converting data into dollars
DESCRIPTION
In a digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies, and analytics. The trade show industry has struggled for years with sub-par data standards and lack of supplier data requirements. The tasks of database management, data validation and data integration are all difficult, maybe even impossible, without best practices to define how information should be managed and exchanged.Finding a way to make data work harder for the organization isn’t just the domain of the IT officer. The millions of dollars being spent on redeveloping, rewriting and redesigning data systems as well as the inefficiencies of working with incompatible data are a concern for the entire leadership team. What if industry-wide data standards were established to streamline data management and provide significant cost savings?Join this panel discussion and hear from industry leaders about the issues that are squeezing the efficiency and profitability out of trade shows. Be part of a groundbreaking initiative to change the way organizations manage and exchange information and move the industry into the twenty-first century.Participants in this session will learn:• A clear explanation of the data issues in our industry• Ideas regarding how show leadership can solve the problem• A vision for a data standard that can be published and adopted• How organizations and individuals can support this initiativePanel Moderator: Stephen Nold, President, Tarsus AdvonPanelist: Jay Vaughn, Vice President, AdvanStarShawn Pierce, Senior Vice President, Hanley Wood Exhibitions Stephen Grahaam, CPA, Managing Director, Americas, Society of Petroleum EngineersTRANSCRIPT
Converting Data Into Dollars
Presenters: Stephen Nold, President, The Tarsus Group Panelists: Stephen Graham, Managing Director, Americas SPE; Shawn Pierce, President, Registration & Housing Services, Experient; Jay Vaughn, Chief Information Officer, Advanstar Communications
9 December 2010 9:00am to 10:15amTrack: E-Merge Technology
Questions• What is database management, data validation and data integration? Web
services. • Why is data important to our industry? • How should information should be managed and exchanged?• Who owns the data?• So what is the problem?• What if industry-wide data standards were established?• Various input points and various databases?• SPAM Can laws and list management• Small guys, big guys – dollars – do we start with a standard.• Where do they start?
– Store centrally– Create a plan– Understand your problems– Data is important
Data Standard Initiative (DSI)
• Launched in 2009 • Endorsed by SISO and funded by EIF• How should information should be managed
and exchanged?• Who owns the data?• So what is the problem?• What if industry-wide data standards were
established?
SPE - Data Collection Improvement
• Data Governance • Policies• Communication• Application Upgrade• Data Cleansing Projects
Key Points
• Explanation of current data issues in the exhibition industry
• Ideas regarding how event leadership can solve the problem
• A vision for a data standard that can be published and adopted
• How organizations and individuals can support this initiative