AT&T

Web Site Content ChecklistThis checklist is a tool to guide AT&T content developers and editors in creating and reviewing content for sites, social media and newsletters.Project Name:Date:

file name

page/file name

In Word, go to View > Header/Footer to add file names to the left.

Notes

Information ArchitectureIs approved by the Web Site ManagerDoes not duplicate existing content

Section Landing Pages – provide an introduction to a section and links to deeper contentAre short, concise, and easy to scanMake sense when found out of context via searches, links, or bookmarksProvide an introduction to content in the sectionProvide links to top levels of content in the section

Each Page as a WholeIs short, concise, and easy to scanMakes sense when found out of context via searches, links, or bookmarksHas the content been proofed for grammar or editing mistakes?Does the writing style suit the site's objectives and speak to its target audience?Does the copy's tone adjust to the content – for example sales vs. customer service?Is the site's copy written for the Web and not print media?

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AT&T

Web Site Content ChecklistThis checklist is a tool to guide AT&T content developers and editors in creating and reviewing content for sites, social media and newsletters.Project Name:Date:

file name

page/file name

In Word, go to View > Header/Footer to add file names to the left.

Notes

Is the site copy readability in tandem with the target audience? (Fleish-Kincaid)Are your messages clear?Is information easy to find?Is style/vocabulary consistent?Does the content meet business goals?Does the content meet user needs, goals and interests?Does the content follow best SEO practices such as keyword density – without sacrificing quality in other areas?Can users find the content or product when searching using relevant keywords?

Header TextIs conciseIs uniqueDescribes page contentContains keywords that are used in searches, help the page rank high in search results, and are important to your usersProvides a meaningful caption for search results

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AT&T

Web Site Content ChecklistThis checklist is a tool to guide AT&T content developers and editors in creating and reviewing content for sites, social media and newsletters.Project Name:Date:

file name

page/file name

In Word, go to View > Header/Footer to add file names to the left.

Notes

Does not contain acronyms or abbreviationsDoes not include ampersands unless they are embedded in terms, e.g., R&D

Introductory TextDescribes/introduces page contentContains keywords that are used in searches, help the page rank high in search results, and are important to the target audienceDoes not contain acronyms or abbreviations that are not defined or used on the pageThe first few hundred characters provide a meaningful summary in search resultsDoes not include ampersands unless they are embedded in terms, e.g., R&D

SubheadsAre used to break up long blocks of textContain keywords that are used in searches, help the page rank high in search results, and are important to the target audienceDescribe paragraph/section contentDo not contain acronyms or abbreviationsDo not include ampersands unless they are embedded in terms, e.g., R&D

.

AT&T

Web Site Content ChecklistThis checklist is a tool to guide AT&T content developers and editors in creating and reviewing content for sites, social media and newsletters.Project Name:Date:

file name

page/file name

In Word, go to View > Header/Footer to add file names to the left.

Notes

Body of ContentIs short, concise, and easy to scan (does not exceed 2-4 sentences per graph)Contains keywords that are used in searches, help the page rank high in search results, and are important to target audienceDoes not contain acronyms or abbreviations that are not defined or used on the pageDoes not include ampersands unless they are embedded in termsSpells out acronyms before they are used

LinksTell visitors when they are leaving the siteTell users where they are going (e.g., avoid "Click here.")

ImagesEvery image has descriptive alt text.Alt text does not include ampersands unless they are embedded in terms, e.g., R&D. (Only graphical text uses &.)

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