content pr 2014
DESCRIPTION
I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change. Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board?TRANSCRIPT
Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
con•tent PR (con-tent PR), n.The extension of content marketing principles — the creation of compelling, relatable content — to the public relations practice to more effectively share an organization's story, increase awareness and build audience interaction.
PR's roots in effective relationship building, coupled with the growth of content marketing and a new media landscape, have spurred a natural progression in the public relations realm: content PR. Utilizing both traditional and social channels, content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.
con•tent PR (con-tent PR), n.The extension of content marketing principles — the creation of compelling, relatable content — to the public relations practice to more effectively share an organization's story, increase awareness and build audience interaction.
PR's roots in effective relationship building, coupled with the growth of content marketing and a new media landscape, have spurred a natural progression in the public relations realm: content PR. Utilizing both traditional and social channels, content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.
Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
Know what interests your audience.
Answer audience questions.
Address audience concerns and/or frustrations.
Share industry trends & data.
Clarify buying decisions.
And most importantly, be human.
Capture attention with stimulating visual content.
Be entertaining.
Tell interesting stories.
Optimize your contentfor search.
Add photos to your stories.
Post online videos.
Utilize social media platforms.