©copyright 2003 project expertise pty ltd - [email protected] pmi honolulu chapter...

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©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 1 Increase the Likelihood of Project Success by Collaboratively Defining Intangible Project Outcomes Kersti Nogeste Principal Consultant Project Expertise Pty Ltd Melbourne, Australia & Doctor of Project Management candidate RMIT University, Melbourne, Australia

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©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 1

Increase the Likelihood of Project Success

by

Collaboratively Defining Intangible Project Outcomes

Kersti Nogeste

Principal ConsultantProject Expertise Pty Ltd

Melbourne, Australia &

Doctor of Project Management candidateRMIT University, Melbourne, Australia

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 2

Overview

• Planning for Project Success

• Outcome Profile

• Collaborative Method for Defining Intangible Project Outcomes

• Summary

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 3

• Project stakeholders assess project success from their own perspective

• Collaborative definition of objectives and outcomes increases likelihood of common agreement about project success

• Project outputs, resources and activities aligned to objectives and expected outcomes

Planning for Project Success

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 4

Strategic Organisational Objectives

Project Objectives

Intangible TangibleProject Project

Outcomes Outcomes

Project Outputs

Project Activities & Resources

Alignment - Planning for Project Success

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 5

Definitions• Tangible

– Primary value is physical and quantifiable

• Intangible – Non-physical, primary value is

intellectual• Outcome

– A result or consequence e.g. a change of significance to the community

• Output– Product, service

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 6

Strategic Organisational Objectives

Project Objectives

Intangible TangibleProject Project

Outcomes Outcomes

Project Outputs

Project Activities & Resources

Alignment - Planning for Project Success

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 7

Outcome Profile• Name• Definition Statement• Owner (Beneficiary)• Benefit Description• Benefits Realisation Schedule• Roles and Responsibilities• Measures• Project Outputs• Dependencies• Risk Assessment• Financial Summary

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 8

Collaborative Method for Defining Intangible

Project Outcomes1. Identify Stakeholders2. Introductory Stakeholder Meeting3. Stakeholder Workshop

a. Identify Tangible Project Outcomesb. Identify Project Outputsc. Identify & Prioritise Intangible Project

Outcomesd. Define Intangible Project Outcomes

4. Link Intangible Outcomes to Outputs5. Define/Review Project Outputs

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 9

Identify Stakeholders

• Project Sponsor

• Project Steering Committee

• Project Resource Managers

• Operations Representatives

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 10

Introductory Stakeholder Meeting

Agenda• Alignment of Outcomes and Outputs

• Project Success partly dependent on intangible project outcomes

• Outcome Profiles can define project outcomes

• Stakeholder Workshop – date, time and duration

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 11

Stakeholder Workshop

• Identify tangible project outcomes

– Gain stakeholder focus

• Identify project outputs

– Tangible, Physical, Quantifiable

– Product, Service

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 12

• Identify Intangible Outcomes

Leadership Reputation

Innovation

Knowledge Communications

Culture/Values Processes

Relationships

• Prioritise Intangible Outcomes

Stakeholder Workshop

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 13

Strategic Organisational Objectives

Project Objectives

Intangible TangibleProject Project

Outcomes Outcomes

Project Outputs

Project Activities & Resources

Alignment - Planning for Project Success

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 14

Define Priority Intangible Outcomes• Name• Definition Statement• Owner • Benefit Description• Benefits Realisation Schedule• Roles and Responsibilities• Measures• Project Outputs• Dependencies• Risk Assessment• Financial Summary

Stakeholder Workshop

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 15

Define Project Knowledge Outcomes

• Name • Definition Statement

– Explicit and/or Tacit – “Quick Hits” ?

• Owner (Beneficiary) – Knowledge Workers

• Benefit Description– Strategic and/or Operational

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 16

Define Project Knowledge Outcomes

• Benefits Realisation Schedule– During and/or After Project

• Roles & Responsibilities– e.g. Knowledge Sharing Roles

• Measures– Anecdotal (ad hoc)

– Quantitative– Qualitative e.g. focus groups, case studies

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 17

Define Project Knowledge Outcomes

• Project Outputs– Lessons Learned– Project Profile– Personnel Contact Details

• Project and Non-Project– Learning Contracts– Contractors’ Exit Plans

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 18

Define Project Knowledge Outcomes

• Dependencies– Access to Operational Personnel– Communication Competencies

• Risk Assessment– Description– Effect– Severity x Probability = Risk– Mitigation/Contingency– Residual Risk

• Financial Summary

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 19

Link Project Outcomes to Outputs

Outcome 3

Outcome 4

Outcome 5

Outcome 2

Outcome 1

O1 O2 O3 O4D1 D2 D3 D4

Operational Outputs

Project Outputs

Outcome Definition StatementProject

Outcome

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 20

Define/Review Project Outputs

• Description–purpose, format, content, audience

• Activities • Resources • Schedule• Budget

©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 21

Increase the Likelihood of Project Success

byCollaboratively Defining

Intangible Project Outcomes

• Alignment – Project Outcomes and Project Outputs

• Outcome Profiles• Collaborative Method• Define/Review Project Outputs