argue at work and disrupt the other employees. Both Samuel and Shameka are good employees who get their work done, but the other employees have complained about the arguing and the disagreements that Samuel and Shameka have, and they are finding it difficult to do their work. You're the boss—how would you handle the situation?

It is the start of a new business year. The XYZ company has just been down-sized. Many new orders have been received by the company. Business could improve enough to hire some more employees if the workers are productive and are able to meet all the orders that the company has received. However, it will be difficult for the small number of employees to do all the work. You're the boss—how would you handle the situation?

Ramona, a long-time employee of the company and a middle-level manager, has just retired from the company. Jonathon has just been promoted to fill the vacancy left when Ramona retired, but that left a vacancy in Jonathon's position. It is possible that the other workers could do Jonathon's work, but their productivity and morale could suffer if they are asked to do too much.You're the boss—how would you handle the situation?

The Royster Company has just expanded its operations and hired seven new employees. These employees are not familiar with the company's mission or reputation. They could all be placed under one outstanding supervisor, who could guide them into being successful employees. Or, the new employees could be distributed throughout the various departments in the company. You're the boss—how would you handle the situation?


Who is the Boss?—Page 2

Jamie just started a new company and is overwhelmed with what needs to be done. There are twenty employees in three different departments. Jamie has high hopes for her company, but she thinks she will have trouble managing all twenty employees while keeping the company on track to meet her goals. There are three employees who have good experience working in a similar company and who work well with other people. You're the boss—how would you handle the situation?

Manuel is the manager of a small company. He has six excellent employees. Most of the employees are quite productive and meet all of the goals that Manuel sets for them. Bill, one of the employees, is very capable, but he is never able to finish his work in the amount of time allotted. His lack of productivity is affecting business profits and is a poor reflection on the company. He is young and has never worked in any other company. You're the boss—how would you handle the situation?


Who is the Boss?—Key Students should be divided into groups of four. Each group should be assigned one of the scenarios given below. One member of the group should be the manager, one the recorder, one the time-manager, and one the communicator. The manager should lead the group in a discussion of a solution for the scenario. The recorder should record the solution while the time-manager watches the time for the discussion and helps keep the group on task. The communicator will present the group solution to the class.Answers will vary, but some suggested approaches are given to each scenario.Two company employees, Samuel and Shameka, do not get along with each other. They continually argue at work and disrupt the other employees. Both Samuel and Shameka are good employees who get their work done, but the other employees have complained about the arguing and the disagreements that Samuel and Shameka have, and they are finding it difficult to do their work. You're the boss—how would you handle the situation?Talk with Samuel and Shameka and help them resolve their differences. Explain that they are keeping the other employees from doing their work, and their disagreements are hurting the business.

It is the start of a new business year. The XYZ company has just been down-sized. Many new orders have been received by the company. Business could improve enough to hire some more employees if the workers are productive and are able to meet all the orders that the company has received. However, it will be difficult for the small number of employees to do all the work. You're the boss—how would you handle the situation?Spend time planning and organizing the employees so they can be most productive. Clearly communicate the company goals to all employees. Possibly offer a bonus for added productivity.

Ramona, a long-time employee of the company and a middle-level manager, has just retired from the company. Jonathon has just been promoted to fill the vacancy left when Ramona retired, but that left a vacancy in Jonathon's position. It is possible that the other workers could do Jonathon's work, but their productivity and morale could suffer if they are asked to do too much. You're the boss—how would you handle the situation?Consider hiring a new employee to replace Jonathon. Ask Jonathon to help train the new employee whenever he has time available in his new position. Also, the other workers in the new employee's section could help the new employee.

The Royster Company has just expanded its operations and hired seven new employees. These employees are not familiar with the company's mission or reputation. They could all be placed under one outstanding supervisor, who could guide them into being successful employees. Or, the new employees could be distributed throughout the various departments in the company. You're the boss—how would you handle the situation?It would probably be better to distribute the employees throughout the departments. Work with the supervisors in every department to plan a good training program for the new employees. Monitor the progress frequently.


4.02 Who is the Boss? Key—Page 2

Jamie just started a new company and is overwhelmed with what needs to be done. There are twenty employees in three different departments. Jamie has high hopes for her company, but she thinks she will have trouble managing all twenty employees while keeping the company on track to meet her goals. There are three employees who have good experience working in a similar company and who work well with other people. You're the boss—how would you handle the situation?Jamie should begin by planning and setting written goals for the company. Then she should ask the three experienced employees to be middle-level managers. She should work with the three managers to coordinate the work for the company.

Manuel is the manager of a small company. He has six excellent employees. Most of the employees are quite productive and meet all of the goals that Manuel sets for them. Bill, one of the employees, is very capable, but he is never able to finish his work in the amount of time allotted. His lack of productivity is affecting business profits and is a poor reflection on the company. He is young and has never worked in any other company. You're the boss—how would you handle the situation?Manuel needs to talk with Bill and provide him some guidance. It is possible that Bill doesn't realize he is not meeting his goals and contributing to the company. Manuel should help Bill plan a way to better manage his time, and then follow up to see how he is doing.


Careers in Business Management Cornell Notes Name __________________

Cue Column

Factors That Will Affect Your Career

1) Education and Salary

2) Work Description

3) Choosing Your Workplace

Note-taking Column


Cue ColumnOccupational Outlook Handbook

Business Management Careers

Note-taking Column


Selected Business Management Careers

Job Title Job DescriptionAdministrative Services Manager The primary duty is managing support

services for various organizations, from large government agencies to small businesses. These workers help organizations work efficiently.

Construction Manager The person responsible for the execution of a construction project. Construction managers must be available—often 24 hours a day—to deal with delays, bad weather, or emergencies at the jobsite.

Education Administrator Education administrators organize and oversee administrative activities and systems that support and facilitate the smooth running of an education institution.

Farm Operator & Manager Manage the day-to-day activities of one or more farms, ranches, nurseries, timber tracts, greenhouses, and other agricultural establishments. Their duties and responsibilities vary widely, but focus on the business aspects of running a farm.

Funeral Director A professional who prepares for the burial or other disposition of dead human bodies, supervises such burial or disposition, maintains a funeral establishment for such purposes, counsels with survivors. Also called a mortician.

Health Service Manager Health services managers, also referred to as health care executives or health care administrators, plan, direct, coordinate, and supervise the delivery of health care.

Hotel Manager A hotel manager is responsible for the day-to-day management of a hotel and its staff and for planning, organizing and directing all hotel services, including front-of-house (reception, concierge, and reservations), banqueting and housekeeping.


Job Title Job DescriptionHuman Resources (H.R.) Manager A human resources manager is responsible

for managing and overseeing the personnel department within a company, organization or agency. This includes posting advertisements or approving advertisements for new employees, screening résumés and applications, setting interview appointments and being involved in the hiring process.

Loan Officer & Counselor Loan officers work for banks and other financial institutions. They help individuals and businesses obtain funds from these lenders.

Public Relations Manager PR Managers evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends.


Where the Jobs Are

Description Job TitleThis person might work in a hospital or a nursing home.

This person might work on a ranch or in a nursery or a greenhouse.

This person would work in a business to help the business administrative operations work more efficiently.

This person might work in a bank or credit union helping individuals who need to borrow money.

This person would work outside—often wearing a hard hat. He/she would manage building projects.

This person would work in a business and would help promote the company's good image, as well as represent the company to the news media.

This person would work in a mortuary. He/she would supervise the burial arrangements while working with surviving relatives.

This person might work in a school or a college to keep the school running smoothly.

This person would work in the personnel department of a business. He/she would be responsible for hiring new employees.

This person would work in a hotel and would oversee the operations of the hotel, including reservations and housekeeping.


Where the Jobs Are—Key

Description Job TitleThis person might work in a hospital or a nursing home. Health Service Manager

This person might work on a ranch or in a nursery or a greenhouse. Farm Operator & Manager

This person would work in a business to help the business administrative operations work more efficiently.

Administrative Services Manager

This person might work in a bank or credit union helping individuals who need to borrow money.

Loan Officer & Counselor

This person would work outside—often wearing a hard hat. He/she would manage building projects.

Construction Manager

This person would work in a business and would help promote the company's good image, as well as represent the company to the news media.

Public Relations Manager

This person would work in a mortuary. He/she would supervise the burial arrangements while working with surviving relatives.

Funeral Director

This person might work in a school or a college to keep the school running smoothly.

Education Administrator

This person would work in the personnel department of a business. He/she would be responsible for hiring new employees.

Human Resources Manager

This person would work in a hotel and would oversee the operations of the hotel, including reservations and housekeeping.

Hotel Manager


Complete the chart by researching the Occupational Outlook Handbook http://www.bls.gov/oco/

Career/ Occupation


Qualifications


1. Administrative Services Manager

2. Construction Manager

(Search for Construction, then Construction Manager)

3. Education Administrators



Career/ Occupation


Qualifications


4. Farm Operations and Manager

5. Funeral Directors

6. Loan Officers and Counselors

7. Health Service Manager


Career/ Occupation


Qualifications


8. Lodging or Hotel Manager

9. Human Resources (HR) Manager

10. Public Relations Manager


Career/ Occupation


Qualifications



Resources

Textbooks:

Greene, Cynthia. Entrepreneurship and Economics. South Western publishing.

Brown, Betty J. & Clow, John E. Introduction to Business. Glencoe.

Kelly-Plate, Joan. Exploring Careers. Glencoe

Websites:

http://www.thefreedictionary.com/ http://www.answers.com/manager

http://en.wikipedia.org/


http://en.wikipedia.org/

http://www.answers.com/manager


Information Technology Notes Name _____________________


Information Technology

Terminology

Careers

IT Worksheet Name _________________


Directions: View the PowerPoint. Put your name and class period at the top of your paper. Answer the following questions on your own paper using the Hardware

PowerPoint. You will have to search- they are NOT in order!!

1. What are the 3 types of personal computers?

2. List 5 pieces of hardware in the slide show.

3. What is the definition of hardware?

4. What is the function of a modem?

5. What are the 2 categories of software?

6. What is the function of these 3 types of application software?

Word Processing-

Spreadsheet-

Database-

7. Name a type of Multimedia software.

8. What is multimedia?

9. Name a type of Desktop Publishing software.


10. What are smart boards used for?

11. What does PDA stand for?

12. What does RAM stand for?

13. What does CPU stand for?

14. What does desktop publishing software do?

15. What are the 4 parts of the “Information Processing Cycle”?

16. Name 3 input devices.

17. Name the 3 most common output devices.

18. List 3 forms of storage.

19. What are 3 services the Internet offers?

20.What is a network?


IT Worksheet —Key Name _________________

Directions: View the PowerPoint. Put your name and class period at the top of your paper. Answer the following questions on your own paper using the Hardware

PowerPoint. You will have to search- they are NOT in order!!

1. What are the 3 types of personal computers?Desktop, Notebook/Tablet, Laptop

2. List 5 pieces of hardware in the slide show.Answers may vary but include: Monitor, Hard Drive, Mouse, Keyboard, Scanner, Printer, Modem

3. What is the definition of hardware?The physical parts of the computer

4. What is the function of a modem?The modem connects the computer to the Internet.

5. What are the 2 categories of software?SystemsApplications

6. What is the function of these 3 types of application software?

Word Processing-Allows you to create, edit and print text documents

Spreadsheet-Has rows and columns that allow you to perform mathematical calculations in chart form.

Database-Serves as an electronic filing system

7. Name a type of Multimedia software.MS PowerPoint

8. What is multimedia?The use of audio, video, animation, and/or graphics


9. Name a type of Desktop Publishing software.MS Publisher

10. What are smart boards used for?The smartboard connects to the computer; the finger can then control the computer during presentations.

11. What does PDA stand for?Personal Data Assistant

12. What does RAM stand for?Random Access Memory—temporary memory

13. What does CPU stand for?Central Processing Unit—the brains of the computer

14. What does desktop publishing software do?Allows you to create flyers, brochures, business cards, newsletters, signs, etc

15. What are the 4 parts of the “Information Processing Cycle”?Input device, CPU, output device, storage

16. Name 3 input devices.Answers may vary but include: Keyboard, mouse, touch screen, scanner, microphone.

17. Name the 3 most common output devices.Monitor, printer, speakers

18. List 3 forms of storage.CD ROM, 3 ½" Floppy Disk, External Storage (Jump Drive)

19. What are 3 services the Internet offers?Answers may vary and include: email, online shopping, instant messaging, games, and information.

20. What is a network?A system of computers, peripherals, terminals, and databases connected by communication lines


Information Technology Key TermsTerm DefinitionIT Terminology

Information Technology Technology that enables information to be used to produce products and services.

Hardware The physical parts of the computer.

Software Programs on the computer with written commands that tell a computer what tasks to perform.

Internet Electronic information networks that carry audio, video, and computer data.

Network A system of computers, peripherals, terminals, and databases connected by communication lines.

Careers in Information Technology

Computer Engineer A profession that involves the understanding and design of computers and computational processes.

Computer Operator The person responsible for monitoring and controlling computer systems in a company or organization.

Systems Administrator A person employed to maintain and operate a computer system or network for a company or other organization.

Computer Programmer The person who writes codes for computer software.

Software Designer A person who designs, creates, and maintains software.

Systems Analyst A programmer who designs and manages the development of business applications on the computer.

Multimedia Designer People who work in communicating a concept or information via a computer using audio, video, text, graphics, animation, etc.

Help Desk Technician Persons responsible primarily for supporting end-user software applications, normally done remotely via telephone.

Technical Writer A person who creates technical documentation and user guides for a professional field.

Webmaster The person responsible for maintaining and updating a website.


B I N G O


Hardware Software

Hardware-Software


Hardware Software

MonitorHard DriveMouseKeyboardScannerPrinterModemDigital CamerasWebcamsiPodTablet PC

Systems software—Windows, VistaApplications softwareMS WordMS ExcelMS AccessMS PowerPointMS PublisherComputer GamesMS PaintPhotoshop

Hardware-Software—KEY Answers may vary


Classifying IT Functions Name __________________

In the chart below, classify each activity by identifying which IT function the activity represents. Remember that the IT functions are Analyzing, Designing, Managing, Networking, Programming, and Troubleshooting & Support.

Activity IT FunctionJenny is upgrading her company's computer system to help the employees be more productive at work.Manuel supervises the operations of all of his company's computer systems.Rebecca is writing Visual Basic.net computer instructions for the computers in her office.Nathan answers emails and telephone calls from the workers in his office concerning problems they are having with their computers.Paul and Mary work together to develop new computers for a large computer manufacturing company.Jared designs and installs the cables that link the computers in his office into a LAN so the employees can share software and data. Brian's job involves creating new websites for companies.Agnes works in a company to offer assistance to the other employees when their computers are not working properly.Kendall is responsible for over-seeing the entire company computer network—keeping it up-to-date, running efficiently, and free of viruses.Nan creates multimedia demonstrations for her company.


Classifying IT Functions—Key Name __________________

In the chart below, classify each activity by identifying which IT function the activity represents. Remember that the IT functions are Analyzing, Designing, Managing, Networking, Programming, and Troubleshooting.

Activity IT FunctionJenny is upgrading her company's computer system to help the employees be more productive at work.

Analyzing

Manuel supervises the operations of all of his company's computer systems.

Managing

Rebecca is writing Visual Basic.net computer instructions for the computers in her office.

Programming

Nathan answers emails and telephone calls from the workers in his office concerning problems they are having with their computers.

Troubleshooting and Support

Paul and Mary work together to develop new computers for a large computer manufacturing company.

Designing

Jared designs and installs the cables that link the computers in his office into a LAN so the employees can share software and data.

Networking

Brian's job involves creating new websites for companies.

Designing

Agnes works in a company to offer assistance to the other employees when their computers are not working properly.

Troubleshooting and Support

Kendall is responsible for over-seeing the entire company computer network—keeping it up-to-date, running efficiently, and free of viruses.

Managing

Nan creates multimedia demonstrations for her company.

Designing


IT Scavenger Hunt

Name ____________________________________ Class Period _________

Directions: Use the website http://jobsearchtech.about.com/od/careersintechnology/p/ITDefinition.htm to answer each question. You might want to view the What is IT video by clicking on the link at the bottom of the page.

1. What does “IT” stand for?

2. In addition to computers, what 3 technologies do IT departments use?

3. List 5 popular IT skills.

4. List 3 current IT certifications.

5. List 4 common IT jobs.



6. What 3 companies are currently hiring Network Engineers?

7. What 3 companies are currently hiring Database Administrators?

8. What does a Network Administrator do?

9. What is currently the highest paying certification in the IT industry?

10.What are two trends in IT?


IT Scavenger Hunt KEY

Name ____________________________________ Class Period _________

Directions: Use the website http://jobsearchtech.about.com/od/careersintechnology/p/ITDefinition.htm to answer each question. You might want to view the What is IT video by clicking on the link at the bottom of the page.

1. What does “IT” stand for?

Information Technology; it is the use of computers and software to manage information.

2. In addition to computers, what 3 technologies do IT departments use?

ServersDatabase management systemsCryptography

3. List 5 popular IT skills.

Computer NetworkingInformation SecurityIT GovernanceBusiness IntelligenceLinuxUnixProject management

4. List 3 current IT certifications.

Information SecurityOracle Database AdministratorMicrosoftCisco

5. List 4 common IT jobs.

Network Engineer Database AdministratorNetwork Administrator Chief Information OfficerSystem Administrator



6. What 3 companies are currently hiring Network Engineers?

Cisco SystemsMicrosoft CorporationGoogle

7. What 3 companies are currently hiring Database Administrators?

Microsoft CorporationSun MicrosystemsCisco SystemsOracle Corporation

8. What does a Network Administrator do?

A network administrator is a professional in charge of the computer hardware and software systems that make up a computer network; tasks include deployment, configuration, maintenance, and monitoring of network equipment.

9. What is currently the highest paying certification in the IT industry?

Project Management Professional (2014)

10.What are two trends in IT?

Information SecurityCloud computing


Complete the chart by researching the Occupational Outlook Handbook http://www.bls.gov/oco/.

Career/ Occupation


Qualifications


1. Computer Engineer

3. Computer Programmer

3. Help Desk Technician/ Computer Support Specialists



Career/ Occupation


Qualifications


4. Graphic Designer/ Multimedia Designer

5. Software Designer/ Software Engineer

6. Systems Administrator

7. Computer Systems Analyst


Career/ Occupation


Qualifications


8. Technical Writer

9. Web Designer (search Computer Scientists)

10. Database Administrator


Successful People in IT

Select one of the successful IT companies from the list below.

Microsoft Corporation- world’s #1 software company founded by Chairman Bill Gates.

Hewlett-Packard- leading Hardware & Software company with CEO, President, and chairman Mark V. Hurd

IBM (International Business Machines)- the world’s top provider of computer products and services with Chairman, CEO, and President Samuel J. Palmisano.

Google- leading Internet search engine offering search results in 35 languages with Chairman and CEO Eric E, Schmidt.

Oracle- Microsoft competitor focusing on business software with Chairman Jeff Henley.

Verizon- Formed in 2001, it has become a top US telecom provider with 3 divisions: Telecom, Business, and Wireless.

Dell- the world’s #1 direct sale computer vendor with chairman, Michael S. Dell.

Prepare a presentation about the company. Include this information:

What is the company famous for? Company type Sales 1-year sales growth Net income CEO Examples of products

Present your presentation to the class.

Refer to the Grading Rubric while preparing your presentation.

Successful People in IT Grading RubricStudent’s Name ________________________ Class Period _____

Max # of points Total Points Given

Student Project:

Spelling/Grammar

Accuracy of Project – did the student accurately depict the famous IT company/individual?

Thoroughness of project—did the student include all the required information about the IT company?

10

30

20

Public Speaking – Presentation

Extent to which presentation was sincere, interesting, clear, creative, convincing, and concise

Confidence

Appropriate gestures, eye contact

Voice quality, delivery

10

10

10

10

Comments:


Marketing

Marketing Mix—4 P's

Careers

Marketing Notes Name _____________________


Bubble Chart Four P's Name __________________During class discussion, complete the graphic organizer below for the Four P's of Marketing. One of the four P's will be written in each large circle. Examples of that marketing function will be written in the smaller circles attached to the large circle.


Price

Price

Place Promotion

Supply

Demand

Competition

Goods & Services

Market Research

Stores

e-Business Websites

Catalogs

Innovation

Internet Ads

Newspaper, TV, Radio

Ads

Sales, Grand

Openings

Bubble Chart Four P's—Key Name __________________During class discussion, complete the graphic organizer below for the Four P's of Marketing. One of the four P's will be written in each large circle. Examples of that marketing function will be written in the smaller circles attached to the large circle.


Marketing Key Terms Blank Name: ____________________

Term DefinitionMarketing TerminologyMarket

Marketing

Marketing mix

Target market

Product

Place

Price

Promotion

Marketing CareersFashion Merchandising

Travel and Tourism

Marketing Management

Market Researcher


Term DefinitionSalesperson

Sports and Entertainment Marketing

Sales Manager

Telemarketer

Buyer

e-Marketing


Marketing Key Terms DefinedTerm DefinitionMarketing TerminologyMarket The world of commercial activity where goods and

services are bought and sold; includes customers and location a business wants to serve.

Marketing Means by which products or services are developed, priced, distributed, and promoted to customers.

Marketing mix Combination of the 4 P's—Product, Place, Price, Promotion.

Target market A group of individuals or organizations with similar traits who may purchase a particular product.

Product A good or service that can satisfy consumer needs.Place The location of the business; also includes business

activities that involve physical distribution, such as transporting goods, handling the goods, storing the goods, and keeping track of the goods.

Price The amount of money needed to purchase something.Promotion The act of informing or reminding consumers about a

specific product or brand.

Careers in MarketingFashion Merchandising Involves all activities related to the development,

buying, and selling of merchandise associated with apparel production, selection and coordination, fibers and fabrics, computer aided design, product compatibility, product development, quality assessment and control.

Travel and Tourism The industry involved in providing services to support travel, mainly recreational or for leisure purposes.

Marketing Management The management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives

Market Researcher A person who accumulates and analyzes data in order to make a particular marketing decision. Market researchers determine what motivates people to buy specific products.

Salesperson A person employed to represent a business and to sell its merchandise.


http://www.wordwebonline.com/en/MERCHANDISE

http://www.wordwebonline.com/en/SELL

http://www.wordwebonline.com/en/BUSINESS

http://www.wordwebonline.com/en/REPRESENT

http://www.wordwebonline.com/en/EMPLOYED

http://www.wordwebonline.com/en/PERSON

Term DefinitionSports and Entertainment Marketing

Involves determining the sports and entertainment interests of the consumer and planning a product or service that the spectator will buy.

Sales Manager An individual who manages a group of sales representatives.

Telemarketer A person who uses the telephone for promoting and selling products.

Buyer One who makes bulk purchases on behalf of a retailer or wholesaler.

e-Marketing e-Marketing, also referred to as Internet marketing or online marketing is the marketing of products or services using the Internet.


B I N G O


Classifying Marketing Functions Name _____________

In the chart below, classify each activity by identifying to which marketing category the function belongs. Remember that the marketing categories are Product, Place, Pricing, and Promotion (the 4 P's of Marketing).

Activity Marketing FunctionThe Gap has created a new pop-up advertisement to introduce their new line of khakis.Apple Computer decided to create and sell the new iPhone.Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall.When the Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced.Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant.During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good.At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory.J. C. Penney runs newspaper advertisements every weekend to help increase sales.After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans.


Classifying Marketing Functions—KEY

In the chart below, classify each activity by identifying to which marketing category the function belongs. Remember that the marketing categories are Product, Place, Pricing, and Promotion (the 4 P's of Marketing).

Activity Marketing FunctionThe Gap has created a new pop-up advertisement to introduce their new line of khakis.

Promotion

Apple Computer decided to create and sell the new iPhone. ProductJanet owns two McDonald's restaurants and has decided to open another restaurant in a new mall.

Place

When the Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced.

Pricing

Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant.

Place

During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.

Promotion

Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good.

Product

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory.

Pricing

J. C. Penney runs newspaper advertisements every weekend to help increase sales.

Promotion

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans.

Product


Marketing Scavenger HuntName _________________________ Class Period _________

Directions: Use the following website (http://www.careers-in-marketing.com/ ) to answer each question.

11.What are the 5 “Areas to explore of Marketing”?

12.Briefly describe “advertising and public relations”

13.What does a “market researcher” do?

14.What are “product managers” responsible for?

15.What is “retailing?” And “e-tailing?”

16.After your research of this site, what is your definition “marketing?”



For the next set of questions, use the following website http://www.bls.gov/oco and use the “A-Z” index to find your answers.

17.List 5 types of “salespersons.”

18.List 5 “merchandising” jobs.

19.List 5 types of “sales management” jobs.

20.Type in a search for “marketing,” and click into some of the jobs you found to learn more. List 5 marketing jobs that interest you.



Marketing Scavenger Hunt—KEY Name _________________________ Class Period _________

Directions: Use the following website (http://www.careers-in-marketing.com/ ) to answer each question.

1. What are the 5 “Areas to explore of Marketing”?

Advertising & Public Relations Market Research Non-Profit Product Management Retailing

2. Briefly describe “advertising and public relations”

Advertising is the process of running or managing promotional campaigns on radio, TV, the Internet and billboards.

Public relations professionals manage the perception of products, companies and non-profits.

3. What does a “market researcher” do?

A market researcher figures out what "drives" people to make purchases. These researchers use statistical analysis, surveys, focus groups, and new product tests to gather data to achieve success for a product.

4. What are “product managers” responsible for?

Product managers are responsible for the marketing and development of products such as cars, insurance policies and sporting goods. They position a product and develop promotional campaigns for the product.

5. What is “retailing?” And “e-tailing?”

Retailing is the selling and buying of goods for sales; it also includes store management.

e-Tailing is online retail (using the Internet).

6. After your research of this site, what is your definition “marketing?”

Answers will vary.BU20 Exploring Business, Marketing, and Entrepreneurship 2014 Page 268

http://www.careers-in-marketing.com/rt.htm

http://www.careers-in-marketing.com/pm.htm

http://www.careers-in-marketing.com/np.htm

http://www.careers-in-marketing.com/mr.htm

http://www.careers-in-marketing.com/ad.htm


For the next set of questions, use the following website http://www.bls.gov/oco/ and use the “A-Z” index to find your answers.

7. List 5 types of “salespersons.” Answers may vary

Retail salespersons Clothing salespersons Automobile salespersons Grocery sales clerks Hotel front-desk clerks

8. List 5 “merchandising” jobs. Answers may vary

Sales worker supervisors Coin and vending machine services and repairers Clothing, accessories, and general merchandise stores Purchasing managers Fashion designers Textile and apparel manufacturing

9. List 5 types of “sales management” jobs. Answers may vary

Local and regional sales management Department store sales management Insurance sales management Advertising sales management Financial sales management Internet services sales management

10.Type in a search for “marketing,” and click into some of the jobs you found to learn more. List 5 marketing jobs that interest you.

Answers will vary. Students must list 5 marketing jobs.



Complete the chart by researching the Occupational Outlook Handbook http://www.bls.gov/oco/.

Career/ Occupation


Qualifications


1.Fashion Merchandising

(Search for Fashion Designer)

2. Travel and Tourism (Search for Travel Agent)

3. Marketing Management



Career/ Occupation


Qualifications


4. Market Researcher

(Search for Market Research)

5. Salesperson(Search for Sales)

6. Sports and Entertainment Marketing

(Search for Arts, Entertainment, and Recreation)

7. Sales Manager

(See Advertising, Marketing, Promotions, Public Relations and Sales Managers)


Career/ Occupation


Qualifications


8. Telemarketer (Use the A-Z index and select Telemarketer or search for Advertising/ Sales Agent

9. Buyer

10. e-Marketing(Search for Advertising/Sales Agent; you may have to do an Internet search for e-Marketing for a definition)


Successful Companies in Marketing

Select one of the successful Marketing companies from the list below.

AT&T McDonald’s Wal-Mart Nationwide Burger King Chick-fil-a JC Penney Campbell’s Soup Target

Old Navy Coca-Cola GEICO IMG- (Popular Sports agency

representing male and female athletes in a variety of sports with offices located worldwide)

Nike The Gap

Research the company and prepare a presentation (PowerPoint, Prezi, etc) about the company. Include this information:

Company type Net sales last year Who is a direct competitor of the company? What is the company's target market? How and where does the company market their product? What advertising slogan is the company famous for? Why was it such a

success?

You may also want to research these sites:

http://adage.com/century/slogans.html http://en.wikiquote.org/wiki/List_of_advertising_slogans http://www.answers.com/topic/list-of-advertising-slogans http://www.tvacres.com/adslogans_w.htm

Present your presentation to the class.

Refer to the Grading Rubric while preparing your presentation.






Successful Companies in Marketing Grading RubricStudent’s Name ________________________ Class Period _____

Max # of points Total Points Given

Student Project:

Spelling/Grammar

Accuracy of Project – did the student accurately depict the famous company and its marketing campaigns?

Thoroughness of project—did the student include all the required marketing information about the company?

10

30

20

Public Speaking – Presentation

Extent to which presentation was sincere, interesting, clear, creative, convincing, and concise

Confidence

Appropriate gestures, eye contact

Voice quality, delivery

10

10

10

10

Comments:

SUCCESSFUL ENTREPRENEURS


P. T. Barnum Liz Claiborne

Fred Deluca Walt Disney

Thomas Edison Debbie Fields

Henry Ford Bud Hadfield

Andrew Carnegie William Rosenburg

Richard Branson Edward Lowe

William Gates Oprah Winfrey

Ted Turner Larry Ellison

Mary Kay Ash James Kimsey

Debbi Fields Ray Kroc

Phil Knight & Bill Bowerman Charles Lazarus

Steven Spielberg Thomas J. Watson

Dave Thomas Sam Walton

Berry Gordy Colonel Sanders

Sean Combs John Scully

John Johnson Donald Trump


Small Business & Entrepreneurship Cornell Notes

Cue ColumnSmall Business

Entrepreneurship

Forms of Business Ownership

Business Functions of an Entrepreneur

Cue Column

Note-taking Column


Small Business & Entrepreneurship Cornell Notes

Entrepreneurial Career Opportunities

Note-taking Column


Small Business & Entrepreneurship Key Terms

TERM DEFINITIONEntrepreneurship TermsBusiness plan A proposal that describes a new businessDemographics Data that describes a group of people in

terms of their age, marital status, family size, ethnic background, gender, education, and income

Entrepreneur An individual who undertakes the risk associated with creating, organizing, and owning a business.

Entrepreneurship The process of starting and operating one’s own business.

Free Enterprise System A system where businesses are owned by private individuals and groups, not by the government. Also called a Market Economy.

Opportunity An idea that has commercial value.Risk The chance of damage or loss.Venture A business undertaking involving risk.

Forms of Business OrganizationSole Proprietorship A business owned and operated by one

person.Partnership A form of business ownership where two

or more individuals share assets, liabilities, and profits.

Corporation A business that is chartered by the state and legally operates apart from its owners. Corporations are owned by stockholder but run by a CEO.

Franchise The right to sell a company’s goods or services in a particular geographic area.

Retail Business A type of business that sells products directly to consumers.

Non-profit An organization that is set up to help those in need but not to make a profit from the business.

Service business Work done for others for a profit.


Using Entrepreneurship Terminology Name: ________________ Class: _________________

Use the terms listed below to fill in the blanks.

Each student was given the _______________ to become a(n)

_______________ in an culminating project given by a CTE teacher. The first

step was to decide on a potentially successful business idea based on the

_______________ of the city. Next each student had to decide what type of

business he should start. There was the computer repair business, which was a

_______________ business, or a sandwich and lemonade stand located downtown

which was a _______________ business. Students would decide whether they would

be a _______________ and be the only owner of the business. Some students decided

they would buy into a _______________ while others chose to create a

______________. Since all students wanted to earn money no one chose to start a

_______________ business. With the hope of saving enough money to purchase a car

in a couple of years or save up for college, forming a _______________ was not

appealing to many students, since they would have to share profits.

Once everyone finalized a business idea and conducted some market research,

everyone was ready to develop a detailed _______________. One student projected

that her business would go public in five years and become a _______________. Here

in America we are lucky to have a _______________ so that we can own our own

business and not have the government own it for us.

At the end of this project, most students concluded that a ________________

would be complicated and require a lot of sacrifice, but in the long run would be well

worth the _______________.

Terminology

Business PlanVentureDemographicsRiskOpportunity

RetailFranchiseEntrepreneur Market economyPartnership

Small BusinessSole ProprietorServiceNon-ProfitCorporation

Using Entrepreneurship Terminology Name: ________________


KEY Class: _________________

Use the terms listed below to fill in the blanks.

Each student was given the _opportunity___________ to become a(n)

entrepreneur_________ in an culminating project given by a CTE teacher.

The first step was to decide on a potentially successful business idea based

on the _demographics_________ of the city. Next each student had to decide

what type of business he should start. There was the computer repair business, which

was a service____________ business, or a sandwich and lemonade stand located

downtown which was a _retail__________ business. Students would decide whether

they would be a sole proprietor_________ and be the only owner of the business. Some

students decided they would buy into a franchise________ while others chose to create

a _small business___. Since all students wanted to earn money no one chose to start a

non-profit______ business. With the hope of saving enough money to purchase a car

in a couple of years or save up for college, forming a _partnership___________ was not

appealing to many students, since they would have to share profits.

Once everyone finalized a business idea and conducted some market research,

everyone was ready to develop a detailed _business plan_____. One student projected

that her business would go public in five years and become a _corporation______. Here

in America we are lucky to have a Market Economy______ so that we can own our own

business and not have the government own it for us.

At the end of this project, most students concluded that a venture ___________

would be complicated and require a lot of sacrifice, but in the long run would be well

worth the _risk________.

Terminology

Business PlanVentureDemographicsRiskOpportunity

RetailFranchiseEntrepreneur Market economyPartnership

Small BusinessSole ProprietorServiceNon-ProfitCorporation


NAME THAT BUSINESSClassify each of the businesses listed at the right as a sole proprietorship, partnership, corporation, or a franchise. Write the name of the business in the appropriate category below.

CATEGORY BUSINESSESSole Proprietorship

1.

2. 7-Eleven

3. Abercrombie and Fitch

4. Apple Computer

Beverly's Bakery

Partnership Davis and Sons Auto Service

1. Dell

2. Family Dollar

3. Ford Motor Company

4. Jackson Brothers Carpentry

Johnny's Lawn Care

Corporation Katie's Hair Salon

1. Lincoln Sisters Sandwiches

2. McDonald's

3. Microsoft

4. Morgan and Stanly Law Firm

Tina's Tax Service

Franchise

1.

2.

3.


4.

NAME THAT BUSINESS—KEY

Classify each of the businesses listed at the right as a sole proprietorship, partnership, corporation, or a franchise. Write the name of the business in the appropriate category below.


Classify Business Functions of an Entrepreneur Name ________________________

In the chart below, classify each activity by identifying which business function of an entrepreneur the activity represents. Remember that the business functions are: financial management, human resource management, information management, marketing management, operations management, risk management, and strategic management.

Activity Business FunctionSusan owns and runs a small art studio. As owner, she hires and trains employees for the shop.Jonathan is securing funds to expand his pet-sitting business.Mary just purchased fire and property insurance for her florist shop.William uses computer software to help him analyze data about his lawn care business.Johnise prepared a short newspaper ad to expand her baby sitting business.As the sole employee of his fish tank cleaning business, Mark handles all the daily business functions.Anna has just prepared a balance sheet to use in applying for a loan.Bruce installed security cameras to reduce theft in his automotive repair shop.Jenny understands and uses sound business strategies to plan for the growth of her web design business.Ned completed a research study of the demographics of the town in which his limousine service will be located.Beth created a database to collect customer information for her bed and breakfast.


Classify Business Functions of an Entrepreneur KEY In the chart below, classify each activity by identifying which business function of an entrepreneur the activity represents. Remember that the business functions are: financial management, human resource management, information management, marketing management, operations management, risk management, and strategic management.

Activity Business FunctionSusan owns and runs a small art studio. As owner, she hires and trains employees for the shop.

Human Resource Management

Jonathan is securing funds to expand his pet-sitting business. Financial ManagementMary just purchased fire and property insurance for her florist shop. Risk ManagementWilliam uses computer software to help him analyze data about his lawn care business.

Information Management

Johnise prepared a short newspaper ad to expand her baby sitting business. Marketing ManagementAs the sole employee of his fish tank cleaning business, Mark handles all the daily business functions.

Operations Management

Anna has just prepared a balance sheet to use in applying for a loan. Financial ManagementBruce installed security cameras to reduce theft in his automotive repair shop.

Risk Management

Jenny understands and uses sound business strategies to plan for the growth of her web design business.

Strategic Management

Ned completed a research study of the demographics of the town in which his limousine service will be located.

Marketing Management

Beth created a database to collect customer information for her bed and breakfast.

Information Management


INVESTIGATE CAREERS Name ________________

With a partner, use the “Partial Listing of Entrepreneurship Careers” document, select three jobs and determine the answers to the following questions.You must brainstorm and be as accurate as possible.

1. What is the job description?

2. What is the working environment?

3. What education, training or qualifications are needed?

4. What do you believe the earning potential is for this career (lowest earning, medium earning, and highest earning potential)?

5. Do you think this job will be in high demand in 5 to 10 years? Why do you believe this way?

Career Choice One: ______________________________________________________

1._____________________________________________________________________

_____________________________________________________________________

2._____________________________________________________________________

_____________________________________________________________________

3._____________________________________________________________________

_____________________________________________________________________

4._____________________________________________________________________

_____________________________________________________________________


INVESTIGATE CAREERS Name ________________Page 2

Career Choice Two: ______________________________________________________

1._____________________________________________________________________

_____________________________________________________________________

2._____________________________________________________________________

_____________________________________________________________________

3._____________________________________________________________________

_____________________________________________________________________

4._____________________________________________________________________

_____________________________________________________________________

Career Choice Three: _____________________________________________________

1._____________________________________________________________________

_____________________________________________________________________

2._____________________________________________________________________

_____________________________________________________________________

3._____________________________________________________________________

_____________________________________________________________________

4._____________________________________________________________________

_____________________________________________________________________


Partial Listing of Entrepreneurship Careers

Website Developer

Architect

Designer

Musician

Chef

Bed and Breakfast

Home Decorating

Consignment Store

Party Planner

Aerobic Instructor

Catering Business

Teen Light Club

Cleaning Service

Lawn Care Service

House-sitting Service

Crafts

Carpet Cleaner

Automotive Repair Business

Florist

Sandwich Stand

Ice Cream Shop

Computer Trainer

Computer Repair

Printing Service

Grocery Shopper

Janitorial Service

Beauty Consultant

Landscaper

Pet Care Service

Tutoring Service

Garden Service

Videotaping/Camera Service

College Laundry Service

Recycling Service

Car Wash Service

Window Washing

Bike Repair

Limousine Service

Webmaster

Barber Shop

Other ________________________


Complete the chart by researching the Occupational Outlook Handbook http://www.bls.gov/oco/ and/or http://www.bls.gov/k12/index.htm

Career/ Occupation


Qualifications


1. Construction Contractor

2. Management Analyst

3. Computer Support Specialist


http://www.bls.gov/k12/index.htm


Career/ Occupation


Qualifications


4. Human Resources Consultant

5. Personal and home care aide

6. Animal Care Worker


Career/ Occupation


Qualifications


7. Education Consultant

8. Interior Designer

9.. Landscape Designer


course: - jms.jonesnc.net 0… · web view4.02 understand business management activities and...

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