costing, procurement & cash flow

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    CHAPTER 11

    COSTING,PROCUREMENT

    AND CASH FLOW

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    COSTING

    It is the estimating of event costs,

    establishing a baseline or budget, controlling

    those costs and documenting and reportingthe process

    Cost must be classified in order to apply

    standards and make cost comparisons, such

    as well as to allocate the appropriate fundingthe element

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    COST CLASSIFICATION

    DIRECT OR INDIRECT COSTS

    UNIQUE OR STANDARDS COSTS

    FIXED OR VARIABLE COSTS ONETIME OR RECURRING COSTS

    LOST OPPORTUNITIES COSTS

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    DIRECT OR INDIRECT COSTS

    DC are those that specifically incurred by the project

    Such as hiring staff, catering, renting the venue and

    obtaining specific insurance for the event

    IC are the rest of the cost such as office expenses

    and general insurance

    IC also called overhead expenses

    DC can be calculated fairly easily as they oftenquotes from suppliers

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    UNIQUE OR STANDARDS

    COSTS

    SC are those that are normal within the industry

    They are easily computed and therefore generally

    have low risk

    As the event is meant to be special, the unique

    aspects of the event may incur unknown costs

    For example: the use of special lighting setup with

    laser and latest in digital control

    The uniqueness of the setup may hide additional

    unplanned cost

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    FIXED OR VARIABLE COSTS

    FC stay the same no matter what happens at theevent

    VC will change, they rise and fall depending on

    known aspects of the event For example : the cost of the catering invitation or

    ticketed hospitality event will vary according to thenumber of people who attend

    VC have greatest opportunity for the event to goover budget, therefore event project managers whofocus their business should expand their knowledgein this area

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    ONETIME OR RECURRING

    COSTS RC are those that repeat during the life cycle

    of the event and need to be scheduled into

    the cash flow OC are generally found at the beginning of

    organizing the event,

    For example : the administration cost such as

    general staff wages, photocopying and

    telephone will vary according to the size of

    the event and profile of the event

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    LOST OPPORTUNITIES COSTS

    Concentrating on one event may cause the

    independent event company to turn down

    many smaller event The event manager may compare the cost of

    losing the next-best opportunity to the cost of

    the one chosen

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    ESTIMATING METHODS

    To make the best possible estimate, the

    event manager needs to understand the

    different methods used: Top-down estimating

    Bottom-up estimating

    Parametric estimating

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    Top-down Estimating

    Also called analogous estimating

    Event manager base estimates on their

    experience in managing similar events For instance : how much a standard product

    launch cost?

    What is normally spent on the event is

    valuable starting point in cost estimation

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    Bottom-up Estimating

    The cost of the whole event is assumed to be

    the sum of the cost of its parts.

    Bottom-up estimating is a simple matter intheory but the process can become complex

    as the event nears, because many changes

    may occur as the event evolves into its final

    form

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    Parametric Estimating

    The overall cost of the event is assumed to be

    related to one element, a parameter, of the event

    For example : standard exhibition cost are related to

    floor space.

    Concert costs are related to the number of

    attendees

    The accuracy of this type of estimating will depend

    on the direct relationship between the event

    characteristics or parameter and the event as a

    whole

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    COST CONTROL

    The basis of cost control is to recognize

    possible deviation from the baseline and to

    response in an effective way

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    BOOKKEEPING-COST

    CONTROL CODES

    The description in the form of a report could

    be generated from software as simple as

    spreadsheet or as complex as a high-endproject management system software

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    EVENT PROJECT LIFE CYCE

    (CASH FLOW) Scheduling the cash flow is significant part of

    the cost control procedures

    The cash flow schedule shows when andhow much cash is coming in and going out

    over a period of time

    The timing for incoming cash may not

    coincide with the outgoing cash

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    PROBLEMS IN THE AREA OF

    COST

    Lack of product detail

    T he performance of the good or service contribute to the

    success of the event

    Account delay Normal delays in accounting procedure make event

    management misunderstand the current financial situation

    Score creep

    The amount of work needed to create the event canexpand without the knowledge of the event management

    until it is too late to take action

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    LEASE,MAKE OR BUY

    The decision to hire, rent, make or buy

    resources for event depend on:

    Return on investment Legal and other aspect considerations

    Schedules

    Quality assurance and change

    Future used and storage

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    END OF CHAPTER 9

    THANK YOU