contents… · web viewmy main area of interest is demonstrating my understanding of colour and...

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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

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Student NameYear 2 – Write the title of your

pathway Unit 13/14 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................4

LIST OF TABLES...............................................................................................................................4

DEFINITION OF TERMS...................................................................................................................4

Unit 13/14 - Project Proposal...............................................................................................................5

.......................................................................................................5

Project Action Plan and Timetable.......................................................................................................8

...............................................................................................................................8

CHAPTER 1.............................................................................................................................................9

Introduction..........................................................................................................................................9

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The Background of my Project........................................................................................................10

Who am I?...................................................................................................................................10

What did I learn on my course?..................................................................................................10

What is my project about?.............................................................................................................10

Why my project is important?........................................................................................................11

My Research Plan............................................................................................................................11

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CHAPTER 2...........................................................................................................................................13

Literature/Resources Review.............................................................................................................13

.........................................................................................13

Introduction....................................................................................................................................13

Practitioners Report........................................................................................................................13

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................14

CHAPTER 3...........................................................................................................................................14

Research Design..................................................................................................................................14

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....................................................................14

Introduction....................................................................................................................................14

Research Questions........................................................................................................................15

Research Design Evolution..............................................................................................................17

CHAPTER 4...........................................................................................................................................18

Research Findings...............................................................................................................................18

..................................................................................................18

Data analysis...................................................................................................................................19

Conclusion - How did the research help me with my project?......................................................19

CHAPTER 5...........................................................................................................................................19

My Project...........................................................................................................................................19

.................................................................................19

Introduction....................................................................................................................................19

Pre-Production................................................................................................................................19

Production.......................................................................................................................................20

Post-production..............................................................................................................................20

Presentation....................................................................................................................................20

CHAPTER 6...........................................................................................................................................20

MY EXTENDED PROJECT – FINAL PRODUCT........................................................................................20

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CHAPTER 7...........................................................................................................................................20

Project Evaluation...............................................................................................................................20

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APPENDICES........................................................................................................................................21

Extended project in creative media production Learning Outcomes and Assessment.................21

1. Be able to initiate and develop a creative media production project proposal.......................21

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................22

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................22

4. Be able to plan, organise and produce a creative media production project..........................22

5. Be able to use practical methods and skills in a creative media production project................22

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6. Be able to use evaluative and reflective skills in the production of a creative media product.22

7. Be able to present a creative media production project..........................................................22

REFERENCES........................................................................................................................................22

LIST OF FIGURES

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Figure 1- What is research...................................................................................................................15Figure 2- How to ask good questions...................................................................................................16Figure 3 - My exercise 1.......................................................................................................................16

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................11

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 13/14 - Project Proposal

Candidate Name Hannah Farrell BurkeCandidate NumberPathway Film and Television Production

Project TitleFinal Major Project

Section 1: Rationale (approx. 50 words)

My main area of interest is demonstrating my understanding of colour and mood in a short film. The story follows the emotions of one particular character, all while subtly changing the colour schemes in the film to fit the current mood. This is important because I think that every film maker (and viewer) should have an understanding of how important colour is in film as it can subconsciously change the way an audience views a character, scene or a film as a whole.

Section 2: Project Concept (approx. 200 words)

The aim of my project is to give the audience an understanding of how important colour is in both film and storytelling and why. I am doing this because I want more people need to take colour schemes in films into consideration when viewing (and also creating). I want to demonstrate how colour can really portray a mood. My main influence is the film We Need to Talk About Kevin (2011) and the cinematographer of the film, Seamus McGarvey. Another is Schindlers List (1993) and Janusz Kaminski who worked as the cinematographer of the film, as the use of colour in

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these particular films was incredibly significant and influential. I will research the link between colour and emotion and the use of colour in film. My target audience will be teenagers (ages 14-19) as this is often the age of young budding film makers and film students. My role in the project will be director, cameraman and editor, where I will be using Avid during post production to enhance some of the colour in my shots by using the Avid correction mode in order to proceed with colour grading.

Section 3: Evaluation (approx. 150 words)

During the production process, I plan on creating a blog post on Wordpress which documents my daily happenings whilst filming/editing. I will list everything that went well and talk about aspects that didn’t work out or difficulties that were encountered and how they were overcame by myself and my team. By doing this, I can make a useful note of what to do (and what not to do) in future projects and filming scenarios. This will give me a chance to reflect on my overall Extended Project and the process of creating it. I can also discuss any potential changes made to my project and compare it to how it was meant to be originally- it will be interesting to see the development.

Proposed Research Sources and Bibliography (Harvard Format)

Colormatters.com. (2017). Color || Symbolism. [online] Available at:https://colormatters.com/color-symbolism [Accessed 1 Apr. 2017].

Color-Meanings.com. (2017). Color Symbolism in Movies: What Do Colors Mean inMovies?. [online] Available at: http://www.color-meanings.com/color-symbolism-in-movies-what-do-colors-mean-in-movies/ [Accessed 1 Apr. 2017].

Film Directing Tips, Film Making Articles and Online Resources for the IndependentFilmmaker. (2017). 12 Colors and Their Meanings. [online] Available at:http://filmdirectingtips.com/archives/157 [Accessed 1 Apr. 2017].

filmschoolthrucommentaries. (2017). Color and the look of a film – Visual Analysis.[online] Available at:https://filmschoolthrucommentaries.wordpress.com/2012/12/30/color-and-the-look-of-a-film-visual-analysis/ [Accessed 1 Apr. 2017].

No Film School. (2017). How Color Has Become Such An Important Storytelling Toolin Cinema. [online] Available at: http://nofilmschool.com/2015/08/history-importance-color-cinema-storytelling-film-lewis-bond [Accessed 1 Apr. 2017].

No Film School. (2017). Watch: The Psychology of Color in Film. [online] Available at:http://nofilmschool.com/2016/06/watch-psychology-color-film [Accessed 1 Apr. 2017].

Palettes, H. (2017). How to Use Color in Film: 50+ Examples of Movie Color Palettes.[online] StudioBinder. Available at: https://www.studiobinder.com/blog/how-to-use-color-in-film-50-examples-of-movie-color-palettes/ [Accessed 1 Apr. 2017].

Taste of Cinema - Movie Reviews and Classic Movie Lists. (2017). 20 Great MoviesThat Make Masterful Use of Color. [online] Available at:http://www.tasteofcinema.com/2015/20-great-movies-that-make-masterful-use-of-

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color/ [Accessed 1 Apr. 2017].

Table 1 - Project Proposal

Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.

At the back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.There is also an Academic Calendar available on the VLE.

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Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

1 13th March Complete Observation exercise. Go around Canterbury taking photos for research purposes. Upload them to Wordpress to write about.

Access to camera (can bring my own),

2 20th March

3 17th April

4 24th April

5 1st May

6 8th May

7 15th May

Table 2 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Introduction to the Chapter

This portfolio is a report of my Extended Project for my second-year UAL Extended Diploma in Film

and Television Production. My Extended Project is a short film which demonstrates my

understanding of the link between colour and mood. The story follows the emotions of one

character, all while subtly changing the colour schemes in the film to fit the current mood that is

being felt at the time.

This first chapter of my portfolio will be about the background of my project. This will include my

inspirations for my idea and what I have learnt on this course (skills, techniques etc.). I will also be

discussing the overall importance of my project and why I chose the idea that I did.

The Background of my Project

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I was originally interested in lighting and did a lot of research into how important lighting is in any film, and how effectively it can change any scene. From this, I began considering the importance of colour in film- something I have always had an interest in anyway. I looked at examples such as We Need To Talk About Kevin (2011) and Schindlers List (1993) as these are both films which use strong uses of colour to bring meaning to a scene. As I have always been intrigued in the way filmmakers use the link between colour and mood to subconsciously alter the emotions of the audience (e.g. using the colour red in a scene to provoke feelings of anger, violence or passion) I have decided I want to try this out myself using narrative to portray the link between colour and mood.

Who am I?

https://hannahfarrellburkefilmandtelevision.wordpress.com/2017/01/19/personality-test-myers-briggs-unfinished/

What did I learn on my course?

Demonstrate your achievements through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course. Write about your two-year experience on the course and what you have learned during the course. Also, compare where you were when you enrolled on the course and where you are now.

Use timeline you created where you depicted skills and knowledge you acquired during your course.

What is my project about?

When defining your interest and or topic and or theme, define it regarding some observable event. For example:

I have been observing how the use of colour in a media project can impact the emotions of

an audience. Colours are linked to mood (e.g. blue is related to sadness, yellow is happiness

etc.) and therefore seeing a certain colour can sometimes subconsciously effect the way

someone views a character, location or event. My Extended Project will be a short film

focused on the changing emotions of one particular character, whilst colours are changing

around him to match his mood. I think that the use of colour in films is incredibly important

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(and sometimes overlooked) so I wanted to use narrative to portray the colour and mood

link.

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

My Research Plan

Table 3- My Research Plan

EXTENDED PROJECT - RESEARCH PLAN No of Words

Interest/Topic/Theme 150I will be creating a short film portraying the significance of colour and mood throughthe use of narrative. I will be following one main character throughthree different emotions, portraying these using two specificcolours- red and yellow. Why is it important? - Importance 100

Colour plays an incredibly important part of film, as many filmsinclude colour schemes to portray a certain mood- sometimessubconsciously, sometimes not (e.g. We Need to Talk About Kevin(2011) with its strong use of the colour red to represent themes ofdanger and determination). Colour schemes in films can affect andchange the way we as an audience view a character or a scene,and as a film maker, I would like to experiment with and explorethis more in my own work.

My research question(s) 100

The main questions I am trying to find the answers to are:

Does the use of colour in film really have a subconscious effect onhow we view characters/scenes?

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Do people understand the significance of colour and mood?Which colours represent which moods/emotions and why?

Research Design 100

Primary research

Showing various people a colour and asking what mood or emotion they think of when they see itUsing colour schemes in photography for research purposes

Secondary research

Researching the use of colour in cinematographyResearching the link between colour and emotionLooking into/watching certain films that include strong elements of colour in them and finding out why they have used the colours they have

Literature (Proposed Sources – Harvard Format)

Colormatters.com. (2017). Color || Symbolism. [online] Available at:

https://colormatters.com/color-symbolism [Accessed 1 Apr. 2017].

Color-Meanings.com. (2017). Color Symbolism in Movies: What Do Colors Mean in

Movies?. [online] Available at: http://www.color-meanings.com/color-symbolism-in-

movies-what-do-colors-mean-in-movies/ [Accessed 1 Apr. 2017].

Film Directing Tips, Film Making Articles and Online Resources for the Independent

Filmmaker. (2017). 12 Colors and Their Meanings. [online] Available at:

http://filmdirectingtips.com/archives/157 [Accessed 1 Apr. 2017].

filmschoolthrucommentaries. (2017). Color and the look of a film – Visual Analysis.

[online] Available at:

https://filmschoolthrucommentaries.wordpress.com/2012/12/30/color-

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and-the-look-of-

a-film-visual-analysis/ [Accessed 1 Apr. 2017].

No Film School. (2017). How Color Has Become Such An Important Storytelling Tool

in Cinema. [online] Available at: http://nofilmschool.com/2015/08/history-importance-

color-cinema-storytelling-film-lewis-bond [Accessed 1 Apr. 2017].

No Film School. (2017). Watch: The Psychology of Color in Film. [online] Available at:

http://nofilmschool.com/2016/06/watch-psychology-color-film [Accessed 1 Apr. 2017].

Palettes, H. (2017). How to Use Color in Film: 50+ Examples of Movie Color Palettes.

[online] StudioBinder. Available at: https://www.studiobinder.com/blog/how-to-use-

color-in-film-50-examples-of-movie-color-palettes/ [Accessed 1 Apr. 2017].

Taste of Cinema - Movie Reviews and Classic Movie Lists. (2017). 20 Great Movies

That Make Masterful Use of Color. [online] Available at:

http://www.tasteofcinema.com/2015/20-great-movies-that-make-masterful-use-of-

color/ [Accessed 1 Apr. 2017].

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CONTENTS


CHAPTER 2

Literature/Resources Review

Introduction

In this chapter, I will be reviewing and revisiting previous work and reflecting on how it has influenced my idea for my FMP, such as the Practitioners Report and my

This chapter is important as it will: Tell the reader what you have learnt from previous work/literature/resources and how

you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Examine and explore existing media products, practices and ideas in the spirit of creativity and imagination (What makes different media product distinct from one another?). Identify different media projects and other research sources related to your media project. Record and analyse findings. (You can use any media format to record your findings). Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

Practitioners Report

https://hannahfarrellburkefilmandtelevision.wordpress.com/2017/02/27/practitioners-report/?frame-nonce=cb0433d8fd

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CONCLUSION - Who/what was my inspiration?/Contextualisation of my study

What are similar media products and how is my work related to them? (position yourself in relation to similar media products)

There are a number of similar media products which have influenced my idea. Examples of these include We Need to Talk About Kevin (2011), Schindlers List (1993) and American Beauty (1999) as these all use very inspiring examples of colour. My first example includes an interesting use of the colour red which adds to the existing themes of violence and danger in the film. These are not themes that will be included in my project, but I found the use of colour in this film subtle yet effective.

What did I learn from similar media products? (compare similar media products, how it influenced my perspective and ideas for the project – talk about both script and techniques)

Identify requirements for your media project

In order to film my media project, there isn't much I will need in terms of equipment, props etc. The main aspects of the production that will be the most important will be the actors and the locations in which I film. My filming locations are going to have to be very specific, as I need places which include certain colours (as my film is essentially going to be revolved around the use of three main colours). Aside from this, I will need a camera, a microphone and some different coloured gels (preferably yellow, red and blue) for the enhancement of certain colours. I will make sure to bring my experimental photos and videos out with me so I can recreate everything I did whilst practicing techniques for my Extended Project.

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CHAPTER 3

Research Design

Introduction

This chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected.

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.

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Figure 1- What is Research

Research Questions

Start with stating the intent of your EXTENDED PROJECT. What are the key aims and objectives of your project? Outline the key characteristics of your project. Write about your questions? You have to base your research design on questions and interests. Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 2- How to ask good questions

Figure 3 - My exercise 1

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Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions. You can write following chapters about findings and analysis using same themes (see below) for the sub-titles.

You can use following research themes as separate sub-titles:

• Subject you are going to research (this will be primary research you conducted; the secondary research about subject will be in literature review)

o This is anything done by you, and it could be such:o Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and comment on it. o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea. o You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project.

• Target audience

Ask yourself questions: Who? What? Where?

My target audience is What type of audience is it? Investigate the target demographic and record the type of

media or entertainment they consume. Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your

target audience demographic. (secondary) You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

o Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it successfully

(how: the internet, media books, etc.)

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o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,

etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by

other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need / how:

try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

List all research activities; what activities you conducted to answer your questions and collect the data? Write about the data you collected; your choice of data presentation and how you structured your data analysis.

The research activities should be identified e.g:-

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

CHAPTER 4

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Research Findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Data analysis

What strategies did you use to analyse your data? What did you find out?

Conclusion - How did the research help me with my project?

What did you learn from your research and how it informed your project?

Originate a range of ideas – list all ideas you had and explain how you chose the final idea Analyse each idea for viability - use focus groups and lecturer to support Fill out the project proposal form

CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical

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comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule etc.).

Pitch your proposal to the production board (video recording of your production board presentation)

Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots from

computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project. Assess your production and post-production process. Describe, and critically analyses any

production problems and the solution you experienced.

Presentation

In this chapter, you should demonstrate the degree of competence and proficiency shown in the organisation and presentation of yourself and your work to an audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) presented with suitable (relevant; purposeful) media conventions to suit the target audience.

Write about what influenced your decision to present your work in a certain way.

CHAPTER 6

MY EXTENDED PROJECT – FINAL PRODUCT

Here present your final EXTENDED PROJECT media production.

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters. Answer following questions:

Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development?

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Find a similar type of design publication - place it next to your own - what comparisons/difference can you identify?

What were the key areas of development in this project? - use your daily reflections to help you with this

Review your proposal - what changed, what developments did you make, did you manage to complete everything you set out to achieve?

What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

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2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

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