A Mindjet Publication

1

BETTER WORLD, BRIGHTER FUTUREUNHCR on How Global Crowdsourcing Helps Refugees Worldwide

A MINDJET PUBLICATION CONTENTSINTRODUCTION FROM BORIS PLUSKOWSKISVP Customer Success & Innovation Services, Mindjet

2

BETTER WORLD, BRIGHTER FUTUREUNHCR on How Global Crowdsourcing Helps Refugees Worldwide

4

INNOVATION'S HEAVY HITTERSThought Leaders to Watch Out for13

ASSIGNING INNOVATIONOne Teacher on Bringing Failure, Change, and Discovery to the Classroom

8HUMAN ROICambia® Positively Disrupts the Healthcare Industry

12

INNOVATION 140Humanitarian Innovation in the Twitterverse3

BUSINESS SOLUTIONSAnd Upcoming Events14

Publication Staff: Arwen Petty, Content and Communications Manager / Tom Rosenfield, Creative Director / Aly Kline, Customer Marketing Manager/ Owen Ray, Editorial Director & Copywriter /Milind Pansare, VP of Product Marketing / Noah Charnow, Stephanie Shelar, Kat Sung, Graphic Designers / Ian Jackson, Manager - Marketing Programs

Issue Three ©2014 Mindjet, Inc. All Rights Reserved.

A Mindjet Publication

2

“At the confluence of divergent perspectives, experiences, and goals, there exists the potential for truly incredible outcomes.”

Innovation management technologies may still be evolving towards mainstream implementation, but they’ve already shown that diverse ideas generate valuable knowledge, and the ability to do something meaningful with that knowledge is a powerful asset.

At the confluence of divergent perspectives, experiences, and goals, there exists the potential for truly incredible outcomes—results of fledgling ideas turned initiatives that save lives, support the betterment of humanity, help the underprivileged, and bring relief to the oppressed. We call it Humanitarian Innovation, and under the umbrella of seeking out this “human ROI,” it’s clear that programs, projects, products, and services born from systematic innovation are both critical commodities and strong global change agents.

In our third issue of INQ Magazine, we’ve featured organizations and individuals who believe that innovation as a practice goes far beyond company growth, earnings, or even the improvement of consumer products and services. Rather, they leverage the power of their innovation programs, crowdsourced ideas, and ‘intrapreneurs’ to encourage altruism, compassion, and global camaraderie.

From teachers to health care providers, business leaders to average individuals with great ideas, the following articles reflect just how people who collaborate and innovate with purpose are shaping the future of our world—and why improved human ROI is often the most worthwhile revenue you can earn.

Boris PluskowskiSVP Customer Success & Innovation Services, Mindjet

A Mindjet Publication

3

Innovation140This month, INQ reached out to the Twitter® community and asked:

What’s the best example of humanitarian innovation you’ve seen in the last 5 years?

To the right are the top tweets from the crowd, with the #1 submission coming in from Su Layug. Follow her on Twitter @Tw1tterPinay.

A Mindjet Publication

“Starbucks paying tuition is the epitome of altruistic innovation.”

@momagarry

“A liter of light,” which uses bottles, water and bleach to light up homes http://min.dj/1sficW4” @Tw1tterPinay

“Cryptocurrencies (Bitcoin) and the blockchain are my favorite humanitarian innovations in the last century.”

@thechaz

“UNHCR helping refugees find better housing solutions. Example: plastic and steel homes rather than tents.”

@hayhay5819

“Oxfam gives pink phones to vulnerable women’s support network. Turns out, their husbands don’t steal pink phones.”

@Eldritchreality

“I think products like LIFESTRAW and other water purification items are huge humanitarian #innovation things. Water is key!”

@zanderbear

“True compassion taking ownership of someone else’s crisis births humanitarian innovation.”

@apostlebeechard

“IKEA Foundation’s funding UNHCR’s search for innovations: solar street lights for refugee families, etc”

@SugDenise

“3D printing allows humanitarian innovation to explode by enabling anything that can be dreamed be created to help anywhere”

@KRISOTTO2276

“You really can’t beat the ANONYMOUS helping hand, donation, or assistance, but it’s rarely seen. #INQmag #innovation #hu-mility”

@LuvMyHubz

Join the innovation conversation by tweeting us @Mindjet and using the hashtag #INQmag.

Defining Humanitarian Innovation in the Twitterverse

A Mindjet Publication

4

Innovating for a Better TomorrowHOW GLOBAL CROWDSOURCING IS HELPING UNHCR IMPROVE THE LIVES OF REFUGEES

The Office of the United Nations High Commissioner for Refugees (UNHCR) is mandated to lead international action to protect refugees and resolve refugee problems worldwide. As part of this, the organization faces a huge challenge: looking after more than 45 million refugees across 125 countries, and giving them the opportunity to improve their quality of life.

Mindjet’s Matt Chapman, VP of innovation strategy and head of innovation services, sat down with Alice Bosley, innovation specialist at UNHCR, to discuss how the organization established a specialist innovation unit, developed an online community for collaborative problem solving, and promoted idea generation to identify new ways to improve the lives of refugees.

A Mindjet Publication

5

AB UNHCR Innovation was created about a year and a half ago with the support of the Deputy High Commissioner. The purpose of our office is three-fold.

First, UNHCR has been innovating for the past 60 years. This innovation is fueled by virtue of the work we do — and the fact that we are constantly working with limited resources — we’ve had to find creative solutions to problems worldwide. Our office helps to amplify the innovations already happening, and make sure that the people in the field are supported in the work that they’re doing.

Secondly, we try to connect people within the organization to share good ideas, best practices, and lessons learned. In addition to that, we want to connect them to resources and information so that they can do their work better.

Finally, we explore the innovative things that are happening outside the organization to make sure that the experts inside UNHCR are connected to the best practices through their field, whether it’s the NGO world or the private sector

— which is one of the reasons we are so excited to be working with Mindjet on UNHCR Ideas.

Everything the UNHCR Innovation team does is focused on the field, and on how we can make sure that the work we’re doing there is the most sustainable, efficient, and effective that it can be, by bringing in best practices from inside and outside the organization. We focus specifically on four thematic areas that we call ‘Labs’. These include: Learn, Home, Link, and Energy:

The Learn Lab focuses on enhancing and extending quality educational opportunities for

MC Could you give a brief overview of UNHCR Innovation and explain the interesting work that the UNHCR is doing?

refugees through the use of ICTs and other pedagogical innovations.

The Home Lab rethinks the concept of the ‘home’ environment for refugees and displaced communities.

The Link Lab connects refugees in displaced communities, UNHCR, and external partners to one another through information communication technologies.

The Energy Lab identifies new ways to meet the energy needs of those forcibly displaced through human-centered design and local capacity building.

Just to give you a brief example of a couple of the projects worldwide, the World Reader Program was just launched in Tanzania through the Learn Lab. We have distributed hundreds of tablets that have been pre-loaded with educational material and books in refugees’ schools, as well as host city schools. These students are now connected to thousands of materials and books that they otherwise wouldn’t have been connected to, so that they are able to receive a good education, even

though they might be far enough away that they weren’t receiving quality resources or support.

The Refugee Housing Unit is one of our Home Lab Projects. It’s a low-cost housing unit that has been sponsored by the IKEA Foundation, created with the help of a number of universities, as well as a social enterprise called the Refugee Housing Unit. We’ve been testing this type of housing

in Ethiopia, as well as Iraq. The interesting thing about these shelters is that a family can set them up themselves in about 4-5 hours. They are really lightweight, and can even be dismantled and taken home if the refugee family is able to return home. They are low-cost, and last for around three years. It’s a very exciting development in transitional shelters where we can put them up very quickly, take them down

very easily, and [know that they] last for a long time.

Finally, the last example I’d like to share is the Innovation Fellowship. We decided that the best way to support innovative staff around UNHCR was to create a program where we connect them with training, mentorship, and resources to do their own innovation projects around the world. This year, we have 20

A Mindjet Publication

6

fellows from Ghana, Tanzania, Cairo, Austria, Costa Rica, and other places. Each of these "iFellows" are doing a project in their home area — everything from using SMS in different ways, to creating apps for Syrian refugees, and creating adult learning institutes in Tanzania for women who have dropped out of school.

AB UNHCR Ideas is our flagship idea management website. It’s something that we’ve been very excited to pilot over the past year, particularly with the partnership of Mindjet and using the SpigitEngage platform.

UNHCR Ideas was built with the idea that we needed a better way to connect people within [the organization] to each other, but also to partner organizations and refugee communities. So, it’s an online platform that’s open to staff members, NGOs worldwide, and refugees. It was kicked off in August and to date, we’ve held 3 challenges where we’ve asked our global community to put forward solutions to issues that UNHCR is facing worldwide, and that refugees are facing when they settle into new places.

The first challenge we hosted was over the summer, and on a big global issue that UNHCR faces — how to communicate better with refugees living in urban areas. These refugees often have to travel for hours using public transportation to meet with UNHCR officials. Sometimes they spend a whole day, missing work, and spending quite a bit of money, to travel to their appointments — only to find that the appointment they had scheduled was canceled for the day. This is a major issue, and something that is a real stress for refugees in urban areas. Out of this challenge, we created a really

innovative project from one of the ideas put forward: UNHCR’s first global website solely dedicated to refugees. Now, if I am a refugee living in Nairobi, I can go on this site, put in my language and location and I [can see a number of different items, including] what offices are in the area, what time they open, what other services [they offer], and what my legal rights are. Although this solution might seem straightforward, this is something that UNHCR has not yet been able to do, and will fundamentally change the way we do business.

The second challenge took place in the fall and was cosponsored by our Education Unit. The focus of this challenge was how refugees can overcome language barriers to better access quality education. This is a problem faced by refugees worldwide, as crossing borders can result in a new language of instruction and language of interaction — rendering refugees’ skillsets and knowledge obsolete until they are able to communicate within their host population. We asked our participants to come up with ideas to access language

education, and really engage with their new language in meaningful ways. This was a great challenge, particularly because we had many refugees active on the site telling their stories and presenting their ideas. The resulting solution was a tablet project, where we will use tablets to bring audio-visual tools, and interactive programs to help refugees learn different languages. This program is still in the planning phase, but we should be piloting it in different locations throughout this year, and hopefully rolling it out on a larger scale afterwards.

Finally, a challenge that just ended was about core relief items for UNHCR. UNHCR worldwide has global stockpiles of the most fundamental relief items, things like tents, kitchen sets, blankets, and other things that we can deploy 72 hours after an emergency. The challenge is that, in the modern day, some of these items are not applicable. If you are an urban refugee, you don’t necessarily need a tent; perhaps what would be more helpful would be a SIM card and a cell phone. This challenge was sponsored by the Assistant High Commissioner of UNHCR and our colleagues in

MC Could you drill down into the UNHCR Ideas component? What is it and how have you been using it to date?

This is fundamentally changing the way the UNHCR works.

A Mindjet Publication

7

Emergency Support Services in order to really dig into what is the most useful thing for a refugee to have when they are first displaced, and how we can make sure that they get it within the first hours after an emergency. This was an extremely interesting challenge, as participants came up with everything from solar powered rechargeable fans — so hot tents can be cooled — to different types of bed mats for the elderly, to rechargeable lanterns and street lights. It will be very interesting to see which ideas get piloted out of this challenge. We’re hoping that this will lead us to rethink the way we provide aid in the future.

MC Can you expand on some of the lessons learned from the UNHCR Ideas program? Additionally, what has been the feedback to the program?

AB This program can change the way UNHCR works. Normally, we’ve been a very hierarchical organization, where it’s hard to get ideas to be listened to or piloted. With this program, we’ve pledged to pilot all of the winning ideas that

come out. Because we get funding ahead of time, we know that we’ll be able to implement the winning ideas in a UNHCR operation somewhere.

The responses that we’ve gotten have been unbelievably positive. We’ve had people come to us and say ‘I was never able to share my ideas before. I’ve been with UNHCR for a decade and I’ve seen many things that need to be improved, but I’ve never known how to do that. This has given me the ability to share my ideas and talk to other people around the world that have similar problems.’ It’s been surprising and amazing to see how excited people are about this site.However, there are a couple of issues that we need to work through in the coming challenges. The first challenge is refugee involvement, which is something from the very beginning that we’ve wanted on the site. The issues we’ve been having are in finding refugees that have constant access to Internet and computers. As I mentioned, it’s hard for us to get in touch with urban refugees, and

those are the ones that have the most access to computers. We’ve decided, in the next challenge, that we will be partnering with community computer centers in refugee camps to make sure that those centers all have access to UNHCR Ideas, and refugees can come in, talk amongst themselves, and add their ideas. In the last challenge, we had a number of focus groups on-site in the camps alongside the challenge that we were running, and then [were able to add] those ideas afterwards, which provided [another outlet for refugees who don’t always have access to computers].

The other interesting thing is that we’ve been doing post-mortems and surveys after each challenge, to see what we’ve done right and what we need to improve on in the next challenge. We’ve received a lot of positive feedback as well as points for improvement. These ongoing evaluations and improvements are something we will continue to focus on to try and make the process as transparent and useful as possible.

AB I can see this program being a great success. We’ve had a lot of comments from other NGOs and UN agencies that want to work with us on this, because they’ve seen how successful it’s been with UNHCR. We’ve also gotten feedback from the refugees that are already on the site that this is something they really want to continue using.

Coming up, we have a number of challenges on topics, including: how renewable energy can help protect women from sexual violence at night; how to keep women in schools; and [how to help with] the Syrian refugee crisis. We have a lot of amazing things on the horizon and some great people that we will be working with to make sure that our program is as successful as it can be. t

MC To wrap up, what do you see as the future for the UNHCR Ideas program?

A Mindjet Publication

8

Innovation to me means new solutions to old problems. Because I grew tired of hearing what “education today” lacked, I wanted to innovate. Adding to more frustration was listening to educational experts that had never taught, or even worked with kids. More funding, smaller class sizes, added rigor, and new standardized tests have always been the temporary solutions.

However the economic realities are: less money, greater competition, and fewer “standard” jobs. So working within the same framework of traditional learning, to me, is over. Collaboration, production of real content to an audience outside the school, and entrepreneurship are the new keys to creating change.

So, my main focus was then on opening up my class to as many collaborative experiences as possible as a catalyst to communication and producing content.

My philosophy is that, although I am a teacher, my students can learn best through networking and collaborating with experts from all over the world. Tools like Twitter,

Skype, and YouTube have allowed our students to learn from the best.

INQ The two most prolific notions connected to your classroom innovation movement are “Failing Beautifully” and “Opportunities Are Everywhere.” Can you dig deeper into these concepts for us? How do you get your students to embrace these ideas?

DW “Failing Beautifully” is a concept where the students and I embrace failure. It’s prototype number one! Failure number two leads to further breakthroughs. Thus, when you take the focus away from the traditional A-F grading system, and put a premium on continuous improvement, enthusiasm takes over. This mindset is critical in wanting to innovate and move forward.

My students scan their environment for things that need innovation and change. Solutions would never come about if they feared a letter grade on their first solution. Thus failure, and how to correct what didn’t work, is an important role of innovation, but also in their lives outside of school.

The class mantra of “Opportunities Are Everywhere” is a way to have our students actively engage with people as a means of learning and paving the path for future collaboration. I tell them stories about striking up a conversation with a random person, only to find out that they have an uncle that knows a guy, that works for… (you get the point).

It’s also about serving others and the sheer joy you bring to others by simply wanting to help. I feel that forgetting about my own problems and focusing on helping others gives me a sense of perspective, but also allows me to understand their problems better. And wanting to solve current problems is at the heart of innovation.

This summer, my innovation students have an assignment where they are encouraged to find their own opportunities, then harness the power of social media by reporting what their opportunity was and using the hashtag #OAEproj (Opportunities Are Everywhere project). I do this for three reasons: first, because I want my students to actively look for great opportunities to help others. Second, this is a great way

The Innovation Teacher Educating Students on Failure, Change, and Discovery

INQ You’re an educator with an incredible passion for bringing innovation into the classroom. What does innovation mean to you? What’s your philosophy, and what’s your main objective?

Don Wettrick is an educational speaker, professional, and innovation evangelist. A two-time Microsoft® Innovative Educator award winner, he believes that bringing innovation into the classroom can serve as a community hub of progress and change, and advocates that when you give students a class based on freedom and autonomy, they can accomplish incredible things. INQ sat down with Wettrick to learn more about his mission to make innovation an educational standard.

A Mindjet Publication

9

to find future collaborators; third is witnessing the fact that good deeds can be infectious. I want the students to inspire more young people to action! You can watch the video post I made to the class here, or read the blog.

INQ Tell us how you ended up where you are now — what inspired you to bring innovation lessons to the classroom? What’s the goal?

DW My journey to being an “innovation coordinator” and teaching innovation is a long, strange trip. Basically I took several risks because I grew tired of what the current system thought we should do, versus what would be fun and more authentic. I mention fun because I think that when school is fun and relevant, students see the value and work harder.

I also formed alliances early on, so asking the school to take risks with me were mitigated. Asking to start an “innovation class” was hard, but having commitments up front from professors at top-10 universities made it harder for the school admins to say no. The goal of this type of class is to have students

make the shift from consumers to producers. When I say producers, I mean producing real content to a bigger audience than the teacher, or the class. “Authentic audience” means putting your work out there — YouTube, Tumblr, Twitter, and other web tools have allowed our students to produce content, rather than just consume insights from other “experts.” The best lessons are usually learned by self-discovery; so why not have our students publish these insights? That’s real educational change. That’s innovation!

DW I would not offer a specific “formula” for how innovation should

be taught. However, I would suggest to have a willingness to accept failure, but a hard line against mediocrity. Embracing social media in the classroom is also essential. Twitter has allowed us to connect and collaborate with all stars like Daniel Pink, as well as lesser-known non-profits that still provide valuable insights and opportunities. So, schools shutting down social media is a nail in the coffin to a modern classroom, because at no other time in history has it been easier to connect with people all over the world — instantly. The biggest challenge, however, comes from our universities. Below is an excerpt from my book, due out this August.

“Convincing students to take risks in school is a difficult task. Getting a good grade often seems more important than learning something new and interesting. Some students have told me they wouldn’t take my class because it isn’t weighted and thus wouldn’t raise their GPA even if they received an “A.” In contrast, AP

courses fill up quickly because students know that colleges and universities look favorably on “advanced” classes.

Frankly, I don’t blame the students. They are playing the game in which the rules rely on compliance. In the old [EC1] way of taking classes “the system” suggested “preferred classes,” rather than pursuing classes based on personal passion and interests. Going for the grade, obtaining high standardized test scores, and seeking the other “filler” for a decent college resume are the hoops they jump through. I’m not making fun of the student who lists being on the chess club or organizing the homecoming dance on their college applications. If they are excited about those activities, great! But when students do these activities or take extra AP classes, not out of choice but out of fear, there’s a problem with the system.

Our universities need to reward risk takers and innovators over grade chasers. College admission officers need to re-examine the value of the high GPA and consider it against the initiative of a student who pursues some entrepreneurial interests. Take a second look at

the student who chose to take an internship over a class with a weighted grade. Without help from the universities, convincing students to take creative risks will never happen. Students know how to play the game; and the current game doesn’t reward creativity, choice, or risk.”

INQ Your writing on the topic of innovation in your own life and in education is highly candid. What’s the most eye-opening experience you’ve had while teaching innovation?

DW My most eye-opening experience was in the first year of providing the class. Two students were looking into alternative fuel lawn mowers for the school. Because the school sat on a vast sea of grass, lawn maintenance was expensive and not environmentally friendly. After researching and collaborating with several experts, they blogged their findings after two weeks of progress. Every student is required to maintain blogs because it is a great way to monitor progress for the class. I also want to promote what my students are doing, so I often use my Twitter account to direct anyone interested to student

INQ Why should innovation be taught, and how? What are the biggest challenges?

When you take the focus away from the traditional A-F grading system, and put a premium on continuous improvement, enthusiasm takes over.

A Mindjet Publication

10

blogs. However, I was blown away when two men from Korea responded with suggestions and advice. This blog post opened the way to communication, which led to a longer lasting relationship. I have had several other similar experiences, some with a-listers from the Twitter world, but this was the first taste of what blogging and Twitter can provide: worldwide collaboration in the blink of an eye.

DW I would say the greatest transformation is when my students understand the concept of collecting and connecting, which is a concept I read by Stanford’s Tina Seelig. “Collecting and connecting” is when they observe situations or people in their daily lives, to identify problems and seek solutions. Then they connect, and by that I mean connect ideas together. As a warm-up activity, we have collect and connect sessions each Monday in class. Each student identifies “things that suck,” and we write it down on the board. Then we connect ideas together. For example, early on in the innovation class, one student thought that the special needs classes needed more interaction with the student body. We listed that on the board. Later in the session, another student mentioned that we should be able to buy coffee in the morning, and allowing this would save money (from not buying expensive coffee elsewhere), as well as “perk up” the students. Later we were connecting ideas, and two students blurted out, “Have the

special needs students start a coffee shop!” By collecting ideas of what needs improvement and connecting these ideas together in ways we never considered, our class began to see the value of brainstorming for “collecting and connecting” time. Increased student engagement and coffee in the morning — it's a win-win!

DW There has been a movement in education lately to provide [students’] time away from the traditional curriculum and encourage them to learn things they are passionate about. Some teachers are calling this “Google Time,” or “20 Percent Time,” based off the now-famous technique provided by Google in their early days. Basically, Google would

allow 20 percent of an employee’s work week to be dedicated to pursuing knowledge that interested them.

Using this technique, educators are setting aside one day a week (or maybe a small section of time each day) to allow students some choice in what they want to learn.

My innovation class is an expanded version of the “Genius Hour,” but we provide an entire class built around inquiry-based education. My students pursue projects based on interests, and a foundation of collaboration.

INQ Tell us a little bit more about the “Genius Hour.”

INQ How do you see the future of education changing with the notion of classroom innovation?

INQ What is the greatest example of student transformation you’ve witnessed in one of your innovation classes? Can you tell us what brought it about?

A Mindjet Publication

11

DW I don’t know yet. I think that “innovation” is a buzzword that is being taken somewhat seriously, but like I mentioned before — education has always been slow to change — I mean really slow. But the new economic realities might force us to re-examine what education is, and thus accelerate the change more quickly.

DW I think the trend of “collaboration” is catching

on. However, to many school leaders that block social media and blogging opportunities “collaboration” means working with

the student next to you. I have hope for more expedient change, but right now I have a wait-and-see attitude.

Other education leaders to follow would be Eric Sheninger (@nmhs_principal), a principal from New Jersey, classroom teachers like Joy Kirr (@joykirr), and Superintendent Eric Williams (@ewilliams65).

INQ How can you get involved in this philosophy? What advice do you have for people who want to get involved with similar initiatives?

DW I, like thousands of others, got involved when I read Daniel Pink’s

“Drive,” and saw his TED talk after experiencing this new way of thinking, I made changes within my curriculum right then and there. If other innovators out there are interested in innovative, educational change, dive into the discussion! Twitter hashtags like #20Time, #GeniusHour, and #PBL are a great way to jump in!

INQ Anything else we should know — about you, your projects, or the movement itself?

DW Shameless plug time! I would LOVE for anyone interested in connecting with me, or especially my students, to find me on Twitter @donwettrick. My blog, The Innovation Teacher, will be a site dedicated to educational reform talk and frequent updates about the class. For those REALLY into nerdy teacher talk, I also host a radio program. Feel free to email me at dwettrick@gmail.com. I love connecting with people that want to provide insight and collaborate with my future leaders! t

INQ What educational innovation trends do you anticipate will crop up in the future? Besides yourself, who are the thought leaders in this space that everyone should keep an eye on?

A Mindjet Publication

12

RETURN ON HUMANITYCAMBIA PAVES THE WAY FOR HOLISTIC PALLIATIVE CARE SERVICES

When Mark Ganz, President and CEO of Cambia Health Solutions, announced the launch of its new holistic care system, he simply stated: “This isn’t about a return on investment; it’s about a return on humanity.”

This July, Cambia Health Solutions is rolling out a one-of-a-kind program to the 2.2 million members it serve, which will transform the way people experience health care, especially when faced with a serious illness. It promises to be the nation’s most comprehensive palliative care program to date.

As our nation’s population ages, the necessity of palliative care continues to grow. Experts predict that by 2050, the need for long-term support and services will increase from 9 to 27

million, and dementia-related hospitalizations will increase to more than 7 million. Facing a serious illness is a deeply personal experience, and Cambia’s approach is focused on respecting the patient’s wishes, from diagnosis to completion of life.

Recognizing the need for an approach that deviates from the traditional, Cambia’s palliative care program will include new health care services, benefits, training, and education that ensures the entire care team puts the patient’s physical, social, and spiritual needs at the center of the care delivery plan. The new program will differ from current palliative care programs by reimbursing services not typically covered, as well as providing care coordination and education through all stages of illness.

“This integrated approach includes support across the care continuum for medical providers, patients, and their families. We want our members to feel supported in defining and achieving their ideal quality of life, whether it’s at the point of a serious-illness diagnosis, the advance care planning phase, or simply choosing quality health care coverage for their families,” said Dr. Richard Popiel, Executive Vice President and Chief Medical Officer at Cambia. “Currently, health care is centered on the institution. Patients come to the doctor’s office or the hospital, and the doctor’s goal is to cure the patient. By educating the health system and the consumer, and by customizing the services a patient can receive to their situation, we can shift the paradigm from being provider- to person and family-centered. We can approach the patient as a person to be healed and not a condition to be cured. We hope that this unique, person-centered program will pave the way for health care providers nationwide to adopt a similar program.”

The recent announcement of Cambia’s groundbreaking palliative care program progressed naturally out of an alignment and relationships made with its corporate philanthropy arm, Cambia Health Foundation. This included 153 grants, totaling more than $10 million, to advance palliative care access, awareness, and quality throughout the nation. It is also a reflection of cultural innovation within Cambia — internal surveys show an uptick in the number of employees who believe the company values innovation, from 34 to 84 percent over the course of the last three years.

During this shift, Cambia has relied on an integrated social innovation platform as well as a small, dedicated team known as the Innovation Force. In addition to ownership of Regence Blue Cross Blue Shield, Cambia has created a portfolio of health solutions companies — some built from the ground- up, some acquisitions or investments in organizations — but all of which are aligned around the cause of transforming healthcare by creating a person-focused and economically sustainable system. At Cambia, innovation is truly a company value, and its Innovation Force encourages employees to live it daily by sharing ideas and working together on expanding concepts. Perhaps most importantly, they strive to encourage a collaborative, values-based culture that’s on a mission to positively disrupt the health care industry, and drive real returns on humanity. t

Innovation is an integral part of Cambia's company culture. Results from Cambia demonstrait their Innovation Force challenge hub, which demonstrates their dedication to collaborative innovation and universal employee engagement.

Cambia employees who submitted ideas tothe Innovation Force.

A Mindjet Publication

13

In this quarter’s edition of Innovation’s Heavy Hitters, the INQ staff compiled three innovators on the rise based on industry nominations for their contributions in humanitarian innovation. These people have been changing the world, starting with their organizations.

Read about them and stay tuned for what are sure to be these innovation superstars’ exciting accomplishments in the coming year.

LOOKING AHEAD INNOVATION’S HEAVY HITTERS

Kosta Peric Deputy Director, Financial Services for the Poor

at the Bill and Melinda Gates Foundation

Kosta Peric, co-founder of Innotribe, became the head of the financial services division of the Bill & Melinda Gates Foundation after leaving Innotribe in mid-2013. His group is dedicated to delivering “effective digital financial services to the poor through a robust, open and low cost platform.” Peric is globally recognized as a financial services thought leader, and works extremely hard to drive positive change for financially undeserved people all over the world.

Therese SteinerManager, Business Analytics and Planning

at LexisNexis®

As the community manager for Spark, the highest producing community within the Reed Elsevier umbrella, Therese has been recognized by her peers for having a thirst for knowledge and a commitment to innovation. Recently, Therese became the liaison between all of the SpigitEngage communities at Reed Elsevier and has reached beyond the call of her normal role, including hosting her first innovation breakfast event at the LexisNexis Dayton Campus.

Nominate an innovator by emailing: INQ@mindjet.com with the subject Innovator Nomination.

The Teams at GlaxoSmithKline and

Save the Children

Innovative global organizations, GSK and Save the Children, have long partnered together to help save the lives of children. In this effort, the duo has now announced the launch of the second annual Healthcare Innovation Award, which will provide a share of USD $1 million to organizations that are practicing innovative approaches for reducing deaths in children 5 years old and younger in developing countries.(23:59) GMT on August 25, 2014.

A Mindjet Publication

14

ALWAYS BREAK THROUGH WITH SPIGITENGAGE™

BRAINSTORM, ANALYZE, PLAN, AND GET THINGS DONE WITH MINDMANAGER®

INNOVATION HQ SAN FRANCISCO

JULY INNOVATION CAFÉ WEBINARS

BUSINESS SOLUTIONS & EVENTS

SpigitEngage is an enterprise platform that lets you amplify the knowledge of the crowd without the noise. Concentrate the best ideas that your employees, customers, and partners have into a quantifiable business impact. Harness the power of the crowd to drive innovation. Learn More

MindManager is mind mapping software that lets you capture, organize, plan & visually prioritize your ideas faster, smarter, and easier. Execute anything from website development to business plans with drag-and-drop ease. Look for our upcoming September 2014 release of MindManager 15! Learn More

Join our Bay Area InnovationHQ Meetup group, featuring local guest speakers and experts covering a variety of topics. Get your innovation questions answered and connect with industry professionals and enthusiasts while enjoying snacks, drinks, and chances to win Mindjet swag. Learn More

On 7/30 in the US, tune in for “Future Proof Integration of Innovation Management with Enterprise Apps: The New Mindjet Graph APIs for SpigitEngage.” Register Here

In the UK? Join us 7/22 for “Turning Crowd Innovation Into Real Product Revenue.” Register Here

| mindjet.comMindjet and MindManager are registered trademarks of Mindjet, Inc. in the U.S. and other countries. UNHCR is a registered trademark of the High Commissioner for Refugees in the U.S. and other countries. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries. Twitter is a trademark of Twitter, Inc. Yahoo is a registered trademark of Yahoo®, Inc. Cambia Health Solutions is a registered trademark of Cambia Health Solutions, Inc. LexisNexis is a registered trademark of Reed Elsevier Properties, Inc. GSK is a registered trademark of SmithKline Beecham Limited Incorporated Company in the U.S. and/or other countries. Other names may be trademarks of their respective owners. ©2014 Mindjet, Inc. All Rights Reserved.