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Content

Equity – The Preferred Asset Class

Portfolio Composition

About NDPMS

Portfolio Strategy

Our Offering

Track Record

India expected to be a $4.5 Trillion Economy by 2025

1. Indian economy grew 2x in

6 year period from 2000 to

2006

2. The next 2x growth came

in following 7 year period

from 2006 to 2013

3. The economy is expected

to propel 2.4x in the next

12 years period from 2014

to 2025

About NDPMS – Non Discretionary Portfolio Management Service

Non Discretionary

Portfolio Management

Services

Portfolio Management with aninstitutionalized process of stock picking andinvestment solutions with customer consent

One of its kind proposition of creating equityportfolio, with an objective of long term wealthcreation and short term income generation

Complete transparency in stock pick, backed with strong Research

Vision 2020: Portfolio Composition

20 focused stocks with Long Term strategy

Max. 20% Portfolio with Short Term strategy up to 12 months

Stock selected with a visibility of 3 years

NT: Number of stocks and strategy will depend on Long Term strategy of the Portfolio

20 Sectors of BSE 200, extensively screened

‘Vision 2020’ Portfolio Management Strategy

• Stocks which create the foundation of a Portfolio• Primarily high Market Capitalization with strong fundamentals• Few examples of Core stocks: HDFC Bank, Reliance Industries, HUL, Larsen and Toubro etc.

• Stocks which have ‘high growth’ opportunity in the Long term• These could be stocks which can become next Large Cap or Midcap• Few examples of Growth stocks: IndusInd Bank, Bharat Forge, Britannia Industries, Shree

Cement etc

• These are stocks which will generate absolute return

• Few examples of Alpha stocks: Cera Sanitaryware, Inter Globe aviation, APL Apollo etc.

CORE

GROWTH

ALPHA

Alpha Creation: Track record of Stock Ideas

High Conviction Stock (HCS) ideas are

generated on a monthly basis with an

investment time horizon of upto 12

months, although strong track record of

achieving targets earlier

These ideas may form up to 20% of the

overall equity portfolio

Stock ideas may be a part of Core

portfolio or as a short term strategy,

allowing you to increase and decrease

the exposure in a company when target is

achieved

HCS PERFORMANCE FACT SHEET

*Since Inception: December 2011 till July 2018

PERFORMANCE (IN NO'S) (IN %)

HCS Ideas since inception*

Target Achieved

Out Performance vs. BSE 200

203

170

146

83.7%

85.9%

Our ideas have performed in the Bull Market….

NAME OF THE STOCK RETURN %OUTPERFORMANCE V/S

BSE 200 TARGET ACHIEVED IN

State Bank Of India 21.1% 2.9% 6 months

Ashok Leyland 19.2% 13.9% 1 month

Alstom T&D India 18.5% 11.8% 2.5 months

Bharat Electronics 18.3% 16.6% 1 month

Oberoi Realty 17.7% 5.5% 3 months

JK CEMENT 17.0% 13.9% 1 month

UltraTech Cement 16.6% 16.6% 2 months

Indusind Bank 15.4% 6.6% 1 month

Infosys 15.3% 9.3% 1.5 months

Our ideas have performed in the Bear Market….

NAME OF THE STOCK RETURN % OUTPERFORMANCE V/S BSE 200

TARGET ACHIEVED IN

Dish TV 24.1% 26.2% 2.5 months

Bank of Baroda 19.8% 21.3% 1.5 months

HDFC Bank 18.3% 16.7% 16 months

LIC Housing Finance 18.1% 12.7% 2.5 months

Bharat Electronics 18.0% 16.4% 1.5 months

Kansai Nerolac Paints 18.0% 12.7% 1 month

Infosys 17.9% 21.8% 4.5 months

Ashok Leyland 17.9% 17.0% 1 month

Sadbhav Engineering 17.8% 11.7% 1.5 months

Dish TV 17.3% 15.7% 1 month

…..& continue to do so in times of volatility & the next Bull Run

NAME OF THE STOCK RETURN % OUTPERFORMANCE V/S BSE 200

TARGET ACHIEVED IN

HDFC Ltd 18.0% 9.8% 2.5 months

JK Lakshmi Cement 17.3% 8.5% 1.5 months

Cholamandalam Invst. & Fin. Co.

17.0% 10.8% 2 months

Adani Ports & SEZ 16.8% 15.7% 1 month

InterGlobe Aviation 16.6% 9.8% 7 months

GAIL (India) 16.5% 15.5% 4 months

Jagran Prakashan 16.4% 11.9% 1.5 months

Insecticides (India) 16.1% 5.8% 3 months

CERA Sanitaryware 16.0% 18.2% 1.5 months

Shree Cement 16.0% 0.2% 4.5 months

Somany Ceramics 15.7% 11.7% 1.5 months

Sadbhav Engineering 15.5% 10.9% 1 month

Portfolio Performance

Data as on 30th November 2018

15.3%

12.0%

6.1%

11.1%

15.0%

15.6%

11.7%

6.0%

11.5%

16.5%

16.8%

13.8%

6.7%

9.4%

12.1%

0.0% 5.0% 10.0% 15.0% 20.0%

Since Inception

(2009)

5 YRS

4 YRS

3 YRS

2 YRS

74.1%

26.1%

38.4%

35.8%

9.2%

76.1%

26.6%

37.1%

32.2%

6.4%

91.2%

29.6%

30.9%

25.7%

-4.5%

-10.0% 10.0% 30.0% 50.0% 70.0% 90.0%

5 YRS

4 YRS

3 YRS

2 YRS

1 YRS

‘Vision 2020’ : Key benefits

Strong Track Record:5 year Portfolio return

of 12.3% CAGR Vs Benchmark 10.5% as

on 31st October, 2018

Round the clock portfolio access

Portfolio diversification to provide a right

balance between risk and returns

Customer consent for each trade execution

Portfolio customization based

on customer preference*

Long term wealth creation and short

term income strategy

Quarterly portfolio review with fund

management team, for investments of

INR 1 crore and above

* Subject to research coverage

Portfolio Management team generates investment ideas

Investment ideas are shared with the customer through email with rationale of investment

Post customer confirmation, trades are executed in customer’s account

Portfolio of each customer is monitored by the Portfolio Management team

Deployment of Fund is done in a phased manner and realignment of Portfolio as per changing market conditions

Robust Process for Portfolio Execution

Wealth Creation: Case in Point

Source: bseindia.com, Values rebased to 100, data as on 30th June, 2018

With an eye on the macro-economic indicators and growth drivers, our conviction on private sector banks with good retailexposures have helped to generate superior returns over broader Banking index.

We expect private banks and select public sector banks to be the biggest beneficiaries of the on-going economic revival.

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90

110

130

150

170

190

210

230

Jun-15 Oct-15 Feb-16 Jun-16 Oct-16 Feb-17 Jun-17 Oct-17 Feb-18 Jun-18

KOTAK MAHINDRA INDUSIND BANK BANKEX Index


In tandem with the India growth story and growing urbanization, some of the select cement sector stocks have helped togenerate superior returns in the 3 year period. Shree Cement has been our top pick in this sector.

With the government’s focus on infrastructure and initiatives like smart cities, concretization of roads, and housing for all,cement demand is expected to improve further and cement stocks can again give outperformance in the long run.


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ULTRATECH CEMENT SHREE CEMENT SENSEX Index


With rising disposable incomes, growing preferences of the consumer and urbanization, the demand for Home improvementproducts is on the rise.

Kansai Nerolac is a play on economic revival given its exposure to both decorative as well as industrial paints segment in India.Company will continue to benefit from Brand equity, innovative products (pricing power) and operational efficiencies.


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KANSAI NEROLAC S&P BSE 200 IDX S&P BSE Cons. Disc.


A key feature of a growing economy is rising spend on consumer discretionary goods and services.

Automobile industry (including auto ancillaries) continue to remain one of our top sector picks. In PV space, Maruti Suzukiremains one of our preferred picks on account of its leadership in the car segment and its ability to adapt to changingcustomer preferences by launching new successful models.


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MARUTI SUZUKI IN S&P BSE India Auto IDX


The Indian Auto Ancillary industry has experienced a healthy growth over the past few years led by a buoyant end-usermarket, technology, efficiency and evolving value chain. The industry looks poised for double digit growth driven by higherlocalisation OEM’s, increasing content per vehicle and rising exports from India

Bharat Forge is a is a leading global supplier of forged and machined components for sectors like automobile, oil & gas, rail& marine.

Source: bseindia.com, Values rebased to 100, data as on 31st December, 2017

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Dec-14 Apr-15 Aug-15 Dec-15 Apr-16 Aug-16 Dec-16 Apr-17 Aug-17 Dec-17

Bharat Forge SENSEX Index S&P BSE India Auto IDX

Pricing- Minimum corpus of INR 25 lakh

Note: Refer agreement for ‘terms and conditions’

1.00%

Charged per transaction (excluding GST and

other Statutory taxes)

Applicable on initial /subsequent fund or stock transfer

Charged Quarterly on the Equity Portfolio

Applicable on corpus out value/withdrawals

Brokerage

Setup

fee

Mgmt fee

Exit

Load

1st Year- 3.00%2nd Year- 2.00%3rd Year- 1.00%

0.5% per quarter

0.5%

Key Person

Vinod is a Chartered Accountant and a Cost Accountant with almost 20 years of experience in the equity

market.

He started his career as a research analyst with M/s. K.R. Choksey & Co., a leading domestic research

based equity broking organization.

Thereafter, for 9 years, he was with IL&FS Investsmart Securities Ltd. managing discretionary equity

portfolios of Individual and Corporate clients under the Portfolio Management Scheme.

Vinod joined Axis Bank in the year 2008 as the Fund Manager of NDPMS and continues to head as the

Fund Manager of NDPMS at Axis Securities Limited.

Vinod Bangera, Fund Manager of NDPMS

Steps to Enroll

Bank Account (PMS)

Demat A/C

PIS Account (If NRI)

3 in 1 account

Accounts to be opened

Risk Disclosure Document

Corpus in letter

Key documentsTo be executed

NDPMS Agreement

Agreementsto be signed

The material / information enclosed / provided herein are merely being provided by Axis Securities Limited (ASL) as informationto the Client without any obligation. The material / information contained herein is strictly confidential and meant solely for theselected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any otherperson or to the media or reproduced in any form, without prior written consent. The material and information herein is solelyfor informational purpose and may not be used or considered as an offer document or solicitation of offer to buy or sell orsubscribe for securities or other financial instruments. No representation or warranty, express or implied, is made as to theaccuracy, completeness or fairness of the information and material contained in this document. The investment discussed orviews expressed may not be suitable for all investors. Certain transactions -including those involving futures, options and otherderivatives as well as non-investment grade securities - involve substantial risk and are not suitable for all investors. The material/ information contained herein are not to be construed as tax, investment, professional or legal advice. In the event that a Clientseeks to invest the funds on the basis of the material / information provided herein, the Client must do so at its sole risk andmust consult with its / his / her own legal, business, professional and tax advisors to determine the appropriateness andconsequences of such an investment and arrive at an independent evaluation of the same. ASL shall not, in any manner, be liablefor the consequences arising out of such investment made by a Client. Neither ASL, not its directors, employees, agents orrepresentatives shall be liable for any damages whether direct or indirect, incidental, special or consequential including lostrevenue or lost profits that may arise from or in connection with the use of the information. ASL is not any way representing asto the truth, and / or completeness, and / or accuracy of any information contained herein / attached herewith and the same issubject to change without notice or Intimation.

Axis Securities Limited is a SEBI registered Portfolio Manager vide SEBI Reg.No. INP000000654.

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