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CORPORATE PROFILE 2017

ABOUT US

Under the umbrella company of 4-front, we own and operate four highly successful companies providing A-Z support across the hospitality sector.

ABOUT US

4-Front LLC is the leading UAE Hospitality & operations company

EM-TEC is the regions largest premium sound and light company

MUST HAVE technical creates and project manages F&B concepts

MUST HAVE maintenance is the fastest growing commercial and residential maintenance company in the UAE

4-FRONT VISION

“ Our vision is to create

Pioneering F&B concepts that target the

Expat communityon a

worldwide scale”

4-FRONT MISSION

“Our mission is to operate and franchise

100 outlets across

4 continents in the next 10 years”

4-FRONT VALUES

4-FRONT VALUES

People are the foundation of our business, be it our clients, staff or the customers we serve in our outlets. We look to drive four core values within the 4-Front ways of working;

▪ Integrity- We deliver the highest standards with honesty, sincerity and

commitment

▪ Innovation and Growth- We encourage a pro active culture where

people can articulate and be creative, facilitating a passion for boundary pushing and constant improvement

▪ Staff Development- Our vision is only achievable when we have the best

staff in place, their development is integral to our success

▪ Customers- Treating every customer like they matter and gaining their

loyalty is the backbone of our business

OUR TEAM

ALEX BRACKENGroup CEO

With over 20 years in the hospitality industry and worldwide experience, Alex brought together that knowledge, industry acumen and creative forward thinking approach to Dubai 15 years ago.

Alex has created several prosperous concepts and events across a variety of offerings, these included:

▪ The transformation of 360 @ Jumeriah Beach Hotel from a shisha lounge into the one of the Top 100 bars in the world.

▪ Chi the lodge nightclub was voted top club by Time Out and closed with annual sales of +60 million AED.

▪ The award winning Stables pub was the creation of Alex and successfully attracted the likes of Manchester United Football Club.

▪ In 2014 Alex opened ‘The Scene’ in association with Simon Rimmer, UK TV personality and Celebrity chef. In 2016 ‘The Scene’ generated 31 Million AED revenue.

ALEX BRACKENBrief Portfolio

CHI

360 Degrees

4Front: Corporate Profile 2017

IAN WEST Group General Manager


Ian West began his career in the UK working for AB Inbev (Stella Artois, Corona, & Budweiser) as On-Trade Category manager and Business development manager. He then moved to the Middle East with Heineken in 2005, successfully developing the brand’s presence in the region by managing both the marketing and sales team.

Within his eleven years with Heineken as Regional Marketing Manager for the GCC and then Head Of Sales-On Trade, he was an integral part of developing strategic commercial plans and developing Heineken partner bars like Loca, Heineken Airport Lounge, Lock Stock & Barrel and Nola.

He helped to orchestrate countless events with the brand across the entertainment, sports and leisure industries including the FIFA World Cup, UEFA Champions League, Abu Dhabi Grand Prix and IRB 7’s Rugby World Cup Finals.

IAN WESTBrief Portfolio

CHI

360 Degrees


4-FRONT CURRENT PORTFOLIO


THE SCENE BY SIMON RIMMERDubai Marina, Dubai, UAE

The Scene by Simon Rimmer has become a stalwart for hearty pub grub and retro twists on British classics since throwing open its doors in October 2014.

The venue has become an iconic British favourite among expats and tourists alike for it’s high quality comfort food, extensive grapes, hops and mixed drinks list and unparalleled views of Dubai Marina from it’s enviable location on the 4th floor of Pier 7.

In 2016 The Scene generated 31 Million AED revenue which was a +22% growth year on year.


THE SCENE BY SIMON RIMMER4TH Floor, Pier 7, Dubai Marina, Dubai, UAE

Winner of Best British Restaurant 2015 & 2016 What's On Awards

Ahlan Hot 100 Restaurant

Time Out Dubai nominated best new restaurant, best European Restaurant & best

Business Lunch, 2015

Winner of BBC Good Food Best contemporary British Restaurant in

Dubai - 2015


THE SCENE BY SIMON RIMMER4TH Floor, Pier 7, Dubai Marina, Dubai, UAE

Nominated for Best British over 400 What's On Awards

Nominated for Best British Chef

Nominated for Best British Restaurant in Dubai - 2016


INVESTMENT

OPPORTUNITIES

GLOBAL F&B CHANNELS OF THE FUTURE

-6.2%

Total On Trade Pubs Sports Bars Asian Restaurants

Nightclubs Casual Dining Gastro Pubs Entertainment Bars

-21.5%

-12.3% -15.5% +3.4%

+2.5%+8.0%+2.6%

POSITIVE OUTLOOK FOR UAE F&B SECTOR

• A growing population base, affluence and rising tourist inflow within the UAE are some of the major factors fuelling demand on the F&B industry.

• Tourist arrivals are expected to go up by 7.8 per cent between 2014 and 2024, adding to the demand for food and especially the dinning out trend. In fact, Dubai alone is set to draw over 25 million visitors during the Expo 2020’s in addition to the projected annual international visitor traffic of 20 million by 2020.

• Essentially, the Middle East as a whole is a hotbed for F&B. Last year, the sector grew at 4.3 per cent and was worth an impressive $79.1 billion, making the MENA region’s F&B sector the second-fastest growing in the world after Asia-Pacific.

INDEPENDENT OPERATORS DRIVING GROWTH WITHIN DUBAI

• Over 150 new independents opened since 2008, with 60 set to open in the next 12 months• 70% of new business is now delivered through independent bar and restaurants• Three & Four star hotels offer an area to focus within as 155 expected to open before 2018.

Meaning casual dining tourists and concepts will naturally be attracted to Dubai marketplace.

NEW BUSINESS PERFORMANCE VS EXSISTING

Dubai On Trade is now driven exclusively by New Business opening’s, with 90% of this growth coming from Independent operators

• Existing business growing at less than 1% in 2016

• Independent outlets account for 79% of the growth from New Business.

• These facts above prove Independents operators have the highest success rates due to their understanding of consumers needs and cash margin approach.

ASIAN CONCEPTS 2nd BIGGEST GLOBAL TREND IN 2015

FAST CASUAL DINING CONCEPTS No1 TREND IN 2016

ASIAN FOOD GROWING AT +482% SINCE 1999

• Asian food has grown 482% since 1999

• Growth coming from fast casual dining restaurants

• Consumers are demanding value for money and fast service offerings

• Trend is growing with sharing food & beverage concepts


MR MIYAGIS RESTURANT & COBRA KAI BAR

ASIAN STREET FOOD & THAI STREET BAR

“The world’s most exciting cuisines come from East Asia, where street food is fresh, healthy and delicious. Each country has developed its own unique dishes, and

sampling them is a culinary adventure.”

JapaneseIts flavours come from the sea in the form of seaweed, kelp and dried fish flakes, from rice wines such as mirin and sake, and from products made from soya beans: miso, tofu and soy sauce.

VietnamVietnam shares borders with China, Laos and Cambodia, and its cuisine is influenced by these neighbours. The lush green countryside produces a wide range of vegetables and herbs that bring fresh tastes and fragrances, such as zesty limes, lemongrass, Asian basil, star anise and chillies.

Indonesia Indonesia’s cuisine is influenced by China, India, the Middle East and Europe.Indonesian cooking combines the spicy flavours of chillies, herbs and other aromatic seasonings with the sweetness of coconut, palm sugar, peanuts and kecap manis, and the sourness of limes, lemongrass and tamarind.

Thailand Every Thai meal is a balancing act of bold flavours brought together in harmony. Heat from chillies and curry pastes, saltiness from fish sauce (nam pla), sourness from tamarind and limes, and sweetness from palm sugar feature in some way in our Thai dishes. Hot, salty, sour and sweet.

TARGET MARKET & CHEQUE SPEND

Target Market • 21-35 year old • European & Expat Arabs • Working and living within Marina, Tecom & JLT

Consumer Occasions• Business Lunch • After work drinks • Ladies Night • Brunch • Pre clubbing (Q43)• Dinner with friends & family • Drinks for couples and friends living in the proximity

Cheque Spend • 250 Dhs average cheque spend • Food 50% and Drink 50%

LOCATION IS KEY TO F&B SUCCESS!

Conveniently located in the heart of the cityMedia One Hotel is perfectly located close to Sheikh Zayed Road in the centre of Dubai Media City district.

• 30 minutes drive from Dubai Airport

• 45 minutes drive from Abu Dhabi Airport

• 20 minutes from Dubai World Trade Centre

• 20 minutes from Dubai Mall

• 10 minutes from Mall of the Emirates

• It is within walking distance of Dubai Metro, Dubai Marina, Dubai Marina Mall and the Mina Seyahi beach at Jumeirah

OUTLET LAYOUT


MR MIYAGIS & COBRA KAI OUTLET SIZES

MR MIYAGIS

ASIAN STREET FOOD

Surface area:

Restaurant: 311.85 sqm

Kitchen: 139.33 sqm

Toilets: 20.49 sqm

Lift & Lobby Area: 36.97 sqm

Location:

Located on 9th Floor

x 10 lifts from office and hotel rooms

Liquor License:

Liquor licence active from Hotel

COBRA KAI

THAI STREET BAR

Surface area:

Restaurant: 300.86 sqm

Kitchen: 139.33 sqm

Toilets: 20.49 sqm

Lift & Lobby Area: 36.97 sqm

Location:

Located on 9th Floor

x 10 lifts from office and hotel rooms

Liquor License:

Liquor licence active from Hotel


CONTACT US

Office 708, Le Solarium Building,Dubai Silicon Oasis,P.O. Box 128255, Dubai UAE

Tel: +9714 333 8872E-mail: [email protected]@4-front.netwww.4-front.net

THANK YOU

“ We aim to create

and maintain outlets that are comprehensive and exceptional in their attention to every detail

of operation ”

CORPORATE PROFILE 2017

corporate profile 2017 - businessxb.com · people can articulate and be creative, ... budweiser) as...

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