contents · 00 iveco tralis wheeler, front mounted crane , m reach nw 03 3 00 international 00...

BAUER CONTENTS

CONTENTS

WE CREATE C USTOMERS 3

63SALES & ADVERTISING CONTACTS

28DEALS ON WHEELS

04BAUER TRADER MEDIA INTRO

34OWNER DRIVER

06BAUER MEDIA OVERVIEW

40TRANSPORT CASE STUDY

08ABOUT BAUER TRADER MEDIA

42BAUER MACHINERY NETWORK INTRO

10OUR PRODUCT OFFERING

44FARMS & FARM MACHINERY

12MARKETING INITIATIVES

50EARTHMOVERS & EXCAVATORS

14BAUER TRANSPORT NETWORK INTRO

56PLANT & EQUIPMENT

16AUSTRALASIAN TRANSPORT NEWS

60MACHINERY CASE STUDY

22AUSTRALASIAN BUS & COACH

62ADVERTISING SPECIFICATIONS

17,180+ items for salein print & online

>>NOW INSIDE

2007 Iveco Stralis. 8 wheeler, front mounted crane PM240, 13m reach • NSW 0413 614 723

2007 International 9200 Eagle. Truck and dog tipper, 890K. 1 owner • QLD 0413 623 020

2005 Isuzu F series FTS750. Fertiliser spreading truck. • NSW 0427 449 802

$154,000 $140,000 + GST$77,000 inc GST

INSIDE

REBUILDING HOPE

CLASSIC CATCHUP

SOLID SIBLINGS

The full story behind

NTI’s 1946 International

K5 restoration

Wrap up of joint Kenworth Klassic and

Clarendon Classic Rally

Steve Brooks tests Mercedes-Benz’s new

Actros rigid line-up

Issue 421 • $7.95On sale 20/11/17

Trucks, trailers, forklifts, parts & accessories for sale

Check out this 2012 Kenworth K200 featuring a stretched cab incorporating a draw fridge, bone diamond button trim and pure air refrigerated bunk cooler. Powered by a Cummins ISX 550hp engine coupled with an 18-speed Roadranger transmission, RT46-160 rear axles on Airglide 460 air bag suspension, ABS and hydraulic PTO. Genuine 503,189klms on the clock. Find it on www.usedtrucks.com.au or call 1300 663 308.

KennyCOMFY

DOW 421.cls 1 8/11/2017 2:16 pm

Issue 353 > $7.95 > On sale 30/11/17

Tractors, farm machinery & materials handling equipment for sale

Connor Shea 36 plate offset disc. New gang axle bearings/plates • NSW 0429 852 255

2009 New Holland TN 75D. 4WD, new tyres, AC, radio, 3PL lift option • VIC 0428 935 988

2015 Branson 8050C. 78hp, 2500rpm, 4-way bucket, UHF, AC + more • NSW 0437 672 229

1992 Fiat 120. Low range creeper box, good tyres all around • VIC 0418 313 256

$50,000 Inc GST ONO $15,400 Inc GST

27,200+ items for salein print & online 6,650+ Trucks, utes and

4x4s now for sale!

,!3BD

0A6-aae

jdg!:l

;m

$16,500 Inc GST $22,000

>> TESTED

The trifectaAllen CD 3000

contour drill

Roll upLely RP 160 baler

X-factorMercedes-Benz

X-Class ute

We test-drive the Farmtrac 9120DTn from Sota Tractors – a machine that delivers a lot

at a budget price >> Page 26tracRIGHT

FFM 353.cls 1 15/11/2017 1:06 pm

FOR FLEET OWNERS & MANAGERS

Mills Freightlines celebrates four generations and 50 years in the grain game

BUMPER CROPg g y g g

LICENSED FOR SKILLNHVR boss comes clean

on operator licensing

URBAN DISTRIBUTORWhy the Benz 2643 is anurban distribution dream

KENWORTH X FACTORHow the Cummins X15 might

beat a path for the X12+

FEBRUARY 2017 ISSUE 364 $8.50

ATN 364.cls 1 23/01/2017 9:29 am

Bus Body Buyers’ Guide

INSIDE!ABCAUSTRALASIAN BUS & COACH

ISSUE 363November 2017$5.95 inc GST

TASSIE TALES Calow’s Coaches keeping pace with southern tourism boom HEAD TURNERS See what got our attention at the Australasia Bus & Coach ExpoBIG-TIME TENDER 400 new buses needed to service Adelaide Metro network+

DENNING HI-DECK COACH DRIVES LIKE A DREAM

yGuide

yy

INSIDE!

ISSUE 363ISSUE 363November 2017$5.95 inc GST

AUSSIE RULES

ABC 363.cls 1 6/11/2017 11:31 am

4 BAUER TR ADER MEDIA

Bauer Trader Media is the ultimate destination for anyone looking to research, buy or sell almost anything with a motor and wheels – from cars, trucks,

trailers and buses, to tractors, farm machines, earthmovers and excavators, and lots more.

With a stable of 11 magazines, 14 websites and EDM’s, and a burgeoning presence across key social media platforms, our iconic brands – including Wheels, Street Machine, Unique Cars, Deals on Wheels, Farms & Farm Machinery, and Owner Driver – reach more key decision makers in the motoring, transport, farming and construction sectors than any other media group.

And through our unique combination of independent, trusted and engaging content – from words and pictures through to entertaining video, and the nation’s largest marketplace of new and used equipment for sale, Bauer Trader Media’s brands are arguably the most influential when it comes to the all-important final purchase decision.

With unrivalled content capabilities, and highly engaged audiences across multiple platforms, Bauer Trader Media is uniquely placed to offer a solution to meet all needs and budgets, big and small.

BAUER TRADER MEDIA INTRODUCTION

INTRODUCTION

WE CREATE C USTOMERS 5 5

WE CREATE C USTOMERS 76 BAUER TR AD ER MEDIA

BAUER MEDIA

Connect with more than 8.1 MILLION Australians

every month with Bauer Media.

ABOUT BAUER MEDIA

THE BAUER NETWORK

MOTORING TRANSPORT & MACHINERY CONSUMER

Bauer Media is Australia’s leading multiplatform publisher, with investments spanning magazines,digital and live experiences.

The 200+ product portfolio includes some of our longest-running and most successful brands reaching audiences across iconic magazines, vibrant digital, rich applications, entertaining video and more.

OUR NETWORK: Lifestyle Network – Motoring Network – Transport & Machinery Network. Bauer Media has three core divisions: Bauer Media, Bauer Trader and Bauer Excel Media.

BAUER MEDIA: The portfolio includes some of

the country’s longest-running and most successful brands including the country’s biggest-selling monthly The Australian Women’s Weekly, Australia’s number-one weekly magazine Woman’s Day, NW, TV Week, Harper’s BAZAAR, ELLE, and Australian House & Garden.

BAUER XCEL MEDIA: Bauer Media’s global digital division that provides advertising partners with innovative digital strategies, built on great content and great brands.

BAUER TRADER MEDIA: The specialist transport, motoring and machinery division of Bauer Media.

Bauer Trader Media is Australia’s leading specialist multimedia publisher with a range of market-leading print and digital products covering key subject areas.

With more than a dozen core magazine titles and a raft of one shots and custom publications, we publish hundreds of market-leading titles each year in Australia and New Zealand via iconic mastheads such as Wheels, 4x4 Australia, Unique Cars, Deals on Wheels, Owner Driver, and Farms & Farm Machinery.

Highly regarded and respected in their individual fields, all our brands have supporting websites and social media channels, including online classified sites such as Fullyloaded.com.au, TradeTrucks.com.au, TradeUniqueCars.com.au, TradeEarthmovers.com.au and TradeFarmMachinery.com.au.

By investing heavily in market research, by maintaining close ties to our clients, and by having operated successfully for more than three decades in these specialist areas, we are intimately connected to the issues that matter most to our advertising clients and consumers.

With a commitment to strong, independent editorial, Bauer Trader Media can be relied upon to deliver accurate, timely and quality news, reviews and information, as well as lighter, more entertaining content to hundreds of thousands of Australians who engage with our brands each month.

If you want to reach and influence consumers in the Motoring, Transport, Farming and Construction verticals, we offer unrivalled opportunities to engage with millions of Australians through quality content delivered every day on multiple platforms to our highly engaged audiences.

BAUER TRADER MEDIA

OUR NETWORK

MOTORING

TRANSPORT

MACHINERY

BAUER TRADER MEDIA

WE CREATE C USTOMERS 98 BAUER TRADER MEDIA

OUR PRODUCT OFFERING


>>NOW INSIDE

2007 Iveco Stralis. 8 wheeler, front mounted crane PM240, 13m reach • NSW 0413 614 723

2007 International 9200 Eagle. Truck and dog tipper, 890K. 1 owner • QLD 0413 623 020

2005 Isuzu F series FTS750. Fertiliser spreading truck. • NSW 0427 449 802

$154,000 $140,000 + GST$77,000 inc GST

INSIDE

REBUILDING HOPE

CLASSIC CATCHUP

SOLID SIBLINGS

The full story behind

NTI’s 1946 International

K5 restoration

Wrap up of joint Kenworth Klassic and

Clarendon Classic Rally

Steve Brooks tests Mercedes-Benz’s new

Actros rigid line-up

Issue 421 • $7.95On sale 20/11/17


Check out this 2012 Kenworth K200 featuring a stretched cab incorporating a draw fridge, bone diamond button trim and pure air refrigerated bunk cooler. Powered by a Cummins ISX 550hp engine coupled with an 18-speed Roadranger transmission, RT46-160 rear axles on Airglide 460 air bag suspension, ABS and hydraulic PTO. Genuine 503,189klms on the clock. Find it on www.usedtrucks.com.au or call 1300 663 308.

KennyCOMFY

DOW 421.cls 1 8/11/2017 2:16 pm

Our expert and credible content ensures our brands drive consideration and evaluation, promote brand advocacy, and with advertising part of the

story, are purchase drivers.

INDUSTRY-SPECIFIC TITLESOur industry-specific titles are channels for brands and dealers to communicate with customers.

Through our digital offering and magazines, advertisers reach an audience that is actively displaying an interest in their products and services.

Integration of digital and print through industry-specific channels allows advertisers to tell their stories and build awareness through multi-channel campaigns spanning print and digital.

10 BAUER TR ADER MEDIA WE CREATE C USTOMERS 1 1

MULTI-PLATFORM CONTENT DELIVERY

PRINT OFFERINGS> Bespoke

> Australian Motoring Archive (30 years of Wheels content)

> One-shots > Gatefolds> Tip-ons > Re-prints

> Inserts

DIGITAL AMPLIFICATION> High Impact

> Lead Generation> Video > Facebook> eDM & Newsletter

> Retargeting > Native> Keyword Targeting

INTEGRATED PIECES> Photography

> Live streaming> Competitions > Dealer Merch

> Custom Publications > Videography > Events

> Data > Research

BAUER TRADER MEDIA GETS BEHIND ITS ADVERTISERS WITH MAJOR MARKETING INITIATIVES

ABC BUS SHOW_2016.cls 1 15/09/2016 2:21 pm

MARKETING INITIATIVES

MAJOR SUBSCRIPTION GIVEAWAYS10 BRANDS promoting competition across print and digitalWheels, MOTOR, Unique Cars, Street Machine, ATN, ABC, Deals on Wheels, Owner Driver, Farms & Farm Machinery, Earthmovers & Excavators

SHOW GUIDESPOINT OF SALEEVENTS DVD’SONE-SHOT EDITIONS






URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream

KENWORTH X FACTOR How the Cummins X15 might



ATN 364.cls 1 23/01/2017 9:29 am






URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream

KENWORTH X FACTOR How the Cummins X15 might



ATN 364.cls 1 23/01/2017 9:29 am

MEDIA VALUE$1.7 MILLION

OVER 90,000 ENTRIES

PRIZE VALUE OVER $57,000

READER PRIZES

2 FOR $10.95BUY ANY

SAVE OVER

30%

3840_A2 Poster.indd 1 17/10/2017 3:18:00 PM

BUY ANY 2 FOR $10.95SAVE OVER

30%

BUY ANY2 FOR $10.95

SAVE OVER

30%

3840_HeaderCard.indd 1 17/10/2017 3:18:26 PM


>>NOW INSIDE

2011 Kenworth T609. 50" db bunk, fridge, TV/DVD, exc condition • QLD 0499 100 680

1951 Ford F750 Fire truck. Absolutely original, USA left hand drive • VIC 03 9706 6049

International 7600 Eagle. C12, 7 car transport trailer, combo sale only • QLD 0417 794 163

$21,500 $170,500$96,800

In an Australian exclusive, Steve Brooks gets behind the wheel of aKenworth T408 trialling the yet-to-be-released Cummins X12 engine

CUMMINS

x-clusive

INSIDE

CHASING GHOSTS

DUSTDEVILS

Matt Wood drives a beautifully restored

1962 AB International

Tackling the iconic Simpson Desert with a

couple of Iveco trucks

Issue 420 • $7.95On sale 23/10/17


DOW 420.cls 1 11/10/2017 2:40 pm

MEDIA PARTNER

OFFICIAL 50TH ANNIVERSARY

SHOW PROGRAM BRISBANE CONVENTION & EXHIBITION CENTRE

MAY 25–28, 2017

SHOW ORGANISER

PLATINUM PARTNER

SILVER PARTNER

SHOW STOPPERSInnovation Centre makes show debutBEST ON SHOW

Exclusive preview of new truck releases

SHOW GUIDEDetailed show maps

and exhibitor listings

DO THE

DAF CF85 NOW WITH 510HP ADDS EVEN MORE VALUE

MATHATN 367 FC & ISFC.indd 1 31/03/2017 3:07 pm

Extend the editorial and advertising message.

2017 OFFICIALSHOWBAG

Don’t miss out on this exclusive advertising opportunity!

For more information please contact Matt Alexander T: +61 3 9567 4211 E: [email protected]

SHOWBAG INSERTOPTION 1Deliver printed insert for distributionFiles to be delivered by Monday 17th April 2017

COST $2,000

SHOWBAG INSERTOPTION 2Supply press ready file for print and distribution e.g. A4 double sided, 150gsmFiles to be supplied by Monday 10th April 2017

COST $4,000*

*A4 insert size is optional. Changes in material size will be quoted.

20,000 SHOWBAGSwill be distributed at key entry points

throughout the four-day Show.

YOUR INSERT HERE!

SHOW SUBSCRIPTION

SPECIALIssue 334 June 2015 $5.95 inc GST PP100008045

INSIDE A U S T R A L I A ’ S L A R G E S T B U S C L A S S I F I E D SIsIssssue u 3343343 JJuune n 2012015 $5 $$5.95.95 55 incin GSGST T PP100008000804550

Issue 334 June 2015 $5.95 inc GST PP100008045

VISIT

Hundreds of used

buses for sale online

Metro Tasmania to improve services

COMMUNITY

EVENT SUCCESSSA conference to

continue in 2016HISTORY REPEATS

Former BCC busrestored to gloryDIRT ROAD DOOZY

Isuzu 4x4 idealfor rural routes

EEEEVVVVEEEENNNNTTTT SSSSUUUUCCCCCCCEEESSSSSSSSS

EVENT SUCCESSSSSSAAAAA cccooonnnffffeeeerrreeennncceee tttoooo

SA conference to

cccoonnnttttiiinnnuuueee iiinnn 222200001116666

continue in 2016HHHHIIISSSSTTTTOOOORRRRRYYYY RRRRREEEPPPPEEEEEAAAATTTSSSSS

HISTORY REPEATS

FFFooorrrmmmeeerrrr BBBBCCCCCCC bbbbbuusss

Former BCC busrrreeesssttttoooorrreeeddddd tttoooo gggglllloooorrryyyy

restored to gloryDDDDIIIIRRRRRTTTT RRRRROOOOAAAAADDDDD DDDDOOOOOOOOZZZZYYYY

DIRT ROAD DOOZY

IIIssuuuzzuuu 44444xx4444 iiiddddeeeaaalll

Isuzu 4x4 idealffffooorrrr rruuurrraaaalll rrrooouuuttteeesss

for rural routes

Issue 333 May 2015 $5.95 inc GST PP100008045

INSIDE A U S T R A L I A ’ S L A R G E S T B U S C L A S S I F I E D S

IssIssssue e u 3333333 MaMay 2y 2y 2015015 $5$5$ .955.95 incin GSGST T PP100008000804550Issue 333 May 2015 $5.95 inc GST PP100008045

VISIT

Hundreds of used

buses for sale

online

CONFERENCE CALLGovernment promise:

work with industry

FIRST IN CLASSOperators educated in

marketing, branding

STARGAZING Bonluck Stargazer

superior sightseer

TROPICAL

Tourism soars for Tropic Wings

CCCCCCOOOOOOONNNNNNNNFFFFFFFEEEEEEERRRRRRREEEEEENNNNNNNNCCCCCCCEEEEEEEE CCCCCCCAAAAAAAALLLLLLLLLLLLLLLGGGGGGGGoooooovvvvveeeeerrrrnnnnnmmmmmeeeeennnnntttttt ppppppprrrrrooooommmmmiiiiiisssseeeee:::::

wwwwwwwoooooorrrrrkkkkkkkk wwwwwwwiiiiitttttthhhhhhh iiiiinnnnndddddddduuuuussssstttttrrrrrryyyyyyyyppp

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mmmmmmaaaaarrrrrkkkkkkkkeeeeettttttiiiiinnnnngggggggg,,,,,, bbbbbbbrrrrraaaaaannnnnddddddddiiiiiinnnnnggggggggppp

SSSSSSSTTTTTAAAAAAARRRRRRRRGGGGGGGGAAAAAAAAZZZZZZZIIIIINNNNNNNGGGGGGGGGBBBBBBBBoooooonnnnnllllluuuucccckkkkkkkk SSSSSSSSttttttaaaaarrrrggggggaaaaazzzzeeeeerrrrrrssssssuuuuppppppppeeeeerrrriiiiioooooorrrrrr ssssssiiiiigggggggghhhhhhtttttssssseeeeeeeeeeeerrrrrr

ggg

CONFERENCE CALLGovernment promise:

work with industry

FIRST IN CLASSOperators educated in

marketing, branding

STARGAZING Bonluck Stargazer

superior sightseer

$80• 12 month subscription to

ABC magazine

• ABC mug

• ABC t-shirt

• ABC trucker cap

• ABC tote bag

2169_BusVic Pull_A2 Poster.indd 1 2/07/2015 10:44:50 AM

12 BAUER TR AD ER MEDIA WE CREATE C USTOMERS 13

WE CREATE C USTOMERS 1 5

110,722Combined monthly

magazine readership

25,345 Combined email

database

1,213,340Combined monthly

page views

340,520 Combined monthly

visitors

Through its unique combination of quality, trusted editorial content, and market-leading new and used equipment classifieds, Bauer Transport Network reaches and influences more key decision makers across the key sectors of the road transport industry – owner-drivers, small fleet operators and medium-to-large fleet owners and senior managers – more frequently, than any other media, in print and online. Bauer Transport Network – leading the transport industry since 1984.

164,697 Total

video views

349,003 Total Facebook

reach

Sources: Websites visitors: Google Analytics, Jan-Dec 2017; average combined visitors and page views from OwnerDriver.com.au, Fullyloaded.com.au, BusNews.com.au and TradeTrucks.com.au. Video views: combined Facebook, Youtube & Brightcove views, from OwnerDriver.com.au, Fullyloaded.com.au, BusNews.com.au and TradeTrucks.com.au, September 2017. Facebook: combined reach for facebook.com/austtransportnews, facebook.com/ownerdriver, facebook.com/ABCBusnews, facebook.com/TradetrucksAU, September 2017. EDM database: combined internal statistic, December 2017, for Owner Driver, ATN, TradeTrucks, ABC. Magazine readership: publisher’s claim based on CAB audits, retail sales scan data, internal readership research.

For over 30 years Australasian Transport News (ATN) has been the leading source of intelligence for owners and managers

of medium to large trucking businesses – which research shows account for 40% of operators but 80% of industry income!

It’s also the most-read, with 70% of respondents to the landmark Transport Census, a survey of almost 1,000 operators, saying they ‘frequently’ or ‘regularly’ read ATN’s monthly magazine. Just 23% read Prime Mover and 18% read Diesel.

This finding is backed by the independent auditor, the Circulations Audit Board (CAB), which found ATN had an average circulation of 6,306 copies per issue in the period April-September 2017. No other competitor magazine subjected itself to audit.

And they’re highly engaged, with 73% saying they read all or most of the magazine, spending over 1 hour on each issue.

The reason is simple: respondents said ATN was the only place to keep abreast of industry news and issues.

Monthly in print ATN delivers not only the best equipment news and reviews from Australia’s pre-eminent truck expert Steve

Brooks, but in-depth coverage of the latest industry news and issues – as well as insightful case studies of leading operators.

Uniquely, ATN is more than just another old-school truck magazine. Fullyloaded.com.au is the industry’s go-to for all the latest news and information. Drawing an average 112,041 visitors a month (Jan-Dec 2017), the website breaks the day’s big news stories as well as the latest equipment news and reviews, including on-road tests captured on high-quality video – also delivered conveniently to the inboxes of almost 9,000 subscribers through its daily eDM.

Fullyloaded.com.au also houses comprehensive new truck specs and Australia’s largest used truck, trailer, parts and accessories classifieds.

Some 42% of Census respondents said they frequently or regularly visit the site and read its daily newsletter, noting they’re the ‘leading’ source of the ‘latest information’, delivered in an ‘intelligent’ and ‘independent’ format.

With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose ATN to keep their businesses fully loaded!

CONNECTING YOU WITH THE LEADERS AND KEY DECISION MAKERS IN THE AUSTRALIAN TRANSPORT AND LOGISTICS INDUSTRY

16 BAUER TRADER MEDIA WE CREATE CUSTOMERS 1 7


BAUER AUSTRALIAN TRANSPORT NEWS

IN THE NEXT 12 MONTHS, ATN READERS:Expect to make a purchasing decision in the following:

Australasian Transport News (ATN) is specifically targeted at key decision-makers in medium-to-large road transport businesses.

Some 80% are owners or senior managers of freight transport (65%), warehousing and distribution (20%) and logistics management companies (15%) with 1-10 (27%), 11-100 (33%) and 100+ (37%) employees.

Predominantly male (89%) and with an average age of 51, they are responsible for purchasing decisions in trucks, trailers, parts and accessories, servicing and maintenance, forklifts and materials handling equipment, recruitment, education and training, finance and insurance, information and communications technologies, health and safety, and travel and entertainment.

ATN AUDIENCE

80%ARE OWNERS OR

SENIOR MANAGERS

49%ARE DECISION

MAKERS

70%HAVE 11+ PEOPLE WORKING

IN THE BUSINESS

40%OWN 11+ TRUCKS

*Sources: Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube, LinkedIn Feb 2018; SailThru Dec 2017; CAB Audit Sept 2017; Transport Census 2012

BRAND REACH

269,865AV. MONTHLY WEBSITE

PAGE IMPRESSIONS

112,041AV. MONTHLY

WEBSITE VISITORS

11,997FACEBOOK, TWITTER, YOUTUBE, LINKEDIN

20,969STOCK ITEMS FOR SALE ON WEBSITE

8,998EMAIL DATABASE

DAILY NEWS SERVICE

EDM

• Heavy duty trucks• Technology software• Utes and vans

• Recruitment• Technology hardware• Training

6,306AUDITED CIRCULATION

(CAB, SEPT 2017)

“I rely on ATN for information on regulatory changes,

equipment, updates and industry trends.”

TREVOR, NSW TRANSPORT COMPANY OWNER

WE CREATE C USTOMERS 2 120 BAUER TR AD ER MEDIA

BAUER AUSTRALIAN TRANSPORT NEWS

DIGITAL ADVERTISING SPECIFICATIONS*

STANDARD DISPLAY

DESKTOP VIDEO MOBILE

DIGITAL ADVERTISING RATES – FULLYLOADED.COM.AU

PRINT ADVERTISING RATES

MAGAZINE DEADLINES

ON SALE ISSUE MONTH PRODUCT CODE SPECIAL FEATURES AD MAT RECEIVED

23/01/18 376 FEBRUARY ATN1801 25 YEAR OUTLOOK 11/01/18

20/02/18 377 MARCH ATN1802 TELEMATICS 08/02/18

27/03/18 378 APRIL ATN1803 COMVEC PROGRAM 15/03/18

24/04/18 379 MAY ATN1804 FUELS & LUBRICANTS 12/04/18

22/05/18 380 JUNE ATN1805 WORK UTES BUYERS’ GUIDE 10/05/18

26/06/18 381 JULY ATN1806 FINANCE & INSURANCE 14/06/18

24/07/18 382 AUGUST ATN1807 TRAILERS & BODIES 12/07/18

28/08/18 383 SEPTEMBER ATN1808 ENGINES & TRANSMISSIONS 16/08/18

25/09/18 384 OCTOBER ATN1809 TYRES & WHEELS 13/09/18

23/10/18 385 NOVEMBER ATN1810 WORKPLACE HEALTH & SAFETY 11/10/18

27/11/18 386 DECEMBER ATN1811 VAN BUYERS’ GUIDE 15/11/18

25/12/18 387 JANUARY ATN1812 WAREHOUSES & PORTABLE BUILDINGS 13/12/18

CASUAL 3X 6X 12X

AD SPACEDOUBLE PAGE SPREAD $8,900 $8,650 $8,500 $8,300

FULL PAGE $4,550 $4,400 $4,350 $4,200

1/2 PAGE HORIZONTAL $2,850 $2,750 $2,650 $2,600

1/2 PAGE VERTICAL $2,850 $2,750 $2,650 $2,600

1/3 PAGE HORIZONTAL $1,925 $1,850 $1,820 $1,750

1/3 PAGE VERTICAL $1,925 $1,850 $1,820 $1,750

1/3 PAGE SQUARE $1,925 $1,850 $1,820 $1,750

1/4 PAGE HORIZONTAL $1,500 $1,450 $1,400 $1,350

1/4 PAGE VERTICAL $1,500 $1,450 $1,400 $1,350

STANDARD DISPLAYDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

DESKTOP

LEADERBOARD 728x90 CPM $30 $35MREC 300x250 CPM $30 $35

HALF PAGE 300x600 CPM $40 $45

MOBILE MOBILE BANNER 320x50 CPM $30 $35

VIDEOMREC 300X250 CPM $90 $110

PRE ROLL 640x480v CPM $90 NA

SPONSORSHIP (100% SHARE OF VOICE)DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE

DESKTOP

HOMEPAGE BUYOUT 728x90, 300x250, 160x600 (x2) PER DAY $500

SKYSCRAPER GUTTERS 160x600 (x2) PER DAY $600CATEGORY/KEYWORD

SPONSORSHIP728x90, 300x250,

300x600 PER WEEK POA

HOMEPAGE FEATURE ARTICLE 168x112 PER WEEK $200

EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE

DAILY EDM

INLINE BANNER 500x90 PER MONTH $2,400

MREC 300x250 PER MONTH $2,400

CONTENT CLIP 168x112 PER MONTH $1,250

SOLUS EDM SUPPLIED CONTENT 590x1000 PER SEND $1,000

PRINT ADVERTISING SPECIFICATIONS

FULL PAGE

TRIMW: 210mm H: 297mmTYPEW: 190mm H: 277mmBLEEDW: 220mm H: 307mm

OTHER SIZESTHIRD PAGE VERTICAL: TYPE W: 60mm H: 276mmTHIRD PAGE SQUARE: TYPE W: 120mm H: 133mmHALF PAGE VERTICAL: TYPE W: 120mm H: 276mm

DOUBLE PAGE SPREAD

Please allow a 20mm safety gutter in center of spread


TYPEW: 190mm H: 133mm

THIRD PAGE HORIZONTAL

1/8 STRIPTYPEW: 190mm H: 30mm


QUARTER PAGE HORIZONTAL

QUARTER PAGE

VERTICAL TYPEW: 92mm H: 133mm


LEADERBOARDW: 728px H: 90px

MRECW: 300px H: 250px

HALF PAGEW: 300px H: 600px


SPONSORSHIP (100% SHARE OF VOICE)

EMAIL ADVERTISING

DAILY EDM

PRE ROLLW: 640px H: 480px

HOMEPAGE BUYOUTW: 728px H: 90pxW: 300px H: 250pxW: 160px H: 600px (X2)

CATEGORY/ KEYWORD SPONSORSHIPW: 728px H: 90pxW: 300px H: 250pxW: 300px H: 600px (X2)

INLINE BANNERW: 500px H: 90px


CONTENT CLIPW: 168px H: 112px

SOLUS EDM

SUPPLIED CONTENTW: 590px H: 1000px

HALF PAGE

SKYSCRAPER GUTTERS (X2)W: 160px H: 600px

HOMEPAGE FEATURE ARTICLEW: 168px H: 112px

MOBILE BANNERW: 320px H: 50px

EFFECTIVE DECEMBER 2017. RATES EXCLUDE GST. RATES ARE PER PAGE OR DESIGNATED SPACE PER ISSUE. *REFERENCE IS TO AD SIZES AND NOT ACTUAL POSITIONING. ALL DEADLINES, RATES AND SPECIFICATIONS ARE SUBJECT TO CHANGE.

For more than a quarter of a century ABC has been informing, connecting and inspiring Australasia’s dynamic bus and coach industry.

The landmark Transport Census, an in-depth survey of almost 1,000 operators, found 90% of respondents ‘frequently’ or ‘regularly’ read the monthly magazine, with 84% saying they read all or most of it, spending an average of 1 hour and 40 minutes consuming each issue. With an average age of 51, it’s not surprising the majority (75%) rate magazines as their preferred source of information, ahead of websites (52%), newspapers (49%), trade shows (41%), e-newsletters (29%), TV (24%) and radio (18%).

The reason is simple: only ABC magazine delivers the information and inspiration operators need to effectively run their businesses.

As the ‘bible’ for bus and coach operators, only ABC delivers coverage of the latest industry news, analysis of key issues facing operators, case studies of how operators are dealing with them, advice from industry experts on a diverse range of business issues, the best equipment news and reviews in the country, and a highly popular series of buyers’ guides — as well as exclusive bus sales data and used bus classifieds.

And annually, ABC’s Bus Search publication is widely recognised as Australia’s No.1 new bus buyers’ guide.

Uniquely, ABC is more than just another old-school trade magazine.

ABC also plays a critical role in connecting industry as media partner for key events, including the annual Bus Industry Confederation National Conference, biennial Australasia Bus + Coach Expo, the yearly BusVic Maintenance Conference & Trade Show and the Queensland Bus Industry Council (QBIC) Annual Conference.

Complementing the big monthly read, daily ABC’s BusNews.com.au breaks the big industry news stories as well as delivering the latest equipment news and reviews, including on-road tests captured on video, comprehensive new bus specs, and Australia’s leading used bus classifieds – also delivered conveniently to the inboxes of 4,510 subscribers through its weekly eDM.

Some 52% of Census respondents cited industry websites as an important source of intelligence, while 29% agreed e-newsletters are also a valued source. And ABC is their preferred source, with 34% saying they ‘frequently’ or ‘regularly’ visit BusNews.com.au and read its weekly e-newsletter.

With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder leading bus and coach industry suppliers choose ABC to keep their BUSiness moving!

THE NUMBER-ONE SOURCE OF BUS AND COACH NEWS AND INFORMATION

22 BAUER TRADER MEDIA WE CREATE CUSTOMERS 23

WE CREATE C USTOMERS 2524 BAUER TR ADER MEDIA

“ABC is a great way to keep up-to-date with

industry information and developments. It is a vital tool in understanding the industry.”

PARAMOUNT TOURS’ LAURA AND SAL DI LEVA, ABC, FEBRUARY 2013

Australasian Bus & Coach (ABC) is specifically targeted at owners and managers of bus and coach businesses.

Some 69% are owners or managers of bus and coach operators, and a further 21% associated suppliers, with 1-10 (35%), 11-100 (28%) and 100+ (12%) vehicles.

Predominantly male (90%) and with an average age of 55, ABC readers are responsible for purchasing decisions in vehicles, parts and accessories, servicing and maintenance, recruitment and training, finance and insurance, health and safety, computer hardware and software, and telecommunications.

ABC AUDIENCE

BRAND REACH


(CAB, SEPT 2017)


PAGE IMPRESSIONS

21,233AV. MONTHLY

WEBSITE VISITORS

3,405FACEBOOK, TWITTER,

YOUTUBE

495STOCK ITEMS FOR SALE ON WEBSITE

4,510EMAIL DATABASE

WEEKLY NEWS SERVICE

EDM

69%OWNERS OR MANAGERS

55AVERAGE

AGE

90%MALE

AUDIENCE

$64,000AVERAGE INCOME

PREFERRED SOURCE OF INDUSTRY INFORMATION

52%WEBSITES

41%TRADE SHOWS

24%TV

49%NEWSPAPERS

29% E-NEWSLETTERS

18%RADIO

*Sources: Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017; CAB Audit Sept 2017; Transport Census 2012

WE CREATE C USTOMERS 2 726 BAUER TR ADER MEDIA

BAUER AUSTRALASIAN BUS & COACH

ON SALE ISSUE MONTH PRODUCT CODE SPECIAL FEATURE / EVENT AD MAT RECEIVED16/01/2018 365 JANUARY ABC801 NA 4/01/2018

13/02/2018 366 FEBRUARY ABC802 NA 1/02/2018

13/03/2018 367 MARCH ABC803 PARTS & ACCESSORIES 1/03/2018

17/04/2018 368 APRIL ABC804 SEATING / QBIC CONFERENCE 5/04/2018

15/05/2018 369 MAY ABC805 ENGINES & TRANSMISSIONS / BUS NSW CONFERENCE 3/05/2018

19/06/2018 370 JUNE ABC806 FINANCE & INSURANCE / NEW BUS SEARCH 7/06/2018

17/07/2018 371 JULY ABC807 SERVICING & MAINTENANCE / BUSVIC MAINTENANCE CONFERENCE 5/07/2018

21/08/2018 372 AUGUST ABC808 AIR-CONDITIONING 9/08/2018

18/09/2018 373 SEPTEMBER ABC809 TECHNOLOGY – PASSENGER INFORMATION SYSTEMS 6/09/2018

16/10/2018 374 OCTOBER ABC810 BUS BODIES 4/10/2018

20/11/2018 375 NOVEMBER ABC811 BIC NATIONAL CONFERENCE 8/11/2018

18/12/2018 376 DECEMBER ABC812 TECHNOLOGY – FLEET MANAGEMENT SYSTEMS 6/12/2018

CASUAL 3X 6X 12XDISPLAY

DOUBLE PAGE SPREAD $6,850 $6,600 $6,450 $6,300

FULL PAGE $3,550 $3,350 $3,275 $3,200

1/2 PAGE HORIZONTAL $2,200 $2,150 $2,050 $2,000

1/2 PAGE VERTICAL $2,200 $2,150 $2,050 $2,000

1/3 PAGE HORIZONTAL $1,450 $1,425 $1,400 $1,350

1/4 PAGE HORIZONTAL $1,200 $1,175 $1,150 $1,125

1/4 PAGE VERTICAL $1,200 $1,175 $1,150 $1,125

CLASSIFIEDSFULL PAGE $3,060 $2,985 $2,910

1/2 PAGE HORIZONTAL $1,620 $1,565 $1,520

1/3 PAGE HORIZONTAL $1,470 $1,430 $1,390

1/4 PAGE HORIZONTAL $835 $805 $770

1/6 PAGE VERTICAL $600 $580 $555

1/12 PAGE SQUARE $325 $310 $295

1/24 PAGE SQUARE $120 NA NA


STANDARD DISPLAY


DIGITAL ADVERTISING RATES – BUSNEWS.COM.AU


MAGAZINE DEADLINE


DESKTOP







DESKTOP




300x600 PER MONTH POA



WEEKLY EDMMREC 300x250 PER SEND $250

CONTENT CLIP 168x112 PER SEND $300


FULL PAGE


ABC CLASSIFIEDSFULL PAGE TYPE W: 190MM X H: 277MM TRIM W: 210MM X H: 297MM BLEED W: 220MM X H: 307MM

1/2 HORIZONTAL TYPE W: 190MM H: 133MM1/3 SQUARE TYPE W: 125MM H: 135MM1/4 HORIZONTAL TYPE W: 190MM H: 66MM

1/6 VERTICAL TYPE W: 60MM H: 135MM1/12 SQUARE TYPE W: 60MM H: 64MM1/24TH TYPE W: 60MM H: 30MM

DOUBLE PAGE SPREAD







QUARTER PAGE

VERTICAL

HALF PAGE

VERTICAL









EMAIL ADVERTISING

WEEKLY EDM SOLUS EDM








HALF PAGE




Some three decades on, Deals on Wheels is still widely recognised as the ‘bible’ for those looking to buy and sell

used trucks, trailers, parts and accessories, and much more.

Published 13 times a year, each 400+ page issue is packed full of thousands of used trucks, trailers, parts and accessories for sale – plus news and reviews of new, used and classic trucks, making it an unrivalled tool in the ‘path to purchase’.

The reason for its success is simple: it works! As Victorian trucking company owner John notes, “If you are looking to buy or sell machinery Deals on Wheels is the transport industry bible.”

Indeed, a 2016 survey found almost 70% of readers are looking to buy a truck or other commercial vehicle over the next 12 months – and spend at least an hour flicking through each issue. Almost half (44%) bought the latest issue because they are looking to buy new or used equipment.

Deals on Wheels is more than just an old-school truck magazine, however. Launched in January 2013, Deals On Wheels’ digital platform, TradeTrucks.com.au, has quickly established its position as the leading online marketplace for all things trucking.

Visitors can search more than 20,000 items for sale in a rich database searchable by equipment type, make/model, price and location, 24/7 – plus access the latest equipment news and reviews, including on-road tests captured on high-quality video.

Sellers, meanwhile, can list all stock online, reaching a new and expanded audience, 79% of which aren’t regular readers of the Deals on Wheels print edition. They’re also more frequent visitors, with almost 60% returning to the site on a weekly basis.

This unique combination of print and digital platforms adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!

THE TRUCK BUYERS’ BIBLE



“Deals on Wheels is my first choice for finding new

and used trucks, parts and accessories, finance, comparisons of prices,

new suppliers, innovations and specifications in the

trucking industry.”JENELLE, OPERATIONS MANAGER, QUEENSLAND^

BRAND REACH


PAGE IMPRESSIONS

122,424AV. MONTHLY

WEBSITE VISITORS


YOUTUBE

20,969STOCK ITEMS LISTED

7,019EMAIL DATABASE

TWICE WEEKLY

EDM

23,655AV. READERSHIP

PER ISSUE

Deals on Wheels is specifically targeted at in-market buyers and sellers of used trucks, trailers, parts and accessories, and much more.

Most readers (81%) work in the trucking industry, either as owners, owner-drivers or fleet drivers (72%), for small-to-medium heavy haulage, bulk freight, general freight and specialised freight outfits.

A strong 61% are truck owners, with 44% owning 2-5 trucks.

Renowned as the truck buyers’ bible, Deals on Wheels’ disciples are serious buyers (and sellers), with 66% intending to buy a truck or other commercial vehicle in the next 12 months.

Of those intending buyers, 93% have read Deals on Wheels in the past 12 months months and 77% of them are regular buyers of the magazine; while 85% have visited TradeTrucks.com.au in the past 3 months, with 58% visiting the site on a weekly basis.

What’s more, readers are also planning to spend up big on: tyres, parts, accessories and tools (40%); trailers (39%); safety gear (17%); finance and insurance (16%); and computer hardware and software (14%).

DOW AUDIENCE

81%WORK IN THE

TRUCKING INDUSTRY

66%INTEND TO BUY A TRUCK IN THE NEXT 12 MONTHS

72%ARE OWNERS, OWNER-

DRIVERS AND FLEET DRIVERS

61%OWN A TRUCK

IN THE NEXT 12 MONTHS, DOW READERS:Expect to make a purchasing decision in the following:• Trucks• Parts/accessories/tools• Tyres

• Trailers• Computer hardware/software• Finance and insurance

*Sources: Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017; retail sales scans/readership survey 2017; Transport Census 2012


BAUER DEALS ON WHEELS

CASUAL 3X 6X 13X

COVERSINSIDE FRONT $3,610 $3,280 $3,110 $3,040INSIDE BACK $3,300 $2,990 $2,840 $2,780

OUTSIDE BACK $3,900 $3,550 $3,360 $3,020

COLOUR GLOSSFULL PAGE $2,990 $2,710 $2,570 $2,4301/2 PAGE $1,800 $1,630 $1,550 $1,4601/4 PAGE $990 $900 $850 $810

NEWSPRINT COLOURFULL PAGE $1,540 $1,420 $1,360 $1,2901/2 PAGE $900 $840 $800 $7601/4 PAGE $590 $540 $520 $500

1/8 PAGE SCATTER $330 $310 $300 $290

MONOFULL PAGE $1,135 $1,170 $1,100 $1,0401/2 PAGE $770 $700 $660 $6301/4 PAGE $510 $460 $440 $420

MAGAZINE DEADLINE



CONTENT FEATURE

EIGHTH PAGE

TYPEW: 88mm H: 60mm


ON SALE ISSUE MONTH SPECIAL FEATURE PRODUCT CODE AD MAT RECEIVED TRADER ADS DIY ADS22/01/18 423 JANUARY NA DOW1801 05/01/18 08/01/18 09/01/18

19/02/18 424 FEBRUARY FLEET MANAGEMENT TECHNOLOGIES DOW1802 02/02/18 05/02/18 06/02/18

19/03/18 425 MARCH AIR-CONDITIONING & REFRIGERATION DOW1803 02/03/18 05/03/18 06/03/18

16/04/18 426 APRIL FUELS & LUBRICANTS DOW1804 29/03/18 29/03/18 03/04/18

14/05/18 427 MAY WORK UTES BUYERS’ GUIDE DOW1805 27/04/18 30/04/18 01/05/18

11/06/18 428 JUNE FINANCE & INSURANCE DOW1806 25/05/18 28/05/18 29/05/18

09/07/18 429 JULY TRAILERS & BODIES DOW1807 22/06/18 25/06/18 26/06/18

06/08/18 430 AUGUST ENGINES & TRANSMISSIONS DOW1808 20/07/18 23/07/18 24/07/18

03/09/18 431 SEPTEMBER TYRES & WHEELS DOW1809 17/08/18 20/08/18 21/08/18

01/10/18 432 OCTOBER WORKPLACE HEALTH & SAFETY DOW1810 14/09/18 17/09/18 18/09/18

29/10/18 433 OCTOBER SERVICING & MAINTENANCE DOW1811 12/10/18 15/10/18 16/10/18

26/11/18 434 NOVEMBER PORTABLE BUILDINGS DOW1812 09/11/18 12/11/18 13/11/18

24/12/18 435 DECEMBER TRUCK RESTORATION & CUSTOMISATION DOW1813 07/12/18 10/12/18 11/12/18


STANDARD DISPLAY


DIGITAL ADVERTISING RATES – TRADETRUCKS.COM.AU



DESKTOP







DESKTOP






EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE (ROS)

TWICE-WEEKLY EDM

INLINE BANNER 500x90 PER SEND $250




FULL PAGE

MARKETPLACESINGLE BUSINESS CARD W: 88mm H: 45mmDOUBLE BUSINESS CARD W: 88mm H: 90mm

DOUBLE PAGE SPREAD



QUARTER PAGE

VERTICAL






EMAIL ADVERTISING

TWICE-WEEKLY EDM






SOLUS EDM


HALF PAGE





BLEEDW: 205mm H: 155mm


HALF PAGE

VERTICAL

TYPEW: 88mm H: 255mmBLEEDW: 113mm H: 285mm

INDEXTYPEW: 180mm H: 60mm

HALF PAGE HORIZONTAL W: 180mm H: 125mmHALF PAGE VERTICAL W: 88mm H: 255mmQUARTER PAGE VERTICAL W: 88mm H: 125mm



Owner Driver is Australia’s largest-circulating monthly trucking newspaper – and the only title whose

audience is verified by the independent Circulations Audit Board Audit (September 2017).

It’s also the most-read, according to the landmark Transport Census, a survey of almost 1,000 operators, which found 81% of owner-drivers and small operators ‘frequently’ or ‘regularly’ read Owner Driver, compared to 54% who read Big Rigs.

The reason is simple: ‘Dedicated to the success of the person behind the wheel’, only Owner Driver delivers the depth and breadth of news, information and business tools owner-drivers and small fleet operators want and need, in print and online.

Through its website, e-newsletter and burgeoning social media presence, Owner Driver is the number-one source of industry news and information for owner-drivers and small fleet operators.

Uniquely, readers can also access the latest product news and reviews, including on-road tests captured on high-quality video, plus Australia’s largest new and used truck, trailer, parts and accessories classifieds – providing them with vital information to assist them in their purchasing decisions.

Monthly, Owner Driver newspaper delivers hard-hitting coverage of the news and issues that affect its readers, an unrivalled line-up of columnists tackling the big issues about what really happens on the road, profiles of the characters and companies that contribute to its world-class reputation, and the best new equipment news and reviews from Australia’s pre-eminent truck expert Steve Brooks.

With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose Owner Driver to keep their businesses trucking along!

DEDICATED TO THE SUCCESS OF THE PERSON BEHIND THE WHEEL



*updated as at July 2017

“Owner Driver gives me a birds-eye view of my industry. With

the latest news and advertised products it gives

my business an edge.”IAN, QUEENSLAND OWNER-DRIVER,

AND TRANSPORT CENSUS RESPONDENTBRAND REACH


(CAB, SEPT 2017)

242,777AV. MONTHLY

PAGE IMPRESSIONS

84,822AV. MONTHLY

VISITORS

35,845FACEBOOK LIKES, TWITTER

FOLLOWERS, YOUTUBE SUBSCRIBERS

20,969STOCK ITEMS LISTED

5,019EMAIL DATABASE

40% OPEN RATE,

17% CTR

Since 1992 Owner Driver has been solely ‘dedicated to the success of the person behind the wheel’.

With an average age of 46, 86% of readers are owner-drivers, small fleet operators and fleet drivers, largely at businesses with 1-10 (45%) trucks. A further 22% work for operators with 11-100 trucks.

They are responsible for purchasing decisions on trucks, trailers, parts and accessories, servicing and maintenance, recruitment and training, finance and insurance, information and communications technologies, health and safety, and travel.

OWD AUDIENCE

86%ARE EMPLOYED DRIVERS, OWNER-

DRIVERS AND SMALL FLEET OPERATORS WITH AN AVERAGE INCOME OF $71,100

75%SAY MAGAZINES ARE THEIR

PREFERRED SOURCE OF INDUSTRY NEWS AND INFORMATION

46% 22% EMPLOY/WORK FOR FIRMS

WITH 1-10 STAFFEMPLOY/WORK FOR FIRMS

WITH 11-100 STAFF

IN THE NEXT 12 MONTHS, OWD READERS:Expect to make a purchasing decision in the following:

• Purchasing and selling trucks• Parts/accessories/tools• Servicing and maintenance

• Trailers and bodies• Telecommunications/computers• Finance and insurance

*Sources: Circulations Audit Board Sept 2017; Transport Census 2012; Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017


BAUER OWNER DRIVER

PRINT ADVERTISING RATESCASUAL 4X 12X CASUAL 4X 12X

GLOSS COLOUR NEWSPRINT COLOURDOUBLE PAGE SPREAD $8,750 $8,450 $8,200 $7,800 $7,650 $7,500

FULL PAGE $5,150 $4,850 $4,600 $4,000 $3,900 $3,700

1/2 PAGE HORIZONTAL $3,400 $3,350 $3,300 $3,100 $3,050 $3,000

1/2 PAGE VERTICAL $3,550 $3,500 $3,450 $3,300 $3,225 $3,150

1/3 PAGE HORIZONTAL $2,600 $2,500 $2,450 $2,250 $2,200 $2,150

1/4 PAGE $2,250 $2,200 $2,175 $1,925 $1,875 $1,850

1/4 PAGE VERTICAL $2,500 $2,400 $2,375 $2,150 $2,100 $2,075

1/8 PAGE $1,550 $1,500 $1,475 NA NA NA

CLASSIFIEDSFULL PAGE $2,400 $2,300 $2,220

1/2 PAGE $1,300 $1,200 $1,150

1/4 PAGE $740 NA NA

1/8 PAGE $390 NA NA

1/16 PAGE $200 NA NA1/32 PAGE $100 NA NA

MAGAZINE DEADLINE


TYPEW: 260mm H: 120mmON SALE ISSUE MONTH SPECIAL FEATURE PRODUCT CODE AD MAT RECEIVED TRADERS ADS DIY ADS

12/03/2018 302 MARCH TELEMATICS OWD803 22/02/2018 23/02/2018 23/02/2018

9/04/2018 303 APRIL TEMPERATURE CONTROL (air-con, refrigeration etc) OWD804 22/03/2018 23/03/2018 23/03/2018

14/05/2018 304 MAY FUELS AND LUBRICANTS OWD805 26/04/2018 27/04/2018 27/04/2018

11/06/2018 305 JUNE WORK UTES SPECIAL OWD806 24/05/2018 25/05/2018 25/05/2018

9/07/2018 306 JULY FINANCE AND INSURANCE OWD807 21/06/2018 22/06/2018 22/06/2018

13/08/2018 307 AUGUST TRAILERS AND BODIES OWD808 26/07/2018 27/07/2018 27/07/2018

10/09/2018 308 SEPTEMBER ENGINES AND TRANSMISSIONS OWD809 23/08/2018 24/08/2018 24/08/2018

8/10/2018 309 OCTOBER TYRES AND WHEELS OWD810 20/09/2018 21/09/2018 21/09/2018

12/11/2018 310 NOVEMBER HEALTH AND SAFETY (National Safe Work Month) OWD811 25/10/2018 26/10/2018 26/10/2018

10/12/2018 311 DECEMBER SERVICING AND MAINTENANCE OWD812 22/11/2018 23/11/2018 23/11/2018

TBA 312 JANUARY TRUCK RESTORATION AND CUSTOMISATION TBA TBA TBA TBA

DIGITAL ADVERTISING RATES – OWNERDRIVER.COM.AUSTANDARD DISPLAY

DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

DESKTOP







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STANDARD DISPLAY



FULL PAGE

OTHER SIZESTHIRD PAGE VERTICAL: TYPE W: 80mm H: 373mmHALF PAGE VERTICAL: TYPE W: 130mm H: 373mm

DOUBLE PAGE SPREAD





QUARTER PAGE

VERTICAL






EMAIL ADVERTISING

WEEKLY EDM






SOLUS EDM


HALF PAGE








CLASSIFIEDS1/4 VERTICAL W: 128mm H: 180mm1/8 PAGE W: 128mm H: 88mm1/8 PAGE STRIP W: 260mm H: 42mm1/16 PAGE W: 62mm H: 88mm1/32 PAGE W: 62mm H: 42mm



Aware of some of the challenges faced by the modern truck operator, BP – which has the largest network of dedicated trucking facilities in

Australia – set about upgrading some of its truck service centres to include more healthy meal options along with some more friendly facilities for both truck and their drivers.

With a specialised audience like truck drivers as a

target, BP enlisted the help of Bauer Trader Media to create specifically targeted content, which would then be amplified to its niche audiences, increasing awareness in an effective and engaging way.

Bauer set to work creating ‘Clash of The Titans’, a three-phase campaign to amplify a real-world showdown of Australia’s top-selling heavy-duty trucks, stopping at the upgraded BP service centres along the way.

CASE STUDY

CLASH OF THE TITANS

CONNECTED THE BP BRANDwith transport & logistics audiences through

editorial features and advertisements.

OVER 420,000 VIDEO VIEWS on YouTube alone with an

average completion rate of 50%.

OVER 53,000 ENGAGEMENTS with our social media audience

(likes, shares & comments).

20% ENGAGEMENT RATEacross mutiple

social media channels.

306 TradeTrucks.com.au AUSTRALIA’S #1 TRUCK CLASSIFIEDS

NEWS&REVIEWS

As Steve Brooks and I safely parked the trucks back in Melbourne, it was time for me

to look back at our week on the road.The shiny Kenworth K200 versus the

understated techno-powerhouse Volvo — the raging rock star and the Swedish supermodel. Both were running neck-and-neck on performance yet were chalk and cheese to drive and live in. But neither rig put a ‘foot’ wrong for the whole week.

On the road, the Cummins seemed to have a performance edge at the bottom of a hill, but the

FH soon found its footing around the middle of the climb and hauled. The Eaton UltraShift Plus box in the Kenworth needed more intervention to keep the cab-over singing. But the I-Shift tranny in the FH still needed a tickle here and there to make the most of the 16-litre donk.

Silky-smooth sums up the Volvo in most aspects, while the Kenworth feels planted on the road. The set-forward steer axle of the stretch cab feels entirely predictable on all road surfaces, though that does provide some characteristic chop to the ride. That steer axle position,

at OwnerDriver.com.au

WATCH THE VIDEO

Following on from issue number 388’s Clash of the Titans feature and some 3,500km after leaving Melbourne, Matt Wood looks back at the week-long trek with the Kenworth K200 and the Volvo FH

duelREVIEW

PHOTO: Down the Newell and heading for home

NEWS&REVIEWS

AUSTRALIA’S #1 TRUCK CLASSIFIEDS TradeTrucks.com.au 307

however, does give the Kenworth a leg-up in the weight-distribution department as well, and its lighter tare weight gives flexibility, especially in bulk applications.

My involvement in the Kenworth build gave me a sense of ownership; I built my own diesel-fuelled fantasy, a personal expression. And it felt like my truck.

For long-haul work, the bunk is a huge selling point, even in 2.3m fleet guise. The ‘Woody Wagon’ was a joy to live in. That stretch cab is just so damn usable.

The Kenworth is an engaging drive that lets the driver read the road though their ears, eyes and the wheel, and it hasn’t succumbed to over-complication during its evolution.

The Cummins e5 has given the cab-over the drivability it needs. Any Kenworth at this level of spec is a raging, profane love song to trucking in Australia. It’s an elegantly simple tool for a tough job.

But the Volvo FH is something else. It was ahead overall on fuel, but it’s much more than that.

As much as I’m reluctant to make big statements, the FH16 Volvo has more finesse and poise on the road than any commercial vehicle I’ve driven. It’s simply that good. I-Shift, I-Roll and Active Cruise all work together seamlessly in a beautifully integrated package.

That 16-litre engine is a smooth torque machine

that just keeps on giving when driven properly. The performance of the Volvo’s integrated

drive train is seriously impressive. However, the depth of the FH cab is a serious hurdle. The FH16 Globetrotter XL is Volvo’s premium line-haul offering, yet the cab is better suited to shuttle work and single-night accommodation than as a live-in proposition.

Even the new range of Mercedes-Benz trucks due for Australian release next year give the FH a run for its money in the bedroom stakes. The Volvo is a million-dollar apartment with a couch instead of a bedroom. Armed with an Aussie-sized cab, this truck would be very hard to pass up.

The K200 is the heart decision that is backed up by a liveable cab, and it’s a major attraction. If you follow the first-, second- and third-life business model of truck ownership, it’s hard to ignore the K-Dub’s heritage of durability.

It’s also hard to ignore the massive dealer and parts network, and sad as it is to admit, I kept catching myself admiring it.

The FH feels like the head decision mainly because it’s so damn smart.

The big Volvo is the first heavy vehicle I’ve driven that’s given me a potential real-world glimpse of trucking’s future, where the driver is in command of systems rather than moving levers. The FH platform represents a world of future possibilities.

1. The K200 was everything that we’ve come to expect from Kenworth.2. The smooth Scandinavian continued to surprise throughout the drive.

1 2

Read about fuel usage on the next page

The depth of

the FH cab is a

serious hurdle.


Through its unique combination of quality, trusted editorial content, and market-leading new and used equipment classifieds, Bauer Machinery Network reaches and influences more key decision makers across the key segments of the farming, earthmoving and civil construction, and industrial machinery sectors than any other media, in print and online. Bauer Machinery Network – leading the farming, earthmoving and civil construction, and industrial machinery sectors since 1988.

22,079Combined magazine readership per issue

12,457Combined email

database

1,029,751 Combined monthly website page views

282,998 Combined monthly

website visitors

64,789Total

video views

21,495Total Facebook

reach

Sources: Websites visitors: Google Analytics, Jan-Dec 2017; average combined visitors and page views from TradeFarmMachinery.com.au, TradeEarthmovers.com.au, and TradePlantEquipment.com.au. Video views: combined Facebook, Youtube & Brightcove views for TradeFarmMachinery.com.au, TradeEarthmovers.com.au and TradePlantEquipment.com.au, September 2017. Facebook: combined reach for Facebook.com/TradeFarmMachinery, Facebook.com/TradeEarthmovers, Facebook.com/TradePlantEquipment, September 2017. EDM database: combined internal statistic, December 2017 for TradeFarmMachinery, TradePlantEquipment and TradeEarthmovers. Magazine readership: publisher’s claim based on retail sales scan data, internal readership research, 2017.

For almost three decades Farms & Farm Machinery (FFM) has been Australia’s biggest and best-selling farm machinery magazine.

Published 13 times a year, each 140+ page issue is packed full of thousands of new and used tractors, farm machinery, and related parts and accessories for sale – plus news and independent test reviews of new and used equipment, making it an unrivalled tool in the ‘path to purchase’.

Indeed, a 2016 survey found almost 40% of readers are looking to buy a tractor over the next 12 months; and 70% rely on Farms & Farm Machinery’s product news and hands-on machinery reviews to inform their decision making.

Farms & Farm Machinery is more than just another old-school farming magazine, however.

With the 2013 launch of its digital platform, TradeFarmMachinery.com.au, buyers can search

more than 30,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.

Crucially, TradeFarmMachinery.com.au leverages the editorial resources of Farms & Farm Machinery to provide users with exclusive access to news and test reviews of both new and used equipment for sale – including a rapidly expanding library of high-quality video reviews.

Sellers, meanwhile, can list all stock online, reaching a new and expanded audience, with just 23% of regular magazine readers frequent visitors to the website. Almost half (44%) visit the site to buy second-hand equipment.

This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!

AUSTRALIA’S #1 FARM MACHINERY MARKETPLACE

4 4 BAUER TRADER MEDIA WE CREATE CUSTOMERS 45


IN THE NEXT 12 MONTHS, THE FFM AUDIENCE:Expect to make a purchase decision on the following:

Farms & Farm Machinery is specifically targeted at in-market buyers and sellers of new and used tractors, farm machinery, and related parts and accessories.

A majority (83%) of readers work full-time in farming enterprises with between 1-2 (57%) and 3-5 (34%) employees, with most concentrated on cropping and beef and sheep grazing.

WIdely known as the industry ‘bible’, Farms & Farm Machinery readers are serious buyers (and sellers), with a majority responsible for purchasing decisions on utes/vehicles, tractors/farm machinery, farm bikes/ATVs, sheds/buildings, generators/compressors, finance/insurance, and fuels/lubricants.

Of those intending purchasers, 79% consider themselves regular readers of Farms & Farm Machinery magazine; while 87% have visited TradeFarmMachinerycom.au in the past 3 months.

FFM AUDIENCE

80%WORK ON A FARM, MAINLY

CROPPING, BEEF/SHEEP

91%EMPLOY 1-5 PEOPLE

ON THEIR FARM

80%OWN A SHED OR

BUIILDING

79%+OWN A TRACTOR

AND A UTE

• Tractor• Ute or car• Fuels and lubricants

• Farm bike or ATV/UTV• Shed or building• Finance and insurance

BRAND REACH


PAGE IMPRESSIONS

134,272AV. MONTHLY

WEBSITE VISITORS


YOUTUBE


6,162EMAIL DATABASE

TWICE WEEKLY

EDM

10,789AV. MAG READERSHIP

PER ISSUE

*Sources: Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017; retail sales scans/readership survey 2017


DIGITAL ADVERTISING RATES – TRADEFARMMACHINERY.COM.AU

PRINT ADVERTISING RATESCASUAL 3X 6X 13X

COLOUR GLOSSFULL PAGE $2,678 $2,432 $2,303 $2,196

1/2 PAGE $1,597 $1,456 $1,371 $1,296

1/3 PAGE $932 $857 $814 $771

1/8 PAGE $472 $418 $385 $353

NEWSPRINT COLOURFULL PAGE $1,650 $1,521 $1,456 $1,383

1/2 PAGE $964 $900 $857 $814

1/3 PAGE $632 $579 $557 $536

1/8 PAGE SCATTER $353 $332 $321 $311

MAGAZINE DEADLINEON SALE ISSUE MONTH SPECIAL FEATURE / EVENT AD MAT RECEIVED TRADER ADS DIY ADS

01/02/18 355 JANUARY DAIRYING 12/01/18 15/01/18 16/01/18

01/03/18 356 FEBRUARY SMALL ACREAGE MACHINERY / SEYMOUR 09/02/18 12/02/18 13/02/18

29/03/18 357 MARCH TILLAGE & SOWING 09/03/18 12/03/18 13/03/18

26/04/18 358 APRIL SPRAYERS 06/04/18 09/04/18 10/04/18

24/05/18 359 MAY ATV’S & FARM BIKES / WORK UTES / AGFEST 04/05/18 07/05/18 08/05/18

21/06/18 360 JUNE SHEDS 01/06/18 04/06/18 05/06/18

19/07/18 361 JULY MOBILE POWER SYSTEMS 29/06/18 02/07/18 03/07/18

16/08/18 362 AUGUST HAY TOOLS & STORAGE / AGQUIP 27/07/18 30/07/18 31/07/18

13/09/18 363 SEPTEMBER ATTACHMENTS / HENTY 24/08/18 27/08/18 28/08/18

11/10/18 364 OCTOBER PRECISION AGRICULTURE / ELMORE 21/09/18 24/09/18 25/09/18

08/11/18 365 NOVEMBER HARVESTERS 19/10/18 22/10/18 23/10/18

06/12/18 366 DECEMBER WATER STORAGE, PUMPS & IRRIGATION 16/11/18 19/11/18 20/11/18

03/01/19 367 DECEMBER FIRE PREVENTION 14/12/18 17/12/18 18/12/18


EIGHTEENTH PAGE W: 78mm H: 55mmINDEX STRIP W: 240mm H: 82mmEDITORIAL CONTENT W: 167mm H: 52mm




DESKTOPLEADERBOARD 728x90 CPM $30 $35

MREC 300x250 CPM $30 $35HALF PAGE 300x600 CPM $40 $45





DESKTOP







TWICE-WEEKLY EDM





STANDARD DISPLAY



FULL PAGE

OTHER SIZESTWO THIRD PAGE VERTICAL: W: 157mm H: 340mmTWO THIRD PAGE HORIZONTAL: W: 240mm H: 226mmTHIRD PAGE SQUARE W: 157mm H: 169mm

DOUBLE PAGE SPREAD





THIRD PAGE

VERTICALSIXTH PAGE

VERTICAL TYPEW: 79mm H: 169mm







EMAIL ADVERTISING

TWICE-WEEKLY EDM






Solus send to database


HALF PAGE





BAUER FARMS & FARM MACHINERY


Almost three decades on, Earthmovers & Excavators magazine is still widely recognised as the ‘bible’

for those looking to buy and sell new and used earthmoving and civil construction machinery.

Published 13 times a year, each 200+ page issue is packed full of thousands of new and used machines, and related parts and accessories, for sale – plus news and independent test reviews of new and used equipment, making it an unrivalled tool in the ‘path to purchase’.

Earthmovers & Excavators is more than just another old-school ‘trade’ magazine, however.

With the 2013 launch of its digital platform, TradeEarthmovers.com.au, buyers can view more than 45,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.

Crucially, TradeEarthmovers.com.au leverages the editorial resources of Earthmovers & Excavators to provide users with exclusive access to news and test

reviews of both new and used equipment for sale – including a rapidly-expanding library of high-quality video reviews.

The reason for its success is simple: it works! In a 2017 survey more than 64% of readers said industry-related magazines and websites were an importance source of information when researching a major purchase. Almost half (48%) had read Earthmovers & Excavators magazine in the past 3 months; while 45% had visited TradeEarthmovers.com.au in the period.

Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers.

Research has found just 16% of regular website visitors are frequent readers of the magazine.


THE EARTHMOVING AND CIVIL CONSTRUCTION INDUSTRY BIBLE

50 BAUER TRADER MEDIA WE CREATE CUSTOMERS 5 1


OUR AUDIENCE

BRAND REACH


PAGE IMPRESSIONS

119,160AV. MONTHLY

WEBSITE VISITORS


YOUTUBE


4,453EMAIL DATABASE

TWICE WEEKLY

EDM

11,290AV. MAG READERSHIP

PER ISSUE

64%INDUSTRY-RELATED

WEBSITES

54%EXPO/

FIELD DAY

66%INDUSTRY-RELATED

MAGAZINES

INDUSTRY WORK IN

18%MINING

15%AGRICULTURE,

FORESTRY

42%CONSTRUCTION

95% OF EEM AUDIENCE DO A LOT OF RESEARCH WHEN MAKING A MAJOR PURCHASE

KEY RESEARCH TOOLS:

Earthmovers & Excavators is specifically targeted at in-market buyers and sellers of new and used earthmoving, civil construction, road-making, mining and forestry machinery.

Widely known as the industry ‘bible’, a majority of its readers work in the key sectors of construction (42%), mining (18%), and agriculture and forestry (14%), with 41% machinery owners and 59% operators.

Earthmovers & Excavators readers are serious buyers (and sellers), with a majority responsible for purchasing decisions in the key equipment categories of excavators, graders, loaders, compactors, dozers, rollers, scrapers, trenchers, drills and borers, pavers and profilers, trucks and work utes, and related attachments.

Almost one-third are intending to buy an earthmover, excavator or other construction machine in the next 12 months; while 48% are planning to purchase a related attachment in the same period.

Of those intending purchasers, 66% rely on industry magazines and websites such as Earthmovers & Excavators and TradeEarthmovers.com.au when researching a major purchase.

*Sources: Google Analytics Jan-Dec 2017; Facebook, Twitter, YouTube Feb 2018; SailThru Dec 2017; retail sales scans/readership survey 2017


DIGITAL ADVERTISING RATES – TRADEEARTHMOVERS.COM.AU

PRINT ADVERTISING RATESCASUAL 3X 6X 13X


1/2 PAGE $1,597 $1,456 $1,371 $1,296

1/4 PAGE $932 $857 $814 $771

1/8 PAGE $472 $418 $385 $353

NEWSPRINT COLOURFULL PAGE $1,650 $1,521 $1,456 $1,383

1/2 PAGE $964 $900 $857 $814

1/4 PAGE $632 $579 $557 $536

1/8 PAGE SCATTER $353 $332 $321 $311

MAGAZINE DEADLINE

HALF PAGE

VERTICAL TYPEW: 88mm H: 255mmBLEEDW: 113mm H: 285mm



STANDARD DISPLAY



FULL PAGEDOUBLE PAGE

SPREAD


QUARTER PAGE

VERTICAL






EMAIL ADVERTISING

TWICE-WEEKLY EDM SOLUS EDM

PRE ROLLW: 640px H: 480px MOBILE BANNER

W: 300px H: 50px






HALF PAGE








MARKETPLACESINGLE BUSINESS CARD W: 88mm H: 45mmDOUBLE BUSINESS CARD W: 88mm H: 90mmHALF PAGE HORIZONTAL W: 180mm H: 125mm

OTHER SIZESCONTENT FEATURE: TYPE W: 115mm H:75mmEIGTH PAGE: TYPE W: 88mm H: 60mmINDEX: TYPE W: 180mm H: 60mm

HALF PAGE VERTICAL W: 88mm H: 255mmQUARTER PAGE VERTICAL W: 88mm H: 125mm


DESKTOP







DESKTOP







TWICE-WEEKLY EDM




BAUER EARTHMOVERS & EXCAVATORS

ON SALE ISSUE MONTH SPECIAL FEATURE / EVENT PRODUCT CODE AD MAT RECEIVED TRADER ADS DIY ADS5/02/2018 342 JANUARY ROAD CONSTRUCTION MACHINERY EMM801 19/01/2018 22/01/2018 23/01/2018

5/03/2018 343 FEBRUARY TIPPER TRUCKS & TRAILERS EMM802 16/02/2018 19/02/2018 20/02/2018

2/04/2018 344 MARCH COUPLERS & ATTACHMENTS / DDT EMM803 16/03/2018 19/03/2018 20/03/2018

30/04/2018 345 APRIL SCREENING & CRUSHING EQUIPMENT EMM804 13/04/2018 16/04/2018 17/04/2018

28/05/2018 346 MAY FUELS & LUBRICANTS / WORK UTES EMM805 11/05/2018 14/05/2018 15/05/2018

25/06/2018 347 JUNE MOBILE POWER SYSTEMS EMM806 8/06/2018 8/06/2018 12/06/2018

23/07/2018 348 JULY FORESTRY EQUIPMENT EMM807 6/07/2018 9/07/2018 10/07/2018

20/08/2018 349 AUGUST TECHNOLOGY EMM808 3/08/2018 6/08/2018 7/08/2018

17/09/2018 350 SEPTEMBER MINI EXCAVATORS & SKID STEERS EMM809 31/08/2018 3/09/2018 4/09/2018

15/10/2018 351 OCTOBER EQUIPMENT HIRE EMM810 28/09/2018 28/09/2018 2/10/2018

12/11/2018 352 NOVEMBER DEMOLITION & RECYLING EQUIPMENT EMM811 26/10/2018 29/10/2018 30/10/2018

10/12/2018 353 DECEMBER PARTS & ACCESSORIES EMM812 23/11/2018 26/11/2018 27/11/2018

7/01/2018 354 DECEMBER PORTABLE BUILDINGS EMM813 21/12/2018 21/12/2018 25/12/2018 EFFECTIVE DECEMBER 2017. RATES EXCLUDE GST. RATES ARE PER PAGE OR DESIGNATED SPACE PER ISSUE. *REFERENCE IS TO AD SIZES AND NOT ACTUAL POSITIONING. ALL DEADLINES, RATES AND SPECIFICATIONS ARE SUBJECT TO CHANGE.


Plant & Equipment is widely recognised as the go-to marketplace for those looking to buy and sell new and used industrial equipment.

Published 13 times a year as a dedicated self-covered section in every issue of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, each issue is packed full of hundreds of new and used pieces of equipment for sale – from cranes, forklifts and other materials handling equipment, to compressors, generators, machine tools, and a whole lot more, making it an unrivalled tool in the ‘path to purchase’.

Plant & Equipment is more than just another old-school trade magazine, however.

With the 2013 launch of its digital platform, TradePlantEquipment.com.au, buyers can view more than 26,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.

Crucially, TradePlantEquipment.com.au leverages the editorial resources of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery to provide users with exclusive access to news and test reviews of both new and used equipment for sale.

The reason for its success is simple: it works! In a 2017 survey more than 64% of readers said industry-related magazines and websites were an important source of information when researching a major purchase.

Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers. Research has found less than 20% of regular website visitors are frequent readers of the magazine.


THE INDUSTRIAL EQUIPMENT BUYERS’ BIBLE

P&E AUDIENCE

BRAND REACH


PAGE IMPRESSIONS

29,566AV. MONTHLY

WEBSITE VISITORS

3.2AVERAGE PAGES

PER VISIT


1,842EMAIL DATABASE

TWICE WEEKLY

EDM

45,734AV. COMBINED MAG

READERSHIP PER ISSUE

As an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, Plant & Equipment reaches an estimated readership of more than 45,000 in-market buyers and sellers.

80%WORK ON A FARM, MAINLY

CROPPING, BEEF/SHEEP

91%EMPLOY 1-5 PEOPLE

ON THEIR FARM

81%WORK IN THE

TRUCKING INDUSTRY

72%ARE OWNERS, OWNER-

DRIVERS AND FLEET DRIVERS

42%CONSTRUCTION

18%MINING

15%AGRICULTURE,

FORESTRY

*Sources: Google Analytics Jan-Dec 2017; SailThru Dec 2017; retail sales scans/readership survey 2017


BAUER PLANT & EQUIPMENT

DIGITAL ADVERTISING RATES – TRADEPLANTEQUIPMENT.COM.AU

SECTION (DEALS ON WHEELS, FARMS & FARM MACHINERY AND EARTHMOVERS & EXCAVATORS)*


CASUAL 3X 6X 13X


1/2 PAGE $1,150 $1,050 $1,000 $950

1/4 PAGE $770 $690 $660 $630

MONOFULL PAGE $880 $800 $760 $720

1/2 PAGE $520 $480 $450 $420

1/4 PAGE $350 $330 $310 $300

MAGAZINE DEADLINE


DESKTOP







DESKTOP






EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE (ROS)

TWICE-WEEKLY EDMINLINE BANNER 500x90 PER SEND $250


SOLUS EDM SUPPLIED CONTENT 590x1000 PER SEND $800




EIGHTH PAGE

TYPEW: 88mm H: 60mm


STANDARD DISPLAY



FULL PAGEDOUBLE PAGE

SPREAD



QUARTER PAGE

VERTICAL






EMAIL ADVERTISING

TWICE-WEEKLY EDM






SOLUS EDM


HALF PAGE







HALF PAGE

VERTICAL


INDEXTYPEW: 180mm H: 60mm


ON SALE ISSUE MONTH AD MAT RECEIVED TRADER ADS DIY ADS DISTRIBUTED WITH22/01/18 423 JANUARY 05/01/18 08/01/18 09/01/18 DOW, E&E, FFM

19/02/18 424 FEBRUARY 02/02/18 05/02/18 06/02/18 DOW, E&E, FFM

19/03/18 425 MARCH 02/03/18 05/03/18 06/03/18 DOW, E&E, FFM

16/04/18 426 APRIL 29/03/18 29/03/18 03/04/18 DOW, E&E, FFM

14/05/18 427 MAY 27/04/18 30/04/18 01/05/18 DOW, E&E, FFM

11/06/18 428 JUNE 25/05/18 28/05/18 29/05/18 DOW, E&E, FFM

09/07/18 429 JULY 22/06/18 25/06/18 26/06/18 DOW, E&E, FFM

06/08/18 430 AUGUST 20/07/18 23/07/18 24/07/18 DOW, E&E, FFM

03/09/18 431 SEPTEMBER 17/08/18 20/08/18 21/08/18 DOW, E&E, FFM

01/10/18 432 OCTOBER 14/09/18 17/09/18 18/09/18 DOW, E&E, FFM

29/10/18 433 OCTOBER 12/10/18 15/10/18 16/10/18 DOW, E&E, FFM

26/11/18 434 NOVEMBER 09/11/18 12/11/18 13/11/18 DOW, E&E, FFM

24/12/18 435 DECEMBER 07/12/18 10/12/18 11/12/18 DOW, E&E, FFM

*CHOICE OF ONE MAGAZINE FROM OUTLINED. EFFECTIVE DECEMBER 2017. RATES EXCLUDE GST. RATES ARE PER PAGE OR DESIGNATED SPACE PER ISSUE. *REFERENCE IS TO AD SIZES AND NOT ACTUAL POSITIONING. ALL DEADLINES, RATES AND SPECIFICATIONS ARE SUBJECT TO CHANGE.


Eastern Plant Hire tasked Bauer Trader Media for a recruitment campaign to attract owner operators and contractors to operate their ambassador fleet

needed to fulfill upcoming major infrastructure projects.

A custom video produced by Bauer Trader provided insight into day-to-day operation of the business and

existing EPH ambassadors experiences. This long-format video was rolled out to an extensive audience of owner operators across Bauer’s Owner Driver, ATN and Deals on Wheels brands in a multiplatform campaign across print, digital, social and email channels over a four month period.

CASE STUDY

EASTERN PLANT HIRE

OVER 55,000 PEOPLE REACHED IN PRINT

A full page ad reached a combined circulation of over 55,000 people, resulting in 58

registered unique calls.

OVER 8,000 FRIENDS & FANS ENGAGED THROUGH SOCIAL

The video post reached over 8,000 friends & fans of Owner Driver through Facebook, resulting in a 15%

engagement rate with the post.

OVER 55,000 UNIQUE BROWSERS REACHED ONLINE

The digital creative was exposed to over 55,000 unique browsers, achieving a 3% engagement

rate with the advertising.

IN BUSINESS terms, growth is always considered good. Growth, however controlled it is, can also present its own challenges in this day and age – especially in trucking!

However, one company is taking the bull by the horns to be the driving force behind its expansion and evolution, with innovative thinking to address the growth challenge.

Eastern Plant Hire (EPH) started out as a modest equipment agency business in 1997, run by brothers Michael and David Willson.

Since then it has grown to become a specialist earthmoving transport company involved in projects across three states.

With more than 50 trucks in the company fleet and in excess of 3,000 independent contractors on the books, EPH runs under the banner of supplying ‘The best service on Earth!’ As well as a tipper fleet, the company also has a small fleet of earthmoving equipment

for hire including road sweepers and water carts.

EPH was the primary haulage contractor for Melbourne’s $2.5 billion Eastlink toll-way project back in the early noughties; an iconic project that moved nearly as much dirt as the iconic Snowy Mountains Hydro Electric project.

Since then EPH has pursued more opportunities both in Victoria as well as New South Wales and Queensland.

EPH managing director Michael Willson says: “The eastern seaboard is currently seeing a massive infrastructure boom, and we’re an integral part of it”.

Innovations like the development of an EPH app for clients and contractors have served to push the company into ground-breaking areas with increased connectivity, transparency and compliance as well as resulting in less paper work for employees, contractors and clients alike.

As with many transport companies, EPH has struggled to keep the pace of driver recruitment in line with the business’s growth.

“Like many trucking companies, it can be a challenge to find and retain drivers,” says Willson. “So that’s why we started our Ambassador program.

“And we’re now looking for more owner drivers to become EPH Ambassadors.”

An EPH Ambassador is an independent contractor. Prospective Ambassadors can buy an existing EPH fleet truck and then go to work for the company.

EPH DELIVERS BEST SERVICE ON EARTH!Victorian-based earthmoving transport company Eastern Plant Hire has refreshed Its ‘Ambassador’ program as an innovative strategy to address a shortage of quality drivers needed to sustain its rapid growth fuelled by the national infrastructure investment boom

“We use the term Ambassador because that’s

what they are, they’re brand ambassadors for our

company”

EPH managing director Michael Willson says an infrastructure boom on the east coast is seeing unprecedented demand for drivers and subcontractors

SEE T

HE VIDEO

56 — August 2017 www.ownerdriver.com.au SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 56 26/07/2017 2:48 pm

KEEPING THE WHEELS TURNING FOR OPERATORSA MACK Granite tipper and dog rolls into the yard and behind the wheel is EPH Ambassador, Brett De Niese.

De Niese lets the big bulldog-branded tipper idle down before climbing out of his office.

It’s clear from the outset that De Niese is enthusiastic about both his job as a ‘mud carter’ and the company he represents.

“I just love the work,” he says enthusiastically flipping his shades on top of his head. “Some of the sites we get into can be a challenge, you have to be on the ball, but I love the challenge.”

This isn’t De Niese’s first outing as an owner-driver. “I’ve been a driver for about 19 years,” he says, “but a lot of that

time was working as an owner-driver.“And I’ve been with EPH for about three years now. The company

is great to work for and they do their best to keep my wheels turning. This is the best owner-driver gig I’ve had.”

De Niese pulls out his smart phone to give a demonstration of the app. The user interface looks pretty easy to navigate from an outsider’s perspective.

“The job allocation is sent to my phone,” De Niese says. “All the details of the job are there and I notify the office via the app when I’ve arrived and when I’m leaving.

“The tonnage and type of material are all logged via the app.”As you’d expect from a company that touts customer service as a

priority, all truck movements are tracked so all involved in the process know where the trucks are and when they’re likely to arrive on site.

“At the end of the shift I just get the customer on site to sign off on the days’ work through the app on my phone,” De Niese says. “The job then goes straight into the system for processing.

“I can see how much I earned for the day and when I’ll get paid, and it means that I’m not stuck on the computer at home invoicing in my time off.”

It’s clear that Brett De Niese is more than happy with his EPH Ambassador role.

But it’s also clear that to him it’s more than just a job.“I love it,” he enthuses. “I love trucking,” he pauses and smiles

sheepishly. “Yeah, I just love it.”

Brett De Niese has been an EPH Ambassador/subcontractor for three years

Brett De Niese says he loves both the job and working for EPH

The business features on-site workshops for ease of servicing

EPH Ambassadors receive work and invoice for work completed via the company’s smartphone app

Company vehicles are fitted with state-of-the-art information systems to make tracking, compliance and monitoring vehicle productivity accessible at the click of a mouse

www.ownerdriver.com.au August 2017— 57 SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 57 26/07/2017 2:48 pm

EASTERN PLANT HIRE CONFIRMED THAT THEY HAD FILLED ALL THEIR VACANT

POSITIONS PRIOR TO THE CAMPAIGN’S END DATE.

62 BAUER TR ADER MEDIA

BAUER TERMS & CONDITIONS

ADVERTISING SPECIFICATIONSSUPPLIED MATERIAL – All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator, Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, no landscape adverts will be accepted.

BAUER TRADER MEDIA WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.

COLOUR – PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management when creating ads. Mono ads should use the black plate only.

FONTS – Please convert all fonts to outlines.

IMAGES – All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your layout. Images taken from the internet are not acceptable.

SIZE SPECIFICATIONSCOLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (bleed) or retain a white border around the advertisement (no bleed). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.

MONO advertisements must not include bleed and must run only within the type area.

TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos.

TRIM is the actual page area and represents where the paper will be cut in the magazine.

BLEED (gloss only) should be used when the advert is to run right to the paper edge and should include only non-essential elements such as colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on newsprint colour or black and white advertisements.

ORIENTATION: Portrait adverts only, no landscape adverts will be accepted.

BLEED ADVERTISEMENTS: What is acceptable and unacceptable

GUIDELINES FOR USING BLACKThere are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example, if you pick a black that uses the following breakdown – C:30 M:30 Y:30 K:100 – the system will convert it back to 100% K only. The conversion only takes place on objects, not images. Please check all work to have either of the following readings for blacks:

OPTION 1 – STANDARD BLACK C: 0 M: 0 Y: 0 K: 100.

OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal C: 30 M: 28 Y: 32 K: 99.

PDF – PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS.

Acceptable UnacceptableTRIM

BLEED AREATYPE AREA

Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut

alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor

Images and block colour only go out to trim

Text is out of type area

Logo is out of type area

Bleed on black and white advertisements

Images and block colour go out to bleed

Text is within type area

Logo is within type area

Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit

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Trucking

TRIMBLEED AREATYPE AREA

Trucking

BAUER CONTACTS

For all advertising enquiries contact

P: 03 9567 4200 E: [email protected]

or visit www.baueradvertising.com.au


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