costa rica closeup digital brochure

Your Business Dependson Costa RicaCLOSEUP!

943,800 Page Views

We haveHUGE !!!!

Website Traffic

We AREExtremely Socially

Connected

With the LATESTDigital Magazine

Technologies

102,000 Indexed Pages +10,000 Keywords Ranking 123 Countries 77 Languages +1,000 Facebook LIKES +5,000 Twitter Followers

COSTA RICA CLOSEUP IS YOUR DOOR TO NORTH AMERICAN & WORLDWIDE CUSTOMER MARKETS

“Great work on promoting NBC’s “Love in the Wild” filmed near the Arenal Volcano in Costa Rica.” August 25, 2011

Christine Krishnan, Chief Adventure Specialist, Desafio Adventure Company

WelcomeHow CostaRicaCLOSEUP came to be

ContentsTRAFFIC PAGE 4

OUR REACH PAGE 5

YOUR BENEFITS & OPPORTUNITIES PAGE 6

KILLER WEB AD PACKAGES PAGE 7

SPECIFICATIONS PAGE 8

CONTACT INFO PAGE 9

BEING IN THE RIGHT TIME AT THE RIGHT PLACE with COSTARICACLOSEUP

photo courtesy of AJ, CostaRicaCLOSEUP

Imagine someone telling you that it can’t be done! Well that was the winter of 2010 when Tee and AJ were told by one

of their Costa Rica web clients that generation of Massive Traffic into Costa Rica from North America was impossible, since the client’s staff had been at it for years without results. Taking Tee’s editorial and writing skills and AJ’s web traffic strategies as CTO of one of North America’s market dominating mobile marketing companies, they acted on this challenge and the testbed website and social media properties of CostaRicaCLOSEUP.com were born!

6months later, the website that started out as CostaRicaCLOSEUP and that since morphed itself into

multiple subsites, gaining a sister site in NBC’s LoveInTheWildFansMag, broke everyone of that original client’s traffic records, being proof that Tee & AJ’s digital strategies worked. Along this journey, the outgoing one “Tee” and the techy “AJ” developed a Costa Rican derivative site for North America based on the NBC adventure dating

reality show shot in Costa Rica during the spring of 2011. This sister site www.LoveInTheWildFansMag.com came to be a primary site for the series, was featured in Wikipedia and was #2 in social networks to NBC’s own properties. The pair received praise for their work with NBC in developing unique online content in support of the series.

Just like the shot of Jaco Beach backlit behind that day’s surfers, being at the Right Place at the Right

Time is crucial to your business succeeding in this ever competitive environment. Partnering with Costa Rica CLOSEUP’s success and its development as the #1 inbound Costa Rica traffic site is Your Business Being in the Right Place at the Right Time - this is where your customers will be looking for information on Costa Rica and on your business for the 2011-2012 season - if you’re not there your competition will be! So come join in the digital marketing machine that is causing noise throughout Costa Rica as the strongest inbound digital traffic generator in the country!

3CostaRicaCLOSEUP.comYour Business Depends on CostaRicaCLOSEUP

Matching Your Markets

The most important consideration in digital marketing is whether the digital assets you intend to use match your target market profile - their age, sex, location, etc. This is where CostaRicaCLOSEUP.com excels - it’s Demographics are in the sweet spot of most targets - almost equally weighted Male and Female, and particularly crucial, with age bands predominantly in the 25-55+ categories with spending power.

Riding the Fastest Horse

An ALEXA ranking seeks to order the world’s websites into those with the most traffic, as for example Google has an Alexa of 1 - the world’s most popular website in terms of traffic and visits. CostaRicaCLOSEUP.com Alexa rank is less than 500,000, which puts it as one of the most popular websites in the world, and especially for Costa Rica related traffic. Of notable interest, CostaRicaCLOSEUP achieved this fantastic Alexa rank within its first six months, where many sites work years and years to get anywhere close to such a ranking.

As to why the site ranks so well, as can be seen from the Cloudflare report, is that the site receives almost a million page views per month! These pageviews are almost equally between visitors and search engine crawlers - each are equally important as the crawlers continually update their index of CostaRicaCLOSEUP’s

content, which means that this site is regarded as having content that is worthwhile to index and to index fast! Some sites only get indexed on a monthly or even less basis, but not CostaRicaCLOSEUP - so that any content related to your business will be searchable and found by search engine users quickly!

Is 800,000 Enough?

The Top Queries graph shows that the site is ranked in Google for over 10,000 keyword and phrases. This means that the site (and by extension your Ads and Content) will be shown to everyone that is looking far and wide for Costa Rica related information using thousands of Costa Rica related search terms. This increases the likelihood of being found, viewed and action taken on your Ads and Content.

Of course having a lot of search terms means nothing if these terms aren’t shown to anyone, so take a look at how many impressions Google shows for the site’s search term Queries - over 800,000 impressions per month!

Social Medial Multiplication

Google is not the only search engine from which CostaRicaCLOSEUP generates its traffic - FACEBOOK, TWITTER, YOUTUBE, LINKEDIN, and GOOGLE+ and their search functions all direct traffic to the site. Every one of these social networks has a CostaRicaCLOSEUP presence

some with updated feeds from the sites that effectively multiply the effect of Content that gets distributed to more and more eyeballs with resulting traffic. Together these social networks are just as important as Google where Facebook now gets more internal searches than Google and YouTube is ranked as the #3 visited search site!

What’s Coming

From what was at one time a single CostaRicaCLOSEUP site there developed a number of subsites - the first was Surf In Costa Rica, and the next Costa Rica Real Estate - there is a continued site development and rollout planned for the 2011 - 2012 season. While we won’t provide specifics as of yet, let’s just say it will include mapping, videos, graphic regions, and more! From a practical perspective this means that your Ad and Content will be part of an every growing and powerful entity - a favourite of search engines and visitors alike! ... but to give you a sample of what’s to come, remember we did NBC’s Love In The Wild unofficial fans website and worked with NBC to publicize the contestants and series, so ... there’s more of that coming and as they say in the media business, “stayed tuned”!!!

Our Traffic...

* Statistics: Facebook Insights, August 2011

* Statistics: Google Analytics Aug/Sep 20114 CostaRicaCLOSEUP.comYour Business Depends on CostaRicaCLOSEUP

Our ReachFor Maximum Effectiveness your Advertising and Promotions

NEED to be where your Customers are looking for information !!!

Countries

Languages

• UnitedStates44.4%

• Canada9.7%

• CostaRica9.2%

• Turkey4.2%

• Germany2.1%

• UnitedKingdom1.6%

• Japan1.5%

• Netherlands1.4%

• Brazil1.2%

• English65.5%

• Spanish4.9%

• Turkish3.5%

• German3.1%

• French2.6%

Although CostaRicaCLOSEUP has focussed on the North American market its reach is truly Global! When we set out to structure the website we knew that interest in Costa Rica was truly worldwide and even

those in the Americas may not be solely English speaking, so we started out with translations of the site into 15 languages and now we have over 100 language speaking visitors consuming site content.

We also have Influence! The Klout score for CostaRicaCLOSEUP is at the NETWORKER level, which

means that what is said, published or suggested by CostaRicaCLOSEUP and it’s editors can translate into traffic for your Website, your Business or your Promotion!

* Statistics: Google Analytics, August 2011


YOUR CUSTOMER IS DIGITAL - for your marketing message to be heard, understood and acted upon, you need the combined Benefits & Opportunities available through CostaRicaCLOSEUP - with the power to breakthrough digital clutter by being a favourite with Search Engines, Social Networks and all their Visitors interested in Costa Rica. The time is NOW. The place is CostaRicaCLOSEUP. Call your advertising representative to book space before it’s gone!

Your Benefits & Opportunities...

Targeted Traffic Relevant to Your Business

Increasing Volumes & Exposures

SEO & Social Network Optimized

Mobile, Tablet & HTML5 Enabled

High Level Consumer Engagement

Potential Viral Message Distribution

6 CostaRicaCLOSEUP.comYour Business Depends on CostaRicaCLOSEUP

Our Killer Ad & Content PackagesBottom Line is that CostaRicaCLOSEUP provides Maximum Exposure to a targeted audience thereby Increasing Engagement and Conversions of your advertising and promotion campaigns

Adwords Comparisons TermsGoogle CPC of keyword

“Costa Rica” = $1.89

• Limitedtoclickthroughtoa url

• Nosocialmediaintegration with Facebook, Twitter or YouTube

• OneoffwithnoongoingContent indexed by search engines

• Creativeandartworktobeprovidedbyclient in sizes and formats requested

• Adsruninrotation

• ContentforsiteArticlesandDigiMagsubject to editorial acceptance & revision

• PaymentsaremadebyPaypalandpriorto Ad or Content placement

• InstalmentpaymentsavailableforDeveloper and Big Builder packages

Terms subject to change without notice

Agency Commissions are payable

CostaricaCLOSEUP Ad CPC conversion*

• IntroductoryPkg-$1.40

• PromotionalPkg-$1.37

• DeveloperPkg-$1.00

• BigBuilderPkg-$0.63

* Estimated based upon Package cost divided by number of elements and Impressions multiplied by 100 e.g. 1% click through

Success in online advertising requires Targeting of your messages to the audiences and visitors with the interest, desire and ability to buy from you. With these goals in mind the CostaRicaCLOSEUP

packages combine Ads and Content to move your prospective purchaser down the sales funnel - from first providing relevant content served by the Search Engines and Social Networks to communities that have expressed interest in Costa Rica, then we given them new and up to date content to engage your prospective customers, and finally we provide them conversion tools to become your customers - including but not limited to click throughs to your website, Facebook Likes to become part of your community, and assembling opted-in email lists for ongoing direct contact.

Why are “LIKES” important to you? For both Facebook and Bing search engines, the number of “Likes” your Page has is a key influencer on where the Page or your website

shows up in the search results - basically the higher the number of Likes the more popular your Page or site is regarded and the higher they will rank in search results.

As about our special Contest Promotions!

Los Altos Eros Hotel promotion results of +1,200 opted-in emails and 1,000 Facebook LIKES!


DON’T HAVE A CREATIVE DEPARTMENT?Not a problem! We can lay up your ad and creative in static or Flash banner inexpensively & quickly, you just need to provide hi-resolution images, pictures or video - people like to see themselves or those they can identify with in the images, so please find action related pictures with individuals related to your target market - this way you can increase the CTR (click through rate) on your advertising and content!

Specifications... Web Ad Sizes

Digital Magazine Ad Sizes 250px x 250px - approx. 3.5 x 3.5 inches

300pxx250px-approx.4.1x3.5inches

A4InternationalSize

FullPage-approx.8.3x11.7inches

HalfPage-approx.4.1x5.8inches

QuarterPage-approx.2x2.9inches

Multipages - by special arrangement

Website & Digital Magazine Content

300 - 500 words

+Image or Video

Acceptable Fomats - .gif .jpg .png

By Special Request - Flash Ad

Premium position - please see sales representative for details

Promoted positions - please see sales representative for details

468pxx60px-approx.6.5x8.3inches

Real Estate Subsite

8 CostaRicaCLOSEUP.comYour Business Depends on CostaRicaCLOSEUP

Telephone: (519)221-9730

Email: [email protected]

Website: www.costaricacloseup.com

For more information on advertising promotions, or consulting on digital properties of CostaRicaCLOSUP.com please contact TEE MAREK

How About Your Website, FaceBook,

Twitter or YouTube Presence?

CostaRicaCLOSEUP also provides

consulting services on optimizing non-

competing websites and online properties

including reviews, research and buildouts -

please ask for more information!


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