context presentation
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CREATIVECORRIDOR.CO
OUR MISSIONBuild regional pride.
The Why:Because we love this place and want to build community among everyone who feels the same way.
The How:•Expand the We Create Here campaign throughout the region. •Integrate the words and graphics into daily life in the Corridor.
What’s your why and how?
CREATIVECORRIDOR.CO
SET THE EXAMPLEAsk all Task Force, Corridor Alliance and Corridor Business Alliance members to post a badge on their website(s) and print publications by June 25.
•How do we inspire and/or entice them further? •What other groups would be interested?
CREATIVECORRIDOR.CO
HOST MINI EVENTSAsk Task Force, Corridor Alliance and Corridor Business Alliance members to host We Create Here mini-events with their personal/professional networks this summer.
• How do we keep this easy and fun?• What other groups would be interested?
CREATIVECORRIDOR.CO
SET UP DISTRO SPOTSPlace stickers and window clings at Task Force and Corridor Alliance members’ locations for easy pick up.
The Cedar Rapids Museum of Art has also offered to be a distro spot.
• What other places would be well-suited for collateral distribution?
CREATIVECORRIDOR.CO
CUSTOMIZE SPECIAL COLLABORATIONSWork with organizations interested in customizing the campaign materials for their strategic use.
The City of Iowa City, University of Iowa and Proctor & Gamble have all reached out to integrate the campaign in customized ways.
• Who else would be interested?
CREATIVECORRIDOR.CO
CREATIVE WEEK BRAND EXPERIENCECreate a set of collateral to be present at the major events of Creative Week October 19-26, 2013.