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Epic Content Marketing Strategies

Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World

Co-Author, Get Content Get Customers and Managing Content Marketing

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MY STORY

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TODAY’S AGENDA

• Move Fast – 80 Slides in 45 Minutes!

• Brief History of Content Marketing

• The Latest Research

• The Problem with “What?”

• Epic Content Marketing Trends and Essentials

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Search Engine Optimization

LeadGeneration

Social Media

STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING

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Example of trying…

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I see the future and it is

____________

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Red Bull – The Media Co.

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Show Me the Research!

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http://bitly.com/cm-research

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http://bitly.com/cm-research

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54%Increasing

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Why Are We Here?Just 36% believe their

content marketing is effective

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Our Biggest Content Marketing Challenge

•Producing Enough Content•Producing the Kind of Content

that Engages

http://bitly.com/cm-research

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THE PROBLEM WITH

WHAT?

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WHY?

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Search Engine Optimization

LeadGeneration

Social Media

Content MarketingMission

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Why?

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Epic Content Marketing Trends

& Essentials

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The Niche, Non-Sales Content Platform

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Why?

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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

1. Core Target Audience2. What Will Be Delivered3. The Outcome for the

Audience

1. Core Target Audience2. What Will Be Delivered3. The Outcome for the

Audience

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Story Explosion

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The Kelly Situation:

Product: Complex workforce solutions

Target: Largest 5,000 companies globally

Deal Size: $50m - $2bn

Key Buyer Titles: HR, Procurement, Operations, C-Suite

Ave Time to Close: 12-24 months

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The Chief Storyteller

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The Content Marketing TeamTypical roles within your existing team…

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Social MediaPublic Relations

MarketingEmailMobileSearch

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Example….

Todd WheatlandVP of Thought LeadershipKelly Services

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Building Content Expertise through Community

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A Rising Tide Lifts All Ships

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Define Your Hit List of Influencers

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Get Uncomfortable:

If you don’t feel like you are going to run off the road, you are not driving fast enough.

Get Uncomfortable:

If you don’t feel like you are going to run off the road, you are not driving fast enough.

http://taylordowns.com

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Joe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013 CLEVELAND, OH