cosmetic world april 15, 2011

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 69

BULLETIN

APRIL 15, 2011 Vol. XLVII / No. 7www.cosmeticworld.comCosmetic World®

FiFi FiNALiSTS breAkFAST

HYDrOXATONe’S TeAM eNTerS THe SCeNe

beAUTY bALL rAiSeS $875,000 FOr THe MArCH OF DiMeS

-Continued on Page 86-Continued on Page 80

FIRMENICH LAUNCHES iPHONE APP

Firmenich announced the launch of the ozMoz.com iPhone app, for consumers both male and female who are interested in learning about

ARCADE EXPANDS AND INNOVATES Arcade Marketing, provider of fragrance, cosmetic and personal care sampling solutions, is adding to their worldwide portfolio

-Continued on Page 78

AERIN LAUDER LAUNCHES AERIN LLC

T h e E s t é e Lauder brand announced a new collabo-ra t i on w i t h Aerin Lauder, Aerin LLC—

her new, stand-alone luxury lifestyle brand including beauty, accessories and home accessories collections.

COTY TO HOST 5TH ANNUAL DKMS GALAThe 5th Annual DKMS Gala, hosted by Coty, will be held on April 28 at Cipriani Wall Street in New York City, and will




RALPH LAUREN ROMANCE REVEALS NEW CAMPAIGN

Ralph Lauren R o m a n c e i s unveiling a new ad campaign, set to launch in April, which will feature the


The Fragrance Foundation held their annual FiFi Finalists Breakfast on April 8 at the Mandarin Oriental in New York City.

Rochelle Bloom, president of The Fragrance Foundation, welcomed “the biggest turnout ever” to the event and announced the honorable addition of Jean Paul Gaultier to the 2011 FiFi Hall of Fame.

“We love FiFi Friday at the Mandarin Oriental,” said Bloom. “Everyone gets in the mood and looks forward to celebrating the best and most gorgeous fragrances. From the big, bold names in the industry, to the innovative, independent creators, we honor and recognize their creative skills, their

artistry, and the sheer appreciation of a beautifully crafted scent. More than anything, we want the consumer to appreciate the fine art of fragrance.”


Atlantic Coast Media Group (ACMG), created by Andrew Surwilo and Thomas Shipley in 2005, has become the premiere brand-building engine in the beauty industry. The duo’s focus was to pursue a multi-channel strategy to provide today’s working women with efficacious beauty products grounded in real science. Beginning with their

flagship beauty product, AM/PM Anti-Wrinkle Complex, marketed under the brand name Hydroxatone, the partners launched their first direct-to-consumer marketing test. The positive response from this test provided the basis for the company’s tremendous customer growth, and the expansion of the Hydroxatone line through direct-response channels.

“It is very difficult to launch a brand today,” said Surwilo. “It took us a long time to get the formulations right, and

Over 500 guests from the cosmetic and publishing industries gathered at the March of Dimes 36th annual Beauty Ball on April 11 at Cipriani 42nd Street in New York City. The event, hosted by actress and singer Vanessa Williams, honored Jeannine Shao Collins, execu-tive vice president and CIO of Meredith 360° with the Beautiful Apple Award, and Mike Bloom, executive vice president of merchandising, supply chain, marketing and advertising for CVS Caremark with the Retailer of the Year Award. Jean Hoehn Zimmerman was honored with the Volunteer Par

JHZ’s Jean Hoehn Zimmerman, host Vanessa Williams and Meredith 360°’s Jeannine Shao Collins with Mike Bloom of CVS Caremark.

SPECIAL EDITION • 2011 FIFI VOTEr’S GuIDE IN ThIS ISSuE

Rochelle Bloom

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72 APRIL 15, 2011 COSMETIC WORLD

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COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

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Host Lauren Glassberg of WABC-TV revealed the winners of the Editorial Excellence Awards in fragrance coverage, in which Elle took home three crystal FiFis, and Allure and Marie Claire were also honored. Additionally, the Technological Breakthrough of the Year Awards were presented in the Fragrance Creation & Formulation category to Robertet for their “Seed to Scent” program, and in the Packaging Technology &

Delivery Systems category to IFF for Redken’s Radiant Sea Spray. The FiFi in this year’s new category, Information Technology, was awarded to Firmenich for their ozMOZ iPhone App.

These winners will be acknowledged once again at the FiFi Awards next month when each of the other category winners are revealed. For more information, or to purchase tickets, call 212-647-1828.

FIFI FINALISTS BREAKFAST-Continued from Page 69


Givaudan’s Cos Policastro and Lori Singer of Coty Prestige.

Robertet’s Olivia Jan, Pierre Wulff and Jérome Epinette.

Arcade’s Rich Nightingale, Debra Leipman-Yale and Diane Crecca (r.) with Laurie Dowley

and Art Spiro of Elizabeth Arden.

The Estée Lauder Companies’ Catherine Russell, Tom Ford Beauty’s Caroline Geerlings and

Diana Espino of Sean John Fragrances.

IFF’s Lorenzo Cavallaro and Jenny Corless of Redken.

Marie Claire’s Ying Chu, Elle’s Emily Dougherty and Amy Keller Laird of Allure.

Victorinox’s Pierre Salamon with Clarins’ Jonathan Zrihen, Lionel Uzan and

Danyelle Boilard.

Puig’s Raquel Edery, Laure Morgenthaler, Didier Maine de Biran and Beth Carr.

Firmenich’s Jerry Vittoria, Bath & Body Works’ Camille McDonald and Andy Clarke of Inter Parfums.

Givaudan’s Kate Greene, Sid Shah, Jenine Guerriero and Stephen Nilsen.

Mane’s Jason Boland with Fragrance Resources’ Cutler Whitman and Scott Berg of

Falic Fashion Group.

Mane’s Frederic Jacques, Givaudan’s Kate Greene and Marc Gunn of Six Scents Parfums.

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Maesa Group’s Jill Belasco with Emily Dougherty and HSN’s Mindy Grossman.

Fusion Brands’ Dana Kline and Caroline Pieper-Vogt with Pierre-Yves Brezillon of ID Beauty (c.).

L’Oréal USA’s Carol Hamilton, Marc Rey and Kelly Thompson.

Chanel’s Kate Shone with Karen Dubin and Karen Adams of Sniffapalooza.

Arcade’s Eric Dalbo with Jacqueline Singer. CEW’s Carlotta Jacobson and Rochelle Bloom of The Fragrance Foundation.

IFF’s Bertrand Lemont and Lorenzo Cavallaro (2nd r.) with The Estée Lauder Companies’

Trudi Loren and Isabel Ryan of Avon.

Clarins’ Tanya Pushkine, Elizabeth Arden’s Gretchen Dowling and Leah Stackpole with

Karen Drechsler of GQ.

Dior Beauty’s Amanda Baldwin and Lisa Hawkins with Linda Maiocco of Guerlain.

Chanel’s Christine Dagousset and Joyce Green.

Inter Parfums’ Kristin Spinn with Robin Lane and Patricia Choux of Takasago.

Firmenich’s Theo Spilka and Jerry Vittoria with Pochet’s Gerald Walle (c.).

Elizabeth Arden’s Morgan Hagney and Lisa Price of Carol’s Daughter.

SGD’s Peter Acerra and Shéhérazade Chamlou.

Beauty Fashion’s George Ledes and Ron Rolleston of Elizabeth Arden.

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NEWPRODUCTSCLEAN

Cotton T-Shirt

Category: FragranceLaunch: April 2011

Claims: This crisp and airy eau de parfum

captures the appeal of a freshly laundered tee.Key Notes: Bergamot, cotton flower, freesia,

rosewood, musk and amber.Stats: 1.0 oz., $38.00; 2.14 oz., $69.00

BENEFITBADgal liner waterproof

Category: MakeupLaunch: April 2011Claims: Available in two new shades, charcoal and espresso, these pencils glide on smooth and won’t smudge or smear. The versatile blending tip on one end helps create soft definition or sultry drama. Stats: $20.00

RETAIL SALES: MARCH 2011 VS 2010SELECT SPECIALTY STORES(in $ millions) March 2011 % Change Same-Store Sales %Limited Brands $863.0 15.5% 14.0%Neiman Marcus $372.0 9.0% 7.0% Nordstrom $897.0 10.1% 5.1% Saks Inc. $260.2 9.2% 11.1% Perfumania $20.5 12.9% 15.9%

GENERAL DEPARTMENT STORES March 2011 % Change Same-Store Sales %Bon-Ton $254.5 (6.6%) (6.1%)Dillard’s $519.8 (1.0%) (1.0%)Macy’s $2,207.0 1.6% 0.9%

POPULAR DEPARTMENT STORES March 2011 % Change Same-Store Sales %Kohl’s $1,723.0 (4.9%) (6.5%)JC Penney $1,467.0 (4.0%) (0.3%)TJX Companies $2,040.0 1.0% (1.0%)

MASS RETAILERS March 2011 % Change Same-Store Sales %Costco $8,330.0 17.0% 13.0%Target $5,955.0 (4.5%) (5.5%)

CHAIN DRUG STORE RETAILERS March 2011 % Change Same-Store Sales %Rite Aid $1,949.0 (0.9%) (0.1%)Walgreens $6,280.0 7.6% (3.0%)

Beauty Bank’s Olga Osminkina and Julie Howard with Lorrie King of Coty Beauty.

The Royal Promotion Group’s Ellen Friedman and Sally Skidmore with Robertet’s

Joe Lattarulo.

drom’s Andy O’Shea and Robert Stapf (r.) with Paige Crist of Allured.

Coty Prestige’s Lori Singer and Claire Fermont with Givaudan’s Rose Eckert (c.).

Macy’s Linda Levy and Marsha Brooks of Coty Beauty.

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Firmenich’s Frank Voelkl and Westly Morris.

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1700 Broadway, Suite 2500 New York, NY 10019 Tel: 212 541 2600 Fax: 212 489 3026 w w w.arcadeinc.com

ArcadeMarketing Inc.

congratulates

this year’s

FiFi Finalists

BEAUTY PERSONAL CARE CONSUMER PRODUCTSFINE FRAGRANCE

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ARCADE EXPANDS AND INNOVATESwith new technology, geographical locations, production capabilities and media channels.

The company has launched several innovative sampling solutions in the past few months, including the Beautipod—a sample packet used for larger doses of product, such as shampoo or lotion.

“The Beautipod’s unique design controls delivery of the product, almost like an applicator,” said Debra Leipman-Yale, president of Arcade. “We listened to our customers who wanted a larger-filled sample, and customized solutions to go a step beyond.”

On the technology front, Arcade has created ClearAdvantage, a clear label that is affixed directly to a page or card allowing the customer to sample powders and shadows for convenient shade trial. Another product, ColorFixations, appears as a single trial sample, but when pulled from the back it becomes sticker that can be mixed and matched to create custom looks with face powder, blush and eyeshadow.

I n t h e f r a g r a n c e c a t e g o r y, Scentalker , a new self-service fragrance dispenser, was created to distribute scent strips to consumers in a store setting, without the aid of a retail sales assistant. Designed as a small box, it can be placed on any counter top and a consumer can take a single fragrance strip in relatively

the same fashion as taking a number in line. This inventive concept aims to simplify the fragrance testing process for retailers by avoiding the routine problems of broken or leaking testers.

In the interna-t ional sphere , Arcade announced the creation of Arcade LatAm , which wil l be headquartered in São Paulo, Brazil, and will serve as the sales, market-ing and technical

center for Central and Latin America. Arcade has had a presence

through an independent sales relationship in Brazil since 1999, and as part of its global expansion plan, has moved to establish an in-country operation in Brazil. Arcade LatAm, through in-country sales, marketing and production resources, will develop, produce and deliver cosmetic, fragrance and beauty care sampling solutions to its global

customers in the region, as well as regional and local companies.

To lead this new subsidiary, Jérôme Massei, formerly CEO o f Frag rance E x p e r t i s e Internat ional , joins Arcade as senior vice presi-dent and general

manager of Arcade LatAm, along with Fabio Navarro as sales manager and Daniel Silveira as director of finance and administration.

“This investment by Arcade in the future of the Latin American beauty market will not only bring sampling innovation to Latin America, but will also provide a mutually beneficial

opportunity for Arcade and its valued clients to enhance their businesses,” said Massei.

Not only is the company expand-ing South, but also East, where they are in the d e ve l o p m e n t a l phases of launch-ing Arcade China, and hope to do so by the end of the year.

“There is a large opportunity for growth in these regions, and we saw a need for a strong local presence,” said Leipman-Yale.

Recently, the company completed its acquisition of Color Optics, Inc., a specialized packaging provider, serving the cosmetic and consumer products industries with highly decorated packaging solutions. Color Optics wil l cont inue to operate its New Jersey production facility, with sales and marketing functions coordinating with Arcade’s headquarters in New York, to focus on the needs of the companies’ common customers.

“We are very excited about the complementary design and produc-tion capabilities Color Optics will bring to Arcade Marketing,” said Leipman-Yale. “Having access to these new features will allow us to vertically integrate on a much broader basis.”

Taking sampling to the next level, Arcade is expanding into the interactive arena with iSampling—an innovative delivery system of samples via the internet.

“This new method allows a tactile experience for consumers to test products, and provides companies with great feedback through an email follow-up after the product is received,” said Leipman-Yale. “The digital sphere enhances our business model, and we’re excited to see what the future holds.”

-Continued from Page 69

Jérôme Massei

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we create unique scent & taste experiences people love

© 2011 International Flavors & Fragrances Inc.

www.iff.com

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BEAUTY BALL RAISES $875,000 FOR THE MARCH OF DIMES

Excellence Award for her dedication and support of the March of Dimes, as she has served as the live auction chair for the Beauty Ball for the past thirteen years.

Richard Dixon, president and CEO of branded busi-nesses for The Jones Group, Inc., and Muriel Gonzalez, executive vice president/GMM of cosmetics, fragrances and shoes for Macy’s, presented Ms. Shao Collins with her award.

“I was born premature, and my family was terrified for my survival,” said Shao Collins. “I realized how fragile life is for preemie babies, and the professionals who work in the NICU [Neonatal Intensive Care Unit] are miracle workers. I hope to spread the mission of the March of Dimes so that every woman, no matter her status, can have a healthy baby.”



Mana Products’ Nikos Mouyiaris and Patrick Peters with Karen Fondu of L’Oréal Paris.

Macy’s Nancy Schmidt with Laurie Dowley.

IFF’s Lorenzo Cavallaro and Olivier Delcour with Guillaume de Lesquen of Ralph Lauren

Fragrances (c.).

Maybelline NY-Garnier’s Steve Lutz, David Greenberg and Dan Kudzro.

Macy’s Muriel Gonzalez and Ron Klein with Thia Breen of Estée Lauder Inc. (c.).

Givaudan’s Rose Eckert and Elysée Scientific Cosmetics’ Linda Marshall with Pierre Wulff

of Robertet.

Coty Beauty’s Karen Mileski, David Russell, Laura Weinstein and Robert Kelly.

Arie Kopelman and Arnie Zimmerman.

Givaudan’s Cos Policastro and Elizabeth Arden’s Laurie Dowley and Art Spiro with Ann Gottlieb

of Ann Gottlieb Associates.

Maesa Group’s Jill Belasco and Phillipe Cousteau of EarthEcho International.

Beauté Prestige International’s Barbara Luisi, Kory Marchisotto and Patrice Beliard with

Jadzia Tirsch of Shiseido (2nd r.).

Shiseido’s Heidi Manheimer and Carsten Fischer with Ron Klein (c.).

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BEAUTY BALL RAISES $875,000 FOR THE MARCH OF DIMES

Karen Fondu, president of L’Oréal Paris, presented Mr. Bloom with his award, acknowledging that he has emerged as one of the most powerful industry innovators who has changed the way women shop beauty.

“I have been part of CVS for 30 years, and out of all the things CVS is known for, we are most proud of our commitment to the community,” said Bloom. “We are passionate about the work of the March of Dimes

because we can’t ignore the statistics, and there are thousands of birth defects that we still need to find treatments for.”

Founded by Beauty Fashion’s John Ledes in 1975, the Beauty Ball has raised over $33 million to benefit the March of Dimes New York Division, a nonprofit organi-zation working to improve the health of babies by pre-venting birth defects, premature birth and infant mortality.



L’Oréal USA’s Kristen Yraola and Heather Roff.

CEW’s Lisa Klein and Carlotta Jacobson (r.) with Jill Scalamandre of Chrysallis and

George Ledes (2nd r.).

Arcade’s Diane Crecca with Cathy Torelli, Lauren Bitet and Alison Chaneski of Givaudan.

Chanel’s Elizabeth Mankin and Joyce Green (r.) with Maria Dempsey of Clarins.

Women’s Health’s Ellen Cummings, Miracle Skin Transformer’s Sarah McNamara

and Beauty Fashion’s George Ledes with Allison Slater of Sephora.

The Estée Lauder Companies’ Peter Lichtenthal and Carol Russo.

CVS’s Marcy Bloom and Magnus Jonsson of Beiersdorf.

Clarins’ Tanya Pushkine, Jonathan Zrihen and Danyelle Boilard.

Coty Beauty’s George Cleary with Dana Kline of Fusion Brands.

Lucky’s Julie Arkin and Mary Zegras with Thia Breen (c.).

Self’s Laura McEwen and Anita Maiella with Brent Miller of P&G (c.).

Coty Prestige’s Catherine Walsh and IFF’s Nicholas Mirzayantz with Ann Gottlieb.

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© K

. Järinen / PG

M – Fotolia.com

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BEAUTY BALL RAISES $875,000 FOR THE MARCH OF DIMES-Continued from Page 82

Ann Gottlieb with Lori Singer of Coty Prestige.

CVS’ Joanne Dwyer, Marie Claire’s Nancy Berger Cardone and Allure’s Doug Zimmerman

with Lee Slattery of Fitness.

Avon’s Lily Destefano and Andy Watts.

Coty’s Jim Shiah, Mary van Praag and Ralph Macchio.

Coty’s Annette Devita and Rick Goldberg.

Givaudan’s Karen Elliott, Yara Karmiloff, Nilda Medero and Rose Eckert.

Fusion Brands’ Caroline Pieper-Vogt and Kate Greene of Givaudan.

Pharmavite’s Mike Simco and Kevin Tully with his wife Debbie.

InStyle’s Amy Synnott-D’Annibale and Tim O’Connor with Jessica Barlow of LVMH (c.).

Pierre Wulff and Beauty Fashion’s Debra Davis with Lorene Broc of Robertet.

Chanel’s Joyce Green, Laurie Palma and Lyle Saunders.

Douglas Hannant and beautyfeed.com’s Bayly Ledes with Frederick Anderson.

L’Oréal’s Suzie Davidowitz with Dan Kudzro.

Shiseido’s Gisela Ballard and Rita Mangan.

Fempro’s Sebastien Bourassa and Jean Fleury.

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86 april 15, 2011 COSMETiC WOrlD

Guess, the brand known for its glamorous sex appeal, is adding a new limited edition scent to its fragrance portfolio, Guess Seductive Wild Summer. Inspired by steamy secrets of hot summer nights, playful games, whispered promises, and the heart-pounding rush of that long-awaited first kiss, this scent intimately reflects the brand’s sultry image.

“We are excited to release our s e c o n d f r a g r a n c e f r o m o u r collaboration with the Coty family,” said paul Marciano, CEO and creative director of Guess?, inc. “The success of our first endeavor, Guess Seductive, went beyond my expectations and I am excited to see how this area of the Guess lifestyle brand will continue to grow with the introduction of Guess Seductive Wild Summer.”

Fl ir ty and l ighthearted, the fragrance’s vivacious notes signal a true summer scent: lushy floral with a musky base. When creating the juice, iFF perfumer Veronique Nyberg dreamed of a mischievous twist on her sultry black currant, jasmine and vanilla-based aroma of Guess Seductive. With flirty top notes of fruity lychee and crispy pear sprinkled with vibrant red berries,

the new scent captures the same passionate essence as the original, but with a seasonal, playful twist. The heart of the fragrance unveils a floral bouquet of iconic rose and tender orange flower draped in jasmine vapor, and then leads to an intense dry down of sensual vanilla, cashmere wood and musk.

The bottle maintains its bold signature shape, accessorized by a dangling gold charm and Guess logo, and the packaging features a unique design element of lace to add a romantic, more whimsical touch.

The advertising campaign, shot by photographer Vincent peters , features Guess newcomer alyssa Miller, who was handpicked by Paul Marciano to be the face of both Guess Seductive fragrances.

The eau de toilette will be priced at $52.00 for 1.7 oz. and will be available worldwide this month.

GUESS SEDUCTIVE WILD SUMMER REVEALS STEAMY SECRETS

HYDROXATONE’S TEAM ENTERS THE SCENE

we knew we wanted to make a large investment on clinical trials to show the science behind each of our products.”

Once the company hit triple-digit, year-over-year growth, Surwilo and Shipley moved the company to Hoboken, New Jersey and began building their professional team. In keeping with the original vision, the Atlantic Coast Media Group team has continued to generate new products, adding new products to the popularized Hydroxatone skin care line, as well as creating innovative product lines such as Keranique, a hair care system designed specifically to address the needs of women with thinning hair.

As the team and revenues continued to multiply—hitting $168 million in annual revenue in 2010—ACMG made the move to its current offices in Jersey City, New Jersey.

“Right now we’re launching about two products a month and our multi-channel business model is proving its effectiveness,” said Shipley. “Hydroxatone is now in over 360 Ulta doors nationwide, and will be introduced in Macy’s stores by the end of the year.”

ACMG has already made tremendous strides in 2011, launching luminique, a new skin care line utilizing new ingredients to focus on reducing the appearance of photoaging, as well as the success of the Hydroxatone brand on HSN.

“We debuted on HSN in February,

selling out of five of the seven products available,” said Shipley. “We aired again last week, and are scheduled for other presentations on May 28 and 29. Customers trust the HSN brand as a leader in beauty and they trust the products they present, so for us this is an ideal partnership.”


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For centuries, the extremely rare Silver Tip White Tea was prized by emperors as the key ingredient in China’s famed elixir of immor-tal i ty. Now, in t h e f a c e o f a global cl imate crisis characterized by ever-increasing levels of pollution, our skin’s health is paying a high price, and Origins is striving to prove that the legend of the tea has more than a leaf of truth behind it.

Since the launch of the A Perfect World Collection in 1998, significant new research has been conducted regarding the global climate crisis. According to The Royal Society, the national academy of science of the UK and the Commonwealth, “Ozone levels have been growing by 6% a decade since the 1980s and are now at a level that impacts our health and the environment…the figure will increase by at least 50% by 2020 as a result of growing emissions and climate change.”

Scientists at University Hospitals of Cleveland and Case Western Reserve University determined that antioxidants in White Tea are effective in boosting the skin’s defense against the damaging effects caused by pollution and other environmental aggressors. In fact, of all teas, Silver Tip White Tea contains one of the highest amounts of Epigallocatechin Gal la te (EGCG), the powerful antioxidant that protects skin from age-accelerating free radicals. With this potent, free radical fighting ingredient as the cornerstone of the A Perfect World Collection, Origins is able to offer first line protection against the visible signs of aging.

The addition of two new products launching this month—Age-defense

treatment lotion with White Tea and SPF 35 UV Face protector with White Tea—positively complements the existing assortment of cleansers, moisturizers, lotions and creams formulated with this key ingredient.

The Age-defense treatment lotion ($21) combines the protection of Silver Tip White Tea with another highly potent antioxidant, Thermus Thermophilus Ferment, to boost skin’s anti-aging defenses by working to allow skin to stay hydrated and soft. The essential oil blend of lemon, sweet orange, bergamot and spear-mint aims to help uplift the spirit.

The SPF 35 UV Face protector ($27.50) helps safeguard skin against environmental stressors including ground level ozone, UVA and UVB rays. Silver Tip White Tea is blended with Vitamins C and E to help defend against free radicals, while martime pine works on a cellular level to strengthen skin’s natural defense system and help prevent oxidation.

A team of Origins scientists used an ozone chamber to recreate an environment with levels of ozone comparable to the three most pollut-ed cities in the world—Los Angeles, Mexico City and Beijing. After only three hours of exposure, scientists measured the neutralizing effect of the potent antioxidant blend in each of these new products, and found that it helped reduce the damaging effects of ozone by 76%. ■CW

ORIGINS ADDS TO PERFECT WORLD COLLECTION

NEWPRODUCTSDR. DENNIS GROSS Alpha Beta Glow Pad

Category: Skin careLaunch: April 2011Claims: The

only anti-aging, exfoliating sunless tanner that contains active Vitamin D (the sun vitamin) to provide smoother, healthier skin and natural radiance year-round. Key Ingredients: Encapsulated DHA, glycolic acid, willow bark extract, soy protein and vitamins A, B, C, D and E. Stats: $32.00

PHILOSOPHYSummer Grace

Category: FragranceLaunch: April 2011Claims: Created to

refresh the spirit and warm the heart, this

vibrant floral fragrance embodies a fresh

breeze, a golden ray of sunshine and a sun-kissed moment

from an endless summer, while making you feel brightly cheerful all day long.Key Notes: Star fruit, peach, passion

flower, wild peony, sandalwood, coconut and vanilla.

Stats: 2.0 oz., $40.00; 4.0 oz., $60.00

LIERACSensorielle

Category: Skin/Hair CareLaunch: April 2011Claims: This luxury multi-use oil provides 24-hydration and soft-ness to skin and hair, and contains an unprecedented combination of three

unique white flowers and four rare oils. Key Ingredients: Gardenia, jasmine, camellia, argan oil, grapeseed oil, sweet almond oil and hazelnut oil. Stats: $34.00

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SERIOUSLY TIME-CONSUMING

WHO SAYS SERIOUS SKIN CARE

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The Fragrance Foundation held its annual Trends Forum on March 23 with a panel discussion by Donald Loftus, president and CEO, U.S., of P&G Prestige; Allison Slater, vice president of retail marketing for Sephora; Laurie Black, executive vice president/GMM of cosmetics for Nordstrom Inc.; Frederic Jacques, vice president of fine fragrance, North America, of Mane USA; and moderator Pamela Vaile of Pamela Vaile Associates.

Ms. Vaile started the discussion by stressing the need for the fragrance industry to “recapture the passion and innovation, and restructure business strategies.”

On the topic of new business tactics, Mr. Loftus commented, “Maybe there is an opportunity to rebuild the classics instead of pumping all of the efforts into new launches. There is also an opportunity for vendors to better understand the needs of retailers and speak more

THE FRAGRANCE FOUNDATION’S 2011 TRENDS FORUM

Pamela Vaile Associates’ Pamela Vaile with Rochelle Bloom of The Fragrance Foundation.

Symrise’s John Lando and Coty’s Ruth Sutcliffe with Doug Zimmerman and Meredith Millen

of Allure.

Alison Mazzola Communications’ Alison Mazzola with Don Loftus of P&G Prestige.

Symrise’s Tara Thompson with Keri Moliterno of Bath & Body Works.

Mane USA’s Michel Mane and Frederic Jacques with Mark Knitowski of Victoria’s Secret Beauty.

IFF’s Veronique Ferval and Bertrand Lemont with Rochelle Bloom.

LVMH’s Nicholas Munafo and Jessica Barlow.

KVD NYC’s Anthony Roberts and Arcade’s Diane Crecca with Carlos Huber of

Carlos Huber Parfums.

Nordstrom’s Laurie Black with Allison Slater of Sephora.

Pochet’s Gerald Walle and Qualipac’s Herve Robine with Frederic Jacques.

Arcade’s Rich Nightingale and Amy Rueckl of Givaudan.

drom fragrances’ Robert Stapf with Paige Crist of Allured.

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91APRIL 15, 2011 COSMETIC WORLD

openly instead of focusing solely on the launch calendar.”

Ms. Slater discussed Sephora’s fragrance initiatives, which include the “Sephora Favorites” deluxe sample kits—a mix of classics and new scents to give the consumer a plethora of options.

“Sampling is key, and we have created an in-store endcap with over 50 rollerball fragrances in grab n’ go style,” said Slater. “Our ‘clients’ like to explore and discover on their own.”

According to The Fragrance Foundation’s Certified Fragrance Sales Specialists program, service matters now more than ever, and customers are buying what’s new, but also appreciate the freedom to return to their old stand-bys when they want to.

“The number one reason our customer buys fragrance is to replenish,” said Black. “The number two reason is because she liked a sample and came back to purchase it. She wants to shop the way she wants to shop, and if she can’t do that, she won’t shop at all.”

The idea of story-telling was also an important panel topic, as Ms. Vaile mentioned that sales through the Internet will be powered by the story-telling of fragrance, and it is often a challenge for marketers to articulate their story.

“A consumer can buy a product on TV or the Internet because of a story, but they will come back to it because of the juice,” said Jacques. “Perfumers are not usually the storytellers—the brand or endorser is. “Perfumers are responsible for illustrating the story.”

Ms. Vaile closed the discussion on the topic of celebrity fragrances, saying that they provide instant brand awareness, and are a way to get the attention of consumers in a sea of brands that is overwhelming.

“Celebrity fragrances are important to consumers, and will continue to drive business,” said Vaile.

MAY

JUNE

MAY 6CIBSLadies Day Spring LuncheonNew York Hilton • NYC 11:30 AM (R) (IO)www.cibsonline.com

MAY 16 - 20Personal Care Products CouncilLegal & Regulatory ConferenceRitz Carlton • San Francisco CA (M)(202) 331-1770www.personalcarecouncil.org

MAY 17Luxe Pack-PrattArt of Packaging Award Benefiting the Marc Rosen Scholarship for Graduate Packaging Design Honoring P&G PrestigeUniversity Club • NYC 6:30 PM Reception, Dinner (A) (B) (TA)(212) 925-2507www.luxepack.com

MAY 18Women in Flavor & Fragrance CommerceAnnual Open Golf OutingFarmstead Golf & Country Club • Lafayette NJ 1:30 PM (732) 922-0500www.wffc.org

MAY 18 - 19Luxe Pack New YorkMetropolitan Pavilion • NYC (T)(212) 274-8508www.luxepack.com

MAY 19Fashion Institute of Technology Master’s ProgramCapstone Presentations & ReceptionFIT • NYC 5:30 PM (A) (IO)(212) 217-4306www.fitnyc.edu/cfmm

MAY 20Cosmetic Executive WomenBeauty Awards LuncheonWaldorf=Astoria • NYC 11:00 AM (A) (TA)(646) 929-8026www.cew.org

MAY 25Fragrance FoundationFiFi AwardsDamrosch Park, Lincoln Center • NYC 6:00 PM (A) (TA)(212) 725-2755 x103www.fragrance.org

JUNE 8CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

JUNE 9Cosmetic Executive WomenWomen in Beauty Series with The Estée Lauder Companies’ Jane LauderHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

cosmeticworldcalendar Subject:(A) Awards(B) Benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

Admission detail:(IO) Invitation Only (TA) Tickets Available

For more events check out cosmeticworldcalendar.com

APRILAPRIL 21Fragrance FoundationInsider’s Breakfast with Clarins’ Jonathan ZrihenNYC 8:30 AM Members Only (212) 725-2755 [email protected]

APRIL 28ICMADFDA Cosmetic Regulations WorkshopNYC 9:00 AM (TA)(847) 991-4499www.icmad.org

Fashion Group InternationalBeauty Symposium “Transformational Beauty”Hilton Hotel • NYC 11:15 AM Luncheon (S) (TA)(212) 302-5511www.fgi.org

Cosmetic Executive WomenWomen in Beauty Series: Time-Defying Scents with Chanel’s Christine Dagousset and The Estée Lauder Companies’ Veronique Gabai-PinskyHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

APRIL 30 - MAY 3NACDSAnnual MeetingThe Phoenician • Scottsdale AZ (M)(703) 549-3001www.nacds.org

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VICHY CELEBRATES 80 YEARS OF INNOVATION

INGLOT OPENS MAKEUP STUDIO IN CHELSEA MARKET

FUSION BEAUTY’S NEW LOOK AT BENDEL’S

HAPPY 125TH ANNIVERSARY AVON!

CITYSCENE

Vichy Laboratoires, a European skin care brand since 1931, celebrated its 80th anniversary with guests at Apella in New York City on March 31.

Marianna Trofimova, vice president of marketing for Vichy, welcomed guests with stories of the brand’s origin in France and the legacy of Dr. Prosper Haller, who was the first to bring medical rigor and dermatological principles to everyday skin care.

“Our skin care is about expertise—80 years of exper-tise—and this is a turning point for the brand,” said Trofimova. “We launched the brand on HSN in March, and also recently unveiled our new website which includes innovative, interactive features to help educate the consumer. It’s a positive time for Vichy.”

Inglot Cosmetics, known for their expansive range

of color pigments, has recently opened a 6,000 sq. ft. makeup studio at Chelsea Market in New York City. With over 260

store locations worldwide, seven of which are in the U.S., Inglot’s introduction of this unique concept studio offers a different retail experience, allowing makeup junkies to touch, mix and play with over 1,500 colors, as well as accessories and customizable palettes created through the “freedom system.”

The new space, complete with a photo studio and in-house photographer, also offers the opportunity for customers to

take classes and host private events, and is home to the only “mixing station” in the U.S., where customers can mix and match over 200 colors to create the perfect shade.

Fusion Brands relaunched their Fusion Beauty brand at Henri Bendel in New York City on March 22. To kick off the spring season,

Fusion Beauty unveiled a new counter with updated visual merchandising to focus on the brand’s new primers and tinted moisturizers.

“We are very pleased with our new set up and staff at the Henri Bendel flagship location,” said Dana Kline, executive vice president of Fusion Brands. “Our relaunch event was a big success with customers, who were able to sample our best-selling products and see instant results. We used a special unit to show customers a projection of what their skin might look like over time when using the new products.”

Over 5,000 Avon representatives and executives gathered

at The Theater at Madison Square Garden on April 6 to celebrate the company’s 125 year-long mission of empowering women. The event was the sixth stop of the “Avon Believe World Tour,” which visits 16 cities around the globe. Special guest and Avon spokesperson, performing artist Fergie, sang a surprise

“happy birthday” to the energized crowd.“The American dream has been fueled by belief,

and we are here to celebrate that value of belief on our 125th anniversary,” said Andrea Jung, chairman and CEO of Avon. “What started as a California perfume company, is now a multi-billion dollar company with over six million representatives, and the best is yet to come.”

Fusion Brands’ Dana Kline, Martha Wade, Simeon Kline and Justin Welch.

Vichy Laboratoires’ Samantha Kitain, Marianna Trofimova and Amelie Fortier-Cyr.

Avon’s Andrea Jung with Fergie.

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FIT-MastersDegree.indd 1 4/12/11 10:19 AM


BULLETIN

ESTÉE LAUDER TO ASSUME ZEGNA LICENSEThe Estée Lauder Companies’ Aramis and Designer Fragrances Division will assume the exclusive worldwide license for the fragrance and grooming business of the Ermenegildo Zegna Group, a Milan-based men’s luxury clothing and accessory business. Effective on July 1, 2011, the new license will provide The Estée Lauder Companies with exclusive global rights to market fragrances under the Ermenegildo Zegna Group’s brands and develop new product lines in the grooming segment.

“The Ermenegildo Zegna Group and The Estée Lauder Companies share a tradition of serving prestige consumers and retailers over genera-tions of family leadership,” said William Lauder, executive chairman of The Estée Lauder Companies. “We look forward to working with the Zegnas to create products reflective of our companies’ mutual dedication to quality, continuous innovation and luxury.”

LUXE PACK NEW YORKLuxe Pack New York will take place on May 18 and 19 at The Altman Building and Metropolitan Pavilion. This year’s luxury show will feature 128 exhibiting companies and eight seminars.

On May 18, Marc Rosen of Marc Rosen Associates will moderate “The New Packaging Paradigm,” with panelists Nick Gavrelis of M·A·C Cosmetics, Mane USA’s Frederic Jacques, Macy’s, Inc.’s Linda Levy and The Young Group’s Karen Young. For more information, go to luxepacknewyork.com.

FIRMENICH LAUNCHES iPHONE APP

COTY TO HOST 5TH ANNUAL DKMS GALA

fragrance. It is available for free download for a limited time through the iTunes App Store.

The new app offers smart phone users an in-depth and unique fragrance experience that aims to engage and empower the consumer shopping experience through a com-munity-powered fragrance shopping advisor and an instantly updated feed of the latest fragrance news.

A barcode scanner allows con-sumers to retrieve descriptions as well as members’ comments and evaluations about a particular fragrance while in a store. The advisor feature offers personalized fragrance advice drawing from a database of tens of thousands of users to create a custom, consumer-generated recommendation.

“As the premiere destination for everything fragrance-related,

honor popstar Rihanna, and Michael Clinton, president, marketing and publishing director of Hearst Magazines.

DKMS is the world’s largest bone marrow donor center and Coty’s core charity, and 100% of the event proceeds will go directly towards the typing of bone marrow donors.

In addition, Coty will be lighting up the Empire State Building in red and white in honor of the gala, as well as the Coty-DKMS Linked Against Leukemia Partnership and the 20th Anniversary of DKMS. Coty’s CEO Bernd Beetz will be joined by DKMS Americas co-founder Katharina Harf and the new face of Vera Wang Fragrances, actress Leighton Meester, to lead the lighting ceremony.



AERIN LAUDER LAUNCHES AERIN LLC

Under the arrangement, Ms. Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image director. She will also continue as the brand’s global ambassador and spokesperson, and will remain a member of the company’s Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the “Aerin” name to be sold at select Estée Lauder counters.

“Aerin embodies the entrepreneur-ial spirit which led to the creation of our company,” said William Lauder, executive chairman of The Estée Lauder Companies. “I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products.”


ozMoz.com is dedicated to educating consumers about the art of perfumery worldwide, providing detailed infor-mation on thousands of fragrances, as well as links to fragrance brands and distributor websites,” said Jerry Vittoria, vice president and general manager of fragrances at Firmenich.

RALPH LAUREN ROMANCE REVEALS NEW CAMPAIGN

beloved Argentinean polo player, Nacho Figueras, and his wife, Delfina Blaquier. The campaign, shot by Bruce Weber, follows in the tradition of featuring real-life couples in Ralph Lauren Romance ads, but will be presented in color for the first time to bring passion and excitement to the fragrance.

“This is a new chapter in the storybook of Romance; a dream of escape into open spaces of timeless love and passion,” said Guillaume de Lesquen, worldwide president of Ralph Lauren Fragrances. “The campaign is centered on the genuine romance of husband and wife, shot at their family home in Argentina, with their children, their horses and

their dogs. The focal image captures a magical and unexpected kiss between the couple as they gallop on horses. It is the ultimate unification of a natural, real-life romance and the dream of a fantasy world. This is a true uniqueness that only Ralph Lauren can bring.”


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ACQUA DI GIOIAGiorgio ArmaniFragrance Supplier: IFFBottle Manufacturer: PochetAdvertising Agency: Baron & Baron

“Like Giorgio Armani, Acqua di Gioia is the modern embodiment of Giorgio Armani’s aesthetic of essential elegance. Inspired by the forms of nature, Acqua di Gioia celebrates women and nature, suggesting an exhilarating escape in which all the senses are awakened.”– Marc Rey, President, International Designer Collections, L’Oréal USA

CHANCE EAU TENDREChanel

Fragrance Supplier: In-houseBottle Manufacturer: Bormioli Luigi, Pochet

Advertising Agency: In-house

“Chance Eau Tendre captures the essence of someone who is willing to live her life tenderly and vibrantly, and to make each moment her own. In this youthful fragrance, grapefruit and quince meet the crispness of fresh green notes and a sheer veil of white musk, and a trace of jasmine absolute, a Chanel signature, lingers in the air.”

– Christine Dagousset, Executive Vice President, Fragrance & Beauty, Chanel

GUCCI GUILTYP&G PrestigeFragrance Supplier: P&G fragrance design team in collaboration with GivaudanBottle Manufacturer: Pochet/QualipacAdvertising Agency: REM (Ruini E. Mariotti)

“Gucci Guilty is the newest fragrance for women that discover the very scent of defiance. Inspired by Creative Director Frida Giannini, this seductive fragrance is warm and sensual, combining top notes of mandarin and pink pepper with lilac, geranium, peach, and patchouli. The hypnotic scent is accented by the high style design of gold metal packaging, making Gucci Guilty the epitome of elegance.”– Luigi Feola, General Manager, Global Luxury Brands, P&G Prestige

PUREDKNYDonna Karan CosmeticsFragrance Supplier: Firmenich

Bottle Manufacturer: Heinz GlasAdvertising Agency: Laird & Partners

“A drop of perfume, a drop of goodwill – Drop by drop we can make a difference. pureDKNY is a scent with a conscience, and the first designer fragrance to launch with a sustainable and socially-responsible platform. From the sustainable vanilla harvested in Uganda, to the packaging which is 100% recyclable a gradable. With every

purchase of pureDKNY you help us reach our goal of lifting one million women out of global poverty.” – Veronique Gabai Pinsky, Global Brand President, Aramis & Designer Fragrances, Beauty Bank and Idea Bank

VOYAGE D’HERMÈSBeauté Prestige International

Fragrance Supplier: In-houseBottle Manufacturer: Pochet, SGD, Solev (metal)Advertising Agency: Publicis et Nous

“At the core of the Hermès tradition beats the heart of the craftsman, and Voyage is a perfect reflection of that spirit. In creating the fragrance, perfumer Jean-Claude Ellena offers an unexpected olfactory encounter. Radiant and soft, musky and woodsy, it is a masterpiece to be adored as much by men as by women. From the silver stirrup that travels around the bottle itself, to the thrilling kinetics of the advertising campaign, Voyage d’Hermès at once captures the fundamental nature of movement, while reviving the forgotten art of the voyage.”– Patrice Beliard, President, Beauté Prestige International USA

Women’s Luxe Fragrances sold in department and specialty stores (over 250 doors)

FiFi Finalists 2011



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FiFi Finalists 2011BLEU DE CHANELChanelFragrance Supplier: In-houseBottle Manufacturer: Bormioli Luigi, BrosseAdvertising Agency: In-house

“When creating Bleu de Chanel, master perfumer Jacques Polge envisioned the dark blue sky of a city night where mystery mixes with sensuality and freedom. He imagined a man who resists the ordinary, refuses to be bound to convention and finds satisfaction in living an unscripted life. Bleu de Chanel is a woody aromatic fragrance for the quintessentially modern man.” – Christine Dagousset, Executive Vice President, Fragrance & Beauty, Chanel

DOLCE & GABBANA THE ONE GENTLEMANP&G Prestige

Fragrance Supplier: P&G fragrance design team in collaboration with FirmenichBottle Manufacturer: SGD

Advertising Agency: Grey Paris

“The sophisticated new scent from Dolce & Gabbana, the one gentleman, is a bottled homage to the modern gentleman. A new fragrance for the contemporary charmer with a spirit of dashing masculinity, the one gentleman

is the embodiment of modern elegance. The scent is a sublime oriental fougere with hints of pepper, grapefruit, lavender, and patchouli.”

– Luigi Feola, General Manager, Global Luxury Brands, P&G Prestige

MARC JACOBS BANGCoty PrestigeFragrance Supplier: GivaudanBottle Manufacturer: SGDAdvertising Agency: M/M

“Marc Jacobs Bang teases the conventional lines of fragrance with humor and energy. With an innovative bottle, provocative advertising campaign featuring Marc himself and a sexy signature threesome of peppercorn fragrance; Marc Jacobs Bang captures your attention and made a breakthrough statement on the men’s fragrance market.” – Lori Singer, Group Vice President, Global Marketing, Coty Prestige

THE BIG PONY COLLECTION: 1 2 3 4Ralph Lauren Fragrances

Fragrance Supplier: IFF (#1 and #3), Givaudan (#2), Firmenich (#4)Bottle Manufacturer: Bormioli Rocco

Advertising Agency: Polo Ralph Lauren Corporation

“Young men today demand choice and change; they cannot be defined by a single facet. Inspired by the bold, colorful Big Pony Polo shirt styles, The Big Pony Collection is a team of

fragrances with four energizing options—blue for sport, red for seduction, green for adventure and orange for style. It is a new generation of fragrances empowering a new generation of men to express one or all of their passions through their fragrance wardrobe.”

– Guillaume de Lesquen, President, Ralph Lauren Fragrances Worldwide

VOYAGE D’HERMÈSBeauté Prestige InternationalFragrance Supplier: In-houseBottle Manufacturer: Pochet, SGD, Solev (metal)Advertising Agency: Publicis et Nous

“At the core of the Hermès tradition beats the heart of the craftsman, and Voyage is a perfect reflection of that spirit. In creating the fragrance, perfumer Jean-Claude Ellena offers an unexpected olfactory encounter. Radiant and soft, musky and woodsy, it is a masterpiece to be adored as much by men as by women. From the silver stirrup that travels around the bottle itself, to the thrilling kinetics of the advertising campaign, Voyage d’Hermès at once captures the fundamental nature of movement, while reviving the forgotten art of the voyage.”– Patrice Beliard, President, Beauté Prestige International USA

Men’s Luxe Fragrances sold in department and specialty stores (over 250 doors)


99april 15, 2011 COSMETiC WOrlD

Balenciaga ParisCoty prestigeFragrance Supplier: IFFBottle Manufacturer: SGDAdvertising Agency: M/M

“It seldom happens in our profession that we have the opportunity to develop projects of this quality. Nicolas Ghesquière, the creative director of Balenciaga, has been fully involved in this adventure. This fragrance was the result of a genuine artistic and authentic approach. Nicolas opened the archives of Balenciaga, which are incredibly rich. The bottle is inspired by the fashion; the juice is a violet chypre, one of the most beautiful structures in perfumery. The advertising campaign stars Charlotte Gainsbourg, his muse, photographed by the talented Steven Meisel.”– Caroline Javoy, Vice President, Marketing, Balenciaga Fragrances, Coty Prestige

Belle D’OPiumYves Saint laurent

Fragrance Supplier: FirmenichBottle Manufacturer: Heinz Glas

Advertising Agency: Baron & Baron

“Belle d’Opium is an iconic scent in the making. In keeping with the Opium spirit, every generation deserves a fragrance legend. Belle d’Opium is a new addiction for a new consumer.”

– Marc Rey, President, International Designer Collections, L’Oréal USA

J’aDOre l’Orparfums Christian DiorFragrance Supplier: In-house Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house

“J’adore L’Or is a premium creation using the most beautiful ingredients from the exclusive Dior gardens. Perfumer creator François Demachy has enhanced J’adore’s floral bouquet with Rose De Mail, jasmine from Grasse and touches of Oriental notes to create an opulent, sensuous essence de parfum. L’Or brilliantly completes the olfactory collection of J’adore, the great classic of the house of Dior.”– Jamie Seidner, Director, Fragrance Marketing, Christian Dior Parfums

laDy milliOn By PacO raBannepuig USa

Fragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi, Pochet Advertising Agency: Mademoiselle Noi

“Lady Million responds to the excess of her male counterpart with an unbelievable glamour spiced up with something beyond reality. With bold floral and woody notes of neroli, jasmine, orange blossom,

amber and patchouli, Lady Million exudes an ultra-feminine, daring and creative approach to fragrance. The simple, yet powerful, bottle design of a diamond expresses glamour, femininity and passion,

marking Lady Million a femme-fatale in the fragrance industry.”– Vanita Sabnani, Vice President, Marketing, Puig USA

PraDa infusiOn De TuBereusepuig USaFragrance Supplier: Givaudan Bottle Manufacturer: Heinz Glas, Pochet, SGD Advertising Agency: N/A

“Infusion de Tubereuse is a delicate impression of the traditional tubereuse scent. It combines an unexpected mix of tuberose from India, petitgrain bigarade, blood orange and dynamone, a truly unique mixture. Utilizing a playful tuberose mosaic inspired by an archive Prada print, the packaging and presentation of the fragrance is one of charming naivety. As with the Ephemeral Infusion series, Infusion de Tubereuse continues the tradition of fusing modernity with tradition.”– Vanita Sabnani, Vice President, Marketing, Puig USA

Women’s Specialty Luxe Fragrances sold in specialty stores (26-249 doors)

FiFi Finalists 2011


TOM FORD AZURE LIMETom Ford Beauty

Fragrance Supplier: Givaudan Bottle Manufacturer: Bormioli RoccoAdvertising Agency: Tom Ford International

“Tom Ford Azure Lime is comprised of the best ingredients available, and perfectly reflects the sophisticated character of the original Private Blend Collection. Blended around a compelling single note of lime inspired by the lush citrus groves of Mustique, the finest ingredients have been used to create this distinct fragrance. It is modern and fresh, and has been very well-received by our customers who are looking for something totally unique.”

– Caroline Geerlings, President, Tom Ford Beauty

Men’s Specialty Luxe Fragrances sold in specialty stores (26-249 doors)

BOND NO. 9 COOPER SQUAREBond No. 9Fragrance Supplier: IFFBottle Manufacturer: Bormioli LuigiAdvertising Agency: N/A

“Cooper Square should win a FIFI because it zeroes in on that up-and-coming hotspot, Cooper Square, where the East Village meets NoHo, and the Bowery and the new über-downtown begin. For this assertive new neighborhood, what else but an intense but contemporary eau de parfum to win a FiFi!”– Laurice Rahme, President and Founder, Bond No. 9 New York

ONE MILLION BY PACO RABANNEPuig USA

Fragrance Supplier: Givaudan Bottle Manufacturer: Pochet, SGD Advertising Agency: Mademoiselle Noi

“Challenging the forbidden, defying established codes, and countering excess with humor, the One Million fragrance evokes every masculine fantasy. A genuine object of desire and design, the One Million gold-lingot shaped bottle has become the symbol of reaffirmation of a certain kind of flamboyant virility. One Million is

an ode to life and to love. With a top note of fresh spicy leather, One Million plays with a lively blend of grapefruit, wild mint and blood mandarin, before plunging into damask rose, cinnamon and spicy notes

that accentuate its sensual base of blonde leather, whitewood, amber and patchouli.”– Vanita Sabnani, Vice President, Marketing, Puig USA

PRADA INFUSION DE VETIVERPuig USAFragrance Supplier: Givaudan Bottle Manufacturer: Heinz Glas, Pochet and SGD Advertising Agency: N/A

“Infusion de Vetiver is the first masculine eau de toilette in the Ephemeral Infusion Collection that is a modern interpretation of the classic vetiver. Paired with notes of tarragon, Madagascan pepper, and purple ginger, Infusion de Vetiver is full of unexpected combinations complimented by the geometric prints from Prada fashion archives. The Infusions series explores a note from the original Infusion, and Vetiver provides a beautiful broad appeal that continues to fuse modernity with tradition.”– Vanita Sabnani, Vice President, Marketing, Puig USA

TOM FORD AZURE LIMETom Ford Beauty

Fragrance Supplier: GivaudanBottle Manufacturer: Bormioli Rocco

Advertising Agency: Tom Ford International

“Tom Ford Azure Lime is comprised of the best ingredients available, and perfectly reflects the sophisticated character of the original Private Blend Collection. Blended around a compelling single note of lime inspired by the lush citrus groves of Mustique, the finest ingredients have been used to create this distinct fragrance. It is modern

and fresh, and has been very well-received by our customers who are looking for something totally unique.” – Caroline Geerlings, President, Tom Ford Beauty

FiFi Finalists 2011



VICTORINOX SNOWPOWERVictorinox Swiss Army

Fragrance Supplier: IFF Bottle Manufacturer: SaverGlass Advertising Agency: N/A

“This unique fragrance expresses winter’s most wonderful moments, while offering an innovative rubber-coat packaging, an on/off-spray locking-system and a carbineer for carrying ease. The scent of Snowpower unites a masculine power of vetiver and cedarwood, mysteriously crystallized in a snowflake, then warmed up by the scent of fresh wood crackling in the fireplace. Following last year FiFi Technological Breakthrough of the Year Award in the Packaging Technology & Delivery Systems, Victorinox Fragrances continue to be a driving force inspired by the famous “Original Swiss Army Knife”: Quality, functionality, innovation and iconic design. We’re excited to expand the Victorinox Swiss Unlimited family to include Snowpower and soon surprising new scent in the future!”– Matthias Seyfang, CEO, Victorinox Swiss Army Fragrances Worldwide

EVA BY EVA LONGORIAFalic Fashion GroupFragrance Supplier: TakasagoBottle Manufacturer: Bormioli LuigiAdvertising Agency: In-house

“Eva by Eva Longoria is light, fresh and uniquely captures the sexy, strong scent of a woman. The curvy feminine silhouette of the bottle coincides with Eva’s hourglass figure and distinctive beauty while the pink ombre reflects Eva’s playful personality.– Joelle Guedalia, Vice President, Marketing/Creative, Falic Fashion Group

FLIRT! ROCK-N-REBELBeautyBank

Fragrance Supplier: GivaudanBottle Manufacturer: SGD

Advertising Agency: N/A

“Inspired by the ongoing influence of music in pop culture, FLIRT! Rock-n-Rebel is a fruity, floral scent that celebrates the bold, independent spirit. High-energy pink grapefruit and apple nectar meet edgy lotus blossom

and black dahlia for a truly unique fragrance. Equal parts pop princess and rock star, the Rock-n-Rebel girl stands out in the crowd and shines.”

– Julie Howard, Senior Vice President, BeautyBank

HALLE BY HALLE BERRY PURE ORCHIDCoty Inc.Fragrance Supplier: Givaudan Bottle Manufacturer: Pochet Advertising Agency: Laird + Partners

“Coty’s partnership with Halle Berry is a natural fit and with each new fragrance, we continue to be delighted and impressed by he ability to translate her innate sensuality, femininity and confidence into fragrance. Halle by Halle Berry Pure Orchid is an intriguing representation of her exotic appeal and Coty is excited and proud that the fragrance will be recognized at the 2011 FiFi Awards.”– Steve Mormoris, Senior Vice President, Global Marketing, Coty Beauty

S BY SHAKIRAPuig USA

Fragrance Supplier: Firmenich Bottle Manufacturer: Gerresheimer Advertising Agency: Mademoiselle Noi

“Shakira introduces us to her most intimate side with a new fragrance capturing her irresistible essence, magnetism and sensuality. Authentic and exquisitely feminine, S by Shakira is a sheer Oriental fragrance

that captivates the senses with the elegance of bright jasmine, the sensuality of fresh sandalwood, and hints of warm vanilla. A scent that stays on your skin and in your senses, that stimulates your imagination.

A fragrance for women who, like Shakira, are inspired by their dreams.”– Vanita Sabnani, Vice President, Marketing, Puig USA

Women’s Broad Appeal Fragrances sold through mass merchandisers – drugstores/chains

FiFi Finalists 2011



SAMBA SUN WOMANPerfumer’s Workshop International, Ltd.Fragrance Supplier: FirmenichBottle Manufacturer: Piramal GlassAdvertising Agency: In-house

“Samba Sun is like sunshine in a bottle! It is warm, sultry, glorious, and radiant all at the same time. In the summertime, it’s as if the sun has never gone down. During other seasons, no matter how cold, rainy, or snowy . . . you have your own private sunny beach party just a fingertip spray away!”– Donald Bauchner, President, The Perfumer’s Workshop International, Ltd.

Men’s Broad Appeal Fragrances sold through mass merchandisers – drugstores/chains

ANTONIO BANDERAS THE SECRETPuig USAFragrance Supplier: GivaudanBottle Manufacturer: SGDAdvertising Agency: N/A

“The Secret is an essence of exceptional appeal, shrouded in mystery, elegance and the intimate masculinity of Antonio Banderas. A rich personality captured in a sensual, refined and extremely seductive fragrance. An aromatic and citrus infused top note combines with an original apple accord and spicy freshness. Base notes of tonka bean, sensual woods and leather seal the fragrance with a fresh, intense and highly suggestive character. A secret unraveled for the modern man, who gracefully blends the natural with the seductive.”– Vanita Sabnani, Vice President, Marketing, Puig USA

HERVE LEGER HOMMEAvon Products, Inc.

Fragrance Supplier: GivaudanBottle Manufacturer: Gerresheimer, Heinz Glas


MCGRAW SILVERCoty Inc.Fragrance Supplier: SymriseBottle Manufacturer: VitroAdvertising Agency: In-house

“Every element of McGraw Silver speaks to a face of Tim McGraw’s personality. He is a true gentleman who embraces both his unassuming soulfulness and his effortless, urban sophistication. Coty could not be more pleased with our collaboration with Tim McGraw, and McGraw Silver’s nomination at the FiFi Awards is testament to the success we have seen in translating his immense appeal into a captivating fragrance.”– Steve Mormoris, Senior Vice President, Global Marketing, Coty Beauty

SAMBA SUN MANThe Perfumer’s Workshop International, Ltd.

Fragrance Supplier: FirmenichBottle Manufacturer: Piramal Glass


“Samba Sun is like sunshine in a bottle! It is warm, sultry, glorious, and radiant all at the same time. In the summertime, it’s as if the sun has never gone down. During other seasons, no matter how cold,

rainy, or snowy . . . you have your own private sunny beach party just a fingertip spray away!”– Donald Bauchner, President, The Perfumer’s Workshop International, Ltd.

FiFi Finalists 2011



Women’s Specialty Brand Fragrances sold through one retailer and/orbrand name in one retailer

ANTHROPOLOGIE “BY THE CREATORS OF LELABO” EAU DE PARFUM COLLECTIONInter Parfums USAFragrance Supplier: Firmenich Bottle Manufacturer: N/AAdvertising Agency: N/A

“Introducing Happ & Stahns Perfumers, makers of rare and precious fragrances inspired by the ‘Grand Tour,’ a trip taken by young women of the 19th Century as a finishing course of their education.”– Kellie Como, Vice President Fragrance and Product Development, Inter Parfums USA

ANTHROPOLOGIE “HAPP & STAHNS – PERFUMERS”, 1842 ROSA ALBA EAU DE PARFUM

Inter Parfums USAFragrance Supplier: Givaudan

Bottle Manufacturer: N/AAdvertising Agency: N/A

“The premier fragrance, 1842 Rosa Alba is an ethereal floral that evokes rose gardens, high teas, and happy accidents. The eau de parfum is housed in an inkwell bottle topped

with a delightful pincushion and Victorian–inspired pins.”– Kellie Como, Vice President, Fragrance and Product Development, Inter Parfums USA

BATH & BODY WORKS SIGNATURE COLLECTION DARK KISSBath & Body WorksFragrance Supplier: SymriseBottle Manufacturer: Heinz Glas/DecotechAdvertising Agency: N/A

“Dark Kiss is a provocative, seductive fragrance that is inspired by the modern tale of forbidden love and allure of secret desire. This stimulating scent blends voluptuous berries, tempting blooms, sensual incense and night musk. Dark Kiss celebrates the natural sophistication of the contemporary, sensual woman who is passionate, confident, chic and mysterious.”– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

BOMBSHELLVictoria’s Secret

Fragrance Supplier: GivaudanBottle Manufacturer: Bormioli Luigi


“More than any other fragrance at Victoria’s Secret, Bombshell captures iconically the timeless qualities of the brand. It’s sexy, young and sophisticated. Our customers tell us that in Victoria’s Secret Bombshell we have

created the perfect balance of scent and packaging to capture the essence of what Victoria’s Secret is.” – Shashi Batra, President, Victoria’s Secret Beauty

BROOKS BROTHERS MADISON EAU DE PARFUMInter Parfums USAFragrance Supplier: Fragrance ResourcesBottle Manufacturer: N/AAdvertising Agency: N/A

“Brooks Brothers Madison is a new style of signature fragrance that captures the essence of the feminine and glamorous. The scent is filled with dramatic notes of night-blooming jasmine, pink peony and purple maroc against a sensual background of deep Tuscan leather and spicy pink saffron. Each bottle has a removable pavé crystal fleece charm attached with a silk cord that can be worn as a jewelry piece.”

– Kellie Como, Vice President, Fragrance and Product Development, Inter Parfums USA

FiFi Finalists 2011



IRISCrabtree & Evelyn

Fragrance Supplier: Fragrance ResourcesBottle Manufacturer: SGD


“Our fragrance was inspired by the creativity of the Florentine perfumers of the early Renaissance, who often crafted their fragrances with orris, derived from the root of their city’s symbolic flower, the iris. While it gives a nod

to the past, it is totally right for today. It surrounds the wearer in an aura of mystery and modern day elegance.”– Thomas Woodside, Vice President, Marketing, Crabtree & Evelyn

Men’s Specialty Brand Fragrances sold through one retailer and/or brand name in one retailer

BANANA REPUBLIC/REPUBLIC OF MEN ESSENCE EAU DE TOILETTEInter Parfums USAFragrance Supplier: IFFBottle Manufacturer: Ramon ClementeAdvertising Agency: In-house

“Essence reflects the soul of Republic of Men, transforming the modern relaxed elegance of the original into a deeper richer interpretation of scent and package. An aromatic chypre, Essence is livened with watery cucumber and crushed pepper notes that reveal a dynamic, spicy coolness. The bottle and cap for Essence are warmed by a burnished bronze metallic finish.”– Lynn Diana-Ruvo, Marketing Director, Inter Parfums USA

BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN OCEAN

Bath & Body WorksFragrance Supplier: IFF

Bottle Manufacturer: SGD/DecotechAdvertising Agency: N/A

“Ocean is a refreshing fragrance inspired by the beauty, power of the water and the cool breezes that float to shore. A light, airy scent that complements an active lifestyle, this fragrance is blended with cypress,

vetiver and yuzu zest. This scent is designed to suit his personality, his passions and his lifestyle.”– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN TWILIGHT WOODSBath & Body WorksFragrance Supplier: Firmenich Bottle Manufacturer: SGD/Decotech Advertising Agency: N/A

“Inspired by the hypnotic fragrance of one of our most successful launches, Twilight Woods for Men is a magnetic scent that evokes the intrigue and mystery of the forest. This fragrance is masterfully blended with cedar, white pepper and musk. The intensely masculine scent is the perfect for the man who is as unforgettable as he is irresistible.”– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

GAP CORE EAU DE TOILETTEInter Parfums USA

Fragrance Supplier: Givaudan Bottle Manufacturer: N/A Advertising Agency: N/A

“The style of the man is effortless cool. The scent is one of the same . . . masculine, uncomplicated, crisp. A silver transparent bottle reflects the man and the mood. A second glance allows you to see beyond the surface to the liquid inside. Core . . . the most important part of a man. A masculine fragrance with

notes of basil, fresh air accord, pepperwood and soft suede. The bottle is clean and masculine decorated with a translucent metallic skin. Inspired by straight forward honest form.”

– Sioux Saunders, Director, Marketing, Inter Parfums USA

FiFi Finalists 2011



Women’s Direct to Consumer Fragrances sold online, through catalog or door-to-door

BOYFRIENDBoyfriend LLCFragrance Supplier: GivaudanBottle Manufacturer: SGDAdvertising Agency: N/A

“After a break-up I missed the scent of my boyfriend’s fragrance on my skin, and couldn’t find what I was looking for in the market place, so I created Boyfriend. Boyfriend perfectly embodies the memory of your boyfriend’s scent on your skin, with all of the woody, warm amber vanilla musk notes that makes your eyes roll, and just enough night-blooming jasmine to make you purr like a jungle cat . . . just like him! Boyfriend is seductive, intoxicating, and truly one of a kind.”– Kate Walsh, Founder, Boyfriend LLC

MY LIFE BY MARY J BLIGECarol’s Daughter

Fragrance Supplier: FirmenichBottle Manufacturer: Heinz GlasAdvertising Agency: Translation

“My Life by Mary J Blige should win the FiFi this year not just because it is a transformational scent created in the style of artisanal perfumery but because it embodies the evolution and triumph of its author,

Ms. Mary J Blige. The orchestration of the notes take you through her soul, revealing a woman in progress who ultimately shines with strength, beauty and power.”

– Lisa Price, Founder, Carol’s Daughter

OUTSPOKEN BY FERGIEAvon Products, Inc.Fragrance Supplier: IFFBottle Manufacturer: Heinz Glas, VitroAdvertising Agency: Soho Square

SO ELIXIRYves Rocher North America

Fragrance Supplier: FirmenichBottle Manufacturer: Heinz Glas

Advertising Agency: M&C Saatchi GAD

“So Elixir is a fragrance of pure femininity for women who love to be noticed. A luminous and carnal fragrance, its unforgettable scent makes wearing it addictive. The freshness of bergamot makes it sparkle with light before opening up into a sensual flower mixing rose with jasmine absolute. Its gourmand note is carried

by patchouli, tonka bean absolute and an extract of spices. Created by Marie Salamagne, Olivier Cresp and Jacques Cavallier three exceptional noses from Firmenich, it is destined to become a classic.”

– Valérie André, International Director, Perfume, Yves Rocher

Indie Brand Small/emerging brands on the market for 1-2 years (25 doors or less)

CANDIDE PERFUMEAftelier Perfumes

HONEY BLOSSOM PERFUMEAftelier Perfumes

LUMIERE EAU DE PARFUMAftelier Perfumes

SIX SCENTS PARFUMS: SERIES THREESix Scents Parfums Inc.

FiFi Finalists 2011



Women’s Hall of Fame A fragrance that has been on the market more than 15 years.

24 FAUBOURGBeauté Prestige InternationalFragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: N/A

“Created in 1995 by legendary Perfumer Maurice Roucel, 24 Faubourg is the quintessence of the House of Hermès realized in fragrance. Bearing the name of the Hermès flagship boutique in Paris, the scent is radiant and generous; with opulent offerings of orange blossom, jasmine Tahitian tiare, vanilla and sandalwood, all of which combine to make this iconic scent a favorite of women around the world.”– Patrice Beliard, President, Beauté Prestige International USA

ISSEY MIYAKE L’EAU D’ISSEYBeauté Prestige International

Fragrance Supplier: Firmenich Bottle Manufacturer: Bormioli Luigi, Pochet, SGDAdvertising Agency: Daniel Jouanneau

“When first asked what he felt his fragrance should embody, Issey Miyake replied ‘I want a fragrance that smells like water.’ When L’Eau d’Issey debuted in 1992, it was clear that perfumer Jacques Cavalier had risen

admirably to Mr. Miyake’s invigorating challenge. The result is as genius as the creator—aquatic and pure, the subtle arrangement of lotus, rose, and white lilies creates a simple beauty achieved through the greatest

complexity. Today, L’Eau d’Issey is a reference among perfumers and a classic among its countless devotees.”– Patrice Beliard, President, Beauté Prestige International USA

JEAN PAUL GAULTIER CLASSIQUEBeauté Prestige InternationalFragrance Supplier: Firmenich Bottle Manufacturer: Pochet, SGD Advertising Agency: Jean Baptiste Mondino

“Because Classique marks Jean Paul Gaultier’s first foray into fragrance, she holds a particularly special place in his heart. The instantly recognizable bottle, inspired by Jean Paul’s iconic feminine form, contains a scent which is nothing short of voluptuous—one which he himself describes as ‘my own love affair with the rose’. We’ve always felt that Classique is a classic not just because her name tells us so, but because she is precisely what the designer intended, a fragrance as beautiful, as multi-faceted and as universal as femininity itself.”– Patrice Beliard, President, Beauté Prestige International USA

MOSCHINO CHEAP AND CHICEuroitaly, Inc.

Fragrance Supplier: IFFBottle Manufacturer: Bormioli Luigi


“The Cheap and Chic line of Moschino makes everybody fall in love. The perfume is an everlasting classic, while the irresistible olive shape touches the heart of a lively, ironic and fun-loving woman—in harmony

with the Moschino joyful way of enjoying life fully.” – Claudio Tenan, Export Manager, Euroitalia

PLEASURESEstée LauderFragrance Supplier: Firmenich in collaboration with Estée Lauder’s Evelyn Lauder and Karyn Khoury Bottle Manufacturer: Pochet Advertising Agency: M2M

“Estée Lauder pleasures deserves to win a FiFi Hall of Fame award because it truly introduced a new spirit in fragrance messaging and emotion as well as a new approach to modern fragrance construction. At its launch in 1995, pleasures perfectly captured the mood and moment of consumers’ desire to enjoy life’s simple pleasures, and this timeless message has proven to be continually relevant. From an olfactive perspective, pleasures ushered in a new, modern construction in perfumery which combined incredible clarity and natural freshness with sensual presence and essential depth.” – Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies

FiFi Finalists 2011



JEAN PAUL GAULTIER LE MALEBeauté Prestige InternationalFragrance Supplier: Givaudan Bottle Manufacturer: Bormioli Luigi, PochetAdvertising Agency: Jean Baptiste Mondino

“Jean Paul Gaultier’s beloved ‘man in uniform’ has, for more than 15 years, surprised and enticed fragrance wearers with his ultra-buff torso-shaped bottle and his unique take on the definition of masculinity. Always a rule breaker, Le Male unpredictably mixes lavender, mint and vanilla to give the contemporary man a fragrance alternative—one that is unmistakably virile, yet playfully sensitive. Le Male’s distinctive appeal lies in his ability to turn the unusual into the familiar, and in so doing, he boldly invites himself into the company of classics.”– Patrice Beliard, President, Beauté Prestige International USA

L’EAU D’ISSEY POUR HOMMEBeauté Prestige International

Fragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: Daniel Jouanneau

Since its launch in 1994, L’Eau d’Issey Pour Homme has become a staple in the fragrance wardrobes of true gentlemen everywhere. Its natural, sparkling freshness recalls its original, aquatic inspiration, while its woodsy

base speaks to its inherent masculinity. For nearly two decades, L’Eau d’Issey Pour Homme’s easy versatility has made it infinitely wearable and ultimately timeless.

– Patrice Beliard, President, Beauté Prestige International USA

VERSACE THE DREAMEREuroitaly, Inc.Fragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: In-house

“Versace The Dreamer is the most fascinating fragrance of Versace. The name is a promise to the mind, a way of living powered by the energy of optimism and natural self-confidence. So breathtaking and full of art as a starlight night.”– Claudio Tenan, Export Manager, Euroitalia

Men’s Hall of Fame A fragrance that has been on the market more than 15 years.

RED DOORElizabeth ArdenFragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house

“The iconic Red Door is an entry into the Elizabeth Arden beauty experience, transforming those who cross its threshold into a more beautiful version of themselves. The Red Door fragrance is a bold floral, evoking glamour and confidence. It has a luxurious complexity that’s always intriguing and always new. Red Door has stood the test of time and built a lasting following. To this day, women around the world continue to discover it and make it their own.”– Tamara Steele, Senior Vice President, Global Fragrance Marketing, Elizabeth Arden

TRÉSORLancôme

Fragrance Supplier: IFF Bottle Manufacturer: Pochet Advertising Agency: Higher & Higher

“Trésor is celebrated around the globe as the quintessential romantic fragrance. Introduced 20 years ago, it continues to evoke emotion and love for its loyal followers. The signature bottle and peach-colored juice make Trésor unmistakable, and the elegant rose and lilac notes make it irresistible. The beautiful

and accomplished women who have represented Trésor—first the amazing Isabella Rossellini, followed by the equally stunning Kate Winslet and Penelope Cruz—continue its legacy.”

– Serge Jureidini, President, Lancôme USA

FiFi Finalists 2011

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CONGRATULATESthe 36th ANNUAL MARCH OF DIMES® HONOREES

JEANNINE SHAO COLLINSMeredith Corporation

Beautiful Apple Award

MIKE BLOOMCVS Caremark

Retailer of the Year Award

JEAN HOEHN ZIMMERMANVolunteer “Par Excellence” Award

WE’RE THE #1 BEAUTY BRAND IN AMERICA*.*Based on dollar and unit sales, reported by Information Resources, Inc. in the period 1/1/10-10/31/10 for Cosmetics, Haircare & Styling, Haircolor, Facial Skincare products sold in food, drug & major discount retailers.

LOreal_ad_CW.indd 1 4/12/11 4:48 PM

cosmetic world april 15, 2011

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