packaging

OPIE’S ADVENTURE TOOLBOXThis fun little box was envisioned as a way for Olympus Press to show off their

printing capabilities while keeping in touch with their clients at the same time. “OPIE” is short for the first letters of Olympus Press...O.P. The idea was to create a box that

would get filled with items like brochures, stories, and posters over time. The fun part was how Opie and his friends helped tell the story and display the printer’s capabilities

like foils, embossing, gloss vs. matte, etc. The box was delivered in person by the sales team and the items were mailed in consecutive weeks following.

TOM CLANCY’S SPLINTER CELL CONVICTION STARTER KITXBOX and UbiSoft wanted to send the latest Tom Clancy Splinter Cell Conviction

XBOX 360 video game to writers so they could see, understand and explore it themselves. The Starter Kit was designed with a cool “X” compartment to house the game, the brochure and other tools writers would find helpful. The die-cut bullet holes in the cover matched the game’s marketing and branding.

BLACKBIRD COFFEEBlackbird Coffee wanted a simple yet sophisticated look to match the crisp and

clean flavor of their coffee (probably the best we’ve ever tasted, by the way). This “up-and-coming” roasting company roasts their coffee using a pop-corn style roaster in their garage. Coolstone collaborated with ownership to develop a low cost system using labels applied to existing black bags. This system gave the coffee a distinctive

look, without breaking the bank, so the owners could focus on growing their business.

MICROSOFT BLUETRACK TECHNOLOGYThe basic “buzz” about this amazing technology was that the mouse would

work just as well on any surface. Coolstone brainstormed, “what better way to market the technology to the press release audience than to create a package that delivered the message + let the recipients try the device on some readily found materials”. So,

marble and granite were built into the design of the package which also housed a DVD of useful tools and a brochure explaining how the technology works.

COOLSTONE MINTSYummy chocolate mints, combined with tasty hand-crafted packaging,

were personally delivered by Chris Holt to happy clients during the holidays. Saying thanks to clients through chocolate...What could be better or more fun?

MICROSOFT HARDWARE HOLIDAY MAILEREdelman Worldwide called Coolstone to design a creative mailer using a chocolate

mouse and keyboard as the central components. The “box of chocolates” was designed to look like a gift and top level information was revealed duringthe unwrapping. A small brochure gave writers bite-size pieces of information

to read as they nibbled the tasty chocolate.

SAXE APARTMENTS LEASING PACKAGESaxe Apartments were built on the site of the former Saxe Floral which thrived in the

Ravenna, Seattle neighborhood for many decades. The design of the marketing materials combined historical photos with new building, neighborhood and lifestyle photography. This enabled the leasing team to tell the history of the site while discussing the great

amenities of the apartments that support prospective renters growth and prosperity. The ideas of growth and heritage were further embellished by the flower pot coffee mug

which was given to new renters during signing.

THORNTON PLACE BOXThornton Place is an apartment and retail community located across the street

from Northgate shopping center in Seattle. At the time that the box was created, the community also offered condominiums for sale. Thus, the box was designed as gifts for serious prospects who were “shopping” to purchase a condo. The six circles reveal six key reasons to live at Thornton Place. These top level messages were supported by text and photographs on a page resting above an area for holding more useful information.The circles emanated from the “connect the dots” (in your life) marketing campaign.

THORNTON PLACE LEASING FOLDERThornton Place is an apartment and retail community located across the street from Northgate shopping center in Seattle. As part of the “connect the dots”

(in your life) marketing campaign, the folder was designed to contain a set of cards and flyers to give apartment prospects more detailed and useful leasing information. The

folder was economically designed with one color and the cards were printed digitally.

THORNTON PLACE COASTERSThornton Place is an apartment and retail community located across the street

from Northgate shopping center in Seattle. The set of coasters emanated from the “connect the dots” (in your life) marketing campaign. Users could literally connect the

dots to create an image on one side. On the other side, the image was supported by text which revealed another great reason for living at Thornton Place.

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