ContentMarketing Tips

From Top Industry Experts

MARK SEYFORTHMarkSeyforth.com

ContentMarketing Tips

“Your words are yourambassadors — they tell yourcustomers and prospects whoyou are. Many companies stilldon’t differentiate themselvesenough through their writingvoice." — Ann Handley, Chief

Content Officer ofMarketingProfs

“Remember and apply the mostimportant tenet of content

marketing: answer the questionsyour prospects and customers ask.When buyers of any kind begin theirjourney, they fire-up Google , ask aquestion, and will find an answer. Asa marketer, the question becomes:

will it be your answer theydiscover?" — Barry Feldman, Founder,

Feldman Creative

“Recently at Kapost, we launched amulti-faceted campaign on “TheHistory and Future of Marketing

Technology.” Our audience starts withthe past through the present-day,learning about the history ofmarketing technology on an

interactive micro-site. To continue thenarrative, they’re asked to download a

whitepaper on the future ofmarketing technology. " — Toby

Murdock, CEO, Kapost

“Instead of inviting people to sign upfor your “e-mail Newsletter,” or your

“blog posts” invite them to sign up fora specific piece of content delivered ata specific time. Practice AppointmentConsumption. For example, Trish

Witkowski the Chief Folding Officer atFoldrite invites website visitors to signup for her 60 Second Super Cool Fold

of the Week every Thursdayafternoon." — Andrew Davis, author ofBrandscaping: Unleashing the Power

of Partnerships

“Most people create content first,then think about content

promotion as an afterthought.You’re much better off flippingthis on its head – thinking ofabout who would help amplifyyour content and why. If youcan’t answer this question first,don’t bother creating it.” — LarryKim, Founder of WordStream

“Look beyond your own subjectmatter expertise to the wisdomof your community for contentideas, content co-creation and

promotion. We call it“participation marketing." — LeeOdden, CEO, TopRank Online

Marketing

“Content is an ongoing activity,never a one-off campaign. Buildout your content funnel with

Employee GeneratedContent. Building a base ofcontent by encouraging teammembers to become part of theprocess benefits your entirestrategy in multiple ways.Obviously, you’re filling your

editorial pipeline with authenticand trustworthy content." — JayBaer, President, Convince &

Convert

“We are becoming moresystematic with the way wecollect and create “contentchunks.” Our goal is to have amore efficient process for

reusing key content and a betterway to repackage content that ismore useful for our audience

(this is the very beginning of ourintelligent content strategy)." —Michele Linn, Vice President,Content Marketing Institute

"Bloggers, publishers, and contentmarketers are always on the lookout forattracting attention to drive traffic,

engage with their readers and customersand make money. No clicks and you haveno traffic. It’s that simple. So where do

you start?

Nothing has changed. The headline is stillthe step and tactic that attracts attentionand drives action. The skill of writing

headlines is taught in journalism schoolfrom day one. "

— Jeff Bullas, Founder and CEO atJeffBullas.com

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