content marketing for small business: how to use your knowledge & expertise to drive more...
DESCRIPTION
The goals for this presentation are to: 1) Define content marketing and describe its components, 2) Discuss how to generate your own content to attract customers, 3) Build assets for your business through your content, and 4) Promote your business via content marketing challenges.TRANSCRIPT
What Else Changed?
Lower Cost Per Sales Lead
SEO
25% is on your web page and within your control – KEYWORDS
75% is off your site where you have less control
Your web designer may not have an SEO focus.
Don’t “Post and Hope”
