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Skyword Video: When Stories MoveJune 18, 2015

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Skyword Video

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Speaker

Scott Ludwig@BostonRSSenior Director, Content Services at Skyword

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Video is power

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laugh

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cry

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inspire

inspire

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teach

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Stop interrupting what people loveStart becoming what people love

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Such power can be habit forming

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The opportunity is HUGE

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1.5 Billion

Source: Cisco

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Video encourages customers to go deeper…

Source: Reel SEO Video Marketing Survey and Business Video Trends, 2013

88% more time spent on

website

86% increase

in conversion rates

60% of site visitors watch before

reading

200% to 300% increase in

video click-through rates

Shoppers

200% more likely to purchaseShared

1200% more times than link

and text combined

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But most brands FAIL atbuilding audiences with video

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Why?

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There are obstacles...

1. Expensive2. Time consuming3. Difficult to produce4. Hard to manage 5. Limited bandwidth

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There is a better way – and we don’t need to reinvent

the wheel

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It’s not about going viral

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It’s about building a loyal audience

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…and encouraging DISCOVERY

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Stop thinking about video as a single storyStart thinking in episodes

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Experience the connection of mirror neurons

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=

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So what’s your story?

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You’re going to need help…

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• A sustainable approach to original storytelling• Creative marketplace, project management software,

and professional services• Easy and cost-effective

Skyword’s Video Solution

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What We Offer

Services & Strategy

Creative Community

Project Management

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Are you ready to elevate your brand’s story with video?

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