conversation to every web page and marketing email - chimein

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“Adding conversation to every web page” ChimeIn is available for

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Page 1: Conversation to every web page and marketing email - ChimeIn

“Adding conversation to every web page”

ChimeIn is available for

Page 2: Conversation to every web page and marketing email - ChimeIn

Do you want to know what your audience really thinks about you?

Do you think that the digital communication flow with your audience can be improved?

Can you imagine your website to become your most valuable communication channel?

YOUR BRAND IN THE WORLD

Page 3: Conversation to every web page and marketing email - ChimeIn

CAPTURE, MANAGE AND PROFIT FROM CONVERSATIONS AROUND YOUR BRAND

ManageCapture Profit

Page 4: Conversation to every web page and marketing email - ChimeIn

CAPTURE: BRAND-HOSTED FORUMS

CREATE BRANDED COMMUNITIES BY ADDING social relationship tools to web pages that FACILITATE communication all the way across the customer life cycle:

• Advocating branded communities drives greater brand reach

• They convert prospects into customers: when people are researching and considering their product options, they usually end up visiting the web pages of the brand

• They solidify existing customer relationships

Source: http://blogs.forrester.com/nate_elliott

Page 5: Conversation to every web page and marketing email - ChimeIn

MANAGE: BRANDED COMMUNITIES

US online adults are almost 3 times as likely to visit the web page of a brand they are interested in, as opposed to engaging with it on Facebook.

On your site, you’re in control and ChimeIn reinforces that.• build your user flow into your communication• collect explicit and implicit user feedback• distinguished presence for your social media managers• no distraction from 3rd party advertisements

Source: http://blogs.forrester.com/nate_elliott

Page 6: Conversation to every web page and marketing email - ChimeIn

PROFIT: THE POWER OF TRUST

• 57% of consumers prefer sites that post reviews (The Power of Reviews Study – 800 USA Consumers).

• 90 % online customers trust recommendations from people they know and…• 70% from people who they do not know. Generally customers trust reviews more than

manufacturers’ descriptions or online advertising (The Nielsen Company).

• Visitors who interact with reviews on site are 105% more likely to purchase (Bazaarvoice, Conversation Index).

• 68% of consumers trust reviews more when they see both positive and negative opinions (Reevoo analysis of 2.5 million reviews).

Page 7: Conversation to every web page and marketing email - ChimeIn

PROFIT: INBOUND LEAD GENERATION

• 54% more leads are generated by inbound tactics than paid marketing

• 3 out of 4 marketers across the globe prioritize an inbound approach to marketing

• Small businesses favor inbound, while bigger companies use both inbound and outbound marketing

• Inbound marketing efforts achieve higher ROI than outbound

(4000 respondents from 150 countries) (4000 respondents from 150 countries)

http://www.hubspot.com/company-news/state-of-inbound-2015-reveals-businesses-now-prefer-inbound-marketing-to-outbound-3-to-1

Page 8: Conversation to every web page and marketing email - ChimeIn

HOW CHIMEIN HELPS YOU

ChimeIn is an easy to install tool that provides a social layer to your site and emails

• Turns your static page(s) and emails interactive

• Provides your visitors with a feedback and inquiry interface

• Provides you with a communication layer with your visitors

• You can modarate the dialog or ChimeIn can do it for you

• You get visitor insight: ChimeIn analytics and sentiment reports

Page 9: Conversation to every web page and marketing email - ChimeIn

YOUR PAGE WITH CHIMEIN

Page 10: Conversation to every web page and marketing email - ChimeIn

CHIMEIN INTERACTION

• Available anywhere, immediately• Optimized for desktop and mobile• Instant notifications

Page 11: Conversation to every web page and marketing email - ChimeIn

SETTING UP

ChimeIn provides one line of code to build in your page or Wordpress Plugin

You gain access to Host console

Dialogue can begin on your page right away

Your team can monitor and engage in the conversation

Insight and statistics are gathered

Page 12: Conversation to every web page and marketing email - ChimeIn

CHIMEIN DIALOGUE VS. COMMENTING

No 3rd party advertisement

appears on your page

No compromise on your page design and integration

Your brand image remains undiluted

Independent content

No legal liability on 3rd-party content

Page 13: Conversation to every web page and marketing email - ChimeIn

ENGAGE VISITORS

Page VisitsTime on Site Social Hooks

Visitor Insights Visitor Analytics

KNOW YOUR CUSTOMERS

Page 14: Conversation to every web page and marketing email - ChimeIn

CHIMEIN HOST CONSOLE AND API

Report and hide a post.

Sentiment analysis

State and change of

page ratings

Traffic reports: social profile, geolocation, dialogues on other sites

Accentuated participation

in the dialogue

Page 15: Conversation to every web page and marketing email - ChimeIn

CHIMEIN ANALYTICS AND NOTIFICATIONS

With the web-based Host Analytics, you get regular, or ad-hoc statistics:- Commenting habits- Page and Email ratings- Sentiment analytics- Commenter profileStatistics can be per page, per page group and for the whole web site.You can also set up notifications on:- comment on specific pages- bad or good page ratings, sentiments, - reported comments

Page 16: Conversation to every web page and marketing email - ChimeIn

APPENDIX

Page 17: Conversation to every web page and marketing email - ChimeIn

CHIMEIN COMMUNITY

In partnership with:

July August September October November0

550

1100

1650

2200

2750

Registrants Participations

Growing non-linearly:

Page 18: Conversation to every web page and marketing email - ChimeIn

HOW CHIMEIN WORKS3rd party web host

Host ConsolePage rating statsUser analyticsUsage informationModeration

Moderation ConsoleModerationGlobal analytics

Scalable InfrastructureMicrosoft Azure under the BizSpark Plus program with USD 120 000 credit

AJAX C# ASP.NET backendJavascript frontend in Angular.JS framework

Separated front-/backend hostingAutomated build and deploy

Standard OAuth2 authenticationAPI logins with JWT tokens

MS SQL DatabaseUser storage

Azure StorageFile storage, Queues, NoSQLDocumentDB

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