Special Report 2012Rushing to deliver device-neutral and media-rich content across publishing segments for multiple platforms and technologiesContent Services in INDIAP U B L I S H E R S WE E K L Y . C O MPublishersWeekly_ad.indd 1 2/7/12 4:16:10 PMroom teaching has undergone major transformation, he says. Print books, which used to be publishers primary source of revenue, are now likely to be just one component of their sales. It is not an exaggeration to say that publish-ers are grappling to realign their busi-ness models to this new reality. Going forward, one should expect to see further vendor consolidation, more emphasis on process and work-flow standardization, and closer client-vendor partnerships compared to when publishing outsourc-ing first started. Arora points out that publishers would much prefer collabo-rating with service providers such as MPSwhohavebothupstreamand downstream competencies to cover all bases.Buying In from the TopThe most visible trend in the industry, says Jim Lewis, senior v-p for sales and marketing of Innodata Isogen, has been the explosion of iPad sales. With 100 million iPads expected to be sold by the end of this year, and a total of 300 mil-lion tablets in the market by 2015, we have noticed a dramatic rise in interest from senior-level publishing personnel in mobile, tablet, and multichannel con-tent development. Specifically, senior executives are looking more closely at the earliest stages of content supply and asking what they need at the point of content creation to ensure that their con-tent is ready for multichannel consump-tion. To address this need, Innodata has developed Content Profiling, a method-ology that helps publishers develop con-tent supporting new digital product functionalities across devices and plat-forms. Lewis also notes that media orga-Living with digital products andmultiplatform e-deliverablesMarket Transformation Equals Challenges and OpportunitiesBy Teri TanIn 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, ande-deliverables,andconversationsrevolvedaround print- vs. content-centric work flow.publishers beginning to ask for XML deliverables for Web-based platforms, says Nishith Arora, chairman of MPS Limited, who has seen the landscape shifting from near and far. After selling ITC, which he founded and owned, to Infomedia in 2006, he left the industry for a spell before establishing ADI BPO and Neuetype. Last October, he roared back onto the scene with the acquisition of industry pioneer MPS Limited.Today, with online sales finally taking off, Arora sees a heightened focus on digital-first production. Devices such as iPad and other mobile handhelds are well entrenched in our society, and class-It was a time when SSTM publi-cationsformedthebulkofthe digitization business, while chil-drens books and trade titles made their first appearance on the pro-duction floor. Then, Apple was still four years away from launching its first-generation iPad. And Google had just acquired a 22-month-old startup called Android Inc. Life was much sim-plerand far less exciting.Six years ago, publishers were busy pushing larger volumes of work to India in a bid to slash their production costs. The focus then was to move print con-tent production offshore, with some WWW. P U B L I S H E R S WE E K LY. C O M 3C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2The following articles are available online in conjunction with this print report: PW Talks with Jan Barsnes of eBokNorden and Prograph (on outsourcing to India and the state of the e-book industry in Scandinavia) Vendor Selection 101 (featuring 12 crucial steps in selecting your vendor)Visit www.publishersweekly.com/ContentServices2012 for continuing coverage on the content services industry.New articles and q&as with vendors and publishers will be added every other week starting from April 23.Online Coverage of the Content Services Industryversion into these new formats. But as with any new standard, there are draw-backs and challenges. The lack of effec-tive interdocument linking is a big issue with EPub 3. With HTML5, the biggest concern is that it is not yet fully sup-ported by the different browsers and e-readers, says founder and CEO Nizam Ahmed of DiTech, adding that conver-sion from Flash to HTML5 with Java-Script is a tedious process requiring extensive analysis and coding.WhiletheindustrybodyInterna-tional Digital Publishing Forum is zeal-ously championing EPub 3 as the new e-bookdeliveryformat,publishers remain concerned about the lack of a DRM (digital rights management) com-ponent. This is a major deterrent for many who are thinking of adopting the standard. But EPub 3 will definitely management system) adoption and other cloud-based courseware in recent years. To Ganesan, there is no question that cloud-based technology is capable of providing broad and efficient content distribution. Publishers, distributors, and libraries have made some progress toward utilizing cloud-based solutions to distribute digital content to users. However, continued publisher concerns regarding content security and pricing haveimpeded distri-bution through services such as Over-Drive. A resolution between the parties has to be found before broader cloud-based adoption is possible, he says.New Standards and FormatsThe launch of EPub 3 and HTML5 is a boon to the content services industry, with more publishers demanding con-C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 4nizations appear to be refocusing their efforts on revenue enhancement strate-gies and therefore digital products.There is growing awareness among publishers that digital product develop-ment and production should be the focus of their innovation and R&D invest-ment, says president and CEO Dev Ganesan of Aptara. Before, there was some recognition of this but little orga-nizational commitment. Now, there are concrete moves reflecting growing com-mitment, affecting areas such as new product innovation and development, partnership business models, and sales and marketing strategies, as well as con-tent development, production, manage-ment, and distribution. Aptara has focused its investment on several key areas, including digital instruction and visual design, rich-media programming, and content technology development for its PXE publishing platform.Reaching for the CloudSpeaking of PXE, this complete end-to-end digital publishing platform is built on cloud-based technologies to enable seamless collaboration among subject matter experts, reviewers, and content professionals through the production workflow.Employingthecloud enhances communication and collabora-tion between editorial and production staff, and facilitates queries and reviews, says Ganesan, whose company, a certi-fied Inkling partner, uses Inkling Habi-tat, a content production platform that relies on a cloud-based work flow from editing to published products.Cloud delivery of digital content is an important part of a publishers e-com-merce delivery channels, as evidenced by the success of Amazons Kindle, B&Ns Nook, and various tablets. But using cloud-based distribution technologies to disseminate content to public and pri-vate institutions after the point of pur-chase remains a work in progress due to social, economic, and security concerns, says Ganesan. In the U.S., higher education is a step ahead of k12 in adopting cloud-based technologies, thanks to LMS (learning Every year, usually in January or February, PW travels to India,staying for as long as two weeks, to visit content services vendors in several cities. As a rule, first-time report participants receive lengthier visits, providing an in-depth facility tour and a presentation by key executives. Our visit is meant to ensure the following: The company is legitimate, with a proper production setup, and definitely not a sweatshop or shell operation. The company has the required expertise to provide the services offered. For instance, if a vendor offers legacy content digitization, then PW will check out the types of OCR equipment and processes used, the tools for cleaning scanned images and the capability to provide searchable PDFs, XML workflow, and other e-deliverables. The facility is a secure area, to protect clients assets/content, and there are backup servers with secondary storage facilities in case of disasters. There is a sizable workforce to produce the work required. PW looks for companies with, ideally, at least 200 people, but we will revise the requirement depending on the type of service offered. The company has been in the industry for a while and has many finished projects to show.Before the visit, we do online research on the vendor, check out its Web site, obtain a general understanding of its operations,and e-mail for further information if required. In the case of previ-ous report participants, we obtain updated information on the company and services. Any complaint or negative response about a vendor is taken seriously. As much as possible, our goal is to uncover proven vendors with special niche services, unique tech-nology, or specially developed tools that will help the publisher.Review Process for This ReportcPTitle ManagementMANUSCRIPT TO MARKETMake copy changes while changing trainsMake copy changes while changing trainsU.S. +1 610-940-1700; UK +44 (0)1865 261437; Spain +34-607 261 801 www.codeMantra.cominfo@codeMantra.comC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 6When mobile apps first appeared on the scene, trade books were the second-largest category after games for KiwiTech, says cofounder and CTO Gurvinder Batra. Other publishing segments did not see the iPod and iPhone as viable media for delivering content, he says. But the iPad changed all that, and journal, medical, and childrens pub-lishers are going for mobile apps in a big way. For journals, publishers and societies find apps a very efficient way to reach out to their subscribers, who in turn find it easy to access critical information and updates with the iPad, wherever they are. PW asks Batra for more updates and insights on the mobile space.What other industry changes do you see?Childrens publishers have been steadily embracing apps, since parents love interactive storybooks and adaptive learning resources for their kids. The corporate sector is also coming into the picture, using apps to convey the latest product information, provide interactive training, and for other organizational functions. I expect to see the new iPad with its higher-resolution screen, which has drastically improved image and video quality, to have an even bigger impact on medical publishing. Android is also becoming popular. We get requests for Android for every three out of five apps that we develop. The impact of Windows 8 on the tablet market is something that we are eager to find out.Has KiwiTech developed any interesting apps recently?The American Chemical Societys C&EN app comes to mind. It is a weekly magazine app that is updated every Monday. The content is rich in text, images, and videos, and the app has RSS feeds of the latest news, CENtral Science feed, and jobs in the chemical industry. It features very simple navigation, easy content access, and an attrac-tive user interface and experience, among others. This app has been named the eProduct/Best in Physical Sciences and Mathematics by the Association of American Pub-lishers. Another app, MSK Injections, is based on the textbook of the same title. It contains only about 40% of the books content, but offers a lot of videos on adminis-tering injections.Could you give an example from the childrenssegment?Ruckus Media Groups My Little Pony is a good one. It injects interactivity into a traditional storybook. Parents can read the story to their kids or let their kids read it on their own through audio sync. There are lots of videosintegrated into the app, and kids can play and learn through story-related activities. Future app enhancements will include connecting these activities to a back-end server for adaptive learning.How do EPub 3 and HTML5 figure in your appprojects?The biggest advantage of EPub 3 is that now we can have a single archive for text and multimedia components rather than having to combine them separately. In the case of HTML5, portability is the biggest advantage, especially for producing apps across platforms. We can structure the app in HTML5 and then use a framework to create a native app. But HTML5 remains device and browser dependent, and apps developed for Android require a lot of testing for all devices.How is KiwiTech doing since your 2009 launch?We have more than 150 staff now and continue to focus on the mobile platform, even though our team is increas-ingly involved in mobile front-end and back-end applica-tionsbasically, building the complete ecosystem. It has been an interesting journey that went from a small Wash-ington, D.C., office with one developer when our first app was built in March 2009 to the current vibrant New Delhi office. We emphasize a culture of creative freedom, and everyone seems to be having a lot of fun. In fact, we just came back from a company trip to Chahl near the Himalayaswith five busloads of people.What are your plans for 2012?We have been doing very well in the publishing sector. Our understanding of content has certainly differentiat-ed KiwiTech from other industry players. Internally, we have recently expanded our sales team from four to eight persons, and we are looking at further growth in the coming months. We are also adding many new verticals to our portfolio, including corporate, health, andgovernment.PW Talks with Gurvinder BatraMobile Apps: Whats Up Now(l. to r.) KiwiTech cofounders Gurvinder Batra, Rakesh Gupta, Anita Gupta, and Neal GuptaWWW. P U B L I S H E R S WE E K LY. C O M 7C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2evolve and improve with time. When that happens, we will have a single uni-fying standard, adds Ahmed, pointing out that this will enable the publishing community to do away with multiple e-book formats, and the accompanying costs and headaches.It is undeniable that companies such as Apple, Amazon, and Barnes & Noble have brought significant changes in the way content is organized, distributed, and used, says Amit Vohra, v-p for sales and operations at Planman Technolo-gies. We have seen publishers acting quickly to maintain their leadership position and setting up dedicated teams to work on their device or technology-based strategy. From the digitization standpoint, EPub has been a winnerboth in static and reflowable formatsand Amazon, through Kindle Fire, has finally addressed trade market needs with KF8. Owing to these changes, we have seen many publishers coming to us for digital solutionsin EPub, apps, and now iBooks Authorat both stra-tegic and development levels.American publishers have always been quick to accept new technologies and are always trying to deliver a richer user experience using media components. The recession has exerted a lot of pres-sure on print products, prompting many states within the U.S. to pass resolutions to adopt digital products for education. So more publishers are looking for digital media and new technologies that would help them publish content securely and at lower costs, says executive v-p A.R.M. Gopinath of diacriTech, adding that using CSS3 and JavaScript with the new HTML5specificationswouldenable delivery of complex content, animation, and other content enrichment compo-nents on various platforms, such as desk-tops, smartphones, and tablets. This is a major step toward content mobility, and there is no question that HTML5 with EPub 3 wins over Flash.Go Digital or BeIrrelevantEverything is now about digitization, says Integra founder, managing director, publishers, says Subramanya: Many large educational publishers digital rev-enues are expected to surpass their print revenues this year. At the same time, classroom content is leaning toward dig-ital products. For our industry, such trends are reflected in increased demand for EPub conversion, apps development, new media, e-learning, abstracting, and indexing.As digital publishing continues to rise, print revenues are declining. While thevalueofqualitycontenthasnot changed,repurposingcontenthas emerged as an important addition to publishing operations. Such repurposing may range from packaging the content for different consumers to enhancing content functionalities through the use of hyperlinks, annotations, and multime-diacomponents,saysVinaySingh, executive director of Thomson Digital, pointing out that STM and academic publishers with substantial backlists are now busy adding value for their sub-and CEO Sriram Subramanya. Publish-ers are seeing increased content demand across a variety of devices and platforms but have fewer resources and tighter deadlines. Agility, speed-to-market, con-tent optimizationthese are always on their minds. Then there is the need to drive up e-sales exponentially with high profitability, and to manage consumer demand for interactive e-books, apps, learning products, and online learning now that the proliferation of tablets and smartphones has reached critical mass. For many, there is the pressing need to offer content continuum with games, ani-mation, and interactivity. Constant eval-uation and tweaking of work flow to suit these changes and challenges are the order of the day. But keeping pace with the fast-changing technology and understanding consumer behavior is a really tall order. What the publishers decide to do will naturallyaffectthecontentservices industry as a whole.Market trends put further pressure on Your Readers Have Evolved,Has Your Content?DiTechProcessSoluons,aleadingcontentandtechnologysoluonsprovider,oersyoureliableandcost-eecveend-to-endpublishingsoluonsinappsandancillarycontent development,creaonofenhancedeBooks,xedlayouteBooks,pre-pressandconversion services,NIMASandBrailleconversion.Commiedtoqualityandinnovaon,DiTechhelps you keep pace with technology and meet the growing demands of the evolved reader.US | IndiaWrite to us at:sales@ditechps.comwww.ditechps.comReliable and cost-eecve end-to-end publishing soluons1/3 Page Square 5 x 5 1/8 C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 8Customers are getting more sophisticated in their expectations of online learning, according to CEO Samudra Sen of LearningMate (still the only major e-learning player to focus on the educational seg-ment). Demand for a more integrated and holistic learning experience is growing. For instance, e-books need more interactive features with social learning constructs built around them to allow learners to share notes while reading, view peer comments, or read syndicated content from third-party sources, he says. There is also a shift to activity-based assignments (learn by doing) that require learners to access relevant material in order to complete the activity, thereby letting them explore the topic. Per-sonalized learning based on sophis-ticated analytics engines and efforts to predict learning preferences using statistical models, he adds, are getting more common. What else is happening? Sen shares more insights and news.What do you think of EPub 3 and HTML5?With Flash on its way out, most publish-ers are facing a significant legacy conver-sion problem, since their assets need to keep up with emerging technology stan-dards such as HTML5. Similarly, EPub 3 is the emerging standard for creating media-rich interactive e-books, whereas EPub 2 is mostly for static e-books. I think that there is going to be a convergence of standards or defini-tion of interoperability standards for e-books very soon. Our focus at LearningMate is on creating quality learning experiences built around the book. We have seen a big increase in HTML5 conversion projects from higher ed, STM, and k12 clients in the past six months, besides specialized apps for their titles. To meet the demand, we have upgraded our ICE [Instructional Content Editor] platform to enable a large degree of templating and auto-mation for such conversions, which in turn leads to huge efficiency improvement and cost savings. How about cloud-based technologies?Today, most RFPs [requests for proposal] ask for cloud-based implementation, and this technology is becoming increasingly important. We have moved everythingmobile and enterprise applicationsto the cloud, and use Amazon Web Services to support our own products such as GoClass and Learning eXchange.What is GoClass?This is a cloud-based solution that works on tablets and mobile devices, and you can download the app from the Apple App Store. With GoClass, students interact direct-ly with teacher-curated content and benefit from a one-on-one learning experience. Teachers, on the other hand, receive instantaneous attendance and class participation data, real-time comprehension results with detailed ana-lytics, and out-of-classroom usage information. The GoClass app has been downloaded for use by more than 700 schools and educational institutions. And what about Learning eXchange?This platform offers a holistic learning experience where social learning and collaboration principles are built around learning objects that students interact with. It also links each object with related articles, blogs, posts, and discussions so that the learner can delve deeper. The learning object can therefore be enriched over time as learners and instructors contribute additional related material, creating a current and dynamic content repository. What else have you been up to?We have significantly expanded our edi-torial services for digital products, invest-ed in work-flow management tools, and CMMI Level 5 processes. We also did a huge amount of vocational training courses for two large educational publishers. And over in the U.S., our team is involved in a complex statewide technology project.Are you able to elaborate on that project?It is a technology rationalization project. Vendors will put the applications they offer on a cloud-based platform, such as administrative, teaching and learning systems, back-office, etc. School districts or the state can then decide which applications to use and which to retire. Our team is now auditing all applications to make the platform more efficient and smart. We are also working on business intel-ligence, analytics, and IIS [instructional improvement systems] to raise learning effectiveness across state- and district-level schools.Any major plans for 2012?The new facility being built in Rajarhat, Kolkata, will allow us to increase our staff strength from the present 450 to 600 at the beginning of 2013. Our U.S. team will also expand from the current 30 people to 50. We are seeing very strong organic growth, which should match the more than 50% growth that we enjoyed last year.PW Talks with Samudra SenE-learning: Whats Up NowSamudra Sen, CEO ofLearningMateC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2to digitize, convert, manage, and distrib-ute assets. With new technologies entering the market at a dizzying pace, many pub-lishers and content providers do not know how to maximize the value of their content, nor do they have the road map to show them how to get there, says JohnWheeler,v-pforstrategyand emerging technologies at SPi Global. We are helping these companies to con-nect the dots and create that road map for both the print and digital space. Our Innovation Lab, for instance, is working with several companies that are looking to migrate from Flash to HTML5.Wheeleradds,Companiestoday facemorecomplexchallengeswith theirworkflowsandinredefining their business models to meet custom-ers changing needs. Having a skilled labor force to execute the plan is part of the solution to these issues. For these reasons, India and the Philippineswhere we have several production facil-itieswith their skilled labor pools, will remain the destinations of choice for the foreseeable future. SPi Globals delivery network has 18,000 employ-ees working in 24 locations in North America, Europe, Asia, and Australia.While the shift toward e-publishing may mean some threat to the pure type-setting business, Wheeler believes that it does open many other opportunities to design new products and offer innova-tive solutions. Publishers may also need to create their own platforms or utilize third-party platforms to get their con-tent uploaded and managed. Wheelers database and customer support services team is working on one such platform to provide voice-based help desk services to publishers that have difficulty uploading their content onto various platforms.Each company profiled in this report is answering calls for new products and novel solutions in its own way, building on proven expertise and established repu-tation. Some are busy expanding through acquisitions and organic growth target-ing new markets, while others are being acquired and taking advantage of deeper pockets and better resources to further scribers by digitizing content and creat-ing databases. Such databases may con-tain journals that go back several decades and are important sources of historic informationonaspecificsubjector theme.By and large, publishers are upping their digital output by 50% or more while tweaking their plans to suit mar-ket trends. Digital revenues are forming an integral part of most publishers busi-ness plans. But different segments deal with digital products differently, adds Singh. For trade books, digital delivery is viewed as an add-on and not as a sup-plement to existing revenues. For SSTM, digital revenues are not viewed sepa-rately from print revenues, and the focus is on content, not format. In the educa-tional segment, digital content offerings are often restricted to a small portion of their offerings, such as assessment and testing. But on the whole, publishers are moving gradually toward larger invest-ment in digital vs. print. Online distri-bution and subscription, custom pub-lishing,anddigitalbookstoresare becoming increasingly popular as chan-nels for distributing content.Emerging OpportunitiesThree to four years ago, interest in XML was largely restricted to STM publish-ers, saysWalterWalker,executive director of publishing services at code-Mantra. Today, we see trade and educa-tional publishers pushing for XML-first work flow and structured XML content solutions. This has audacious implica-tions for the future of publishing and our business as more and more publishers and vendors seek skills and talents that are commonly associated with the soft-ware industry. The characteristics of pub-lishing have changed, and competitive publishers have become, in part, technol-ogy companies, however reluctantly. For codeMantra, technology is the prob-lem as well as the solution. Its three trademarkedproductsCollection Point (now in its third version), Univer-sal PDF, and pubXMLwere created to simplify the process and help publishers solve problems that arise from their need C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2solidify their industry standings. Which-ever path they choose, there is no deny-ing that the content services industry is thriving in the face of relentless digitiza-tion and pursuit of newer products to wow consumers and clients alike. Now, lets take a closer look at 17 companies,inreversealphabetical order, to learn more of their capabili-ties and what they have up their sleeves for the foreseeable future. You can then evaluate,choose,anddecidewhich vendors can best help you transform your content and be your partners on the digitization journey ahead. (New articlesandq&aswithvendorsand publishersonthecontentservices industry will be available at www.pub-l i s he r s we e kl y. c om/ Cont e nt Se r -vices2012 starting from April 23.) Thomson DigitalAlthough the STM segment has long been Thomson Digitals core competency (with a clientele comprising a whos who in the segment), executive director Vinay Singh is still discovering many untapped areas. Customizing solutions to meet these niche requirements ranks high on his business plan: With technology con-tinuously bringing disruptive innova-tion to the industry, publishers have to constantly deal with challenges such as high digitization costs, complex multi-channel delivery, content interoperabil-ity, and content security. But help is at hand: we are in the last phase of develop-ing an enterprise content management portal, which we call TD-XPS. This is one of our innovative solutions designed to provide our clients competitive dif-ferentiation and operational efficiencies.The increasing demand for e-learning modules and content compatible with smartphones and tablets has also raised the demand for concept art and character design with distinct local flavors. Since there is a shift toward multichannel delivery, conceptual design now takes into consideration the requirements of all delivery platforms right from the initia-tion stage. While online distribution makes it convenient for publishers to test new markets, it comes with an increasing need for design adaptations. The chal-lenge is to maintain the original art style of the publisher while creating adaptable content, as well as products, for different markets.Adds Singh, For every new technol-ogy that has come on the scene, Thomson Digital has created applications that capitalize on the best that the technology has to offer. For instance, our team has created unique and immersive mobile learning, or m-learning, modules that produce an advanced knowledge envi-ronment using mobile technology to the maximum. We have customized mobile apps for different segments, ranging from magazines, health care, and medical publishing to k12 and higher ed. Our team of content developers, instructional designers, and technology experts make maximum use of the digital space to cre-ate a rich media experience. In short, we offer publishers cost-effective ways to distribute their content on various plat-forms, enhance their brand value, get in sync with market demands, and create new revenue sources.There is also immense opportunity in the non-English-speaking world. We have been able to tap and develop such marketsbyextendingthecomplete range of services to them, including con-tent development and technology local-ization, says Singh. We now have asso-ciates in Rio de Janeiro and Poland in Makingcontentdigital,mobile,now.PWad-2012 3/30/2012 3:15 PM Page 1Vinay Singh, executive director of Thomson DigitalC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 12sourcing, SPi Global is the biggest player in the book segment. Its acquisition of Chennai-based Laserwords in November further solidifies its focus and strength in the STM segment. SPi Global is a wholly owned subsidiary of the Philippine Long Distance Telephone Company (PLDT), a major player in three verticalscontent services, health care, and voice-based cus-tomer relationship managementthat is listed on the Philippines and New York stock exchanges.In recent years, we have become more of a partner to our clients than just a ven-dor. This is one of the key differentiators that set SPi Global apart, says v-p for strategy and emerging technologies John Wheeler, who spearheads the companys 200-strong Innovation Lab. The labs recent work includes conceptualizing e-first work flow and production pro-cesses for books and journals, improving content experience through enhanced e-books, helping clients with EPub 3 and HTML5 deliverables, optimizing cli-ents work processes, and piloting proj-ects in services and solutions that are not commonly outsourced.HTML5 and EPub 3, adds Wheeler, are the future of e-deliverables. We are seeingahugeamountofinterestin repurposing Flash content, especially quizzes and interactive exercises, for delivery in HTML5. So our team has developed robust and scalable work flows for such conversion. On the other hand, EPub 3 allows publishers to leverage the power of various mobile devices by incor-porating media components into their addition to existing overseas facilities in the U.S. and Mauritius. Meanwhile, Thomsons latest facility in SikkimIndias least populated state and the sec-ond smallest in land areais moving ahead, leveraging the areas good basic education for its people, low labor cost, and stable infrastructure.Swift ProsysWith only 70 people in its Chennai office and another 110 in Trichy, Swift Prosys is the smallest operation featured in this report. But its successes with unusual projects (see Projects Showcase) have stoodthecompanyingoodstead. Founded in 2007 by Mohan Thas Shan-mugam, it started by digitizing archives for the local market before expanding to Europe. In 2009, it became a part of Meridian Group, a major player in Chen-nais manpower supply market. One Swift Prosys project is IMPACT (Improving Access to Text), which is funded by the European Commission to digitize the regions cultural heritage. We are currently digitizing 16th- and 17th-century books in XML for institu-tions such as the Innsbruck University Library, the Bavarian State Library, and Koninklijke Bibliotheek. Our client pro-vides scanned images and OCR text, which we have to clean up and dechunk into words, lines, paragraphs, and seg-mentsa tedious process as old books are not well formatted. In some cases, the scans are terrible because of the books condition. However, we met the clients expectation of 100% segmentation accu-racyand99.98%textquality,says Shanmugam,whousesaGageR&R (repeatability and reproducibility) sys-tem to evaluate and select personnel for the project. This project plays to our strength in digitizing archives in XML encoding schemas such as TEI, NIMAS, PubMed, NLM, Dublin Core, MODS, and METS/ALTO.Anotherlibraryprojectinvolves MARC 21 standards, for which Shanmu-gam (in his current role as director for technical and business development) developed a cataloguing tool that eases the process considerably. We reproduce the text on the scanned library cards from our client and encode each field accord-ingly. The data is then stored in XML and checked against MARC 21 standards. Author names are also checked against theLibraryofCongress database for normalization and duplication. The final output, in MARC XML, is val i datedagai nstthe schema prior to delivery to the client. We have done more than 237,000 cards so far.ForShanmugam,the time is right to expand his U.S. client base, targeting venerabl epubl i shi ng housesandinstitutions with old volumes for digi-tization. This year, we are expanding our office space by another 3,000 square feet and adding at least another 100 employees. We have also set up the Swift Prosys Academy to train graduates and diploma holders in EPub and XML technologies, who are subsequently placed in various organiza-tions. Manpower supply is, after all, one of our groups core businesses.SPi GlobalCrowned BPO Company of the Year at the 2011 International ICT Awards, beating seven other finalists, and ranked #1 service provider (print and publishing vertical) by the 2009 Black Book of Out-Mohan Thas Shanmugam, director for technical and business development at Swift ProsysJohn Wheeler, v-p for strategy and emerging technologies at SPi GlobalPublish Everywhere. Thats Where Students Learn. With an e-publishing partner who understands your business, your products and your customers, you can deliver digital content on multiple channels quickly and affordably. LearningMate empowers you with innovative technologies, professionalservices and streamlined processes to give your customers moremore content, more engagement, more learning.Lets transform learning together.Write to us:publishing@learningmate.comNew YorkVancouverLondonMumbaiInstructional DesignXML WorkowsEditorial ServicesAssessment SolutionsImmersive eBooksMobile AppsAuthoring ToolsCustom Applicationswww.learningmate.comwww.goclass.com @learningmateC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2EPub 3 files across platforms. The past eight months also saw Planman helping publishers to convert existing Flash-based content into HTML5. As for meeting tight deadlines and stringent quality control, no one beats Planmans newspaper digitization team. Says v-p of operations P.S. Narang, Our team has digitized more than five mil-lion pages of newspapers in the past three years using our state-of-the-art proprie-tary work-flow solution. We have also digitized more than two million contem-porary newspaper pages in the past year. The challenge lies in delivering 50-plus titles (approximately 4,500 pages) on a dailybasiswithinthreehoursupon receipt. A robust work-flow monitoring system plays a big role in making every-thinghappenontime,everytime. (Planman works with national libraries worldwideanddigitizesnewspaper archives from microfilm.)Vohra notes that American publishers deliverables.Itisinterestingtosee HTML5 becoming an important part of media delivery and being tightly inte-grated into EPub 3 specifications. Need-less to say, we are capitalizing on our contentconversionandmultimedia expertise to maximize our clients ability to deliver through these two important technologies.The attention on e-books and mobile apps is expected, given the ubiquity of handhel del ectroni cdevi ces. For Wheeler, it is only logical to make con-tent available for these devices. The typ-ical smartphonewhether it is Apple, Android,orWindowspoweredis essentially a very powerful minicom-puter. Still, I am a bit surprised at the amount of reading done on these devices. The utility of many mobile apps has completelychangedhoweverybody views and uses handhelds. Naturally, our team is actively preparing and convert-ing content for these products.Planman TechnologiesLast year, a major publisher of textbooks, reference works, trade titles, and educa-tional software selected Planman as a vendor of choice for a project to produce multiple programs for mobile and hand-held devices. This project required an understanding of educational products, as our team had to review the content and make decisions and recommendations relating to file formats that could be pro-duced,suchasreflowableEPuband fixed-layout EPub. Furthermore, the content had to be tested on multiple devices and platforms based on the cli-ents acceptance testing criteria and qual-ity parameters, says v-p for sales Amit Vohra. Now that EPub 3 and DAISY standardsareconverging,theida-readera software application produced by Planman and Danish company xml-tekst for dyslexic and visually impaired readerswill be the first to have the ability to read aloud both DAISY and +91-44-4288-9000 | sales@diacritech.com | www.diacritech.com +1-603-606-5800, +1-617-236-7500 | www.laureltech.comSolutions Beyond ExpectationseBooks/ePub3/HTML5iPad & Android AppsProject ManagementContent Development(Writing, Editing & Accuracy checking)CompositionDesign & IllustrationTrue XML First WorkfowNIMAS ConversionOFFSHOREONSHOREHYBRIDC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2content in an e-bookstore where users can purchase the books for that ecosys-tem. One of the problems of developing an e-book is that it would not look the same on all e-readers, even within the same ecosystem.Newgen Knowledge WorksLast July, the Carlyle Group sold its majority stake in Chennai-based New-gen to a consortium of private equity funds: Aureos South Asia Fund, ePlanet Capital, and Franklin Templeton Private Equity Strategy. That change in the com-panys private equity investors coincided with a name change to Newgen Knowl-edgeWorks.Thenewnamebetter reflectsthedepthtowhichwenow engage with the content we handle and the extent to which our publishing cli-ents have come to view us as a technology solutions provider, says president Maran Elancheran, who found the 2012 TOC are asking for more full-service packag-ing and digital technology solutions, often with simultaneous delivery. Plan-mans full-service packaging model is focused on the k16 market, and its team has just finished a big primary math project for a well-known educational publisher. Euro-pean and Asian cli-e nt s ha v e j us t startedtoaskfor such services, and we see this market expanding. The goal for the coming year, adds Vohra,istohelp clients make the transition from print to digital. The idea is not only to produce content for digital devices but to help createanecosystembydeveloping e-reader applications that allow e-books to be read on different devices, producing those e-books, and then deploying the +91-44-4288-9000 | sales@diacritech.com | www.diacritech.com +1-603-606-5800, +1-617-236-7500 | www.laureltech.comSolutions Beyond ExpectationseBooks/ePub3/HTML5iPad & Android AppsProject ManagementContent Development(Writing, Editing & Accuracy checking)CompositionDesign & IllustrationTrue XML First WorkfowNIMAS ConversionOFFSHOREONSHOREHYBRID(l. to r.) Subhrajit Dasgupta, Amandeep Wasal Singh, Amit Vohra, Pawan Singh Narang, and Dipak Shaw of Planman TechnologiesC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 16sight after its previous COUNTER-reporting vendor failed to deliver crucial reports on time.Meanwhile, the team is building a comprehensive publishing platform that can be used to paginate, publish, and dis-tribute books for on-demand printing, online retailing, the Web, and mobile devices. Says Arora, We are essentially integrating and expanding many of the tools and platforms that we have built in the past to create a publishing solution. Ascostandtime-to-marketbecome more critical, we expect a part of the pub-lishing world to move to this platform.MPS, which is listed on Indias major stock exchanges, is 76% owned by ADI BPO Services Private Limited. However, a merger with ADI BPO/Neuetype is currently not in the cards. MPS will con-tinue operating as it is, while according to Arora, Neuetype, a niche content player, will continue to provide services to school, college, and professional pub-lishers. ADI BPO, on the other hand, is a contact center in the city of Dehradun, 240 kilometers north of Delhi. At some point in the future, MPS may share some ofADIsresources.Asofnow,MPS already has six large production facilities in Bangalore, Chennai, and Delhi with 2,500 employees. The additional Dehra-dun facility will, however, provide us with a competitive advantage and space for future growth.Lapiz OnlineAnticipation of production costs and attrition rates creeping up in Chennai prompted Lapiz to set up another office in Ranipet, 110 kilometers to the west, about seven years ago. Today, there are more than 300 employees at this facility, equipped with the same skill sets as the Chennai production site. Since Ranipet is surrounded by colleges of science, engineering, and humanities, recruit-ment is easy, and the attrition rate is quite low in such a small town. It is a wi n-wi nsol uti on, saysCOOV. Bharathram.Lapiz has seen an increase in white-board projects in the past year. So far, we have developed IWB projects for Pro-Conference in New York one of his most rewarding industry experiences. The response to the launch of our e-book con-version platform SILK at the conference was extremely gratifying. Trade fairs can be a lonely experience for exhibiting pre-press vendors, but TOC is a venue for the exchange of ideas rather than rights. A lively q&a session and a slew of e-mail requests for further information followed our presentation. SILK uses intelligent automation to address much-publicized quality issues found in e-books that are converted from backlist print titles.Last year, Newgens U.K.-based sub-sidiary, GPSL, partnered with the Amer-ican Chemical Society to design an in-house XML-first system that allows true automated composition of complex tech-nical journal articles. This has trans-lated into significant cost and time sav-ings and increased revenue opportunities for the society, adds Elancheran. GPSL also formally launched RDG China and opened a new office in Beijing last Febru-ary. RDG China, a joint venture with SFP (a part of the Shandong Publishing Group), will provide technical solutions to complex publishing challenges in the growing Chinese market.Back in India, Newgen has developed and implemented JAWS, a system that provides authors and publishers with a (browser) window into the automated XML composition workflow. JAWS does away with the need for authors to provide proof corrections as annotated PDFs, scanned pages, or e-mailed lists of changes. Instead, they can now log into the system through any browser, make changes to the content, and see those changes reproofed instantly for approval. Authors do not need to have any knowl-edge of XML.Alongside the standard huge backlist conversion projects and multivolume ref-erence books, the past year has also seen Newgen and its clients experimenting with disruptive ways of producing and disseminating content. Adds Elanch-eran, There has been a greater willing-ness to experiment in the past year. For us, it is exciting to be an integral part of these projects, and we are looking for-ward to our clients product announce-ments soon.MPS LimitedThe indisputable leader in the journal segment, MPS is currently building an app factory with interactive journal con-tent for a large publisher. We anticipate that journals will increasingly shift to mobile delivery and incorporate hand-held devices visual and interactive fea-tures. Devices will play a bigger role in determining and driving content dis-semination,sayschairmanNishith Arora, adding that the key drivers of journal and STM publishing are going to be monetization of content, minimal manualinterventionattheprepress stage, and time-to-market.Helping publishers to generate usage statisticssomething that is required by libraries and institutions that subscribe to their e-books, e-journals, or data-basesis one way of monetizing con-tent. Our MPSInsight delivers COUN-TER-compliant reports and a suite of reports through a Web-based interface. Wehavealsoaddedasalesmodule, Insight Plus, which can be used by pub-lishers sales and marketing teams to increase revenue and analyze content usage from multiple angles. Libraries can now log in to access reports as well as download them, using SUSHI client, to their ERM systems. Another new appli-cation, Data Analysis Tool, allows pub-lishers to write ad hoc queries to slice and dice data from different dimensions. IEEE, for instance, switched to MPSIn-Nishith Arora, chairman of MPS LimitedC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2Integra SoftwareServicesIntegras acquisition of Elm Street Pub-lishing and Silver Editions (in 2007 and 2009, respectively) speaks volumes about its U.S. focus. Having built a solid foun-dation in the higher-ed and pre-k seg-ments through these acquisitions, we have now augmented our management team with several industry experts, says founder, managing director, and CEO Sriram Subramanya. He has brought on board Don Lankiewicz (v-p for k12 publishing services), Jeff Dinardo (v-p for creative design and imagery services), Frankie Wright (director for editorial andinnovation),ChristineSandvik (director for instruction and interactive design), George Duda (director for k12 sales), Cathy Pare (director of rights and permissions), and Amy Boilard (manager for key accounts).A few of these appointments are tied to Integras new services, such as permis-sions management. Our team is well versed in copyright laws, with over 20 years of experience in handling high-volume text and image research and per-missions. Whether it is obtaining per-missions or negotiating fees, we have it covered, adds Subramanya, who plans to put this service online to facilitate access and tracking by clients.At its full-fledged audiovisual divi-sion, preproduction services (ideation, metheanActivBoardandSMART Board, Bharathram says. Promethean comes with more advanced technology and software, and is portable with better online support. From a teachers point of view, however, both whiteboards share the same functionalities and their tools aresimilarlyversatile.Web-based whiteboard development is more com-plex, he adds. The developmentsay, of e-text, HTML, or Flash componentsis carried out by a production team, whereas product testing is done either by a different team from the same vendor or by a different vendor. Such work division is natural, as programmers know how to make a functionality work, while test engineers have a better perspective of what might go wrong with that func-tionality. Having the same vendor for development and testing means a single point of accountability. But some clients prefer to do multisourcing to separate development from testing.His main focus in 2012, adds Bharath-ram, is to enhance Lapizs EPub 3 and HTML5 capabilities. Flash is certainly on its way out, replaced by HTML5, which allows for more interactivity, ani-mation, and media support. By combin-ing EPub 3 with HTML5, we can pro-vide rich-media experience and interac-tivity, layout enhancements, global lan-guage support, and improved accessibil-ity. It would enable functions such as video and audio embedding, metadata, hyperlinking,navigation,scripting, text-to-speech, and dynamic layouts. But not all browsers support HTML5, and it is still a work in progress. For school projects, which is our core segment, both EPub 3 and HTML5 can be used based on client requirements.But whether the project is a white-board, school textbook, or e-book proj-ect, the trend is to use fewer templates, says Bharathram: Clients are cutting down on the number of templates to reduce cost and time-to-market. For us, the solution is simple: what the client wants, the client getsas long as it does not compromise the quality of the end product.Sriram Subramanya, founder, managing director and CEO of IntegraWWW. P U B L I S H E R S WE E K LY. C O M 19scripting, and storyboarding) are now offered along with shooting in HD, HDV, and DV formats. Our services range from simple editing to high-end 2-D and 3-D animation and composition, besides CD and DVD authoring, duplica-tion, and streaming. We use Nuendo and Pro Tools for edit-ing, mixing, encoding, and restoration [of audio], and we have talented voice-over artists and music and sound effect libraries, says Subramanya.Total Project Management (or E2E), on the other hand, is a premium service for large customers, which takes the whole project off the publisher so they can focus on their core competencies. The team is currently working with a U.S.-based global information services and publishing company and two multinational publishers. Also new from Integra is game-based learning, which uses competitive situations and scenarios to motivate learners of all ages to challenge themselves. The past few months also saw plenty of accolades for Integra. Its iHelp app, which enables researchers to do key-word searches in native languages, won the Popular Choice Award and came in third in Elseviers Apps for Science Challenge contest. Joint managing director Anuradha Sri-ram was named one of the Business Wizards of Tamil Nadu, and Subramanya received the Pathfinders Award from the Times Group of India for his contribution to the regions ITES/BPO industry. The company also took the Best Talent Management Award at the 22nd World HRD Congress in Mumbai.InnodataListed in EContent magazines 100 Top Companies in the Digital Content Industry (again) and KMWorld magazines 100 Companies That Matter in Knowledge Management, Innodata is one of the two Inkling partners to provide digi-tal content production services utilizing Inkling Habitat. The team has also helped two of the worlds largest media companies create leading digital products, one of which recouped its investment in less than two months.This year may prove to be the tipping point in the devel-opment and distribution of media-rich interactive content. With the new iPad, Inkling, and many other platforms using enhanced processing and high-definition interfaces, digital textbooks, cookbooks, and childrens books will take a significant leap forward in their multimedia capabilities, says senior v-p for sales and marketing Jim Lewis, adding, this trend is not limited to publishing and media organiza-tions. Multimedia content will become a part of customer engagement strategies for leading companies in industries such as high-tech software, hardware, manufacturing, and financial services.The apps market is only one of the many delivery channels for content. Although we have helped many companies develop app solutions, what we are really interested in is the market beyond that. This is where new ways of monetizing Our services : Markets Served :To know more about us visit www.gantecpublishing.comPre-K to 12 Educational PublishersUniversity Presses and Higher EdTrade, Professional and STM PublishersMagazine & Catalog Publishers for the digital ageDelivering innovation Art, Design, Production and Pre-pressCopy Editing, Proof Reading andIndexingData Conversion & eBook ProductioneLearning, Animation and MultimediaMobile App Development (iOS / Android / Windows)Gantec Publishing SolutionsCorporate office :1111 N Plaza Drive Suite 300Schaumburg, IL 60173 USA Offices: USA Singapore - IndiaFor sales inquiries:info@gantecpublishing.com (847) 598 1144 Ext 4145C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 20Gantecs10-month-olddivision, eBooks2go.net, is a first for a content servicesprovider.Aimedatmaking online publishing easy and simple for independent authors and publishers, its services range from e-book conversion to e-distribution through retail partners. Today, the site receives on average 200 e-book conversion projects per month. Presently, we are one of the few that spe-cialize in all three major categories of servicese-books, enhanced e-books, and e-book apps, adds Abbaraju, whose team developed an e-book app reader that supports multiple input file for-mats, such as PDF, Word, and XML, and publishes the content as iOS and Android e-book apps. Upon client approval, the e-book is published on Apples App Store and Google Apps Marketplace for access by readers worldwide. The client can thenmonitorandtrackitssaleson eBooks2go on a daily, weekly, monthly, or quarterly basis. Partnership is crucial to eBooks2go, which shares costs and profits with clients. Says Abbaraju, We have partnered with leading publishers such as Marshall Cavendish, Cengage Learning, Pear Jam Books, and Windy City Publishers, and the list is growing everyday.Asofnow,independent authors make up 60% of our business.This year, Gantec will have a new facil-ity in Tirupati (150 kilometers from Chennai), which will accommodate more than 500 employees and function as eBooks2gos main production center. Adds Abbaraju, We will also be launch-ing in May a cloud-based e-reader store content beyond straightforward apps are to be found, and that is where we are engaged with our customers, says Lewis. Up till now, the notion that content is separate from the delivery mechanism, i.e., print, was the standard. In reality, content is wrapped in software, and the distinction is blurred. In order to support the new marketplace for highly interac-tive, vibrant, and real-time content, soft-ware systems must be designed to sup-port the creation of that content, and developers must be able to anticipate developmental needs in terms of talent, skills, experience, and methodologies. Indiaiscertainlyoneplacethatcan amply meet these two needs. (And India iswhereInnodatahastwofacilities staffed by a 2,100-strong workforce.)Innodata, Lewis says, will continue to providestrategicsupporttomedia, entertainment, and publishing industry leaders as they tackle tasks such as new product development, tablet and e-plat-form transformation, and content mon-etization. We will also be working more with organizations to solve enterprise content challenges in software, hardware, manufacturing, financial services, insur-ance, and other areas where rapid digital adoptionhaschangedthebusiness requirementsforeffectivecustomer engagement. Additionally, the IADS (Innodata Advanced Data Solutions) division will design products for broad application to help companies outside the information and publishing indus-tries adapt to the realities of the digital revolution.Gantec PublishingSolutionsEstablished eight years ago as a division of Chicago-based Gantec Corporation, the firms background in software ser-vices has served it well. We fully under-stand the challenges faced by the pub-lishing industry in adopting technology that is constantly changing, says CEO Ramana Abbaraju. Using our technol-ogy expertise, we are able to provide digital transformation consulting ser-vices and act as technology partners to our publishing clients. Today, we are one of the leading solutions providers capable of building e-commerce platforms for selling content built on HTML5 and EPub 3 standards. We consider our tech-nology expertise the biggest differentia-tor between us and the competition. Nearly 70% of Gantecs sales come from the U.S., most of it from the elhi segment. A 300-strong production team supports its U.S. delivery center. Global delivery with local touch is our mantra, and publishers choose to work with us because we offer a complete end-to-end solution covering traditional prepress ser-vices, digital media solutions, and distri-bution. Gantec also works on appsfor both iOS and Android platformsand Abbarajuseesthemarketmoving toward an apps subscription model versus outright purchase. No one, it seems, wants to buy con-tent, but people arepreparedto pay for subscrip-tion in order to receive content.Jim Lewis, senior v-p for sales and marketing at Innodata(l. to r.) Margaret Marco, Ramana Abbaraju, and David Aubrey of GantecPublishingSolutions SPi GlobalInno ationLabPublishers weekly_ad.indd 1 2/24/2012 11:49:19 AMC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 22So we developed our own from scratch based on what we need and must have. The ERP system boasts features such as project logging, auto/manual manpower allocation, work-flow charting accord-ingtoclientrequirements,project tracking, version control, production tracking, performance analysis, human resource planning, business analytics, and proactive alerts on delivery projec-tions (based on real-time data manage-ment vs. planning).Executive v-p A.R.M. Gopinath is see-ing more demand for cloud-based tech-nologies and custom publishing. The two do go together at times. For instance, we have developed several cloud-based portals for custom publishing. We store the content from various projects in XML formats on the portals, and end users across the globe can search the repository to create customized titles with different chapters from different books by the same publisher. Such por-tals enable instant electronic delivery, such as moving print-ready content to print-on-demand partners. The technol-ogy we develop also enables the genera-tion of fresh indexes, tables of contents, and other front matter components for the customized title on the fly.Anotherinterestingtrend,adds Mahesh, is the adaptive learning route many publishers have taken. Tradition-ally, content is organized as chapters with multiple learning objectives. But the rise of customized titles has seen publishers looking at learning objectives differently. Ourteam,forinstance,hasreorga-that supports several mobile platforms, including iOS, Android, and Windows. ThiswillenableeBooks2gotooffer authors and publishers higher royalties than Amazon and other retail stores.DiTech ProcessSolutionsDiTechs conversion services segment has seen increased demand in recent months, especially after the launch of EPub 3 as the standard format for e-publishing. I am also seeing more projects and inqui-ries for e-books, especially enhanced e-books, across the STM and childrens segments, says founder and CEO Nizam Ahmed. It looks like publishers are no longer content with simple conversion of print into PDF for their hardcover titles. They are moving away from conventional e-books and exploring versions with rich multimedia, animation, interactivity, and all the works. We will certainly see moreinnovationandevolutionin e-books,makingthemmuchmore attractive and appealing to readers. As one of the few vendors that have gone into less established markets (such as Australia and New Zealand), DiTech has been getting more active in the Mid-dle East. Digital publishing is just beginning in this oil-rich region and is proving to be a big potential market for us. Per capita device usage is high, and publishers are keen to digitize childrens and religious titles. The younger gen-eration, adds Ahmed, is looking for con-tent beyond the type that their parents are accustomed to, leading to the prolif-eration of blogs and other social media. A new wave of publishers focusing on high-value content has also emerged. We are eager to broaden our presence in this market and cater to their publishing needs with our experience and domain expertise.Seeking out new markets and estab-lishing new clients in existing markets is just one of Ahmeds 2012 goals. We are also looking into developing our domes-tic market. While India leads the world as a publishing services provider, the domestic publishing industry is still at a developing stage. Indias digital publish-ing industry needs a push, and we intend to play a critical role as a technology partner to help Indian publishers enrich their customers reading experience.But rapid technological advances and changing consumer demands pose new challenges. Adds Ahmed, It is no longer enough to be tech savvy and able to do elaborate coding. Any vendor thinking of staying in the game and grabbing a big-ger slice of the pie has to work on services, and that is another of our 2012 goals: a renewed focus on services, be it adding new solutions to our portfolio, creating high-value content, developing ancillary products, or enhancing mobile apps.diacriTechFor diacriTech, creating its own ERP (enterprise resource pl anni ng) system makes perfect sense toexecutivev-pB. Mahesh. We could not find an off-the-shel f systemthat would fulfill the var-ied requirements of a full-service provider, or one that could be hooked to a publish-ers content manage-ment or production management system. Nizam Ahmed, founder and CEO of DiTech Process SolutionsMahesh Balakrishnan (l.) and A.R.M. Gopinath of diacriTechWWW. P U B L I S H E R S WE E K LY. C O M 23C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2nizedand at times rewrittencontent pedagogy specifically for print-ready files or e-delivery formats.Certain publishing segments, mean-while, are getting sophisticated to deal with multiplatform delivery. Dictionar-ies, for instance, offer highly structured content with different elements requiring extensive and varied styling. Dictionary publishers need their content to be styled elaborately to ease their work flow. So each term has several tagging elements within it. In fact, the more granular the styling, the better the dictionarys con-tent utilization and delivery. This year, more content development willbedonefromIndia.Wehave invested heavily to raise the number and quality of people in our facilities. Edito-rial, fact-checking, supplementary mate-rial production, and so on have all along been done here. But of late, publishers are pushing to take it to the next level by having tasks such as item writing and supplementary material development done in India too.Datamatics GlobalServicesVice-chairman and CEO Rahul Kanodia is busy exploring opportunities to fur-ther fortify his companys domain exper-tiseinspecificbusinesssegments. Under consideration and evaluation are expansion plans for our digital publish-ingandretail(DPR),financialand accounting, and content and document management businesses. We are in dia-logue with a few BPO companies about acquisition, but it is premature to talk about these at this moment. Last year, Datamatics made two acquisitions: U.S.-based CIGNEX, a leading open-source solutions company focusing on enter-prise portals, content management, and document management, and Bangalore-based Vista Infosystems, a professional services company focused on embedded markets in the automotive, aeronautics, and consumer electronics industries.At the same time, Kanodia is looking into leveraging cloud-based computing technologies. Cloud computing, still one of the biggest buzzwords in the globally.Thereare manyplatform-based solutions and products that will simplify their lives,andwewould consider offering such solutions in open source andproprietarytech-nologies, says Kanodia, who also plans to focus more on Europe in the coming year. Last year, he set up a delivery cen-ter in Bosnia, attracted by the countrys strate-gic location, geopoliti-cal stability, and good infrastructure. It is an excellent location for scaling up our European operations. The team there provides support to our customers in all European languages and a few Asian ones as well. Gradually, I see this center gain-ing traction with increased service offer-ings and new clients.technology industry, is gainingmomentum. Increasi ngl y, enter-prisesofallsizesare embraci ngi t. Cur-rently, we offer several cloud-based solutions for work-flow manage-ment , bi l l i ng, and socialcollaboration. Our clients have bene-fited immensely from these solutions, which improve resource utili-zation and offer quick adaptability for dynamic scalability, resulting in cost reduction and increased profitability.Over in Puducherry, Datamaticss new state-of-the-art delivery center now has a team of 200-plus people focused primar-ily on understanding the evolving needs of publishers and e-retailers, and devel-oping DPR solutions for such clients Rahul Kanodia, vice-chairman and CEO of DatamaticsC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 24content and establish a starting point in developing the appropriate DTD. This year, we plan to expand our global distri-bution capabilities using cP Metalogic andimproveddeliverysystems.An increase of 15% to 20% in our staff and capacity to meet the higher demand for our service is in the plan too.Cenveo PublishersServicesAcquired in August 2011, Pennsylvania-based Nesbitt Graphics now provides Cenveo with editorial development and design solutions for the higher educa-tion and school markets in the U.S. Atul Goel,Cenveosseniorv-pofglobal operations and technology, says, With thecombinedacquisitionsofGlyph International and NesbittGraphics, Cenveo is now a leading provider of content services in the educational and STM segments. Cenveos Global Con-tent Services Group provides full-service publishing solutions and operates off-shore composition facilities in Chennai, Mumbai, Delhi, and Bangalore, and four domestic content facilities in Richmond, Va.; Ephrata, Pa.; Columbia, Md.; and Ft. Washington, Pa.Cenveo recently announced the estab-lishment of the Publishing Lab. The lab combines members of the technology teams from all the facilities into a con- Adds Kanodia, Publishers are look-ing for companies that can help them migrate structured and unstructured content to platforms that would meet readers changing preferences. At the same time, readers today want to access content in any form anywhere and any-how. Traditional publishing service pro-viders would find it rather challenging to meet these requirements. And this is where an IT and KPO company like Datamatics can help the client. With our technology and domain expertise, we are able to enhance productivity across the enterprise by using content services and information management systems.codeMantraEstablished in June 2002 and headquar-tered in Pennsylvania, codeMantra oper-ates in seven states across the U.S. and has client service, production, and sales staff basedintheU.K.,Italy,andSpain. Together, its three production facilities in Chennai, Vellore, and Coimbatore have nearly 1,250 people. The U.S. currently accounts for 80% of its business, and a little more than 50% of its revenues come from e-book creation and conversion.Currently, codeMantra has 42 publish-ers, mostly university presses, using its Web-based digital asset management and distribution platform, cP3.0. At present, cP serves as a repository for post-production print files, the source for all digital derivatives, and a digital ware-house, says Walter Walker, executive director of the publishing services divi-sion. We are in the final stages of releas-ingtheTitleManagementmodule, which will extend the cP platform fur-therupstreamtoaccommodatekey publishing processes and work flows, including contract management, royalty management, rights management, pro-duction scheduling, plus sales and mar-keting scheduling and tracking. It will be fully integrated with other cP com-ponentsandapplications,including digital distribution and tracking, widget creation and analytics, catalogue cre-ation, and of course, our latest offering of cP Metalogic, which is an ONIX-driven metadata management and configura-tion module. (The full title manage-ment module will be launched at the Frankfurt Book Fair.)Requests from publishers for different versions of essentially the same PDF files for their various aggregators and retailers alsopromptedcodeMantratocreate uPDF. Some required individual chap-ters bookmarked along with a linked table of contents and an index. Some wanted bilateral links. A few asked for a searchable text layer, while others require low-resolution images, Walker says. Fulfilling these varied specifications wasimpracticalandcostly,andit occurred to us that a single PDF address-ing all these requirements would be welcomed by publishers. Launched in 2005, uPDF has become an industry standard that meets the needs of Google Books, Amazons Look Inside, B&Ns booksearch,Kobosdiscoverability, Sonys platform, and OverDrives speci-fications, to name a few.PubXML,ontheotherhand,is codeMantras generic and multipurpose approach to XML. It is essentially a data model (i.e., document type definition, or DTD) based on docBook. Publishers new to XML should start with pubXML, an all-encompassing data model that can be pared down over time by eliminating superfluous tags, adds Walker, whose team also helps publishers analyze their Walter Walker, executive director of the pub-lishing services division at codeMantraAtul Goel, senior v-p of global operations and technology at Cenveo Publisher Servicesis constant!...ever evolving and innovating with time,only to offer you the best!Content DevelopmentInstructional DesignIntegrated Print and Digital Design IIlustrations 2D & 3DImage Research Conversion & Digitizatione-books and appsNew Media Technologywww.thomsondigital.comI n d i a USAUKF r a n c e Au s t r a l i aExperience the change with us!C o n t e n t S e r v i c e s i n I n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 26tion sites in New Delhi and Dehradun in the north, Trivandrum in the south, and Pune in the west. We are replicating our successful operational model across the country. Last year, we opened our new Pune facility in a modern high-tech office park where the majority of our instruc-tional and creative designers are based. Our next phase of operational expansion will be outside of India in the Pacific Rim. With iEnergizers operations in the equation, Aptara can also count on the French-speaking Mauritius as a base.Ourdedicateddigitaltextbook design and production center, initially built for Inkling, has given Aptara a strong foothold in the educational pub-lishing sector at a time when the market needs it most, adds Ganesan. This cen-ter capitalizes on our strength in full-content life cycle management. We are developingcontent,designingand enhancing it, and producing it for digi-tal products ranging from textbooks to supplemental teaching and assessment resources. We are working to redefine notjusttextbooksbutalsodigital resourceswhether it is sheet music that you can listen to, Shakespeare coming to life through videos of professional stage productions, quizzes with immediate feedback for testing knowledge, or 3-D interactive images of almost anything science related. And as digital media fur-solidatedenterpriseexperiencedin creatinganddevelopingsolutions across publishing platforms. This Pub-lishing Lab will continue to develop solutions targeted at our customers needs, says Goel.Meanwhile, development is complete on a comprehensive e-learning creation and production module. Utilizing the expertise of its global resources, Cenveos e-learning module works with all types of content, including k12, higher ed, and corporate training. The courses can run off the Internet or from any SCORM-based LMS (learning management sys-tem).In addition, Cenveos Mobile dPub enables publishers to distribute content onanymobiledeviceviaabrowser-friendly interface. Using print PDF as the source file, it moves the content to iPhones, iPads, Android phones and tab-lets, smartphones, and desktops, says v-pofoperationsWaseemAndrabi. Meanwhile, ePublish, a new e-book con-version platform, supports many source files, including XML, HTML, PDF, and application files, as well as enriched and interactive content. This platform also supports graphics, math, and tables, and can be used for language conversion. There are also customizable tools that allow for template-specific conversions so that clients can have their e-books in the style and format that they want.Goels three main goals in 2012 are to help clients digitize their content, mon-etize it, and improve production effi-ciency.Financialpressuresremain strong, and publishers are trying to find ways to cut costs, he says. But the demand for technology-enabled solu-tions continues to grow. The role for Cenveo is to support publishers in their efforts to cut costs and implement the technology solutions that are critical to continued growth, including coming up with solutions to reduce turnaround time, repurpose content for multiple uses, and enable simultaneous content creation and delivery. All these combined wouldlowerproductioncostswhile meeting varied customer demands. AptaraAptarasacquisitionbytheLondon-based publicly listed company iEnergizer in February has injected much energy into the firm. We are enhancing our focus and strengthening our leading position in the industry. We now have even greater financial strength to invest in strategic growth initiatives, including acquisitions, says president and CEO Dev Ganesan, who is looking forward to utilizing iEnergizers high-end call cen-terandback-officesupportfromits India and Mauritius operation centers. With enhanced customer support, trans-action processing, and billing services, we can provide a truly end-to-end solution for publishers that encompasses business operations and content production.Tapping into Indias key skilled labor areas has been on Ganesans to-do list for some time. Our strategy in India is to be geographically diversified with produc-Dev Ganesan, CEO of AptaraC o n t e n t S e r v i c e s i n I n d i a 2 0 1 2ther levels the playing field, this produc-tion center will be a boon to all publish-ers who want to produce engaging, rich-media content.Ganesan notes that a future growth area for Aptara is digital rights and per-missions managementa critical need yet an unwieldy task that has caught many publishers off guard. Our subject matter expertise together with our honed researchprocessesandoutsourcing methodologies make Aptara uniquely qualified to take this responsibility off publishers hands by moving these pro-cesses offshore for significant time and cost savings. Amnet SystemsRanked #7 in the 2010 Black Book of Outsourcing, Amnet was the only pub-lishing services provider on the Global Top 50 list, which was compiled based on a client satisfaction survey of 2,751 IT-outsourcing companies. Customer service and relationship development are our key differentiators. We are willing to dowhatittakestohelpourclients growbecausewhentheygrow,we grow, says North American sales direc-tor Molly Redenbaugh, pointing to the companys 97% client retention rate as further proof of its outstanding service record. Her team handles customer ser-vice, sales, marketing, and editorial proj-ect management out of the one-year-old Urbana, Ill., office.Customer service is exactly what an ongoing six-year-old project from a self-publishing client requires most. We started with formatting just 20 titles monthly to doing more than 500 titles, fictionandnonfiction,thataverage 100,000 pages per month. Using source files in Word and InDesign, our team has to format, proofread, make correc-tions, convert images, and provide final PDFs for print and e-book versions for each title within eight working days. To speed things along, we developed proj-ect management tools to track e-mail notifications for each title through a Web portal that is maintained by our client and constantly updated by our production team. The big challenge is in understanding the clients correction requests. So we jointly developed a soft-proofing process to eliminate any gaps in understanding the correction requests and to track each request throughout the work flow. The tracking logs are vali-dated and sent along with the proof files onceatitleiscompleted,explains Redenbaugh. For CEO Aashish Agarwaal, relation-ship enrichment is the key to the future. A multimedia department, headed by an expert with 14 years of experience in the animated film and gaming industry, has justbeenstarted.Suchservicesare something that we envision more and more publishers will soon utilize. We have done a fair amount of work in the childrens segment, and we anticipate higher growth for enhanced e-books and multimedia projects within the next few years. We are also working on how to best leverage our worldwide editorial resources for content aggregators and publishers on a global scale. Recently, Amnet opened a new Chen-nai facility, its fifth site. Nicknamed Energie, the facility houses executive offices and a production space that can accommodateupto450full-time employees. Purpose-built, it is designed to provide the companys premedia and magazine divisions with calibrated light-ing for reviewing high-end illustrations and photographs.Powering content transformations since 1994Full-service development teams in Chicago, New York, and BostonCorporate Headquarters: Pondicherry, IndiaCall us. Well tell you more.630 586-2579Email us. Well get in touch.marketing@integra.co.inPublishing Serviceswww.integra.co.inWe provide custom solutions for the global marketplace.Integra provides servicesin print and interactivemedia, from content development to production. PreK12 Higher Education ELT STMAashish Agarwaal, CEO of Amnet SystemsC o n t e n t S e r v i c e s i n i n d i a 2 0 1 2ing to convert academic titles containing mathematical, scientific, and graphical content into XML and e-books. Main-taining a high degree of accuracy during content conversion and rendering was crucial. Apart from content transforma-tion, Datamatics was also called in to provide quality assurance for the pub-lishers projects, including those done by other vendors. So far, more than one mil-lion pages have been processed.diacriTechProviding full project management ser-vices from India was the requirement set by diacriTechs client for a math-laden science series. Composed in InDesign and managed in an XML-first work flow, the 2,600-page project employed a two-prong approach to enable delivery in print PDF and e-format (HTML5 and enriched e-books). Following the success of their first collaboration, the publisher is working again with the team to create several titles with iBooks Author.Another full-service project, involving a 2,900-page series with English, sci-ence, social science, and math compo-nents within each title, presented quite a challenge. Each title had to be carefully designed to ensure continuity of the look and style of the series. The team was instructed to create and embed interac-tive elements and read-along audio for the accompanying Flash e-book. A test generator was also developed to help teachers produce assessments based on the content of the series.DiTech ProcessSolutionsCreating digital pages out of 100 print titles published between 1995 and 2000 was one of the many digital publishing projects handled by DiTech last year. The client gave the team just over one month to recreate more than 40,000 pages (with illustrations) and convert them into EPub, XML, Web PDF, and print-ready PDF, the lastformatbeingthemostdifficult. Althoughhigh-endscannerswere employed to maintain color accuracy and Complex projects and pressing dead-lines are becoming the industry normProjects ShowcaseBy Teri TanMessy source files? Check. Short turnaround? Definitely. Complex work flow? That goes without saying. Multiple deliverables? Double-check. (And, really, do you need to ask?)put to fit any output device. Another conversion project, from PDF to EPub, saw more than 100,000 pages processed per month. For those titles from the clients frontlist, the team had to deliver each title within one week receipt; an extra week was given for the backlist, which usually involved scanned pages. The mostly non-English titles came in different complexity levels, thus requiring more time to fix errors that croppedupduringthenormaltext extractionprocessandtomeetthe 99.995% content accuracy expectation. Datamatics GlobalServicesConvertingmorethanthreemillion pages of legal content in multiple for-mats was what a major legal publisher wantedfromDatamatics.Giventhe complex interlinking between the pages and issues, the team had to develop spe-cial tools, a tracking system, and quality mechanisms to help ensure accurate link-ing and content rendering. Its four deliv-ery centers in India (located in Mumbai, Nashik, Chennai, and Puducherry) were ramped up to deliver the project within 10 weeks. Another four million to five million pages are to come.A different project saw the team help-It seems as if Indian vendors live to takeonanychallengethatany publishing clientjournal, k12, higher ed, or STMmight throw at them. If you need more convinc-ing, just take a look at the follow-ingprojects,chosenrandomly,that showcasethesevendorscapabilities across segments and domains, and the extra mile they go to deliver the projects. Amnet SystemsXML conversion of religious publica-tions was the challenge for Amnet Sys-tems. The production team had to pro-vide native XML files based on the cli-ents DTD as well as EPub standards. Mostofthe75,000-pluspagesthat arrived at its door were hard copies. Using an integrated XML EPub work flow, the team relied on its vast experi-ence with theological works to design the pages in XML/HTML/SGML with style sheets matching the original source. The project also involved non-English languagessuchasGerman,Greek, Hebrew, Latin, Spanish, and Syriac. The team used biblio- and media-taggingAmnets two new value-added servicesto link resources, references, and images. Aside from the e-book formats deter-mined by the client, the team also pro-vided an optimally designed single out-P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 28W W W. P U B L I S H E R S W E E K LY. C O M 29C o n t e n t S e r v i c e s i n i n d i a 2 0 1 2tiplatform interactive learning solution that featured engaging content, user-friendly navigational tools and tem-plates, animations to reinforce learning, as well as audio and video-based ele-ments. Integras U.S. team took on the project management, content develop-ment, and customization tasks, while the restoftheprocesses,involvingnew media, Flash, animation, and interactiv-ity, were done in India.Lapiz OnlineOne IWB (interactive whiteboard) proj-ect with 10,000-plus flip charts and as many pages of teacher notes tested the Lapiz teams knowledge and skills. A short turnaround time was given to pro-ducepagesfordifferentgradesand deliver batches at specified intervals. The project scope included development, conversion, building interactivity, and testing of the flip charts. clarity for images and illustrations, the team still had to do considerable color cor-rection and retouching prior to generating print-ready PDFs. As for EPub and XML deliverables, many in-house tools and scripts were developed and written to speed up the tagging and QC processes.Gantec PublishingSolutions/eBooks2go.netCreating an iPad app out of a discrete math textbook was the challenge given to Gantec. First, pages laden with sym-bols, equations, charts, and graphs had to be converted from PDF to HTML. Then the team developed an HTML reader with built-in features such as a diction-ary, notes, bookmarks, and interactive practice tests. With this app, users can convert finished tests into PDF, print themforreviewandsubmission,or e-mail them. One of the complex projects received at eBooks2go.net involved photo research and management for more than 1,000 backlist titles. Tasks included identifying royalty-free photos, replacing those that were no longer available with free images in the public domain, and purchasing replace-ment photos if free images were unavail-able. In some cases, the team had to decide if removing an image from the e-book would affect its content. Sales from the e-books through the client and eBooks-2gos channels are then reported for profit sharing, with the cost of purchasing images deducted accordingly.IntegraCreating interactive content that is com-patible with most Web-based browsers and interactive whiteboards and view-able on autolaunching DVD was the project brief from one innovative pub-lisher of supplemental teaching material. To meet the challenge, Integras new media services team came up with a mul-C o n t e n t S e r v i c e s i n i n d i a 2 0 1 2P U B L I S H E R S WE E K LY A P R I L 2 3 , 2 0 1 2 30of technical terms made spell-checking dif-ficult, and special zoning software was required to work on the large-format illus-trations.Nonetheless,withinseven months, the team had completed 46 vol-umes (24,000 pages) with 250 large-for-mat illustrations.Anotherprojectinvolvesscanned pages from handwritten burial and cre-mation registers dating back to the 18th century, where the biggest challenge lies in deciphering different peoples hand-writing. The teams tasks include analyz-ing each register, studying handwriting patterns, preparing a specific set of man-uals for each register, double keyboard-ing, and counterchecking and validating each record against a huge database of first names, surnames, counties, and councils. A tool that provides 99.98% accuracy in reading the handwritten script is employed to aid the process. About two million records have been processed, with another three million to four million in the pipeline.Thomson DigitalAtThomsonDigital,abigproject involving 154 chapters and nearly 2,500 typeset pages became even more complex with requirements for three different types of deliverables for different chap-ters (print only, Web only, and print plus Web) and to liaise with nearly 154 con-tributors, several section editors, and the publisher. With some contributors pre-ferring soft copy while others hard copy for review, job tracking became a chal-lenge. The team had to engage subject matter experts to interpret handwritten corrections and monitor all project stages on the in-house project management sys-tem (TDPMS). Anotherproject,totaling27,740 pages in 40 volumes (approximately 1,050 articles) on organic chemistry, took the team nearly a year to complete. The biggest challenge was index genera-tion from the clients inappropriately tagged XML files. Special tools were developed to extract the index terms before sorting them according to the cli-ents guidelines. The final index took up more than 500 pages. MPS LimitedThe MPS team customized a British journal publishers Web-based produc-tion system, Journal Track, to enable authors to track the production status of accepted articles and for journal editors to track the status, content, and page and color budgets of journal issues. Functions such as article metadata capture and stor-age,articleandissuetracking,and schedule creation were automated for the publisher, and special features such as measurement of supplier turnaround time and an e-commerce facility for the payment of nonsubscription revenue items were added. Journal Track offers a full overview of the real-time status of all material in production and provides increased transparency throughout the production process for all involved. Inte-grated into the accounting system, it also offers a widget for the finance team to check order details.Planman TechnologiesOne of the most turbulent periods in U.S. history, the Civil War, was the topic of a full-service packaging project that an American publisher handed Planman Technologies.Theeight-titleseries required meticulous content writing and copyediting to ensure factual accuracy. Much time was also spent on researching and procuring photos of that time period, with each title requiring between 80 and 100 photos. Next, the design team had to come up with interesting page layouts to make the content engaging to young readers (ages 10 to 13) to acquaint them with this important histor