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COPY WRITING FOR MEDIA

PRESENTED BY : SAKSHI PRAKASH

M.B.E. (SEM III)

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COPYWRITING

Scripting

Context in which the message will appear and the typeof audience the AIR station will attract at that point of

time

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SCRIPTING - TV COMMERCIALS

Advertising world is more dominated bycommercials

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1. Screen Output is Important

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2 . Rehearse the Script

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3 . Scripting the Camera Work

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4 . Copious Script not Always

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5 . Jingles for TV

Ponds Googly Woogly Woosh

Kingfisher Ula La La La Le Yo

Tedha Hai Par Mera HaiKurkure

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SCRIPTING TV COMMERCIALS TIPS

A lways stick to 1 selling idea

Show the product in use

Use more visuals and less words

Show the package

Close ± ups

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Close ± ups

Opening with a surprise

Jingles

Make actors talk

Identify the brand

Repeat the Idea

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FORMS OF TV COMMERCIAL

Use a film genre

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A nimals

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Music and Song

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Humorous Commercial

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A nimation

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F ormat of a TV Show / Programme

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SCRIPT AND STORY BOARD

Script Words

Story Board Pictures, A udio,Video

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Rough ± Art Director

Finished Version - Visualizer

Story Board ±Audio(Right) & Video(Left)

Imagine the full play

Story is Created

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Time : 30 secsDirector : Prasoon Pandey

USP : Small size

Award : Silver Lion at International Advertizing

Festival Cannes, ( 1st everfor an Indian Ad Film)

Producer : Highlight Video

Product : Ericsson s (19 3 gm) Mobile Phone

Agency : Nexus Equity

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TV COMMERCIAL : CONCEPT -

COMMISSIONING - TV SCREENCl ient Briefs the Agency s

Accounts Peop le

Agency s Strategy Review Board(SRB) Advertising

C reativeStrategy

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Story Board

Cl ient Approva l

DD / TV C ompany Approva l

E stimation from Producers ofC ommercia ls obtained by

agency

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C ontract withProducer

Pre- ProductionP lanning

Production

Post-ProductionE diting

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Doub le Head

Approval

Post-ProductionDubbing and Optica l

Answer Print Approva l

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Scripting stagesC onception Synopsis Showing -

Director

SceneDivisionDC DC asting

Shooting

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OUTDOOR COPIES

Posters Billboards

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