ADC DEMOS

Converting prospects to buyers using Product

Demonstration & Food Sampling techniques.

Merchandising companies use various techniques to promote sale of products. It includes smart marketing and display to showcase the right

products to the right audience at the right time and price.

From product demonstrations, free product samples, in store demonstrations & discount

coupons – various methods are employed to attract and entice prospects into finally buying a product.

Product demonstration and sampling are the two most popular techniques used by merchandising

companies. These employ the use the five human senses of sight, hearing, smell, touch and

taste to bind the prospect emotionally to the product and ensure that your target customer

does not get distracted.

While conducting product demonstrations, one should keep in mind that the prospects are

interested in knowing how they can benefit from a particular product feature rather than simply

hearing what all great technicalities your product has. It is all about smartly marrying the product

features to its benefits to the buyer.

ADC or Australia Demonstration Company is a leady product demonstration company with

highly experienced and skilled staff who can take your products to popular stores, hypermarkets

and independent retailors anywhere in Australia.

For details, please visit www.adcdemos.com.au today!