copyright permissions and blackboard ™ tuesday, february 28, 2006 4:15 pm – 5:20 pm
TRANSCRIPT
Copyright Permissionsand Blackboard™
Tuesday, February 28, 20064:15 PM – 5:20 PM
Welcome!• Today’s speakers:
– Dru Zuretti• Client Relationship Manager, Copyright Clearance
Center
– Mona Doherty• Technical Support Specialist, Copyright Clearance
Center
– Jeff Schwartz• Education Technology Application Administrator,
Duquesne University
Session Agenda• Copyright & Digital Course Content• Best Practices & Guidelines• Copyright Permissions Building Block• The Copyright Permissions Building Block
in Action at Duquesne University• Questions
Copyright Clearance Center•The world’s largest provider of copyright
licensing and compliance services for the reuse of text materials
•Founded in 1978 at the suggestion of Congress
•Not-for-profit intermediary between rightsholders and copyrighted content users
•Provide copyright permissions to over 1000 colleges & universities
•Extensive rights licensing database–1.75M titles–9600 publishers & authors–Accessed via copyright.com
Where Are We Now With Copyright?• Just as in the past, changes in technology
have brought about some changes in copyright law
• Now concerns are around digitization of content
• This concern runs the gamut from music, to film to text
How Does This Affect The Campus?• Confusion and concerns around copying
and distributing text materials• Course management systems and
copyrighted material– Copyrighted materials on the professor’s site
• Electronic reserves• DMCA • The TEACH Act
Back to Basics: The Copyright Owner’s Exclusive Rights• The right to reproduce the work• The right to create a derivative work• The right to distribute copies• The right to perform the work publicly• The right to display the work publicly
Fair Use
• Fair use factors - Section 107 – Purpose and character of the use– Nature of the copyrighted work– Amount and substantiality used– Market effect
What Is Fair Use In The Classroom?• Classroom Guidelines give a “rule of thumb” for
what can be distributed in the classroom without needing to obtain permission– A single copy, for research or teaching purposes, is
permitted without first obtaining permission under certain circumstances
– Multiple copies must meet tests of brevity, spontaneity, and cumulative effect
– Each copy must include a notice of copyright– It is never permissible to make copies of consumable
materials such as workbooks, tests and answer sheets
Classroom Teaching• Traditional face-to-face teaching• Covered under § 110
– All performances are allowed• Videos, readings from text or poetry
– All displays are allowed• pictures, charts, graphs, still works
The TEACH Act• DMCA (October 1998)
– Report from Register of Copyright on Copyright and Digital Distance Education
• Technology, Education and Copyright Harmonization Act of 2002 (November 2, 2002)
• Amends sections 110(2) and 112 (f) of the Copyright Act
• Expand instructor rights
Posting Content Within a Course Management System• Copyright requirements for CMS are similar
to those for classroom handouts• If the use is planned, repeated or involves
works that one could reasonably expect to receive permission, permission must be obtained
• Digital or electronic content is subject to the same protections under the U.S. Copyright Act as non-digital, traditional or analog works
Best Practices and Guidelines•Online doesn’t mean “free” •Course management system postings
require the same permissions as coursepacks
•Use article links •Get permission before posting •Passwords are a good start
Best Practices and Guidelines (cont.)• Know What You’ve Paid For• Work From Authorized Originals • Remove Expired Course Materials Promptly • Include Copyright Notices
Concerns for Administrators
• Managing electronic resources• Understanding rules around digital content• Educating faculty about fair use in a digital
environment
The CopyrightPermissionsBuilding Block
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Description• Allows faculty, staff, and librarians to
quickly and easily obtain copyright permissions within Blackboard when posting text-based copyrighted materials within online courses
• Examples of copyrighted content– Journal articles– Book excerpts – Website articles
Campus-Wide BenefitsFaculty &
StaffSystem
Administrators
Senior Administrator
sQuick and easy
permissions within Blackboard and your workflow
Reliable – professionally developed and
rigorously tested
Helps ensure campus-wide
copyright compliance
Intuitive - easy to use, minimal
training required
Installs in minutes,
compatible with Bb v6 app packs 2
& 3
Flexible – maps to your existing
copyright permissions
process
Includes educational
resources and tools
Fully supported by Copyright
Clearance Center
Saves time and increases
productivity
Decentralized vs. Centralized Permissions Processes
CENTRALIZED
Faculty & Staff
Central Copyright
Administrator
Copyright Clearance Center
Faculty & Staff
Copyright Clearance Center
DECENTRALIZED
Copyright Permissions Building Block - Faculty/Staff View
Course Content
Title Search
Search Results
Price Title or Request Permission
Quick Price
Confirm Request
Course Content Updated
Title Search
Search Results
Request Permission
Confirm Request
Course Content Updated
View Requests
Copyright Permissions Building Block – © Administrator View
Search Requests
View Requests
Custom Comment
Help and Information Pages
How To Get The Copyright Permissions Building Block• Building Block Online
Catalog – www.blackboard.com/e
xtend/b2– Keyword: Copyright– Production and test
versions posted– JDK 1.5 and 1.4.2
versions
• Cost to download: FREE
www.copyright.com/blackboard
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The Copyright PermissionsBuilding Block In Action
Duquesne University• Location: Pittsburgh, PA• Founded: 1878• Private Catholic
Institution• Schools of Study: 10• No. of Students: 10,000• No. of Faculty: 910
(FT/PT)• Blackboard User Since:
1998 (Blackboard Basic)• Blackboard Enterprise
Client since 2004
Why We Chose to Investigate CCC’s Building Block• Introduced to the Copyright Permissions
Building Block at the Blackboard Building Block Developer’s Conference (July 2005).
• Suggested it to the Director of Educational Technology and it seemed like a good fit with the plagiarism detection products that were being proposed.
How We Implemented The Building Block• Installed the Copyright Permissions Building Block
(Test/Demo Version) in our Development environment
• After training sessions with CCC, our team reviewed it and it was decided to continue evaluation.
• CCC provided additional overview sessions with the Library staff. They seemed very interested in its features.
• Installed the Building Block in our Test environment. Conducted training session with 2 library representatives who are performing more detailed testing and analysis of demo system.
The Copyright Permissions Building Block at Duquesne
Considerations For Analysis• Determine Policy and Procedure Changes
– Policies the University will be using (Driving Force).
– Billing/Invoice process to implement bill-back system
• Determining Proper Budgeting Levels• Faculty Training
Next Steps1. Determine University policy changes2. Library staff to finalize:
a) Process and procedure changes for faculty to utilize tool effectively
b) CCC Invoice and bill-back processc) Determine proper budget levels
3. Possible customization to the Building Block4. Obtain final approval from library &
committees5. Develop training plan for faculty6. Schedule implementation date
Lessons Learned/Challenges• Learned how involved the implementation
process is (evaluation, approval committees, installation, training)
• Due to many steps involved, feedback from other departments and committees is rather slow.
• Maintaining communications with CCC has also been helpful in working with Library department
Contact Information
• Jeff SchwartzEducation Tech. Application Admin.Duquesne [email protected]
• Bruce JohnstonAccess Services [email protected]
Thank You!For more information about:
The Copyright Permissions Building Block, Copyright Clearance Center or Copyright
educationPlease contact CCC:
By phone at 978-750-2600By e-mail at [email protected]
On the Web at www.copyright.com/blackboard