Cornwall Charity Club

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Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.

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<ul><li> 1. Cornwall Charity Club 19 thMay 2010 Julie Harris COSMIC Regional ICT Champion SW www.slideshare.net/cosmicjulie</li></ul> <p> 2. </p> <ul><li>A champion for ICT in your region </li></ul> <ul><li>To see local infrastructure support organisations</li></ul> <ul><li><ul><li><ul><li>Operate more efficiently in its day to day work </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Be more effective in its reach and influence </li></ul></li></ul></li></ul> <ul><li>Voice, representation, advocacy </li></ul> <ul><li>Signposting sources of help </li></ul> <ul><li>Strategic support </li></ul> <p>Regional ICT Champions 3. Regional ICT Champions - Resources </p> <ul><li>Websitewww.ictchampions.org.uk </li></ul> <ul><li>ICT Answers in a Box </li></ul> <ul><li>Publicationswww.icthub.org.uk/publications </li></ul> <ul><li>Blogwww.swict.org.uk </li></ul> <ul><li>Supportwww.ictknowledgebase.org.uk </li></ul> <ul><li>Attendance at meetings (LIO and Consortia) </li></ul> <ul><li>Support for ICT developments </li></ul> <ul><li>Workshops social media, strategy/planning, trustees </li></ul> <p> 4. COSMIC Social enterprise and ICT 5. Digital Mentors Pilot project </p> <ul><li>Blackdown Hills and East Devon LAG Making it Local </li></ul> <ul><li>1 year pilot started 1 stSeptember 2009 </li></ul> <ul><li>Two digital mentors (Tim and Andy) </li></ul> <ul><li>Organisations, SMEs and individuals </li></ul> <ul><li>Helping progression in the use of ICT </li></ul> <ul><li>Evaluation of impact and development of future proposals </li></ul> <ul><li>200 individuals involved through workshops &amp; support </li></ul> <ul><li>100 organisations benefitting from individual mentoring support </li></ul> <p> 6. </p> <ul><li>(news.bbc.co.uk 19 thMay 2010source UKOM) </li></ul> <ul><li>British web users are spending 65% more time online than 3 years ago </li></ul> <ul><li>A verage of 22 hours and 15 mins each month </li></ul> <ul><li>Social networks/blogs - 22.7% </li></ul> <ul><li>E-mail - 7.2%Games - 6.9% </li></ul> <ul><li>Instant Messaging - 4.9%Classified/Auctions - 4.7% </li></ul> <ul><li>Portals 4%Search - 4% </li></ul> <ul><li>Software info/products - 3.4%News - 2.8%</li></ul> <ul><li>Adult - 2.7% </li></ul> <p>The Internet 7. </p> <ul><li>BUT </li></ul> <ul><li>Three BARRIERS to USE(from Freshminds April 2009) </li></ul> <ul><li>No affordable ACCESS to the internet </li></ul> <ul><li>No INTEREST in the content on the internet </li></ul> <ul><li>No KNOWLEDGE of how to get on-line </li></ul> <ul><li>25% of adultshave never used the internet [ONS 2008] </li></ul> <ul><li>70% of peopleliving in social housing arent online which is28%of everyone not online [Oxford Internet Survey 2007]</li></ul> <ul><li>70% of people over 65have never used the internet [ONS 08] </li></ul> <p>The Internet 8. 9. Photo: flickr.com/photos/briansolis/ 10. 11. Social Media / Networking the major types </p> <ul><li>What is it </li></ul> <ul><li>Why should you care </li></ul> <ul><li>How its beingused - for our organisations </li></ul> <ul><li>Impacts / risks </li></ul> <ul><li>How to get there </li></ul> <p> 12. Why social media for charities and organisations? </p> <ul><li>Advocacy </li></ul> <ul><li>Awareness </li></ul> <ul><li>Fundraising </li></ul> <ul><li>Inspiring action </li></ul> <ul><li>Influencing change </li></ul> <p> 13. Video Sharing - YouTube Visit 14. Micro-journals - Twitter 15. Twitter : Reports events AS they happen notAFTER they have happened 16. Image Sharing - Flickr 17. Social Networking - Facebook Causes Dogs Trust Busts For Justice 18. Social Networking - Facebook 19. Niche networks that you can create yourself. Social Networking - Ning Youth Work Online 20. Social Networking - Specialist 21. Collaborative working - Doodle Visit 22. Collaborative working - GoogleDocs Visit 23. We know you are the most important person and we want to continue to work with you 24. Social Networking... 25. Online &amp; Text Donations... </p> <ul><li>Ground breaking5text donation with100%going straight to good causes. </li></ul> <ul><li>Every UK operator participated. </li></ul> <ul><li>Over20,000,000donated by text. </li></ul> <ul><li>Over20,000,000donated online. </li></ul> <p> 26. Rob Bought Islands in the Stream album through iTunes, as well as subscribing to the podcast and buying iNose for his iPhone. He watched a lot of the show with his girlfriend and they donated 30 online at rednoseday.com through paypal. 33.78 27. Social Media Guidelines </p> <ul><li>Professional </li></ul> <ul><li>Responsible </li></ul> <ul><li>Credible </li></ul> <ul><li>Responsive </li></ul> <p>1 2 3 4 5 6 7 8 28. Which One is Right for your organisation? </p> <ul><li>Blog - informal project progress? </li></ul> <ul><li>Forum - for supporters to discuss? </li></ul> <ul><li>Social Network - build cause awareness? </li></ul> <ul><li>Twitter - short project updates? </li></ul> <ul><li>Video / Photo sharing - our annual report? </li></ul> <ul><li>RSS - what are others saying? </li></ul> <ul><li>A combination of all of these and more! </li></ul> <ul><li>Select those that are right for the organisation </li></ul> <p> 29. Have the safety net in place </p> <ul><li>Have a policy in place covering staff use</li></ul> <ul><li><ul><li>Is it any different to office chat or reading the newspaper? </li></ul></li></ul> <ul><li>Have usage guidelines and fact sheets (e.g. Twitter Guide) </li></ul> <ul><li>Dont be afraid to admit it didnt work </li></ul> <ul><li>Take ALL staff on the journey! </li></ul> <p> 30. Finding your way </p> <ul><li>O bjectives - what </li></ul> <ul><li>A udience - who </li></ul> <ul><li>S trategy - pick a path that fits </li></ul> <ul><li>I mplement - match the tool </li></ul> <ul><li>S ustain - measure, adjust </li></ul> <p> 31. Finding your Way! Photo: flickr.com/photos/worldwidewandering 32. Round Up </p> <ul><li>Review of sessionkey messages </li></ul> <ul><li>Any Questions? </li></ul> <p> 33. Round Up and Thanks </p> <ul><li>For More Details About This Workshop </li></ul> <ul><li>Visit: </li></ul> <ul><li><ul><li>Regional ICT Champions website </li></ul></li></ul> <ul><li><ul><li>www.ictchampions.org.uk </li></ul></li></ul> <p> 34. Thank Youwww.swict.org.uk [email_address] 01404 813226 C osmicjulieon Twitter, Skype, Oovoo and Facebook!</p>