At RAL…

India’s largest Channel Distribution Company

Vision

“To set new benchmarks in the FMCG industry,by offering world class products

at affordable prices.”

Mission

“To maximise synergy between reputed brandsand market potential of the Indian

sub-continent by offering the best product, distribution, support and

overall value in all the segments that we represent.”

We promise…

30 years of distribution in

“TRUST OUR EXPERIENCE”

India and SAARC countries.

TRUST…

of people in India for the past 3 decades.

providing quality products at affordable prices.

built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%

Built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 20%

Built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade.

OUR Strengths…

Collaboration with International Brands -Matsushita (Japan), American Safety Razors(USA) and Luv’n’Care (USA).

Reach - more than 10,00,000+ Retail Outlets covered through 3000 distributors across the country, covering the smallest village grocery shops to Mega Lifestyle Chains and Hyper Markets in Metros.

Human Resources - a robust manpower of 625 field force.

ERP - an online erp connecting all our 22 godowns with the head office to the distributor point to gather information for effective sales, inventory planning and execution.

EXPERIENCE…

In building successful brands like Nippo, Nubyand Glide.

Catering to diverse product categories like Portable Energy, Personal Grooming and Infant Care Products.

Catering to diverse formats ranging from kiranaoutlets, pharmacies, modern trade, CSD and other institutional trade to exporting in Bangladesh, Nepal, Bhutan and Srilanka.

Innovation – No other company does this!Our own fleet of 250* Vans visit innermost part of the Rural India to sell our range of products. *Distrubutor owned vans are not included in this*

Business Verticals

Business Verticals

Portable Energy

Personal Grooming

Infant Care

Nippo BatteriesNippo Batteries, today is a household name in India.

First Indian dry battery company to have been certified with theISO 9001 and ISO 14000 International Standards for Quality.

Nippo batteries is a BSE listed company with an annual turnover of Rs.270 crores in 2008-09.

Nippo is second largest dry battery player in India with 32% market share.

It is a name that stands for quality, consistency, safety and value for money.

Glide

Glide has established itself as a strong brand in the Personal Grooming product categories in a short span for 4 years.

Today, Glide enjoys a 8% market share in the disposables.

20% market share in the organized retail sector of India.

Nuby

With the focus clearly on bringing world class products to Indian customers, Nuby was brought to India by RAL.

Nuby, World’s No. 1 infant care feeding and teething company with a presence in 155 countries.

RAL has concerted efforts on developing this brand and today it has a presence among 3000 babyshop outlets across the country with a market share of 20%.

Purple Turtle

With its in-house brand ‘PURPLE TURTLE’ designed toaddress infant care & baby feeding needs across the lower end price points across India.

RAL has been able to provide a quality alternative, in infant care, especially in bottles nipples and wet wipes at very competitive prices to cater mass market in rural, semi urban India.

Business Partners

Business Partners

Portable Energy

Personal Grooming

Infant Care

National Panasonic Matsushita Electric Works

Matsushita and RAL are in collaboration for manufacturing and distribution of dry cell batteries and torches under the brand name “Nippo”.

World’s largest electronic manufacturers, Matsushita has over 600 companies under it.

The company manufactures and markets over 15,000 products under brands such as Panasonic and National.

In fiscal 2007, Panasonic Electric Works Co., Ltd. posted overseas sales of more than ¥234.3 billion, accounting for 14.1% of consolidated net sales. As of March 31, 2007, our overseas workforce totaled 17,888 employees.

American Safety Razor CompanyASR (American Safety Razors) has been active for 134 years in manufacturing, marketing and distribution of personal care products.

ASR deals in wet shaving razors, bladed hand tools, special industrial blades, medical scalpels, razors and blades with a turnover of $ 750 million dollars

In India and SAARC countries, these are marketed by RAL under the brand name Glide.

ASR is the second largest manufacturer of shaving products in the world and does private labelling for Walmart globally.

Luv n CareLuv n Care has been into manufacturing and distribution of products(under the brand name 'Nuby') of outstanding value and exceptional quality for almost four decades now.

The company exports its products to 125 countries and generates 50% of its revenue from exports alone.

The company prides itself for having a global monopoly in infant care products and boasts of an annual turnover of $250 million. Plus it has 18 patents to its credit.

Our Network

Extensive Reach

Reaches 10,00,000 Retail and Wholesale outlets across the country.

Reach ranges from small grocery shops to large format and multi-outlet chains.

Extensive representation and warehouse facilities, in every state of India.

Distribution to SAARC countries including Sri Lanka, Bhutan, Nepal and Bangladesh.

Overview of India Operations - North

Overview of India Operations - East

Overview of India Operations - West

Overview of India Operations - South

RAL Delivery Vans

RAL Mela Vans

RAL in Modern Retail

Approx 50 Global and local retail formats present, out of which,10 retail formats have national presence, rest are regional.

RAL is registered in all Retail formats PAN India.

Approx 2000 stores carry and display RAL range of products

Partnering Growth – Global Chains

Partnering Growth – India Chains

Eventful RAL

Eventful RALStockist Meet

Eventful RALExhibition – Photofair 2009

Eventful RALExhibition – Ganga Sagar Fair in West Bengal

Eventful RALExhibition – Glide at display

Eventful RALExhibition – Nuby at Display

Eventful RALDisplay of Glide at Big Bazaar

Eventful RALDisplay of Glide at a modern store

Eventful RALOutdoor Promotion for Glide

RAL in Media

RAL in MediaNuby wins “Mother & Baby Award 2009”

RAL in MediaHon’ble Finance Minister of India giving away Award to

Mr.R.P Khaitan, Our Chairman

RAL in MediaPress Releases

RAL in MediaPress Releases

RAL in MediaPress Releases

India’s FMCG ScenarioForecast 2010

Fast Moving Consumer GoodsSupply Abundant supply in metros. Distribution networks are being

beefed up to penetrate the rural areas.

Demand HLL expects the FMCG market to triple in market size by FY10, which highlights the potential.

Barriers to EntryHuge investments in promoting brands, setting up distribution

networks and intense competition, but the sector is not capital intensive.

Bargaining Power of Suppliers

Some of the companies are integrated backwards, which reduces the supplier's clout. Manufacturing is largely outsourced.

Bargaining Power of Customers

In case of branded products, there is little that the consumer can influence, but intense competition within the FMCG companies results in value for money deals for consumers (e.g. buy one, get one free concept).

CompetitionCompetition is faced from both domestic, MNCs and also from

cheaper imports, which are increasingly visible in urban markets. Price wars are a common phenomenon.

Forecast 2010Rural and semi-urban

128 million population thrice the urbanMarket size growth from 48k to 100k Crores (Growth of 50% at 10%CAGR)Increase penetration from the current less than 1%Problems in the rural sector

Low per capita disposable incomesLarge number of daily wage earnersAcute dependence on vagaries of monsoonSeasonal consumptionPoor infrastructure – roads and power supply

UrbanMarket 16.5k to 35k Crores (Growth of 100% at 20%CAGR)Intense competition – severe pressure on margins – Focus on newer products, such as fruit juices

Source: Assocham Report ‘Future Prospects of FMCG’

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