content creation in a disruptive marketplace
TRANSCRIPT
CONTENT
OUR CO
CONTENT CREATION
for a
DISRUPTIVE MARKETPLACE
2 Copyright Global Content Group 2016. All Rights Reserved
CREATIVE + BUSINESS + CONTENT DEVELOPMENT & INNOVATION on
INTERNATIONAL PRODUCTIONS / CONTENT STRATEGY / STRATEGIC PARTNERSHIPS
Key Areas of Focus: • Content Strategy • Creative Development on Licensed, Owned & Original IP • Adapting Technology to Storytelling & Story Worlds • Foreign Formats, Remakes and Adaptations • International Co-Productions & Local Content Development
• Strategic Content Planning & Partnership Development
3 Copyright Global Content Group 2016. All Rights Reserved
Content Creation for a Disruptive Marketplace 4
the PLATFORMS
CONTENT as BRAND
IDEATION
EXPERIENCE STORY THE WORLD
SOCIAL ADVANCED
TV
OTT/SVOD/ AVOD
THE BUILD
TRADITIONAL
TV
DIGITAL • games • apps • online
BOOKS +
LITERARY IP
IP = Content
Content Creation for a Disruptive Marketplace 4
Creating CONTENT is about building STORY
ENGAGE an audience no matter WHERE THEY ARE!
Embrace TECHNOLOGY
And survive... By building a BRAND EXPERIENCE
In an “always on” world
5 Content Creation for a Disruptive Marketplace
6 Content Creation for a Disruptive Marketplace
New technologies & platforms give creative's a blank canvas to create “story
world’s” & build “content brand’s”
IT ALL BEGINS WITH….
With so many new Distribution & CONNECTED platforms, the most important factor to CONTENT is strong and focused IDEATION as…
DATA in CONTENT DEVELOPMENT + PRODUCTION + DISTRIBUTION
NETFLIX uses
DATA To DEVELOP
CONTENT, SOCIAL
PLATFORMS showed
DATA crucial to
ENGAGEMENT
& BRAND
YOUTUBE: Billion’s of
videos streamed daily.
FACEBOOK: 1.9 Billion +
Global User w. 900 mil. +
on messenger App.
TWITTER: 100 Million
+ users daily
INSTAGRAM: 300 Million
+ Daily users
SNAPCHAT: 100 Million +
Daily Users Content Creation for a Disruptive Marketplace 7
CONTENT STRATEGY in 2016 is about: o Digital Entry & Extensions (social, games, apps, etc…)
o Story Builds & Worlds +Technology in Storytelling
o Immersive and Interactive Experience
o SMART + Advanced TV Engagement
o Content Communities
CONTENT ENTICER’s, TRIGGERS,
& AVAILABILITY drive CONTENT DISCOVERY + BRAND
Content Creation for a Disruptive Marketplace 8
Content Creation for a Disruptive Marketplace 9
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Content Creation for a Disruptive Marketplace
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Al-Jazeera PIRATE FISHING GAME
Content Creation for a Disruptive Marketplace
12
TECHNOLOGY
delivers
STORY
EXTENSIONS
DISRUPTIVE technologies like AR + VR + MIXED
MEDIA expand STORY WORLDS through IMMERSIVE
STORY LINES extending IP+ BRAND
ENGAGEMENT through CONTENT BRAND EXTENSIONS
12 Content Creation for a Disruptive Marketplace
Al-Jazeera PIRATE FISHING GAME
13 Content Creation for a Disruptive Marketplace
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CONTENT PERSONALIZATION
Content Creation for a Disruptive Marketplace 14
Al-Jazeera PIRATE FISHING GAME
CONTENT CUSTOMIZATION
Content Creation for a Disruptive Marketplace 15
MILLENIALS & the adult 18-34 demo want the ability to “customize” their
CONTENT + VIEWING + SOCIAL + EXPERIENCE
& ENGAGEMENT across DIGITAL PLATFORMS