copyright © 2004-2007 jigsaw data corporation. 1 an affordable alternative to “lists” 10....
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Copyright © 2004-2007 Jigsaw Data Corporation. 1
An Affordable Alternative to “Lists”10. 8.2009
Garth MoultonVP Community and Co-Founder
Copyright © 2004-2007 Jigsaw Data Corporation. 2
We need more lists!
Spam Cannon
Copyright © 2004-2007 Jigsaw Data Corporation. 3
Disrupting an industry
VS.
VS.
Category Disruptor
Operating SystemsMicrosoft
Linux
AuctionsSotheby’s
eBay
EncyclopediasBritannica
Wikipedia
Copyright © 2004-2007 Jigsaw Data Corporation.
Problem – No Contacts
The difference is even more pronounced within the SMB markets.The difference is even more pronounced within the SMB markets.
Copyright © 2004-2007 Jigsaw Data Corporation.
Problem – Contact Data Accuracy
How accurate are existing sources?• B2B trade association membership list: 40% inaccurate• Large B2B data compiler: 50% inaccurate• Industrial directory: 90% inaccurate
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What’s inaccurate?• 3.8% name• 45.8% title and/or job function• 34.2% company name• 41.9% address• 42.9% phone number• 37.3% email address
What’s causing the changes?• 29.6% of individuals changed companies (new job) • 4.6% of the companies changed their name (merger, etc.) • 12.3% of companies moved locations • 41.2% of the individuals did not change companies, but something else
changed
Source: Sales and Marketing Institute
Copyright © 2004-2007 Jigsaw Data Corporation.
CONFIDENTIAL
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Database Evolution
90s 2000 Today
Compile
Crawl
Community
Real Time
Scheduled Update
2X – 3X more accurate
Updated in Real Time by 1MM +members
Copyright © 2004-2007 Jigsaw Data Corporation.
Jigsaw: An Online Community
• B2B professionals trading contacts for new leads • 2,000 new members join every day, 1,000,000 total• 30,000 new contacts added per day• 5,500 Updates per day• 16+ million contacts
- 18MM by the end of 2009
• Over 3 million companies- 4MM by the end of 2009
What is Jigsaw?
Copyright © 2004-2007 Jigsaw Data Corporation. 88
All Contacts are Complete
Name
Title
Direct Phone
Company Address
No other database is so complete
• 100% Email Coverage
• Most B2B files have 20% - 40%
• 100% Phone Coverage
• 70% are direct dial, unique to the record vs. corporate switchboard.
• 100% Postal
• Actual location vs. corporate address in over 50% of records
• 100% Actual Title
• Actual Title AND function code / classification
Copyright © 2004-2007 Jigsaw Data Corporation. © SAP 2008 / Page 9
Copyright © 2004-2007 J igsaw 2
How J igsaw Stacks Up
• Email Coverage• % Work email (vs.
Yahoo, Hotmail)
• Phone Coverage• Direct Dial Work (vs.
switchboard)
• Address Coverage• Actual Address (vs.
Corporate HQ)
• Contact Accuracy• Updates• Job Code / Title
• OWN vs. RENT• Cost to Acquire into
House File*
Cost to acquire a record onto the house file assumptions: Rental price: $.40 per rentalConversion Rate: 2% - 5%# Times rented to convert / add to house file: 20 – 50 times
Copyright © 2004-2007 Jigsaw Data Corporation.
Marketing Database Experts compare Contact Data Providers
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Direct Magazine - March 2009
Don’t take my word for it
Copyright © 2004-2007 Jigsaw Data Corporation. 1111
Jigsaw Lists
Copyright © 2004-2007 Jigsaw Data Corporation.
Jigsaw for CRM
"Cleansing our marketing database with Jigsaw every quarter will help us keep our pipeline full of high-quality leads," says Eidsness. "It's amazing how often I talk to peers who aren't doing anything to enhance the quality of their data. I always tell them how easy it is to use Jigsaw Clean, what kinds of results we've gotten—and how it probably paid for itself in the first quarter.“
- Elise Eidsness, Interactive Marketing Manager, ISI
- Clean your data- Complete every
record- CRM is the car…data
is the fuel- Reduce bounce rates
and dead end calls
Jigsaw Product Suite
Copyright © 2004-2007 Jigsaw Data Corporation. 13
Jigsaw Corporate Clients Include …Financial Services Software / Internet Manufacturing / Retail Telecommunications Advertising / Marketing
HR / Recruiting Computer / Electronics Healthcare / Pharma Business Services Publishing / Media
Over 1200 Corporate Clients are using Jigsaw!
Copyright © 2004-2007 Jigsaw Data Corporation.
Jigsaw Contact Information
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www.jigsaw.com
Garth MoultonVP of Community and Co-Founder
[email protected]. 704.887.0979
www.jigsaw.comwww.jigsawsblog.com
Brainshark
Joan BabinskiVP Marketing
Email Voice mail
Postal mail
Web/Video
Conference
Faceto
Face
Audio Conference
SocialMedia
Travel down 42%
Email click through rates down 21%
Over 100 cold phone calls to schedule an appointment
Only 30% of Webinar registrants attend
Amount of information doubles every 1,100 days
Current Methods are Under Pressure
Brainshark
Communication Alternatives
Cost
Web/Video
Conference
Faceto
Face
Audio Conference
EmailVoice mail
Postal mailSocial
media
Web/Video
Conference
Faceto
Face
Audio Conference
Save 90% of live meeting costs Recover >75% of attendee time
Increase audience satisfaction Higher retention 3-5x
Imp
act
We Help Business Communicate
myBrainsharkNarrator
An automated voice leads you through the process, just like voicemail prompts, and your screen allows you to see the slide you’re narrating, your notes as a script, a cheat-sheet key pad, and a button to fire off your slide animations.
I learned a great deal from this! Thank you!
5 ways to use myBrainshark for FREE
1. Promote your thought leadership
2. Deliver a product tour
3. Enrich your blog with multimedia
4. Highlight company events
5. Make whitepapers come to life
1. Promote Your Thought Leadership
2. Deliver a Product Tour
• Share recorded screen capture and other video
• Add intro & call to action
3. Enrich your Blog with Multimedia
4. Highlight Company Events: Add voice & music to a photo album
5. Make whitepapers come to life
• Add context & summarize with voice
• View online or download
• Optimize for search
• Drive to web site
Is your expertise your business? SELL your content online
Enabling Enterprise Multimedia
Manage Share
Hosted Infrastructure & Security
Create
CHALLENGE SOLUTION RESULTS
“Brainshark is powering key elements of Corporate Visions’ Web site, email campaigns, and our database marketing.”
- Tim Riesterer, CMO/SVP Strategic Consulting
Customer Story: Increasing Qualified Leads
Corporate Visions Inc. – Provider of marketing and sales messaging consulting, training and products
•27% of webinar registrants were attending live event
•Replace live Webinars “Instant Webcasts” on demand
•Send email, register, get instant access to presentation.
•Participation increased from 27% to 96% with Brainshark
CHALLENGE SOLUTION RESULTS
“As someone who has used Brainshark business communication software in not one but two companies, I can tell you that it’s a great solution for driving revenues and reducing the cost of sales.” – Jim Nauen, Vice President, Sales and Marketing
Customer Story: Increasing Sales Productivity
Centage
Maker of business performance management solutions
•Pre-sales consultants engaged in frequent 1-to-1 web meetings and demos for all products
•How to focus resources on most profitable offerings?
•Created Brainsharks about lower-priced offerings featuring best experts
•Tracking & instant notification of view activity triggers sales followup
• Inside sales closed 25 transactions within 90 days of launch date
•Avoided 50 hours of presales time.
Thank you!
Register for your free account at: www.mybrainshark.com
Confidential – Right On Interactive
Affordable Tools to help Marketers be Effective
Troy Burk, President Right On Interactive
Aggregate customer and prospect data from multiple sources Integrates best-of-breed marketing technologies Automate the delivery of communications (email, print, voice, text, etc.)
5Buckets Marketing Automation Solution
5Buckets enables our clients to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects as they move through the customer lifecycle.
Customer Lifecycle Management
Our clients rely on our solutions to further engage customers throughout the customer-lifecycle from lead acquisition to brand advocacy.
Confidential – Right On Interactive
“Nothing happens until something moves.”- Albert Einstein
04/19/23 © 2009 Right On Interactive
42
Customer Lifecycle Management
04/19/23 © 2009 Right On Interactive
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New Online Lead
Deploy New Web Inquiry Campaign
Email 10% off Buyer’s Club Membership
No response within 7 days
Email Free Office Space Assessment
Offer
No response within 14 days
Follow-up call from Inside
Sales
No response within 21 days
Deploy Lead Reengagement Campaign
Deploy New Customer Campaign
Deploy Office Space Assmnt
Campaign
Deploy New Opportunity Campaign
Trigger an outbound message
04/19/23 © 2009 Right On Interactive
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New Online Lead
Deploy New Web Inquiry Campaign
Email 10% off Buyer’s Club Membership
No response within 7 days
Email Free Office Space Assessment
Offer
No response within 14 days
Follow-up call from Inside
Sales
No response within 21 days
Deploy Lead Reengagement Campaign
Deploy New Customer Campaign
Deploy Office Space Assmnt
Campaign
Deploy New Opportunity Campaign
Salesforce.com ExactTarget
Schedule an outbound message
04/19/23 © 2009 Right On Interactive
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New Online Lead
Deploy New Web Inquiry Campaign
Email 10% off Buyer’s Club Membership
No response within 7 days
Email Free Office Space Assessment
Offer
No response within 14 days
Follow-up call from Inside
Sales
No response within 21 days
Deploy Lead Reengagement Campaign
Deploy New Customer Campaign
Deploy Office Space Assmnt
Campaign
Deploy New Opportunity Campaign
1. Create a report2. Create a bucket 3. Create a schedule
1. Create a report2. Create a bucket 3. Create a schedule
1. Create a report2. Create a bucket 3. Create a schedule
1. Create a report2. Create a bucket 3. Create a schedule
Agent appointment
Welcome kit mailed and
follow-up call made
No application
within 30 days
E-mail greeting card & postcard
30-day anniversary
No application
within 45 days
Follow-up call from
Sales Desk
No application
within 60 days
E-mail survey.
Offer reward for completion
No application
within 90 days
Flag agent as “At-Risk”,
deploy lost agent
campaign
First application
Thank you and Conseco store gift
card mailed
Confidential – Right On Interactive
Case Study
(317) [email protected]
Seven Steps to Effective Customer Lifecycle Communications
Text: “Troy (your email address)” to 71813
Contact Information
Troy BurkPresidentRight On Interactive