corporate social responsibility program
DESCRIPTION
ÂTRANSCRIPT
The CorporaTe SoCial
reSponSibiliTyprogram
The alberTa SChool of buSineSS
As Canadians we believe in helping build strong, vibrant communities. We remain committed to championing successes in everything that we do – around the world and locally. Executive Education staff demonstrate this commitment in how they give back and embrace the communities in which they live, work, play and do business. Collectively, our staff members contribute over 150 hours of community service per month.
We are honoured to launch the Alberta School of Business’s Corporate Social Responsibility Program. We have brought together the foremost thought leaders and researchers to provide a program designed to enhance both the reputation and bottom line of your organization.
Carolyn Campbell, Associate Dean Alberta School of Business, Executive Education
Cover image: Spring Rain – Red Deer, Alberta
The Alberta School of Business is one of the world’s leading institutions of business education and research. The Alberta School of Business was the first, and continues to be the longest continually AACSB accredited business school in Canada and is consistently ranked in the top 50 business schools globally by the Financial Times of London for research. Our student body includes over 2,000 students in various undergraduate programs, 460 students in our MBA and PhD programs, and over 5000 students in our Executive Education programs.
The Alberta School of Business has received four 3M teaching awards, the highest national award given for undergraduate teaching across all disciplines.
Executive Education is one of the four pillars of the Alberta School of Business. As the School’s professional development provider, we serve clients across all industries and in the public sector. With over 40 programs offered and serving over 5,000 participants per year, we continue to work toward becoming Canada’s source for Executive Education.
As Alberta’s premier broker of intellectual capital, we focus on providing education solutions that enable today’s business leaders in government, publicly traded companies, and privately held organizations to lead change and increase organizational performance.
The CorporaTe SoCial reSponSibiliTy program
As a proud Albertan, my connection with CSR is in my roots. Growing up in rural Alberta I developed an early and deep awareness of our intimate reliance on the natural environment and the profound need for its stewardship. I also learned to appreciate the long history of support by Alberta businesses for not-for-profits and arts and culture. I am thrilled to be a part of ensuring that this history and spirit of enlightened management values continues with our next generation of business leaders.
Roy Suddaby, Director Canadian Centre for Corporate Social Responsibility
The rules of modern business are changing. Bare economic success is no longer enough. Firms must still be financially successful, but they must do so in a way that is socially responsible and respectful of the impact of their actions on the natural environment. Business leaders must attend to both short term planning horizons and the needs of the next generation. The traditional logic of the corporation is being challenged along with long-standing frameworks and models of competition. There is a growing awareness that our business practices must be sustainable and our firms must be good corporate citizens.
The pace and extent of these changes can be challenging even for the most seasoned executive. Keeping abreast of global changes in this rapidly changing landscape is essential and firms must continually revise and update their long and short-term agendas in order to stay in the game.
Executive Education at the Alberta School of Business in cooperation with the Canadian Centre for Corporate Social Responsibility has crafted a cutting edge program designed to help committed executives, managers and employees apply these revolutionary changes to business practice. The Corporate Social Responsibility Program is designed
to expand and challenge traditional thinking while building upon relationship and reputation management frameworks. The program includes workshops that focus on ethics, the emerging new role of the corporation in contemporary society, new global measures and standards of sustainability and the new forms of leadership needed to integrate social responsibility into long-term strategy and daily operations.
Drawing on concepts and tools such as Strategic CSR, triple bottom-line reporting and CSR audits, and integrating a stakeholder perspective throughout, this program will help you navigate today’s complex global business environment. In particular, it will give you the tools you need to make sense of the broad and far-reaching implications of corporate social responsibility.
You will be exposed to stimulating discussions that will challenge your assumptions about the role of business in society, encourage you to reexamine your relationships with external stakeholders and guide you through the crucial task of repositioning and reevaluating how your firm perceives itself in relation to its ongoing obligations to its local community, the natural environment and global society.
Within this module you will:• ReceiveanintroductiontocurrentCSRbest
practices and explore successful integration scenarios.
• Participateindiscussionsonthecomplexityofthetriple bottom line and how it can be integrated within a CSR framework when exploring business issues.
• Explorevariousimplementationmodalities
to ensure structures and processes fit within differing environments.
• Buildabusinesscasetoarticulatetheimportanceof CSR within your organization.
• Explorevariousapproachestostakeholderrelations and management.
• Focusonthehistoryofcorporationsandtheirinfluence on government, stakeholders and CSR strategies.
inTroduCTion and CriTiCal analySiS of CSr
Critical Analysis of CSRDr. Roy Suddaby/Dr. David Chandler
13:00 – 14:30Traditional Approaches
Dr. David Chandler
14:30 – 15:00 Break
End of Module I
10:00 – 10:30 Break
12:00 – 13:00 Lunch
Introduction to CSR – Developing a working Definition
Dr. David Chandler 10:30 – 12:00
The Role of the BoardDr. David Chandler
Introduction to CSR & the Triple Bottom LineDr. David Chandler
Introduction/Module Overview
08:45 – 10:00
08:30 – 08:45
History of the Corporate FormationDr. David Chandler
Lessons Learned from Day 1
07:30 – 08:30 Breakfast
Day 1Time Day 2
A Business case for CSR – A critical analysisPanel Discussion – A business case for CSR
Dr. David Chandler
Welcome reception
15:00 – 16:30
17:30
Building Credibility Internally & Externally – Corporate Citizenship
Dr. David Chandle
Module I – March 22-23, 2013
Within this module you will:
• DiscussCSR’songoingandpivotalrelationshipwith reputation and brand management.
• ExaminewaysthatCSRinfluencesPRstrategiesand reputation management outcomes
• ExploretheinteractionofstrategyandCSR.
• ExaminetherolethatCSRplaysinthecreationofinternational strategies. Good business practices in some areas can be CSR reporting opportunities in others.
• InvestigatetheresultsofCSRstrategieswithindiffering markets.
• Learntodealwithdisaster,mitigaterisk,andmaintain reputations.
organizaTional STraTegy and CSr
Strategy & CSRDr. Roy Suddaby
13:00 – 14:30The Public Relations Side of CSR
Dr. Robert Fisher
14:30 – 15:00 Break
End of Module II
10:00 – 10:30 Break
12:00 – 13:00 Lunch
Operations and reputation Management – Managing Risks and opportunities
Dr. David Chandler10:30 – 12:00
Managing & Mitigating Risks – Dealing with Disaster
Dr. David Chandler
Operations and reputation Management – is CSR a StrategyDr. David Chandler
Introduction/Module Overview
08:45 – 10:00
08:00 – 09:00
Managing & Mitigating RisksDr. David Chandler
Lessons Learned from Day 1
07:00 – 08:30 Breakfast
Day 1Time Day 2
Linking CSR to Organizational StrategyDr. Roy Suddaby
15:00 – 16:30The Public Relations Side of CSR
Dr. Robert Fisher
Module II – April 12-13, 2013
Within this module you will:
• ExaminetherolethatgovernanceoccupieswithinCSR models.
• Learntheimportanceoftopdownandbottomuporganizational approaches.
• Examineethicsingovernance.• Refineyourskillsinbuildingcredibilitywith
internal and external stakeholders. • ExplorethevariousmetricsutilizedwithinCSR
and the models and frameworks used to evaluate success.
• Learnthetrackingandreportingframeworksutilized within existing and new business practices.
• ExaminewaysthatmetricscanenhancePRstrategies and reputation management outcomes.
• DiscussstrategiesbehindmaterializationinCSRreporting.
• Examinetechniquesinmanagingstakeholderexpectations in reporting.
reporTing and leveraging CSr
Materialization in ReportingSusan Todd
13:00 – 14:30Managing Stakeholder Relations
Dr. Mike Percy
14:30 – 15:00 Break
End of Module III
10:00 – 10:30 Break
12:00 – 13:00 Lunch
Assessing CSR PerformanceSusan Todd
10:30 – 12:00Governance
– Working With the BoardDr. Mike Percy
Introduction to CSR MetricsSusan Todd
Introduction/Module Overview
08:45 – 10:00
08:30 – 08:45
Governance & CSR Dr. Mike Percy
Lessons Learned from Day 1
07:00 – 08:30 Breakfast
Day 1Time Day 2
Managing Stakeholders in Reporting Methods
Susan Todd15:00 – 16:30
Managing Stakeholder RelationsDr. Mike Percy
Module III – May 24-25, 2013
Within this module you will:• Undertakeacapstonecasestudytosolidify
concepts and further expand and apply your thinking.
• Learnassessmenttoolstoaccuratelygaugeorganizational readiness.
• Learntoolsandtechniquesaroundbecomingachange agent within your organization.
• Inasimulationenvironmenttakeanopportunity to implement change within an organization utilizing their CSR strategy.
CSr implemenTaTion
Mitigating and Manging Risk during change and implementation
Dr. Marvin Washington13:00 – 14:30 Skytech Change Simulation
14:30 – 15:00 Break
Graduation
10:00 – 10:30 Break
12:00 – 13:00 Lunch Working lunch
Managing Change and Implementing CSRDr. Marvin Washington10:30 – 12:00 Skytech Change Simulation
Organizational Culture and CSRDr. Marvin Washington
Introduction/Module Overview
08:45 – 10:00
08:30 – 08:45
Skytech Change Simulation
Lessons Learned from Day 1
07:00 – 08:30 Breakfast
Day 1Time Day 2
Implementing Change – Creating a vision & Direction
Dr. Marvin Washington15:00 – 16:30
Capstone – where are we nowDr. Roy Suddaby
Module IV – June 14-15, 2013
The simulation focuses on SkyTech, a company with a haphazard approach to CSR. You are challenged with creating and implementing a CSR strategy that addresses the company’s ethical responsibilities to employees, the community, customers, suppliers, the environment and – of
course shareholders. ExperienceChange is a powerful education tool for leaders and managers that features a business simulation. Users learn and immediately apply change leadership best practice in the context of corporate social responsibility (CSR) program.
While every effort is made to ensure the accuracy of the information contained within this material, program dates, content, and instructors are subject to change. Please note, a T2202A form or official tax receipt will not be issued for programs and/or modules. Please refer to the Canada Revenue Agency website for further information www.cra-arc.gc.ca.
Program Start DateMarch 22-23, 2013
Program DetailS Time: 8:30 a.m. to 4:30 p.m.Location: University of Alberta, Enterprise Square
Program Fee$8,500 CAD (plus GST)
regiStratioN oPtioNSOnline: www.executiveeducation.caBy phone: (780) 492-5832By fax: (780) 492-1432
alBerta SCHool oF BUSiNeSS exeCUtive eDUCatioN
eDmoNtoN2-006EnterpriseSquare10230 Jasper AvenueEdmonton, AB T5J 4P6Phone: (780) 492-5832Toll free: 1-866-492-7676Fax: (780) 492-1432Email: [email protected]
www.exeCUtiveeDUCatioN.Ca
10/2012