Strategy | Regulatory Affairs | Stakeholder Management |Crisis Response

Corporate Affairs& COMMUNICATION

LEADERS’ SUMMITThe Communication Evolution

Kathy LazanasDirector, Corporate Affairs & Communications, TRANSDEV AUSTRALASIA

Tim MahonyGeneral Manager, Strategic Communications & External Affairs, AUSTRALIAN ENERGY REGULATOR

Rebecca SmithDirector, NZ STORY

COMMUNICATION LEADERSKEYNOTE SPEAKERS

Michelle BaguleyHead of Corporate Communications, SPARK NEW ZEALAND

Suzanne SnivelyChair, TRANSPARENCY INTERNATIONAL NEW ZEALAND

Craig DowlingHead of Communications,MERCURY

30 July 2018, Hilton Auckland www.conferenz.co.nz/CACL

PLUS! POST-CONFERENCE WORKSHOP

on Crisis Communications

Plus hear from:Inland Revenue, Chorus and insight from MBIE, Hono PR, Campbell Squared, GHD, Comvita, Spark New Zealand, McDonald’s Restaurants

The world of communications is changing, with a complex stakeholder environment and an ongoing need to align your communications with your organisations’ brand, strategy and purpose.

This Summit features experienced communication experts from NZ and abroad to help you navigate your way through the communication evolution.

8.30 Registration and coffee

9.00 Opening remarks from the Chair Craig Dowling, Head of Communications, Mercury

9.10 International keynote – The importance of communication in values and brand

• ‘Transdev are journey makers’ – communicating brand and organisation strategy

• The importance of building brand awareness to attract a new generation of people

• Developing pride in your workforce through communications and how to achieve this with a global brand

Kathy Lazanas, Director, Corporate Affairs & Communications, Transdev Australasia

9.50 Panel: Bringing corporate communication into the heart of your organisation’s strategy

• Identifying the global economic shifts and their impact on your strategies

• Honing communication strategies for consistency, clarity and transparency

• Defining your values-based communication strategy – defining the key areas for growth and influence

• Executing the corporate narrative – impacting boardroom and c-suite leaders

Julie Chadwick, Corporate Communications Manager, Comvita Michelle Baguley, Head of Corporate Communications, Spark New Zealand

Simon Kenny, Head of Communications, McDonald’s Restaurants

10.30 Morning break

11.00 Communicating New Zealand’s brand – reaping the benefits of our reputation

In a competitive global economy, it’s important for New Zealand businesses to leverage our brand and understand strategic relevance of reputation. Effective communication is key to building a strong brand for New Zealand and maintaining competitive advantage in the world stage.

Rebecca Smith highlights the positive impact of New Zealand’s story and how professional communicators can grow and build on our brand.

Rebecca Smith, Director, New Zealand Story

11.30 Building trust, transparency and the benefits of authentic communication

Transparency International New Zealand’s mission is for “a world with trusted integrity systems in which government, politics, business, civil society and the daily lives of people are free of corruption.” Suzanne Sniveley highlights the importance of transparent and authentic communication and what it means to our communication leaders.

Suzanne Sniveley, Chair, Transparency International New Zealand

12.00 Case study: Communicating change and purpose at Inland Revenue

Last year Inland Revenue made changes to the organisation directly affecting over 4000 staff. What was their approach communicating change and realigning with their organisations’ purpose?

• Learning from IRD’s journey – what worked, what didn’t and what are they doing differently now?

• How HR and Communications engage to deploy change and embed a values-based culture – strong hiring and onboarding processes

Mark Daldorf, Chief People Officer, IRD Andrew Stott, Group Manager Communications, IRD

12.30 Engaging government stakeholders and driving communication in challenging regulatory environments

• Ways to engage regulators in dialogue – strategic engagement opportunities

• Developing engagement and collaboration with and within the government ecosystem

• Effective models for industry and stakeholder participation

Tracey Yearbury, Stakeholder Engagement Manager, Ministry of Business, Innovation and Employment

1.00 Lunch

2.00 The risk management role of corporate communications

• Defining the role strategic communication can have to prevent risks from turning into crises

• Identifying perception vs reality, and communicating that to key stakeholders

• Creating a tactical approach to communication to eliminate or minimise unfavourable outcomes

Scott Campbell, Chief Executive, Campbell Squared

2.30 Championing iwi engagement – the power of authentic engagement

Building strong relationships with iwi Māori stakeholders can provide mutually beneficial partnerships that will thrive with the power of good communication.

• Connecting to the Māori story – understanding the link between people and place and why this is key in building long lasting relationships

• Creating meaningful engagement and developing collaborative partnerships with iwi

• What does best practice look like? Examining the hallmarks of a successful partnership

Marisa Balle, Iwi Communications Specialist & Managing Director, Hono PR

Corporate Affairs& COMMUNICATION LEADERS’ SUMMIT

The Communication Evolution

3.00 Excelling in stakeholder inclusion – engagement strategies for key internal and

external stakeholders Kate Woodruffe, Communications & Engagement

Leader, GHD3.30 Afternoon break

3.50 Tracking social data – social listening and the new wave of engagement analytics

• Utilising social listening as a crisis response indicator • Utilising digital technology tools to effectively collect

and interpret data sources • Taking the oxygen out of an emerging social media

storm and proactively identifying challenges to corporate reputation

Jessica Moloney, CEO & Founder, Maloney Maloney

4.20 Case study: Chorus’ crisis response – stakeholder management and lessons from the coalface

• Being proactive with media throughout a crisis situation

• Benefits of having a strong reputation – building goodwill as a risk mitigation tool

• Shareholder and stakeholder communication during periods of uncertainty

• Lessons learned from crisis response and how to incorporate change into your communication strategy

Nathan Beaumont, Stakeholder Communications Manager, Chorus NZ

4.50 Closing keynote – From within the public sector: What makes excellent communication in the government sectors?

Tim has a history of working in one of the most challenging communication environments – within the tightly regulated government sector. He shares insights of the importance of clear and purposeful communication, particularly when communicating within and from the public sector.

• Mitigating the transparency and multitude of regulations as a public-sector communicator

• Developing strong relationships with government stakeholders.

Tim Mahony, General Manager, Strategic Communications & External Affairs, Australian Energy Regulator

5.20 Summary remarks from the Chair and Networking Drinks

YOUR CHAIRCraig Dowling, Mercury

Craig has broad background with roles in media, corporate

communications and stakeholder management across a range of sectors. Having entered the workforce when generations didn’t have letters attached and keyboards returned real, not virtual sounds, he’s surfed various waves of change and learned a few things about keeping his balance, and capacity to add value, along the way. Energy is now his thing. Particularly of the renewable kind. And he’s looking forward to the challenge of bringing some of that to the task of chairing this forum (with or without an e-bike...).

Post conference WORKSHOP

31 JULY 2018 | 9.00AM – 5.00PM

Building a strong crisis communication plan

and engaging the media

This workshop teaches you how to communicate effectively when your organisation is subject to intense media interest.

While you cannot prepare for all eventualities, a strong crisis response strategy will guide you during crises occurrences.

The first half of the workshop focuses on building an effective crisis communication strategy while the second half is dedicated to participatory media training.

BUILDING A CRISIS MANAGEMENT PLAN

• Focusing on factors that are in your control• Getting managers involved in the creation • Identifying platforms and stakeholders to address• Internal and external crisis management• Addressing multiple stakeholders at once• Learning from examples of execution in a time

of crisis

MEDIA TRAINING

• Understanding media motives• Preparing for an encounter with the media• Communicating clear messages • Controlling emotions• Handling hostile and persistent questioners• Couching your executives in media interaction• Making the most of your media coverage (even

when the tone is not in your favour)

Sally RosenbergCEO, BPO and Inviora

Sally has always had a passion for excellence and for

encouraging a sense of drive, best-in-class quality and rapid

evolution to changing circumstances in others. That drive has taken Sally on a career journey from construction to international education and the dairy industry, from systems quality to crisis management and lately into leading edge environmental technology application.

BOOKING OPTIONSSUPER SAVER

Register & Pay before 5pm8 June 2018

EARLY BIRDRegister & Pay

before 5pm6 July 2018

LAST MINUTERegister & Pay

after 5pm6 July 2018

CONFERENCE $1,499 + GSTSAVE $300

$1,699 + GSTSAVE $100

$1,799 + GST

WORKSHOP (FULL DAY)

$1,299 + GSTSAVE $200

$1,399 + GSTSAVE $100

$1,499 + GST

CM074 Code: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Copyright © 2018 Conferenz Ltd

W: conferenz.co.nz/CACL

P: (09) 912 3616

Agenda Updates: Conferenz Ltd reserves the right to make any amendments deemed to be in the best interest of the conference. Agenda is correct at time of printing, please check online for any updates.

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