courchevel

LOCATION

Courchevel is

located in the

French Alps

Chapter 1

IL ETAIT

UNE FOIS…

COURCHEVEL

Courchevel Ski Resort - www.courchevel.com

http://www.courchevel.com

Courchevel was

the first French

winter sports resort

based on virgin

territory

Courchevel resort

was founded in

1946 as Savoie

Council wished to

boost tourism and

make skiing

accessible to the

masses

From the start,

Courchevel was a

pioneer in terms of

the ski resorts’s

architecture and

organisation

Over the years,

Courchevel and it’s

ski area expanded

and updated to

accommodate the

greater number of

international clients

1908 – 1945

THE

ORIGINS

1908

Resort’s first hotel

in Saint Bon.

Opened in summer

then opened in

winter from 1925

1920

The Saint Bonnais

Ski Club was

founded

1930’s

the dawn of skiing;

several hotels

opened in 1550

and Moriond;

beginning of Ski

jumping

1935

in Moriond, the first

ski school (5 ski

instructors)

Christmas 1945

first skii lift opened

in Moriond;

Foundation of the

Tourist board

1946 - 1959

THE

BEGINNINGS

April

Council chosed the

valley of Saint-Bon

(virgin territory) and

projected 6 000

beds, 2 ski lifts,

1 cable car, 3 ski

jumping hills and

1 golf

May

Saint-Bon Council

unanomously

agreed the project

and sold them

Tovets land to build

the new resort

June

Construction work

on the road to the

resort and building

of pylons,

telephone lines and

water conveyance

began

October

Building of the first

ski lifts

Piste signage was

also put in place

November

Savoie Council

named the resort

COURCHEVEL

1946, a decisive year Savoie Council wanted to boost its area with the foundation of a ski resort

1946 - 1959

THE

BEGINNINGS

1953

Hôtel des Neiges

was the first 4*

hotel

1947

First hotels founded

on the Plateau des

Tovets

1948

Courchevel Sports

Club founded

1952

Launch of La

Saulire cable car

up to the resort’s

peak. Capacity of

30 people (or 360

per hour)

1954

Emile Allais

appointed technical

and sports director.

He started by

redesigning the

pistes and founded

the role of ski

patrollers

1959

Emile Allais bought

the first snow

groomer to carry

out mechanical

snowplow tests

1960 - 1990

BOOM AND

GROWTH

1961

Creation of the

Courchevel Altiport,

first of its kind in the

world. Regular routes

established. Extensive

media coverage.

Courchevel gained

international

recognition

1971

First 3 Vallées ski

pass: 1 single pass for

250km of connected

pistes

1975

French President had

holidays in

Courchevel

From the 60’s The resort became fashionable and was frequented by celebrities and show business stars

1979

Courchevel hosted the

Men’s Alpine Ski

World Cup

Le Chabichou: first

Michelin starred

restaurant

1984

Biggest cable car of

the world at

La Saulire

1986

Winter Olympic

Games 1992 awarded

to Albertville

WOG 1992

Courchevel hosted:

Olympic Committee

accommodation, ski

jump trials and nordic

combined

competitions

1987

Dawn of luxury chalets

(to sale and rent)

1992

Eleven 4* hotels in

Courchevel, including

5 with a spa

The 2000’s

THE QUEST

FOR

EXCELLENCE

2009

New 5* hotel rating.

Out of eleven 5*

hotels in France,

6 are in Courchevel

2003

The dawn of 4*

luxury hotels.

Courchevel has 9

2006

The growth of

premium chalets

with hotel facilities.

Courchevel has 18

2010

Courchevel is back

on the Alpine Ski

World Cup circuit

with successful

(20 000 spectators)

2011

Les Airelles and

Cheval Blanc

hotels join the

highly exclusive

club of the new

French 5*Palace

rating

Chapter 2

COURCHEVEL

TODAY




International

Courchevel airport

is plowing all the

winter season

(unique in Europe)



Courchevel

Courchevel Le Praz

Courchevel Moriond

Courchevel Village

Summit : 2738 m Ski Bus

Gondola

Villages

connected

by gondola lifts

and free

shuttles

Courchevel Saint Bon



The world's

largest ski area:

Les 3 Vallées

600 km

of interconnected

ski runs



Slopes

perfectly

prepared and

groomed

every night

Beginner’s

areas

Fun areas like

Family Park

(Boardercross

Big air bag

Rails)

And ever…

Ski in / Ski out

resort with

return by easy

slopes



The largest

ski school

in the world :

1 000

ski instructors

12 languages

are spoken

by the ski

instructors

of Courchevel

3 kindergartens

& nursery from

18 months

Safety area

Baby ski:

Skiing from

18 months old



90 %

Ski in / Ski out

accommodation



48 HOTELS

2 *****Palace

16 *****

7 ****

15 ***

7 **

1 NC

Feels at home

hotels with

a maximum

of 80 rooms



2 of the 13

French Palaces

are in Courchevel:

Les Airelles

&

Cheval Blanc



20 Spas:

body care

treatments

for children

and adults



Chalets and

Apartments

from standard

to deluxe



Luxury chalets

Private setting

with services:

Chef, Butler,

Driver...



12 mountain

restaurants

with

Mont Blanc view



More than

70 restaurants

to discover the

secrets

of the Savoyard

and

French cuisine

7 Michelin

starred

restaurants

(12 stars)



Le Chabichou ☆☆ Pierre Gagnaire

pour les Airelles ☆☆ Le 1947 ☆☆ La Table du

Kilimandjaro ☆☆ Le Strato ☆☆ Le Kintessence ☆ L’Azimut ☆

Since 1979 Since 2010 Since 2010 Since 2009 Since 2011 Since 2013 Since 2010

Michel Rochedy Pierre Gagnaire Annick Alleno Nicolas Sale Jean André Charial Nicolas Sale François Moureaux



More than

30 pubs and

bars

3 nightclubs



45 activities like snowshoes,

cross country

skiing, sledge,

paragliding,

cooking lessons,

cultural visits...



More than

160 boutiques souvenirs gifts,

ski equipments,

fashion designers,

art decoration,

jewelery...



SKI

WORLD CUP

17th

December

2013

BWM

Polo

Tournament

30th january

to 2nd february

2014

Permanent

cultural

exhibition



220 events

organized each

winter season


Chapter 3

KEY FIGURES

OF

COURCHEVEL




15 300

professional

beds for

tourists

16 900

non-

professional

beds

285 000

Stays during

the winter

or

1 800 000

overnights

1 242 215

ski passes

days sold

during the

winter

25%

of ski passes

for 1 day

75%

Of ski passes

for several

days (stays)



Ski Resort Miles/km of trails 6 days ski pass

Vail / Beaver Creek 647* 544,70 €

Zermatt-Cervinia 350 398 €

Saint Moritz Engadin 350 300,21 €

Verbier 4 Vallées 412 288,70 €

Mont Blanc Unlimited 110 266 €

Paradiski 425 277 €

Les 3 Vallées 600 267 €

Dolomiti Superski 1200* 262 €

Espace Killy 300 252,50 €

Sölden 150 246 €



(Number of beds)

Apartments

and chalets

from 500 €

to 450 000 €

per week

Hotels

from 75 €

to 38 000 €

per night

RATES



60%

of foreign

customers

40%

of French

customers

UK

Russia and Ukraine

Belgium

Spain

Switzerland

Middle East

South of America

North of America

Germany

Netherland

…

44

different

nationalities


Budget for 1 year: 94 000 000 €

Including:

- Investments: 54 000 000 € in 2012 (due to the aquatic center)

32 000 000 € for a « usual year » Same level of investments than cities like Chambéry or Annecy (55 000 hbts)

but for a city of 2 000 habitants

- Tourism: 2 600 000 € (for a total budget of 4 000 000 €)


INVESTMENTS

CITY HALL

The most ambitious investment plan in the Alps for the

coming years: 140 000 000 € until 2019

S3V / SKI AREA

PRIVATE COMPANIES

Impossible to know the budget

Each year : new chalets and shops, refurbished hotels,

chalets, appartments, shops, restaurants…

This year : 1 new 5* hotel, 1 new restaurant on the slopes


Chapter 4

COURCHEVEL

INTERNAL

ORGANISATION




« GENERAL MANAGER » OF COURCHEVEL : THE MAYOR

Courchevel

Sports Club City Hall

ESF

(French ski

school)

Hotels &

restaurants

with syndicate

association

Rental &

real estate

agencies

with syndicate

association

Shops

with syndicate

associations

S3V

ski area

Courchevel

Tourism



COURCHEVEL TOURISM

Management Committee

President : the Mayor

7 municipal councilors & 7 representative professionals of Courchevel

Administrative and

financial Director

A team of 29 people (+10 during winter season)

Information

Reception

MICE

Reservations

Editions

Digital Including

online booking

Entertainments

and Events

Promotion

Presse

Administrative

and

accounting

Rental

accommodations Label & classification

Famille Plus

Label

Tourism

Quality

Label

Tourism

Office

classification Director



COURCHEVEL & OTHER TOURISM FRENCH INSTITUTIONS

Savoie Mont-Blanc Tourism

Departmental Tourism Office (Savoie & Haute-Savoie)

3 Vallées

Ski area association

APTV

Tarentaise area

COURCHEVEL

Rhône-Alpes Tourism

Regional Tourism Office (Rhône-Alpes)

Atout France

National Tourism Office France Montagnes

Association of

many French ski resorts,

departmental, regional and national tourism offices,

French ski areas,

and some private tourist residences brands

working in French mountain market



Chapter 5

PROJECTS IN

COURCHEVEL



SKI AREA AND SKI LIFTS

UNTIL 2019

140 000 000 € planned

over the next 7 years

The biggest investment plan ever

realized for a ski resort in France

Goal:

improving connections

between different parts of the resort

and encouraging user circulation

Priorities:

70% of the total investment

to update the ski lifts



AQUATIC AND PLAYFUL CENTER WITH HOTEL AND RESIDENCE

OPENING IN 2015

AQUATIC & PLAYFUL CENTER

3 themes:

- Welness

- Relaxation

- Amusement (including a surf wave)

Size:

- 9 600 m² inside

- 1 360 m² of outside pools

Total budget: 63 000 000 € HT

HOTEL & RESIDENCE

3* hotel of 60 rooms

4* residence of 60 rooms



TRANSFORMATION OF COURCHEVEL CENTER (LA CROISETTE AREA)

A NEW PROJECT



Thank you


courchevel

Documents

ski instructorschristmas

ski outaccommodation

courchevel airport

courchevel altiport

worldslargest ski area

ski jumping1935in moriond

valles ski pass

ski jump trials