CORPORATE SOCIAL RESPONSIBILITY

Roll no : 29 MMS

Process of the CSR activity

Shiksha began with P&G India’s research which revealed education as the one cause that consumers are most concerned about and are looking for a simple way to contribute to.

With this insight and founded on P&G’s purpose, Shiksha was launched in 2005 to enable consumers to contribute towards the cause of education of under-privileged children through simple brand choices.

So on every purchase of a P&G product 1 Rupee is contributed to the growth of Education in the Country.

Activation of the Programme

P&G’s flagship Corporate Social Responsibility Program Shiksha is an integral part of our global philanthropy program - Live, Learn & Thrive.

Now in its 8th year, Shiksha has till date helped 280,000 underprivileged children access their right to education. The program has built & supported over 140 schools across India, in partnership with NGOs like Round Table India (RTI), Save the Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives Welfare Association (NWWA), amongst others

So it started in the year 2004 ,thus the programme was Initiated

Shiksha Supporters

Shiksha has evolved into the national consumer movement that it is today, with the invaluable support of our stakeholders amongst the media, influencers, employees and customer partners.

Over the years, the program has received generous support from many thought leaders & celebrities such as actors Anupam Kher, Sushmita Sen, Saif Ali Khan, Sharmila Tagore, R Madhvan, Abhay Deol, Konkona Sen, Tabu and Soha Ali Khan; social activist Dr. Kiran Bedi; artist Jatin Das and many more .

Plan of the CSR Activity

The basic plan is to donate and make schools and to give education to the under privileged and this idea has given enormous results

Since its inception, Shiksha has made a cumulative donation of over Rs. 22 crores towards helping children on the path to better education.

This is a result of the support from our consumers who participated in the Shiksha movement by buying P&G brands for one quarter of the year, thus enabling P&G to contribute a part of the sales towards the cause .

PROJECT POSHAN – FIGHTING MALNUTRITION IN INDIA(2000)

P&G and UNICEF launched Project Poshan to combat malnutrition in India. India has 40% of the world’s malnourished children. POSHAN targeted three key projects: an Adolescent Girls’ Initiative to educate girls in Mumbai slums on health problems and improve their lives with Anemia prevention through IFA tablets; a Women’s Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients. Once again, P&G raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold in the months of May, June and July 2000.